Publix Opinion (Dec 6, 1929)

NETTER MAKES LONG TOUR OF INSPECTION SOUND MOVIE STUNT Don Alexander, director of publicity, for the Publix State Theatre in Minneapolis, won. space in The Minneapolis Star with this story about the sound movies. Perhaps a similar test in your theatre would call attention to your current sound feature. Why not try it? Leon D. Netter, Associate Director of Film Buying and Booking, left last week for an extensive tour of inspection throughout the southeast in order to thoroughly acquaint himself with the booking problems of that section, which recently passed under his juris CER EET AES he 5 SE COTES ss eerene ne stele ais 5A Sear aca Ges ina With Deat Movie Fan| duction.’ ; fe ; any Netter’s itinerary 15 as fol| Follows Plot of Story. ; Dec. 2—Leave New York at 4 P. M.— Through Art of Lip | Coast Line. : Dec. 3—Arrive Jacksonville, Florida, Reading 2-20 P. M., go to Carling Hotel. Dec. 4—Jacksonville to Daytona to West Palm Beach. Dee. 5— West Palm Beach to Miami. Dec. 6—Miami—Columbus—Room on: Bayside. Dec, 7—Miami It ig easier for deaf persons to fol low the talkies than it was for them to follow the silent. rnovies—and the: reason lies in the fact that they can read the lips of the actors—V. H. to Lakeland to Tampa. Dec. 8—Tampa to St. Petersburg to ; ¢ Tampa—Tampa. Dawson, Minneapolis real estate Dec. 9— Tampa to Jacksonville to dealer, 945 Andrus puilding, declared Savannah—Savannah Potel—Leave Jacksonville 7:00 P. M. Arrive Savannah 11:30 P. M. Dec. 10—Savannah to Augusta. Dec. 11—Augusta to Macon to At lanta. 12—-Atlanta to Montgomery— today. : ‘A test, said to be the first: taken. since the advent ef the audible pic i ‘tures, was arranged by Don Alexana der, director .of “publicity and adverfa Dec. tising for the State theater. Mr anta 6:00 P. M. ter pete A wontzomery to Birming| Dawson was invited to view The§ ham. Areyle Case,” mystery talkie featurB ing Thomas Meighan. now at the fa State. Dec. 44— Birmingham to Chattanooga—Leave Birmingham at 6:00 Pp. M.—Arrive Chattanooga at 41-200 Pp, P.—Read House. Dec. 15—Chattanoosa —Sleeper Jump. Speak to Audience § “The talking pictures ar2 as much an: advancement for 2, deaf persone as they are for those who can hears} Mr, Dawson declared afterwards, “I|@ was able to closely follow the ehtire to Knoxville Dec. 18—Asheville to Erendersonvile igh to, Andersen. |<? plot and to feel the various scenes Dec. 19—Greenville to Columbia to the same as a person who. has the Spartanburg. ce of all his faculties. goto 4 deaf per “It is much easier for son to understand the advancement of a plot in a talking picture produc: |i we, | tion through the art of lip reading -lthan it ts in talking with many of the persons encountered in the |g every day run of business. It would ie appear to me that the actors and : actresses in ‘The Argyle Case’ had Bm this in view. They spoke directly to Sy Dec. 20—Spartanburg to Charlotte. Dec. 21—Charlotte to New York— Crescent Limited—Leave Charlotte 7:30 P. M. Arrive New York 10:30 A. M,, December 22. Vv. H. DAWSON TST Be Sa »y "4 1 ‘4 YES, THEY HAVE 6 “4 ‘a SI Ss) KEBADAEEELEEELEELS Manager C. B. Craig of the PubMOVIES IN WEST to Hie lix Strand Theatre, Cloucester, A ee ee ae eae oe Mass., reports that Mr. J. RadAre there movies out west? 4 ney P i cliffe, editor of the Cloucester| Somewhere in the highly | { “Another comparison is furnished 9m Times, not only devoted consider| civilized community of Roj 3 by the fact that it is much easier to fa able space in his paper on the PUBLIX SHOP EARLY movement but asked Manager Craig to congratulate the editor of PUBLIX OPINION for originating the idea. chester, N. Y., there are people who wonder if there can be such things as motion picture theatre in the primelval wastes beyond the Mississippi where infants play with big six-shooters and every male on two legs in a steer-roping cow puncher. — From C. T. Perrin, manager of the Sterling theatre in Greeley, Colo., comes the copy of a letter sent to him by J. De Forest Cline, head of the Conservatory of Music at Teachers College in Colorado. Mr. Cline is BOX OFFICE TIP IN TELEGRAM FROM BORIS MORROS ON TOUR SAN ANTONIO, TEXAS NOV. 30, 1929 @ understand a child recently out of % M! school than it is an older person. t The reason is that the child has We been taught to speak correctly, using Mg We correct enunciation and articulation. t™ | An older person, too often slurs his |g : pa and it is impossible tq followyy the conversation at all.timés, because |4 : lig this.” ne PP kaa MANUAL OUT ON CHANGE OF NAME a A special manual for theatres changing their name to Paramount, has been prepared by Lem Stewart’s department and will be issued. The manual contains all the stunts that have been used in St. Paul and elsewhere in campaigns