Publix Opinion (Nov 8, 1929 to June 13, 1930)

G Merchandising Policy and @ Operating Index : i : ae °PUBLIX: OPINION” ae | Be rag KS erp res St ee, Voi Uae and Two Vol. I-II-IIl, April 24th, 1927, thru Nov. 1, 1929. ADVERTISING Vol. III, Nov. 8th, ‘1929, thru June 13th, 1930 Date of — a] Date of Page PH _ Issue : oO. : Issue ‘oO. a Football picture Noy. 15, ’29 7 Shop early Dec. 6, °29 5 A DIRECT MAIL ee oe pO Nov. 22,°29 7 es Dec. 13,°29 8 { Li ‘ 3 Mystery picture Radio Dealers Oct. 18, °29 3 | 4 serene a Display Nov. 8°29 6 vores Oct. 25,°29 4 : Hotel tie-up May 11,°29 4 Silhouetted hand on front j . Dec. 13, °29 8 | a Mar. 7, "30 il Harvester, Vol. 1, No. 6 2 : ae Jan. 3, 730 3 | i Tnsiiaisaat Dec. 27,°29 -_ 8 Nautical picture : : 66 66 Feb. 7, ?30 9 } i Postal Cards April .4,’30 © 11 Boat treatment | Sept.27, 729 5 ce 66 Feb. 14, 230 4 i 4 Promoting theatre parties May 30, ’30 11 Rowboat display Jan. 5, °29 6 6s és Mar. 28, 230 6 i Le Rural Feb. 14, °30 5 . : 3g “6 66 . 2 5 e To M Nov. 29. °2 10° Railroad picture er : April 4, °30 7 , } Te ¥ an ov. 9, : 9 1 : Toy railway Sept.20, ’29 a ue wg May 2,°30 6,8 a o ecneee Jan. 10, °30 we simulated Jan.19,°29, 5 eer Dealers Be °29 8 | i ‘War picture : tar picture contest ct. 11, ’29 6 | H FRONT AND LOBBY Trenches simulated Mar. 15, 29 3 | 66 | " General ook 2 ms a > General | H Banners _ Oct. 27, 228 u Ad See May 30, °30 3 , & ct. i, 29 _ Ad Schedules Sept.14, °29 1 ] | Baseball scoreboard on Nov, 22, °2 f _ HERALD S Ad-Tips Feb. 15, 229 4 | € marquee Ov. 9 r) Mar. 2, ’29 a | Blown-up wires Feb. 25, °28 q Datnase: Mion even wee ao: Be ae : sf Mar. 16, ’29 2 | bi Christmas tree » Dec. 27, °29 3 Bintiess Nov. 22.°29. 7 a Mar. 30, °29 2 | H Cut-out ideas Dec. a1 °29 3 = Cau sarative Dec. 27.°29 9.11 ose April27,’°29 2,4 | a oe et ; Aug. 2, °29 3 PK Feb. 28. °30 ? 11 ~ May ll, 29 4, 11 i ai Cut-out reproductions May 30, ’30 6 Distributed by carrier boys June 6. °30 8 < Aug. 3, °29 5 | ‘ Cut-out title letters across street Disinhutionin crowds Nov. 1. °29 6 s Aug. 17, ’29 1 } i Feb. 4, °28 2 Distribution on race-track ; = Sept.14, °29 a Be = . = eS July 20, °29 5 trains June 6, °30 10, a Sept.27, °29 6 | 2 Descriptions Jan. 24, °30 8 Door hancers Nov 24. 