Publix Opinion (Dec 27, 1929)

6 MINISTER RAPS|( QRumMING UP TRADE THOUGHTLESS For the opening of that boisterous comedy of marine life, “The Cockeyed World” at the Paramount Theatre, Cedar Rapids, Ia., Man CENSO RS ager Harry Herman invited the American Legion Drum Corps to at tend in a body. The members marched to the theatre in uniform with —— drum sticks flying. They worked the first part of the evening as a Motion pictures are the greatest ballyhoo in front of the Paramount. It’s a good ballyhoo on any and most ideal forms of rest and attraction. recreation, according to Dr. Burris Jenkins, prominent minister of Kansas City, who, at the Sunday morning meeting of his Bible Class criticized the censor board of that town as being inadequate to pass on the pictures intended for the enjoyment of the entire community. The censor board of Kansas City consists of three elderly ladies whom Dr. Jenkins referred to as ‘“‘bachelor, unmarried women who should not be permitted to pass judgment on motion pictures | or what the community should see.’”’ He laid particular stress upon the fact that if he went into | a show and the picture was in any way offensive, he could leave, just as he could turn off a radio program that did not particularly appeal to him, and get something that did. The whole talk was broadcast over the local radio sta AVATAVAVATAYATATAYAYAVATAYAVATAYAVATAYAVAVATAYAAYAYAYATAYAYAVAYAYATAYAYATAYA’AYAYAYAYATAYAYATAYAYATATATAYATA’AYATAYAVATATAYATA’ATAYATAYAYATA’AYATATAYATA’AYAYATAVAYATAYAVATAYAYAYAYA’A AS tion. Thirty-four members of the Publix-Newman and Royal theatres were present at the meeting. District Manager Louis Finske and Manager George S. Baker, of the Newman, felt that the spirit of the meeting would be invaluThe following are the latest the Newman theatre took out 25 hits in Paramount pictures: memberships in the class. This re ceived a tremendous amount of Es : favorable comment from the sup-| 22192 ae “Ain tcha”’ — (from porters of Dr. Jenkins’ Sunday “Pointed Heels’’). By Helen Kane—voeal. 22192—“‘I Have.to Have You’’— (from ‘Pointed Heels.’’) Paramount Completes By Helen Kane—vocal. aa | 22194—“‘My Sweeter than Sweet” Its Second Talkartoon (ee ee ae By Leo Reisman and Orchestra. What should be a worthy suc-|22149—‘‘What Wouldn’t I Do for Morning Class. eessor to the first Talkartoon, that Man” (from “Applause” ‘“‘Noah’s Lark,’’ has just been comand “Glorifying the American pleted and titled ‘‘ Marriage Cink) Wows.” ‘This subject treats in By Helen Morgan—Vocal. characteristic cartoon ee the COLUMBIA _ pee Of two Mippenolam =| 9944-D=Phéy All Fall in Love” The drawings were made by (from “The Battle of Paris.”) Max Fleischer and the entire subBy Will Osborne and Orchestra. ject directed by Dave Fleischer, |9943-p——‘«He’s go Unusual’ — the two who are responsible for (from ‘“‘Sweetie.’’) the famous Paramount song ¢arBy Fred Rich and Orchestra. toons. — 2010-D—‘“My Sweeter than Sweet’’—(from ‘‘Sweetie.’’) By Ipana Troubadors—instru. mental. FREE SP ACE 1984-D— “My Love Parade’ — : (from ‘‘The Love Parade.’’) By Columbia Photo Players— Here are specimens of news instrumental. siories which Manager C. B. 1984-D—“‘Dream Lover’’ — (from Craig of Gloucester, Mass., ob“The Love Parade.’’) tained in the Daily Times with By Columbia Photo Players— his Christmas campaign at the instrumental. Publix Strand. Theatre. Prizes 1998-D — “What Wouldn’t I Do were awarded in the “shop For That Man’’—(from ‘Apearly” drive and city firemen plause”’ and ‘‘Glorifying the sponsored a Christmas party for American Girl.”’) 700 children. By James Melton—vocal. BRUNSWICK 4533—‘‘He’s so Unusual’’—(from “Sweetie.” ) By Vaughn de Leath—vocal and instrumental. 4629 — “My Sweeter than Sweet” (from ‘‘Sweetie.’’) GIFTS GALORE — BROUGHT TO THE STRAND THEATRE Over 700 Attended Performance, Admission for Which Was a Contribution to the Firemen’s Kiddies’ Christmas Helen Morgan Song Plugged By Victor ‘Some 760 children responded. to the intylgue them, 4 gcacieus invitation of Manager Craig cess BS of the Strand theatre this mozning to 45 aitend a theatre performance apg Ever since Helen Morgan’s success in the Ziegfeld stage production “Show Boat,’’ the Victor Talking Machine Company has held her under an exclusive recording contract. This company, ever proud of this Paramount star, gives her and her latest song hit a fitting write-up in their December catalog of phonograph releases. BAND BOOMS PICTURE A high sehool drum and bugle corps, recruited by Manager Dick Gaston, helped to _ advertise “Sweetie’’ at the Publix Casino, Marshalltown, Ia. The band, on a flat bottom truck, was hauled through the city, attracting atten{tion to a ‘Sweetie’ float which ‘| followed closely behind. icriginal one. he firemen we: Moses Luft! LATEST PHONOGRAPH RELEASES OF PARAMOUNT SONG HITS By Jesse Stafford and Orchestra. able in the future and, as a result,|phonograph discs of the song | 4629—‘“The Prep’ Step’ — (from “Sweetie.” ) By Jesse Stafford and Orchestra. Copy Index! Despite repeated injunctions, some readers of PUBLIX OPINION seem to believe that there are legitimate occasions for clipping parts of the publication. No parts of it, not even the index, are to be cut out. The issues should be filed from week to week because the suggestions which may not be applicable at the moment may be put to use at a fu Been Dee Dee ee Tt he oo ee ee esr ture date. You cannot get