for change of theatre names and re-opening as Paramount. The outline of advertising copy and exploitation ideas will be found invaluable Re a Sr nN $250 PRIZE WINNER: erro aarp aaa at present at the Eastman School of Music at Rochester and has heard girls at the school inquire from his daughter, who is with him, whether there was such a thing as ‘movies’ in Greeley. ‘BENJAMIN SERKOWICH,” PUBLIX THEATRES CORP. “JUST WITNESSED TEXAS THEATRE ORGAN CLUB, DIRECTION EARL ABEL, ORGANIST: THis, CLUB REGULAR MORNING FEATURE THIS THEATRE, TALENT DEVELOPED FROM FOUR TO FIFTEEN YEARS AGE, SINGING AND DANCING TO MOTION PICTURE CAT TODAY'S PERFORMANCE THEME SONG, ‘SWEETER THAN SWEET,’ WAS USED EXTENSIVELY Manager Mars! ine K. Moore, of the Worth Theatre, Fort Worth Texas, was awarded the $250 prize by PUBLIX OPINION for having staged the greatest number of parades during Paramount Month. The prize will be split up among those of the theatre staff who helped to stage the 51 parades which won the award for Fort Worth. This is another tip offered by PUBLIX. OPINION which was greeted with the usual = number of “IT CAN’T BE DONE!’ when it first appeared. The Editor just leaned back and waited. Soon, they began coming in —five parades, twelve parades, twenty-one parades and finally—the prize winner—fifty-one! Photos and a complete report of each one of these parades were = carried in a former issue of = PUBLIX OPINION. SHIN i THRILL 10; Tu WITNESS THESE CHILDREN PERFORM AND THEIR REACTION IS MOST ENTHUSIASTIC. (IT. 15 QUITE REMARKABLE THE GREAT NUMBER OF ENTERTAINING FEATURES THAT CAN BE DEVELOPED WITH AN ORGAN .CLUB COMPRISED OF CHILD TALENT. BESIDES BEING A GOOD BOX OFFICE ST IMULANT AND GOOD WILL BUILDER. WITH STORY OUTLINING ALL OPINION EARLIEST POSSIBLE “REGARDS. “BORIS MORROS.” EDITION. \ ¥ PUBLIX OPINION, WEEK OF DECEMBER 6ru, 1929 SELLING THE BATTLE OF PARIS’ By Russell Holman, Advertising Manager, Paramount Pictures A musical comedy of the whoopee war the soldiers of the Allies fought with wine, women and song in the Paris of 191418. With M.P.’s and memory the only enemies. “Fighting the Battle of Paris” meant a temporary release from hell—a few hours of joy unrestrained. DON’T LET ANYBODY THINK THIS IS A WAR PICTURE IN THE USUAL SENSE OF THE PHRASE. “The Battle of Paris’ marks first screen appearance of a Gertrude Lawrence, star of such musical comedy hits as “Char|] lot’s Revue,” “Oh, Kay” and \Predasure Girls Star of the current Broadway drama success, “Candlelight.” Never before seen off Broadway or for less than $5.50 per orchestra seat. The girl who first sang and popularized “Limehouse Blues.” Has been heard over national radio hook-ups on several hours. Supporting cast includes Charles Ruggles, liked in “Gentlemen of the Press” and “The Lady Lies.”’ Miss Lawrence sings two song hit numbers that are fast becoming popular over the air—They All Fall in Love” and “When I’m Housekeeping for You.” Available on phonograph records. Songs are by Cole Porter, author of Irene Bordoni’s. famous ‘“iuet’s ‘Do. It.’ -He. wrote the music for the new Broadway musical comedy smash, “Fifty Million Frenchmen.” Story by Gene Markey, author of “Close Harmony.” “\{ademoiselle from Armentieres,”’ “Tipperary” and all the old war favorites are sung during the course of the picture. “The Battle of Paris” is a “Behind the Front” musical comedy. Sell Gertrude Lawrence in the larger towns, where they know her. Sell Ruggles if they’ve talked about him. Sell the general spirit of joy and hell-raising and song that pervades this show; that’s the way you put “Sweetie” over. Mix plenty of dames in your ads; don’t show uniforms unless accompanied by girls. Sell Lawrence as “the girl who put the ‘Gay’ in ‘The Gay White Way.’ ” So popular in big-time show circles that never before has she been seen off Broadway. ‘The million dollar personality and voice. A New iSweetie of the New Show World. . It’s “The Cock Eyed World’ set to music. All to the Merry on the Western Front, How You Gonna Keep Them Down on the Farm after they’ve seen the Battle of Paree? Why soldiers went A.W.O.L. (All Wooz Over Lawrence.) We especially recommend the National Screen Service trailer on this show. It’s 100 per cent powered selling ammunition. . a a HOLIDAY HINTS © Harry Browning, manager of the Publix Uptown, Boston, Mass., responded to repeated warnings of PUBLIX OPINION, to plant stunts on every occasion. This gag copped front page prominence in a local daily. ; Have you got a stunt ready for planting for Christmas or New Year’s? ] : & These pretty misses didn’t mind getting wet last night when they “fishill for apples in front of the Up-Town Theatre on Huntington avertue. 4, to right, around the pan, are: Sandra Gaffen, Dorchester; Esther Barz Dorchester; Billie Eaton, Dorchester.