Publix Opinion (Nov 29, 1929)

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PUBLIX OPINION, WEEK OF NOVEMBER 29rx, 1929 7 T Will Be Cefeatured THEATRE PARTY FOR STUDENTS GOOD IDEA Manager ©, T. Perrin of the | BYRD AVIATION|°%* EXHIBIT WILL ' TOUR CIRCUIT HOME OFFICE DEPARTMENTS! | Here is the first of a series of stories about Publix Home Office tf Department personalities. They depend upon your effort, just as you depend upon theirs. ‘To know and understand each other’s personalities and problems will lighten the burdens of everyone, and make our tasks enjoyable. For this reason, PUBLIX OPINION is devoting an important part of its space to these brief biographical sketches. ‘“Mareo Himself,’? the magazine serial story by Octavus Roy Cohen, will be produced shortly by Paramount with Jack Oakie and Skeets Gallagher co-featured. This is Gallagher’s first assignment under his new long term contract. The Times Antarctic and Avia tion Exhibit based upon the Byrd Frank Tuttle, who directed | Publix Sterling Theatre, Greeley, ' Expedition, which 2s eecenOy “Sweetie,” will direct ‘‘Marco|Colo., hit upon a good idea to displayed at the Paramount Thea-| Himself.” The adaptation and | build good-will in town, gain valtre, New York, and which prodialogue are being written by uable publicity and increase his ; box-office receipts by staging invitation performances for the various fraternities of the local State Teachers’ College. When the students came back from their summer vacations, the president of each fraternity and sorority found a letter awaiting them from: Perrin inviting them and their group to a “‘big party.” By tying up with the Yellow Cab people, free transportation was furnished the students to and from the theatre. By another tie-up with a local drug-store, the stu Walton Butterfield and Patrick moted the interest of tens of thouKearney. sands, will be circulated to some of the bigger cities and exhibited in the Publix theatres in those cities. The newspapers in these cities affiliated with the Times Syndicate have been notified by the Times that this exhibit is going to make the rounds and each newspaper in each city will render the same co-operation that the Times rendered in New York, in the matter of publicity. Buffalo, Buffalo. Paramount, Atlanta. Tivoli, Chattanooga. Paramount, Youngstown. Michigan, Detroit. Minnesota, Minneapolis. Portland, Portland. Seattle, Seattle. Granada, San Francisco. Paramount, Los Angeles. The New York Times is paying for the shipping of the exhibit throughout the circuit of cities and arranging the schedule for its showing. The newspaper in each city will sponsor the exhibit, help to stage it and perhaps have someone in charge during its showing. A typical display sign will read “Antarctic and Aviation Display arranged by the San Francisco Chronicle in collaboration with the New York Times.’’ The cities selected for the routing of this ex hibit are as follows: Metropolitan, Boston. The routing will be made in that order and the exhibit will remain in each theatre possibly two weeks. The Times has written to each newspaper in each of these cities with which it is affiliated and a representative of the newspaper may approach the manager of the theatre to find out the details of putting in the exhibit. In the Paramount Theatre, New York, the exhibit was placed in the Elizabethan Room, which is underneath the grand lobby. Photographs of the exhibit will be sent to the theatres mentioned. MEET THE BOYS: erstanding of the splendid individuals who comprise To promote acquaintance, respect and mutual und d as vanity ticklers for the showmen Publix, these one-minute biographies are offered. They're not printe dents were given the choice of the menu, at the soda fountain after the show. During the performance, the fraternity songs were played by the organist, the students joining in the ehorus, thus livening up the show considerably. As a result of the good times enjoyed at these affairs, numerous theatre parties were organized by the students themselves, which more than repaid the theatre for the few invitation performances. Publix is now definitely sold to the students of the college as well as to the people of Greeley as a regular local institution. here portrayed. We want the photo and biography of everyone in Publix. Shea’s staff for the past eleven years. Franklin left in 1921 and Vincent R. McFaul was appointed to Wm. K. Brett ty, In 1923, Brett, having taken advantage of opportunities, proved himself capable and reliable, and was promoted to_ service manager. When Mr. Shea _ became associated with Publix in 1925, Brett was selected for the assignment of manager of Shea’s Buffalo, where he has remained to the present. eral theatres in New Eng‘}land. He then Aproduced vaudeville : seasons Frederick managed summer resorts for the German Amusement of Boston, as well as stock companies and circuses for other organizations. Frederick has also acted upon the stage in big-time vaudeville. He worked for Gordon’s Olympic Circuit in New Haven for four years and two AL SMITH WILLIAM K. BRETT CLAUDE FREDERICK 3 fda aie : Since boyhood, mith, manWilliam K. Brett, manager of Clends npedene. ptenghes ae ager of the Publix State Theatre, Shea’s Buffalo Theatre, has been | the Capitol, Pittsfield, Mass., inWinona, a member of herited his Minn, has