back numbers! It might prove helpful, however, to have the index on the last page copied and kept as a permanent index. By putting the date and volume number on this copy it will be easy for you to refer to the unmutilated copies of PUBLIX OPINION that you have saved. ASS BEA SEES E SRE REE EEE Ha ERR eee nee eee eee rrr ce CCC CT CTT TT TT ttt er rrrerCrre SSS A GOOD GAG! Manager Will Winch of the Publix Fair Theatre, Amarillo, Tex., tied up with the two local newspapers for a daily one column layout on the front page of each paper, enumerating the number of shopping days left before Christmas. Underneath a shopping. cartoon, appears the following copy: Shop early and watch this space for your name. One ticket given daily to the Fair Theatre. Today’s ticket is for Dea Caldwell who will see ‘On With The Show.” Carol Singers Always Bring Good Will -men’’——and to theatres that take advantage of the fact that there is nothing more impressive on Christ‘mas Eve than Christmas Carol singers. Remember this next year. The suggestion comes from Madeline Woods, who writes, “have gained good will and publicity that counts by making it a custom to send an attractive open touring car into the residential sections on Christmas Eve containing a trumpeter and trio of carol singers.’ Have the car start out about 5:30 p. m. and traverse the residential section making intermittent stops in every block. On each side of the car have an illuminated sign extending “CHRISTMAS GREETINGS FROM THE PUBLIX THEATRES.” The signs can be constructed easily and cheaply in the “‘shadow box’’ manner with the greeting painted on transparent cloth. Current for the inside lamps is furnished by a ‘‘hot shot’’. battery.’’ LAKE FOR SMITH Clint Lake has been assigned as manager of the Tivoli, Chattanooga, Tenn. and also manager of that town, succeeding Floyd Smith. MEET THE BOYS! To promote acquaintance, respect and mutual understanding of the splendid individuals who comprise Publix, these one-minute biographies are offered. They're not printed as vanity ticklers for the showmen here portrayed. We want the photo and biography of everyone in Publix. LEONARD A. DUNN A manager who has studied audiences and their reactions, for many years, both from the pit and —the Staal aOs, is Leonard A. Dunn of the Federal Theatre, Salem, Mass. When Dunn left Middlebury College, Vermont, he obtained a job at the Strand, lynn, Mass., as cellist with the pit orchestra. Other musieal engagements he has had have been at the 4 ab peat 02 Tee) O heel as ak Seer oe é1 th s~ in L. A. Dunn Portland, Me. and the Olympia, Lynn. For the past few years, he has been in vaudeville, doing a two man comedy skit with Jimmie Mack, under the name of Dunn and Mack. MAURICE M. CORKERY Although Maurice M. Corkery has been in the theatre business for a comparatively short time, his athe Allston, | Allston, Mass. Pm 9225: Corkery got his first taste of the theatre as chief doorman of the Metropolitan in Boston. A few years later he was promoted to assistant manager of that house, pale having M. M. Corkery O t : e e Jobe there. Recently he was promoted to manage the Allston, his first managerial assignment. Corkery is a graduate of Rindge Tech and is a World War veteran. At the American Legion Conventions at Marblehead and Salem (1925-27) his sketch “The Evolution of America,” won first prize. E. A. PHILLIPS E. A. Phillips’ initial venture in the theatre business was in S<e=0 totes Wash. in Ode ea Se am ndependent his — organiation, Philelips acted as La -S-3-18-t ant : Fargo, N. D. EK. A. Phillips to open that theatre and manage it. Phillips’ _ present managerial assignment is at the Moorhead Theatre in Moorhead, Minn. J. N. SNIDER J. N. Snider was one of the first motion picture theatre operators in Pittsburg, Pa., be| ine a= part owner of the Idle Hour theatre, on the ground became ae ae tant. dramatic J. N. Snider critic of the Pittsburg Dispatch, where he remained for a number of years. His first managerial experience was with the Miles Interests in Detroit, where he remained for about eighteen months in the Miles Theatre. Later he became manager of the Empire Theatre in Lewiston, Me., where he remained for five years. Then he came to Boston and was appointed manager of the Paramount in Newton, Mass., his present assignment.. GEORGE D. IRWIN George D. Irwin has been in the show business for nearly twenty years, in every -eapacity from usher to manager. Irwin was assiociated with Finkelstein and Ruben for three years as manager of Che Poa rk; Brainerd, Minn., before he left. to manage va-rious theatres for McCall tractions, Inc. in MinneapoLSet Duluth and Milwaukee. He ‘remained G. D. Irwin with this company for five years and then affiliated himself “with the W. S. Butterfield Theatres, as manager of numerous theatres in Michigan. He was recently assigned to apa the Lyceum, Brainerd, inn. GUS S. EYSSELL theatre,’ Hys# Sell went to the Royal, in the same — town, in the = capacity of | manager. oe in 9:9 5: Hyssell left Kansas City G. S. Eyssell and went to : Los Angeles to work in the Million Dollar Theatre, where he remained for two years before he was transferred to the Paramount, formerly the Metropolitan, as assistant manager. On March 15, 1928, he was promoted to manager, : the position he now holds. a “Peace on earth, good will to SAGE ON FORME NER Fee ERT) PSY ASE REL eT: Meg ee Ma eis Teese Pe PRA ie UA Sea