228 2 ne Nov. 29, °29 4 if < Mar. 28, °30 3,5 ‘ & : Aug. 3,729 3 Dec. 6, °29 4 | ga 6) pril 4, °30 ie if : eb. 28, °3 | i “ May 2,°30 5,10 Eee a BPeeey gs Mar. 28, °30 11, 12 | ul May 16, °30 14 6s Tea. 17. Ro ET] ses ones) April 4, °30 3,11 i q se May 23, °30 6,11 “ Feb. 7. °30 4 Advertising is Selling Jan. 28, °28 2 | i : pe, le ee! Free tabloids Junel3, 30 11 foe ae ee on Displays’ Gold Saucers Ta 3. °29 8 A sea es May 11, ’29 10, 11 i be Automatic typewriter Jan. 17, °30 Il Guest Pao ee f 3. 729 4 ee eed May 25,°29 8,9 | 1 < : April 11, °30 2 In envelopes Tae. 3. 29 3 . os Sept.20, °29 5 | Come fly te ee “Invitations” Aprilll, 30 10 pisae onlay) 4 La ay es | Cosmetics Aug. 3, ’29 4 Mesdolidnes: oe t +4. 229 2 Capitalizing on Paramount’s B. ; Glider. May 16,30 14 Nici bered Feb. 7.230 5 national ads Sept.15, 728 6 j i Honey May 2, °30 & Parking regulations Aug. 3. °29 ll Catchlines April30, °28 1 | > May 16, 30 14 Personal endorsements Sept.20, °29 4 & May 7, °28 1 | a | Luggage Nov. 15, °29 7 Plugging catchword title Nov. 8, ’29 ze Copy ; 5 q Miniature planes June 6, °30 10 Hefacecstion Jul 20, 299 6 Appeal analysis Feb. 21,’°30 . 8 i ‘a Miniature village May 30, °30 il Sho ane : tee. 20, 299 4 Copy check, adjectives Feb. 21, ’30/ 8 | . Miniature Zeppelin June 6, ’30 7 Be nti depit theatre . Fifty-three styles Jan. ° 3,750: 1k, ‘| a Miscellaneous Nov. 15, °29 6 tickets ges Aug. 31. °29 10 Effective ads reproduced May 14, °28 3 a ee Nov. 22,°29 4 “oe fax a a0 ee : Feb. 15,°29 7 od Oe 6 6 a Nautical June 6, °30 5) Shiledna night club check April 27, °29 Go Fee iG fe ee: Dec. 27, °29 3 . Sporting goods May 16, 730 14 Gi nulatin sae April 13, 299 6 Jan. 3, ’30 6 | Electrical Advertising Aug. 3, 729 5 eG aeeinace? er 18, 230 7 . . 44 Feb. 21,°30 2,7 . a Us Sept.14,°29 1 Cokes ehh Be <td aS se Feb. 28, °30 8, 9 ; . ° pri Lo, 66 66 66 yl Garden effect April 27, °29 10 A alist es Mar. 7. °30 9 Mar. 14, °30 10 1 Improvised banner spot April 27, ’29 5 ‘c eae. 19. 298 5 ss ss ss Mar.21, ’30 4,10,11 ee Jungle effect May 11, 29 4 (ee Se . s m pe a : ia Miniature Stage Oct. 11, ’29 ve S G ril ll, i i oe Feb. 7.30 7 | NEWSPAPER a June 6,°30 8 | a) sf ies Mar. 21, ’30 6 = ee se Engraving Mar. 28, °30 8,9 Vi a Reproductions June 31, 228 A Co-operative Benday Charts pepe 13, Ee ; | 66 ‘ . | : Mai} | Sco TIE-UPS, Newspaper a we 2 | | “ Nov. 15,°29 2,4 irculation, Want-Ad “ “ May 25, °29 7 | a oe Nov. 22,29 = II Contests, Want-Ad o ie June 8, ’29 9 | ie “ Jan. 10, ’30 Th Exploitation Bourges Service Mar. 31, 29 i: | a < Jan. 17, °30 8 : May 2,°30 13 | a “ Feb. 7,°30 1 Ads reproduced ey 2 os : Ross Board June22,°29 6,7 | . Feb. 28,30 3,4 s Neve a0. | Use of Benday May 25, °29 2 | i < Mar. 21, °30 7 BS a 7 oe: 17. °30 10 Figuring Space Costs Sept.15, °28 4 | | “ April 4, °30 6,10 Aca oF Jat. 17°30 6 Layout iH | ‘6 April 25, °30 4 cBed We eee arte ey 1 . 