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PUBLIX SPURRED 10 EFFORT ON XMAS DRIVE
(Continued from page 1) lix Opinion and see if there is a pre-Christmas stunt that you haven’t tried yet. Forge new ones out of the heat of intense
daily sales-effort. SELL ’EM, BOYS, SELL ’EM! You have the merchandise—SELL IT! Just one
more, final push and another bugaboo of showbusiness will go down in defeat under Publix’ determination mever to take a licking.
Here are a few more stunts that you may yet put into operation:
Majestic-Queen Abilene, Texas
Mer. Milton Overman promoted “WELCOME SANTA” celebration, a civic affair organized by him with the cooperation of local merchants selling the “Shop Barly”
idea. Tied up on hidden name gag | with classified section of news-,
paper. Daily two passes per day given away through announcement over radio. Free Package Wrapping booth in Majestic Theatre— all merchants in town distributing slips with every parcel calling attention to this wrapping station. Local ‘“‘TOYTOWN FOLLIES” on stage of silent house. Children’s Party, sponsored by local newspaper. ‘Shop and Mail Early” trailer on screen.
Ellenay and Wigwam El Paso, Texas
Mer. John Paxton is working on “Shop Early’ newspaper section. Will have parcel checking and wrapping booth in both theatres. Working on special holiday theatre program with cooperation of merchants. “Shop and Mail Early” trailer on screen.
Joie and New Fort Smith, Arkansas
Mer. Ollie Brownlee plans special toy and fruit matinees, with cooperation of newspaper. Coffee and wafers are being served on Mezzanine floor to Xmas shoppers. Special midnight show to open “Shop and Mail Early’? campaign. Special Post Office and sub-station parcel checking booth in lobby. Cashiers ’phoning patrons and advising them of this service, and of excellent program. Shopping ad
viser from leading department store offering suggestions for Xmas gifts to patrons. Rialto Theatre Chickasha, Okla. Mer. Fred Hoenscheidt, has
opened a package wrapping and parcel checking booth in lobby, with special postal sub-station. Placarding the entire town, using flagpole standards as above for cards, calling attention to “Shop and Mail Early’? campaign and rest headquarters at the theatre. Special toy and fruit matinees for gift-bearing children and special matinee for the poor children, at which time these articles will be distributed. Cashiers ’phoning patrons calling attention to special service and attractions.
Waco and Orpheum Waco, Texas
Mer. J. P. Harrison is having coffee and wafers served on mezzanine for shoppers. Smaller theatres, Rex and Palace, giving away Xmas turkey one night each week until Xmas. Large downtown win
PUBLIX OPINION, WEEK OF DECEMBER 20rx, 1929
SEE AND HEAR
dow with largest turkey obtainable surrounded by special display of theatre attractions. Turkey will be given to person guessing nearest the weight of the feathers of turkey dispayed in window. Orpheum Theatre giving away $85 radio, gift of local merchant. Spe‘cial toy collecting matinees in cooperation with the Boy Scouts, Girl Reserves, Red Cross and civic clubs, also sponsored by newspaper.
Mer. Adna M. Avery is arranging, post office sub-station in foyer —also arranging for wrapping and checking parcels. Special toy and fruit kid matinees. Cards in all stores calling attention to Post Office and wrapping station in theatre. Coffee and tea service on Mezzanine for benefit of Xmas ‘shoppers. ‘Shop and Mail Barly” trailer on screen.
Majestic and Strand Wichita Falls, Texas
Mer. Howard Federer, installed a Post Office sub-station in theatre. All Post Office trucks will carry “Shop Early’? and Post .Office substation banners on sides. Free coffee served on mezzanine for shoppers. Also special parcel checking booth in lobby.
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“THE VIRGINIAN,” will have its New York premiere at the Rialto Theatre tonight at 6.30. The performance will be open to the public at popular prices with special seats reserved for critics. Four shows will be given to-night.
DO o-O-$ Oe © O0-OOe 2 O-O-9O°OO O82 O02 @ O° S0 oO ©e-@-2O-@-2Oe-O--0*-G-O*-O-O*-S8" OOS
HAROLD LLOYD -
MITCHELL PRINTIN |G COMPANY
4 | pictures,
“The merchants in town seemed to be glad to get these window cards on Harold Lloyd in ‘Welcome Danger,,” writes H. T. Lashley, manager of the Publix Palace Theatre in Raleigh, N. C. “We didn’t have a bit of trouble getting the best locations and the merchants thanked us for co-operating with them in the ‘shop early’ movement.”
