Publix Opinion (Nov 15, 1929)

\ YOU. HAVE THE MERCHANDISE. f Vol. II] q all fairness to every employee of the company, Pat i t i | To effectively s Publix Theatres Corporation, yw wN ve a» Ly os ; ad VAY & Opinion The Official Voice of Publix Paramount Building, New York, Week of November 15th, 1929 | date, so that you'll have a strong public demand for it when you're ready to make delivery! | —A. M. BOTSFORD, Director of Advertising and Publicity. | Y “eave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.” — Publix: Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President ; A. M. Borsrorp, Dr. Advertising Benj. H. Serxowicu, Editor J. Acaere:Harsem, Assoviete: Editor “THE KISS OF DEATH!” A certain theatre manager whose 100% location theatre steadily showed to top business because of a steady run of the best pictures, replied to his district manager that he didn’t want to send reports of his activities to PUBLIX OPINION because ‘he wasn’t like cer tain other managers who 3-sheet themselves in the trade papers.” The true situation was that the manager was doing, the business. bookings and location got nothing. His That manager finally ex posed his incompetency when transferred to another assignment. PUBLIX' IDEA EXCHANGE newspaper of the company. It is not OPINION is not a trade paper. It’s the official of this circuit, and it is the OFFICIAL designed primarily as a credit-giving medium. Your pay check covers that part of your activity. The paper is a mirror of happenings that to you. ‘ Your present editor might be helpful is conceited enough to believe in his ability to spot phonies, so he is willing to offer as a standing reward, his week’s salary check, small as it is, to any fourflusher who can consistently break into print in PUBLIX OPINION. Personal publicity can be the kiss of death, particularly in, the theatre-trade papers and more particularly in PUBLIX OPINION. It becomes so if out of earned credit. makes good poisonous reading, Katz’ express permission. -Showmen who send ideas ‘motional merchandising effort you lie or cheat someone else Like murder, it will out—and that expose too. We'll certainly print it, in and with Mr. and specimens of effective pro to PUBLIX OPINION do it primarily to help others in the circuit, and by orders of Mr. Katz. If in doing so their good reputation, what Mr. Katz and they benefit themselves by increasing it is exactly what they’ve earned and Mr. Dembow and Mr. Chatkin and Your Editor hope to accomplish. But the chap who press-agents himself by clainiing credit for the ideas or work of someone else, and thinks he’ll be hoisted to glory thru the columns of the trade press or PUBLIX OPINION, will swiftly be buried in disaster, just as others before him have been buried. The guarantee that operates against, fourflushers is that a fourflushing effort is scanned by thousands of pairs of eager, intelligent eyes in Publix—and the odds are in favor of swift expose, whether the Editor is first to discover it, or not. OVER EXTENDING ONE’S SELF! A few weeks ago PUBLIX OPINION editorially’ unburdened itself in favor of a general, humble willingness, to freely confess one’s limitations in the possession of knowledge, ability or information. The individual faced with the situation where he must say to himself, or to another, “I don’t know,” at least is ready for a fresh start, instead of,depending on a bluff, or being completely licked. Saying “I don’t know” has saved many a person from disaster, and has aided many to emerge from minor to major positions. It’s a great line. It invites help, if you need it. When you “don’t know,” the chances are that someone else does and will help, if you'll ask. See Another time where this great attitude works, is at the moment! when you’re tempted to comment on things you're not authorized to speak about. It then becomes a most satisfactory shield against embarrassing questions. Among the most valuable personal assets a his own limitations, and his sensible deter complete knowledge of mination not to over-extend. showman can have is SOUND TIPS From Publix Department of Sound and Projection. HARRY RUBIN, Director SOUND BULLETIN No. 34 Hmergency Fader In the event of fader trouble the. gain control and the fader |eut-out key make quite a fair emergency fader. The cut-out key at the top of your fader disconnects the fader entirely and cuts in a substitute resistance equivalent to point, 9 on the fader. Cues can be worked up or down from this point by using the gain control. — If the gain control works noisily it has not been kept clean. A dose of carbon tetrachloride, or carbona, and a microscopically fine film of vaseline afterward will keep it in good condition. That is, on the 41 type system. The gain control of the 8B is not easy to get at and unless it gives trouble is best left alone. The 46-system has no gain control adaptable to following cues. Substitute methods of varying volume are usually available, and can be applied with common sense. If the recording is fairly even in volume satisfactory setting can usually be found by varying .the exciting lamp current. Two meg grid leaks will give more volume than half-meg leaks. The attenuators can also be readjusted, moving the jumper to the left—on old