Publix Opinion (Dec 20, 1929)

PUBLIX OPINION, WEEK OF DECEMBER 20ru, 1929 11 q SPECIAL SECTION SELLS CONTEST __ | LOPS BIG SPACE : Toledo News-Bee. It is reproduced below. The broadside was printed and distributed by the newspaper at no cost to the theatre and the circulation total was 100,000. They went into every home in Toledo and its trading territory. They were also distributed to all who attended the industrial exposition and to patrons of the theatre. The stunt was a splendid development of an idea set forth in the New Show World Contest manual. ST0 RI ES Profiting by the demand of newspapers — often stressed in PUBLIX OPINION — for stories about motion pictures and how they are made, City Manager M. E. Berman of. Publix-Great States Theatres in Kankakee, IIl., obtained 208 inches of free ticketselling space over a period of six consecutive Saturdays by presenting his local editor with a series of sound stories. Manager Berman got theoriginal hunch from the United Artist oie STAND OTHER HAND & : : : s ine : i 4 ‘AND ON THE a EDITION CONTAIN t ALL THE RULES OF THE CONTENT, PIC TUREX OF VARIOUS MAJOR PRIZES, ALL KINDX OF-HELPFUL HINTX FOR, CONTEXTANTS AND INFEREXTINGART BOUND TRIPS. TO BE MADE? an "a 32 ? a‘ ae us a 4 ueeil $F tle tin A! atte 2 MANY PLAYERS. AT PARAMOUNT the PARAMOUNT To-Day.” F OOTBALL CROWD oe field is municipally owned SOLD BY BANNER Manager T. R. Earl, of the Paramount Theatre, Idaho Falls, Idaho, is another smart showman who took PUBLIX OPINION’s tip to exploit football crowds to his own advantage. At the state championship football game played there on Thanksgiving Day, Manager Harl had a banner paraded before all the people who attended the game which read: ‘How’s Your Pulse? Heart Irregular? | See the LOVE DOCTOR and this is the first advertising stunt ever permitted at the stadium. The banner earned a laugh and a good deal of favorable comment from the crowd. FINLEY IN JACKSON O. G. Finley, formerly manager of the Publix Seminole, Tampa, has been appointed manager of the Publix Lyric, Jackson Tenn., succeeding J. I. McKinney, who ana Pnizes y Teledoans savings Accounts 3s ing Man ‘Na. 2. on of the former patoes: SSS atl ee Historie, em oF Pens; Na 3, the WM kines of France; a a, Chapelle, oy heat ‘Notre Dame: Non, erat NEW DIVISION MANAGER Ralph Branton has been appointed Division Manager of the New England territory under J. J. Fitzgibbons. Branton’s headquarters will be at 60 Scollay Square, Boston, Mass. Name Strong Cast For Arlen Feature A notable cast will support Richard Arlen in the race track picture in which he is soon to replaced Joe McDonald as mana-| Star. ger of the Publix Rialto, Chattanooga, Tenn. Mary Brian will act as the leading woman, Francis McDonald will 1 No iF 19 be ler the. ulin Dombard: | Academies sik, newsine portray the part of Arlen’s unscrupulous racing mate, Sam Hardy will be the voluble racing promoter, Tully Marshall will portray the, role of Arlen’s crooked manager, while Charles Sellon will be cast as the small town banker who is Mary’s father. The picture has not yet been titled. é REINHARD TO OPEN HOUSE John Reinhard has been assigned as manager of the Publix Community Theatre, Miami, which theatre is scheduled to open December 25. press book on “Alibi.” He arranged with the editor of the Kankakee Daily Republican to run a series of stories, one every Saturday, entitled ‘“‘How Talking Pictures Are Made.” With each story, the paper inserted a large scene mat on the picture to play at one of the Publix theatres the following week, with the ATTRACTION, THEATRE and PLAY-DATE CLEARLY and PROMINENTLY INDICATED. The sound stories were written every week in such a fashion that examples of sound processes described were taken from the picture to play on the following week. This is a good stunt that can be worked in every town. Incidentally, it proves the efficacy of PUBLIX OPINION’S constant insistence to LOCALIZE and PLANT news stories about motion pictures. PUBLIX OPINION and the trade journals abound with such stories which, properly localized and prepared for the average newspaper reader’s consumption, can be transformed into a terrific ticket-selling medium for your theatre. THEATRE PARTY FOR ‘NEWS’ CLUB A means of creating good will was employed by W. F. Brock, manager of the Publix Tennessee, Knoxville, when he sponsored a morning theatre party for 400 loeal children, in conjunction with the Knoxville News-Sentinel. The newspaper had organized a membership playground club among the children of Knoxville, by which they donated their pennies towards a fund that would aid in the upkeep of their playground. The theatre party, given to the members of this club, brought favorable comment from the residents and also got plenty of free space in the News-Sentinel. Publix Sound Train : Praised in Editorial The novelty of the Publix Entertainment Special is still so great that editorials about it are written in nearly every city. In Grand Junction, Colo., the de luxe limousine was parked in front of the theatre in violation of a city ordinance and there was some slight trouble. The following day the local newspaper contained an editorial roasting the city officials for failing to extend to the special the ‘“‘freedom of the city’’ with all the liberties that entails. People Attracted By Bath Room Display Manager James H. McKoy arranged a display of the newest designs and colors of bath tubs in the inside lobby as a teaser for “The Saturday Night Kid,” at the Publix Olympia, Miami, Fla. A modernistic background of a modern bath room served to make the display realistic. Cards with “wise cracking” copy about the proverbial Saturday night bath were placed in the display. The bath tubs and other accessories were loaned by a lo cal plumbing concern.