Publix Opinion (Nov 22, 1929)

R ve Pd te th eh = 4 = ve RPS th iF Se ve veo PUBLIX OPINION, WEEK OF NOVEMBER 22np, 1929 = ve Be AE Se Mh MIF I SIS ovo C’mon. You Hot Shots!!! Try This For December Drive WHO Can Do THIS 22 $100.00 Ii’s Easy To Do! REWARD | Who WILL Do It ?? For All Four Weeks In December!!! You’ve Done It Before! It’s An Old Sure-Fire Gag! Only Is’s in a New Suit of Scanties! _ Start Now, And You Can Do It Again!! Don’t Pass Up This Box-office Meat-Hunch! It'll Get You The Money! STUDY THE PAGE OPPOSITE THIS ONE! WRITE SOME COPY LIKE IT FOR A SERIES OF 5 FREE PAGE ADS! SELL ’EM TO MERCHANTS TO RUN IN ALL YOUR NEWSPAPERS! IT SELLS A WHOLE MONTH OF ATTRACTIONS—AT NO COST TO YOU All It Takes Is CONFIDENCE and Footwork! 1! $100.00 REWARD A SMASH! RIGHT ON THE NOSE!! FOR YOUR XMAS DRIVE! And WHAT It Will Get You Is What THIS DECEMBER DRIVE IS ALL ABOUT!! IF YOU CAN “YES” THIS, YOU CAN “YES” THAT!! (1) You know that in order to stage a four weeks’ successful drive, you’ve got to have four weeks of good attractions! You’ve got ’em! You already know your December Bookings! Now Sell ’em! To sell ’em most effectively, at minimum cost of money and effort, you know you have to yell to the biggest audience in the medium that reaches ’em! That means newspapers, radio or billing —but newspapers first! So we’re shooting at the newspapers! You’d love to have one, two, three, four, or, five FREE FULL PAGE-SELLING ADS! You can get ’em with the copy shown in the next page! In EVERY daily paper in town! Neighborhood papers, too, if you try! And Weeklies! ! All it takes is footwork and confidence! And Effort, with copy like you see in the ad in the adjoining page! (3) You can get these free full (6) page ads, because: You know it means money and happiness to everybody if a successful “SHOP-And-SEND BEFORE DECEMBER 15” campaign is effected. Every merchant wants it, and will help pay to launch it! You’re shouting it from the screens for him, free, even tho you don’t carry his name! Let him shout, too! You'll give him some reasons in this copy! You know that if the public shops and sends EARLY, before December 15, it will release a lot of time for theatre-going in those terrible two weeks before Xmas! Hitch those two ideas up in a lot of co-op pages in your daily newspapers: Go to The Display Advertising Manager of ALL of your newspapers in town, dailies, (7) weeklies and foreign language papers! Show them the tieup co-op copy layout, and THEY’LL Gladly turn all their ad solicitors loose on selling enough merchants the idea of pro-rating the expense of publishing this ad five days in a row in each paper in town! You’ve got to do it today. If you don’t do it quick, before the Xmas rush of advertising floods the newspapers, you can’t do it at all! Right now, business is slack in newspaper offices! They’ll play with you on this idea if you present it BEFORE NOV. 28. They’ll put it over in a day or two, and have that much extra space sold. But if you wait until after Nov. 29, they will turn it down because they’ll have their hands full with the regular Xmas advertising. This is the easiest co-op page you’ve ever sold or tried to sell! appeals—the appeal of the SHOP-AND-SEND BY DECEMBER 15 idea, and the appeal of all the interest that the public ALWAYS evinces in the news of BIG ENTERTAINMENT! Don’t spoil this idea by paying for any part of the space yourself! It’s your idea, and your promotional effort, which entitles. you to your share of its benefits FREE! If for any reason you can’t sell a series of these co-op pages, maybe some of your leading merchants will carry a 3-col. inch ad on the idea if you give it to them exclusively for the privelege of running it in all. papers, for five insertions. To make sure of it, a screen credit would assure it, but only the WORST salesmen will have to secure the tieup by GIVING UP their screen to sell an idea that ought to get paid for! BESIDES GETTING THOSE FREE FULL-PAGE TICKET-SELLING ADS, If You Put This Over “PUBLIX OPINION’’ GLORIFIES YOU WITH THESE PRIZES:— $25 FOR THE FIRST CO-OP PAGE SENT IN ON THIS IDEA! $25 FOR THE SENDER OF THE LARGEST SERIES! / Here’s A Safe, Sane, Practical Thing To Do For Your DECEMBER DRIVE! You KNOW it will sell tickets for you on specific attractions! It has TWO popular Pate BE WS Zt ? Ht a AP HS ti, Sel Seah et Seth Fe eh Ll errer ie LT er Ler Te Te? Ae $25 TO THE SENDER OF THE MOST INCHES OF SPACE! $25 TO THE SENDER OF THE BEST TICKET SELLING COPY! The page on the opposite side is merely a rough sketch of the idea involved, hastily prepared just before going to press. BE TAKEN AS A MODEL OF WHAT THE FINISHED PRODUCT SHOULD BE! Limitations of time, space, art facilities, proper type and lay-out experimentation etc. mitigated against us. These handicaps do not exist for you. With eight full columns by 20 inches depth, and the art and layout facilities of a newspaper at your disposal, you should be able to get out a knock-out ad that will sell itself! Be SURE YOUR SHOWS DOMINATE! This idea and copy will work also as a herald—which mail carriers will distribute free, if you see your postmaster and sell him the idea that it’s a powerful appeal in behalf of his organization. Hundreds of Postmasters Will Do It! See Box on Page 5, Cols. 1 and 2 for details. : : OM Ti ALS A A A dhl NOTICE! IT SHOULD NOT Soo Oot Se = =. Srealiny i Sp.