AND YOU WILL NOT
ALL WEEK BEGINNING
PEAK WILL BE RETAINED
(Continued from Page One) good idea of the audience appeal of this picture. A Lubitsch production. Sell it on the fact that it is the musical hit of New York. ‘‘Variety”’ says it is the No. 1 $2 talker in demand at the ticket agencies. YOU PLAY IT AT POPULAR PRICES! Also stress stars, music, story and laughs.
2.“THE KIBITZER. Nearly rolled the laugh-proof, hard boiled Home Office executives in the aisles. Does Harry Green panic’em! SELL HIM IN THIS PICTURE. He made an|instant hit in ‘‘Close Harmony,’’ repeated it and built up a following in ‘Man I Love” and ‘‘Why Bring That Up?” and now climaxes it by his great work in ‘‘Kibitzer’’ which makes his former roles insignificant in comparison. Comedy of the most hilarious, side-aching kind and pathos, both admirably handled by this new :“‘money-man’”’ of the talking screen. Neil Hamilton and Mary Brian furnish the romantic appeal. .
3. “SEVEN DAYS LEAVE.” Sir James Barrie’s famous play “The Old Lady Shows Her Medals” formerly called ‘‘Medals,’’ converted into a gripping cinema story that will be the talk of your town. Gary Cooper and Beryl Mercer in an unusual story which will stir the emotions of your audience unlike anything that has ever appeared on _ the screen. The popularity of Cooper should be stressed in selling this picture. (See page 5 cols. 4 and 5 for additional sales tips.) Not a war story, although the war is used as a background.
In addition to these Paramount every one of them a sure 3 box-office bull’s-eye, the following 00-26 0-@-18-O-10'-@-0+-O-+0°-@-20*-S-O*-O-0+-O10+ S100: pictures from other companies are
among those booked for Publix theatres during the month of Jan
1. “SALLY.” The famous musical comedy with Marilyn Miller in the title role. One of the big “Bringing Broadway to Main Street” pictures. Joe E. Brown in the supporting cast. Ear tickling music, gorgeous color, beautiful girls —a typical $7.70 show at popular prices in YOUR theatre. A First-National picture.
2. “NO, NO, NANETTE.” Another musical shocker with six song successes, 350 dancers, technicolor and an all star cast including Alexander Gray, Bernice Claire, Louise Fazenda, Lucien Littlefield, Zasu Pitts, Bert Roach and others. It stormed Broadway when it played here and will do the same in your town. A First National picture.
8. “GENERAL CRACK.” The picture you’ve been waiting for! John Barrymore in an all talking Vitaphone picture that has drawn out all the superlatives in the vocabularies of New York critics. A smash success on Broadway at $2. Sell the star, his marvelous romantic voice and the appealing story. A box office push-over if ever there was one!
4, “HIT THE DECK.” Jack Oakie—Nuf Ced! This popular motion picture star is a riot in-the famous Broadway musical show whose tunes are played, sung and whistled around three continents. An R.K.O. technicolor picture with Polly Walker that out-Rio Ritas “Rio Rita.’’
5. “ROAD SHOW.” You know what Bessie Love and Charles King did in ‘‘Broadway Melody?” Well, here they are again supported by such stars as Gwen Lee, Jack
Benny and a horde of others too numerous to mention. A picture chock full of the sort
entertainment that sends
people out of a theatre shouting its praises from the house
An M.G.M. coin-loos
PRIZE-WINNERS IN DECEMBER
(Continued from Page One)
Toledo-Paramount (Wrist Watch).
HERBERT ELISBURG, L. & T.-Publix, (Schaefer Pen and Pencil)
ROBERT KELLEY, Palace, Dallas, (Desk Lamp and Pens)
WM. PINE, Oriental Thea
tre, Chicago (Thermos outfit)
JACK MEREDITH, SaengerPublix, New Orleans (Studs, Links and Chain) LEO PILLOT, New York City, N. Y. (Watch) LOU GOLDBERG, Brooklyn, Paramount (Kitbag) GEORGE MARTIN, Home Office, N. Y. (Wristwatch) WM. HALE, Home Office, N. Y. (Typewriter) LLOYD LEWIS, McVickers Theatres, Chicago (Smoking set)
N. E. WILLIAMS, New York City, N. Y. (Gladstone bag)
WALLACE ALLEN, Jackson
ville, Fla. (Brief case) LIONEL WASSON, World Theatre, Omaha, Neb.
New Years show?
COIN COME ON
This photograph is an appropriate cut-out display, drawn by Charles Harris, house artist, and placed in the lobby of the Publix Paramount, Toledo, to SELL TICKETS. Is your lobby effectively advertising your