Publix Opinion (Dec 6, 1929)

PUBLIX OPINION, WEEK OF DECEMBER 61x, 1929 GREAT HOOVER PROGRAM = |/ FIRST! MR. EARL PAYNE DID IT! 10 MAKE 1930 BOOM YEAR} 2.2 arraohtsats Sara Ra one be done? Here’s proof!! Hardly had the ink dried on the Nov. 22nd issue of PUBLIX OPINION when Earl Payne, City Manager of Publix Kentucky and State Theatres, Lexington, Ky., had the full page free co-op ad suggested on pages 8.and 9 of that issue sold to 25 merchants of his town. A few days later it appeared in the Lexington Herald. “It was a pipe!” says Mr. Payne. Incidentally, he wins the $25 prize for being the first to send in a page. Come on, boys! There are three more $25 prizes uncalled for on this idea! Who wants ’em? (Continued from Page One) daily papers, you know the maggreat and prosperous Amerinitude of the movement and of can people, to whom Wall the forces behind it. Show busstreet means no more than liness is taking its place in the any other street. forefront. Publix theatres expan“From the standpoint of any | sion, contemplating construction sincere business with a sound set-|of scores of new theatres during up, this is a moment of real op-|1930, and remodeling of hun 5 are ag wc Sn i —— ope i a a a li portunity. Many rich markets,|dreds of other theatres adds to WEDNESDAY, NOV. 27, 1929. heretofore unattainable, are now the din of prosperity. aie o— 348 is > RS S| AS wide open for the first time. Con“Blsewhere on this page you , = ae == Se ral wan | ditions are exactly right for the| will find a table of figures which individual of initiative and re-|indicates the planned expenditure sourcefulness. There never has | of nine billions of dollars, in pubbeen a better moment in the his-|lic works and. other construction tory of America for industrial and | programs. Nothing like this individual progress. has ever before occurred in Must Keep Vigilance | America. When one considers that “The Hoover Plan, organized as | this is all extra prosperity and ac‘ ; it is, and backed as it is by the |tivity that faces us in addition to py lama ache ne PL Outstanding Pictures! great minds and resources of this|conditions we have become acnation, will strike forward imme-|customed to in the last few years, ~ diately with the dawn of the new | the outlook for all of us is a most year. Alert individuals will move exhilarating one. in step with it. The first to step off “Ag for Publix theatres, I exin cadence, will be the leaders six | pect every person connected with months from now when those who |the company to do all possible to are now distracted by unwarranted | keep in step with this parade. I fears, become belated marchers| want enforcement of all the sen‘with the rank and file. ,To the) sible economies that are necessary alert and courageous, this is no) to hold the gains we will make as time to let down or relax vig-,a company and as individuals. I ilance or effort. The long await-\also want and expect the quicked day of America’s co-ordinated | mindedness and alert and reminds and resources constructive| sourceful showmanship that is | ly working toward a common goal,| necessary in order that we may is here, now. have our share of all possible ad“The leaders of every indusvantages.”’ try, the men of great wealth, | the great creative minds of | ° the nation, the heads of local Another Tie-up and state government are moWith Post Office All Coming During December TO THE Publix Theatre You get the FIRST choice of the BEST Gifts-and make a happier holiday for everyone! 4 TH lg ‘ and JACK HOLT The Gift Selection Is Now Ready In These Great Stores! wise oracker. isings “Aima Mammy.” it’ *He'e So Unusual!” @ clot. « And a hundred other lovelaughter sensations, bilized into one common group, directed by Mr. Hoover towards the objective Another wide-awake showman, of immediate national prosquick to act on PUBLIX OPIN . ‘The Darling of the Boulevards perity that will be lasting. ION’S post office tie-up suggestion Ealky & Co. i va sie Ua aeadind Labor, capital, industry and Reg M. E. Berman, city manager of seen eaice ae aloe blah agriculture are working toPublix theatres in Kankakee, Ill. A reac Kaufman Clothing Co. Satya: L gether for common good. “We just completed making arcee ne Earl Clothes Shop icra (Thus we find that dalliance |fangements with the Post Master, eres ace cane ips and procrastination born of Roy Dusenbarry to co-operate Baynham Shoe Co. oe peas ; rin by ip fear and petty selfishness with us 100 per cent, on the early G. R. Kinney Shoe Co. Cinderella Slipper Shop — Lave disappeared. Great | mailing campaign,” writes Ber sean ai Dan Cohen Leon C. Beck, Jewoler “we plan to work this Aine Coon Denton’s.. 0 Victor Bogaert, Jeweler SK oth i's A wow Ci Recents ts ceeces fr construction projects are beman. ing launched and rushed for| campaign exactly as outlined in ward by hundreds of thouPUBLIX OPINION. This is what sands of workmen who will Mr. Dusenbarry has agreed to do: pay their bills for food and He wants to give a short speech shelter and clothing and recvia the silent trailer we are to reation. These will stimuinsert at the end of the Post late and create new demand Master General’s speech, this will |. for better things they can give it local color; we intend to consume.”’ use the 8 page booklet as outlined Be the Talk of Lexington. As An Extra Added Inducement to Bring You Downtown Early and Often, we have prevailed upon the PUBLIX THEATRES of This City to, present exceptionally powerful entertainment in December! You'll get chdice seats at bargain matinée prices. You'll ‘have PLENTY OF TIME. TO SHOP AND SEND, if you'll plan to attend these big shows. area AP ANicy, ee IS. 1S HEAVEN With Gislove = JAMES «HALL Senet Deo. 5-6—7 Q EDWARD EVERETT HORTON In. “THE SAP?" stiew'arer sia" “The leadership, the vision, |in the Opinion, that is if we can wes R ‘ourself bef courage, and necessary resources |get the merchants to defray the ou Only Spend 2-hours in the theatre, and have ample leisure to shop! Refresh yourse et “BROADWAY SCANDALS? are present. The movement is be-|cost, which will be something like Sree eae A eS re rr potters = AL JOLSON Wilt Be Back on Dec. 18th“and 19th gun and the great concerted push | $100 for 8,000; 200 ecards for towards prosperity is actually un-| mail boxes; 10 banners for the eee : der way, ses before the new year | mail trucks.” Enjoy Spreading Christmas Cheer © oii no has started. ‘ fTHREE rf a ‘By Shopping and f A The Surprise Hit of the Year Our box-offices in the 1200 oS . Publix theatres, located in every NEW MANAGER NAMED al Sending Early.» E section of the country, verify this, ; , in constantly increasing tone. Frank Ferguson is now manaJe AEDS oe : setae Si reet Showmen at Front ger of the Plaza Theatre, Monti. | /—= Ss SU —V af cat "2 J : “Tf you have been reading the| gomery, Ala. ee Eien A. 10-0 0+ 6+ 0:-O + O+-O 10+ SO SO SOO {9 BILLIONS TO BE SPENT} XMAS COPY !! PERPETUATE SHOWSENSE: e : t — ; ON CONSTRUCTION IN 1930 i cake ae ap haatle The DECEMBER DRIVE doubtless will develop the $ (thy Aisoctazed Press) : pe path ie ib i iad daily best examples of showmanship and ticket-selling the ¢ More than $9,000,000,000 in new construction and improve; newspaper ads? Y’wekum! Publix Circuit has yet! achieved. } ments is planned for next year, according to pledges made to ; Therefore, we want every theatre to get up a big $ President Hoover as a result of his series of conferences with 3 scrap-book containing all ads all news-stories, copy of ; leaders of all branches of business. So. ? 11 ‘1 : h £ : , 2 tli + B ins i a veaihe aU NUCL = all trailer-copy, photos o stunts, a typewritten outiine of y classes the plans call for the following expenditures: = ’ = : 5 : ‘ eR = = the entire campaign from start to finish for future referae aah corpora” §3,500,000,000 Neat ener Y $2000 006000 = Wh I k = ence {ONS ..ceceeeeeie VGLAN a tete’ 0.66970 ; . ? — © — ° 3 ae HOY Vee nae tren iniay aeeus Sie tine eed 0 = atever else it takes = 3 Ag t i ? Bake ue Cees “77 “9'000,000,000 | Federal ... Eo hash ; = to make your family com= Paste this sndtertal fata your scrap-book, with S legible Individual programs reported to the President include:— ; = pletely happy during the = ae lanation of each ayn that we can wAtoera i only nace American Telephone State of Pennsyl= Holiday Season = p ’ at We Pp grap pag and Telegraph Co. $700,000,000| Yee. ‘Hiticis.... ey bay eed + |= = of your scrap-book, and bind it into a PRE-CHRISTMAS New York State.... 250,000,000 | City of Philadelphia 65,000,000 ; = = DRIVE MANUAL which we will prepare sometime in seein Caen R. a 250,000,000 | City of St. Paulisi.s 35,000,000 § = ee eee = F February, for distribution next October. The manual et bag init Breeyanie aoe aia sani include :— bf = am pe ee wi = will contain the best effort from EVERY theatre. Oo => >= . . . and Southern... $77%500,000; Blectrid” . + /-'. += 63,700,000 : = these big December At= DON’T FAIL to do this. What you are doing now will U. S._ Steel Corp. ; Utilities: “Power.” ®-\ + 9,000,000 ¢ |= |tractions!! 2||| leave your mark on the history of Publix that we ar ny. Central ‘(est.) 7£°000,000 Union Pacific (est.) 60,000,000 |= = making from day to day. Send this materialto PUBLIw Coste ‘ , , Chicago, Rock Island = = ef Chicago NorthwestMe ede ee ER DOD tee | a OPINION. GTM ws. ate ale ereye.e 70,000,000 | Southern Pacific... 3,259,800,000 = “THE VIRGINIAN” = DAVID a; CHATKIN, 3 In addition, there is a shipbuilding program fostered by the = “THE LOVE PARADE” = General Director of Theatre Management. 5 Post Office Department for mail, involving construction of forty = “WELCOME DANGER” = ; ships costing $250,000,000; road programs aggregating = “SWEETIE” 2 A. M. BOTSFORD, a } $2,200,000,000, and private building programs, which will total = = General Director Advertising & Publicity. 9 -3 i hundreds of millions of dollars more. = , = O-O+0+-010+-018 O-0O10 HOO 2Ow EIN Siew $ 10+ O10 O10 O18 O0 010-018-010 181-010-018! O18" 18+ O10 O18 OO! o