Michael theatrical acbeen asso ciated with the theatre. For the past Amupem ent Company” for a year. When two more houses were fully for seven years. In 1918 he took over the management of three theatres for the Colonial Amusement Co. in Winona, Minn., and continued to do so for eight years, after which he was given his present assignment. G. M. WATSON After having been doorman at General Director of Departments of Construction, Maintenance and Research It was more than a decade ago that a quiet young’ man, fresh Co., in the old Fifty-sixth Street studio, New York, upon which site the Mecca Temple is now located. Today, still as modest and unassuming as the morning he reported for work in Schulberg’s department, that same young man holds the title of assistant treasurer of the Paramount Famous Company, young Mr. Zukor was assigned to research work in the succeed him, acts for his added, Smith from his studies at school, began |scenario department. In 1918 he eo es ECE One : Pe duty as assistant to Ben Schul-|was elected to the board of di same capaciAAtin Ber Or Al Smith of managing berg, advertising and publicity|rectors of the Famous PlayersClaude Frederick all three. He did this successhead of the Famous Players Film Lasky Corporation. On June 14, 1918, he enlisted in the United States Navy, was assigned, with the rank of chief petty officer, to the Bureau of Ordnance and was given command of the Naval Ammunition Supply Depot at Baltimore. Studies Industry ears with Keon Bros. at Somerjesti i ‘ 3 ; ' FRED BEECHER ae Mass., before he obtained ee ES Soe 5 eras Lasky Corporation and the Publix t lee ae pee ae a ie : ee : es = M watson Theatres Corporation, and is a|,Urmed to work a e New xor Fred Beecher has had a varied | his present position with Pub sitend oa. ihe board director of the Baldwin|exchange of Paramount in Jan and interesting theatrical career, having spent practically all his life in the show. business He re manage the Eg yptian Theatre, Sioux lix. C. W. BENJAMIN Chester W. Banjamin, manager complished showman thoroughly graduation, Watson was Ill., and later transferred to Davenport, Paper Mills, Ine. He is Hugene J. Zukor, son of the world’s most prominent motion-picture magnate, Adolph Zu Rises on Merit At the age of thirty-two, young uary, 1919. He began as a shipper and progressed to the position of assistant manager of the exchange. Then he steadily worked his way upward through every de Ee cently was i z : a employed by | of the Park Theatre, Ft. Fairfield, assigned to kor, the president of Famoust i Fah nee hee te Whe Geen ge the Spencer, ion, partment of the business, gaining 4 pea Rock Island, Players Lasky Corporation a complete mastery of all the de tails and workings of the country’s largest motion picture pro Falls, S., Dafamiliar with s A A is Pea kota. cere detail Ta..,, ag ee hs | Mr. Zukor is an important figure ducing, distributing and exhibit; As a boy of theatre Gee in the motion picture and theatre | ing organization. -— Beecher pedoperation. He ee : : F dled bills for =e particular Family theafields in his own right. He began at Later he was recalled to the the various ly adept in He ast the bottom of the ladder, familiar| Home Office in the capacity of asi Te nauaes ae ear . of oie econ Gur ized himself with all important de-|sistant to the president. HEventhe eo 2 aay wee enerees Rapids, Ia. In tails of the business and wgn his ually he was elected to the execuhe obtained Publix posino ce present position solely. on the/tive committee and appointed asjobs ushering ion was in é s strength of his personal merit and | sistant treasurer. and distribHoult M G was transfer Ns uting protas ae Sen et eddy se: oe ive ability. In 1928 young Mr. Zukor joined grams. From of the Temple. | Moines, Ia., where he remained He was born in Chicago, but re-|the Publix organization, in which ‘ these lowly ositions Fred Beecher eechar was Prior to B enjamin’s for more than six months before he was assigned to his pres ceived his education in the public schools of New York City and the he also is assistant treasurer, supervising work in the construc | } 4 : WY : entrance into | ent position as a e f th : é = 1 ‘\ ed _ “ae eee ee nad Publix, he in| Des ‘Moines. prsiuaegp er a Horace Mann High School, com-j tion, maintenance and research delf \ Be y. Bone mock dependently arntsoac utlended > (Nixen<Clay pleting his studies at the Art Stu| partments. owned and operated numerous theatres in Maine. Cc. W. Benjamin Commercial College of Austin, Texas, and the Texas State University before he became interested in the theatre industry. dents League in New York. After the merger of the Famous Players Film Company and the Jesse L. Lasky Feature Picture On May 6, 1920, Mr. Zukor married Miss Emma Dorothy Roth. They have two sons, Eugene John Zukor and Adolph Zukor II. Brett in 1918 — father, who is 19 years, was assistant eredited with Smith has service manoriginating had various ager under the continujobs as bill Harold B ous show. boy, usher, Wer an KAci na, Frederick stage hand, when the latobtained his ticket taker ter was manfirst theatriand manager. ager of Shea’s cal expeSmith manHippodrome rience assistaged a theaq the deluxe ing his father s| tre in Austin, (i house of Buf4n the operaMinn., for the i, falo. When tion of sev| American Eugene J. Zukor i