230 9 From production still Jan. 21, °28 2 | | ss May 2,730 8,9 D bg . ies LSt Sent 14. °39 5 Idea for picture from ‘| ae es May 23, °30 11 J aaa cepa cao Oat 35. 799 6 popular magazine story June 6, ’30 8 be E | se May 30,’30 6,7 Mon’ a ishi tuted Reducing amusement ad | a “ | June 6, °30 9 M. C "Ore, ee Mar. 30, °29 5 rates Aug. 17, °29 10 | 7 Selling Coming Attractions Aug. 3, ’29 10 Merchant ee D ashi 20. °29 10 a: ss a Aug. 31, °29 11 | a | se “ Sept.14, °29 4 Soe Dec. 27°99 9. 10 Refrigeration Ads May 9, 730 10 | | oe . “s Sept.27, ’29 ys es Ten 3°30 7°10 Sig cuts Nov. 24, °28 2 | a “ “6 “ Dec. 20, ’29 6 a 5 17°30 sey Noy. 8, °29 5 | cs Shadow Boxes ee Feb. 1 4. 239 9 Small Ads with punch Dec. 8, °28 11 | a Idea Oct. 11, °29 6 se Feb, 28° 230 3 Sunday Matinees Noy. 15, ’29 3 | 7 Reproductions April 27, °29 9 ie M. ie Nov. 29, °29 10 ue ee May 30, ’30 6 ‘c A rl 1. 30 «6.7 Ten A Re Feb. 25, °28 6 | Be Talking Oct. 25, °29 6 ‘ reais 230 2 Theatrical Advertising Feb. 14, °30 11 } oF Spanish Balcony Mar. 26, °28 5 “6 Aoril23. 30 7 Typography Aug. 6, ’28 6 | | Stud-lighting reproductions Sept.15, ’28 ws << Max 2°30 4.9.12 i May 30, 30 8,9 1 | st se Nov. 29, °29 6 << May bain ss < | et | Trick mirror Oct. H, °29 67 as Nave 6. 30 ll Institutional 1 cB -* re Oct. 25, °29 6 eons : | ae Use of color Sept.14, ’29 11 Sho P Ear ly Nee ae Ese ne Fopraiuctions he a 9 a H ; ‘Victrola ballyhoo Aug. 17, ’29 11 Merchants’ Ase’n ‘Aue 31. 99 10 6s 6 May 23. 239 a | oe ‘: i “"9) 9 Copy and Ideas une3l, ’28 7 s i Picture Treatments peg ee ae rae ae Mare 1, °30 ul | i Animal picture Dec. 22, °28 5 _ Free for distributing papers June22, °29 9 Facts Aug. 17, 31, °29 in | 4 Auto racing picture Plugging matinees Noy. 15, ’29 iL : ; toto i ' Miniature track Oct. 25, °29 . = st Jan. 3, °30 3 Items to sell Dec. 27, °29 4 | ; ‘ Aviation picture Plugging motion pictures April27, ’29 8 Story by W. K. Hollander Mar. 21, °30 8,9 | a ae in lobby ae 5, °29 4 & S z June 8, ’29 4 | eet ane on marquee ec. 22, °28 10 Nov. 22, °29 5 | | etal ese aS Dec. e °29 5 e vs a Feb. 28, ’30 2 OUTDOOR | ; Plane models display Aug. 3, ’29 10 =s xg ae May 2, °30 8 Banners Oct. 11, °29 3 : Wind tunnel Jan. 2 °30 9 Plugging theatres May 30, ’30 a st Oct. 25, °29 v4