installations, upward with the universal base— to inerease volume. None of these methods can be used for following cues, but only to obtain a satisfactory level. For cuing sound the rheostats on the main board can be used. If kept clean and very slightly vaselined —-very slightly — they will move without noise. With the 8B the gain control ean be used if it works quietly. If not, the rheostat controlling the 205 tubes can be used, and should not cause any noise. With the 41 amplifier gain control can be used. The 46 amplifiers have a rheostat. controlling the first two tubes, which can be used. None of these substitute methods should be used without common sense. Listen to your monitor earefully and make sure you are not causing any serious distortion of sound quality. Bringing rheostats too far up, or too far down, will do that. The control switches of the horn panel can also be used, with the same care. Bulletin No. 24 will help you find a proper substitute setting. You may even be able to follow cues with the horn panel. It will be well to compensate for changes in the stage horn settings by varying the monitor setting, consulting bulletin No. 24. Nothing in this bulletin, of course, is to be taken to mean that fader trouble is a thing to be neglected. The fader is by far the most satisfactory instrument for controlling volume. However these substitute methods certainly will help keep your show going satisfactorily in case fader repairs cannot, for any reason, be made promptly. The Erpi engineer who answers your trouble call will be able to help you select from the list of suggestions in this bulletin the substitute method that may be most suitable for your particular case. | YOU HAVE THE | MERCHANDISE f a No. If {1 : aa a ell the merchandise of the theatre, you MUST campaign it several weeks in advance of your play FILE THIS! IT WILL HELP PLAN PROGRAMS | Watch Publix Opinion for this service in every issue! Watch the trade papers for it, too! LENGTH OF FEATURES | Record No. i Subject Rio Rita—15 reels (AT) The Mighty—9 reels (AT). Untamed—9 reels (AT) Love, Live and Laugh—10 reels AT Love Parade—12 reels (AT). So Long Letty—6 reels (AT) (AT)—AII Talking LENGTH OF TALKING SHORTS PARAMOUNT Red Headed Hussy One Man Re-Union The Plasterers Love Parade (Trailer) FootRunn’g 1 Make age Time 126 min. | 72 min. 84 min. | 11340 6442 7560 8150 9609 5796 ... Paramount M-G 91 min. | : 107 min. 64.min. | Fox ... Paramount Warner UNIVERSAL Broken Statues (Benny Rubin) Three Diamonds (Pat Rooney) Amateur Nite Boy Wanted Mickey & Mixup The -Bridegroom The Suitor Love’s Labor Found | Length of Synchronous Shorts PARAMOUNT Love Parade (Intermission Music) Love Parade (Exit March) Rio Rita (Overture Trailer) DISNEY Skeleton Dance (Cartoon) COLUMBIA Soul Mates Length of Non-Synchronous Shorts Review No. 438 A HANDY GUID This theatre guide, published daily in the Herald at Duluth, Minn., is particularly valuable to readers and patrons because it gives the hours at which* the feature pictures start at the vartous theatres. oVae wv i Ara, Jo..cb Po, . view Pona oun Doreen Erickson, ee eae SCREEN DRAMA, Strand—‘“The Madonna of Avenue [ A,” starring Dolores Costello. An ailtalking picture with story by Mark Connolly, Theme, a. college girl who gets mixed with rum-runnérs, is expelled, finds her mother has a shady past and plunges intg the ‘underworld. Feature at 11:15, 1:04, 2:63,| = 4:42, 6:21, 8:10 and 9:59. |: Garrick — “His. Glorious Night,” \starring John Gilbert. “An all-talk ing picture produced from , Ferenc Molnat’s stage play, “Olympta.” .|Theme, a dashing officer of the Hus sars* who flirts: with .a princess, is scorned ‘because of his supposed, plebian source,. who ‘seeks sweet revenge by ‘pretending to be:a crook to humble the girl’s haughty family. Feature at 12, 2, 4, 6,8 and 10. | Lycéum—“The Love Doctor,” star| ring Richard Dix, An all-talking pic ‘ture, made from “The +Boomerang,”. ‘jthe stage play by Winchell Smith and Victor Mapes. .Theme, a young || |bachelor doctor sworn to single bliss, sequel to “What Price Glory,” all|talking, with Victor McLaglen and =Edmund Lowe. Further adventures, =e mostly comedy, of Flagg and Quirt. ; fC |Feature at 11, 1, 3:07, 6:11, 7:20 and [ER tar (West Eni : The Donovan Affair,” all-talking. ‘ Samememnsoniprseteomesic et lg Featuring Big Names | “Pointed Heels’ is a_ pictur whose keynote is entertainment and whose cast is composed 0 four featured players that spel ‘box-office’: William Powell, wh clicked enormously as _ Phill Vance; Fay Wray, whose charm ing voice was heard in “Thunder bolt;”? Helen ‘‘Sugar’’ Kane, tht inimitable ‘boop boopa doop’ girl and Richard “Skeets” Gallagher who certainly scored in ‘Clos Harmony” and ‘‘Fast Company.” A spectacular ballet in techn color by the famous Albertim Rasch Girls is one of the picture} highlights. Romance, drama, good fast humor and plenty of song all spectacle make this an all-rouml good show! 7 Does a copy of Harry Rubin' “Sound Tips’ go to your projet tion room every week? a SUNN TTT AT YOUR NEW YORK THEATRES e WEEK OF NOV. 15 THEATRE PICTURE Paramount, g Saturday Night Kid The Trespasser = B’klyn Paramount, Saturday Night Kid Criterion ($2) Applause Opens Nov. tag = e Love Parade . =a : INN ull UT