Publix Opinion (Nov 8, 1929 to June 13, 1930)

Christmas Drive See HOLIDAYS— CHRISTMAS | ‘ Campaigns 66 6s (13 (<3 (13 66 66 co 66 66 (13 66 “Consolidation” Campaign February See HOLIDAYS— VALENTINE’S DAY Hot Weather See SELLING REFRIGERATION “Werchants’ Week” New Show World af Opening Campaigns es (x4 66 66 66 66 66 Pageant of Progress Paramount Month Premieres Campaigns 6s 66 66 66 66 he 4 Re-Opening Campaigns ¢ School Re-Opening Campaigns 66 Newsreels Selling Refrigeration Ads 66 Ballyhoo 66 Campaign Co-op ad Copy Drug store tie-up General 66 ce 6¢ Herald Paper Refrigerator Show Slogan Contest Stories ¢ Trailers 6¢ Sound Train Spring Jubilee Spring Trade Week Date of Issue Nov. 15, ’29 Page No. Dec. 13,°29 2,3.4 Dec. 20, °29 2,3,4 Dec. 27, °29 2,3,6 Jan. 3,°30 3,4,7 Jan. 10,°30 10,11 Jan. 17,°30 5,10 Jan. 24, °30 11 Jan. 31, °30 4 Nov. 15, °29 9 Feb. 14, ’30 6 Feb. 21, °30 7 Pani May 25,°29 4,5 May 23, °30 flo, 12 June 6, ’30 8 April 25, ’30 11 Sept.20, °29 6 Sept.27, ’29 6 Dec. 20, °29 11 Dec. 8,°28 4,6 Jan. 5,’29 A Mar. 2, ’29 2 Mar. 16, °29 q Oct. 25, °29 2 Nov. 1, ’29 2 April 25, 30. 8 May 2,30 11, 14 > May 2,°30 1,2, 10, 11, 12,15 Aug. 3, ’29 8 Feb. 7,°30 3,11 Mar. 21, ’30 4 Mar. 28, °30 6,7,11 April 4, °30 April 25, °30 6,7,11 May 2, °30 10 May 16, ’30 5 ~ Feb. 2, °29 7 Nov. 1, °29 8 Novy. 29, ’29 9 Jan. 10,°30 4, 10 Mar. 7, 730 10 May 16, ’30 15 Aug. 17, °29 3,4,10 Sept.14, ’29 10 Oct. 11, °29 3 Aug. 3, °29 8 May 9,730 10 Aug. 25, °28 5 Aug. 31, °29 8 June 6, ’30 3 Sept.14, °29 8 June 22,°29 5,9 Nov. 15, °29 4 June 30, °28 6 June 8, ’29 7 July 6, °29 Il April 18, °30 1 July 20, ’29 6 May 30, °30 3 July 20,°29 8,9 May 9,730 0 July 20, °29 5 Aug. 3,2 5 May 11, °29 3 June 6, °30 8 July 20, °29 5 Aug. 31, °29 10 Oct. 4, °29 5 Oct. 25, °29 3 Nov. 1, ’29 5 Nov. 29,°29 4,8 Dec. 20, °29 7 Dec. 27,°29 ~~ 10 Jan. 3,730 9 Jan. 24, °30 4 June 13, ’30 12. May 16,°30 2,3 Mar. 28, °30 = 2, 4 April 25, ’30 6 May 30, ’30 ll Date of Page ss Sunday Opening Issue No. Dec. 27, ’29 11 Sept.27, ’29 7 July 6, ’29 3 June 30, ’28 7 Campaign . Copy, Ideas Free movies in parks Sacred concerts Take A Chance Week Ads Feb. 11, ’28 3,5, a 7 Campaigns May 2, 30 : = : Mar. 19, °28 "5 Feb. 14, °30 10 Feb. 11,°28 1,3 April 11, ’30 11 Newspaper contest Stories Stunt Thank You Month Mar. 16, °29 3 Oct. 11,°29 6 POLICY Read Alt Editoriats ADVERTISING, PUBLICITY gee D EXPLOITATION > Advertise Paramount Sound News Nov. 22, °29 1 Abuse of trailers Dec. 27, °29 3 hd ates Feb. 14, °30 1 Best campaigns on average shows | Oct. 4, °29 ‘1 Concentrate on newspapers Mar. 28, 30 11 Develop trade areas ‘Feb. 14, °30 1 Disturbing ballyhoos banned July 20, °29 3 Don’t dispute rival claims publicly June 6, °30 1 Don’t kill illusion July 20, ’29 4 Exploit sound perfection sanely May 16, °30 16 “Guest Tickets,’ not *‘Free Tickets’’ Jan. 3, °30 8 Institutional Jan. 3, °30 1 Newspaper Difficulties Mar. 7, °30 1 One ad only to defray printing expenses of heralds Dec. 20, °29 8 Outdoor Advertising Jan. 3,730 2 Preview trailers Dec. 20, °29 1 Publix wants no fakes July 20, ’29 3 86.0 of Aug. 3,°29 2 66 66 66 it4 Aug. 1%, °29 2 Salacious Advertising June 22, °29 © if es ss ‘April 25, 30 1 ae ai May 9,30 10 Sell stage shows June 13, 30 3 Stress lower admission prices Mar. 21, ’30 1 Use small space May 30, ’30 12 OPERATING Attitude towards A.F.of M. Nov. 8, ’29 9 Action, not memos May 9, °30 1 Contact with Paramount May 2, 30 1 Contracts April 25,’°30 31,7 Cost Control Oct. 18, °29 1 se Dee. 13,°29 1,9 es ef Dec. 20, ’29 5 < ae Jan. 24, ’30 1 “ Feb. 14, °30 1 es és May 16, 30 1 General Aug. 17, ’29 i in toto ds Aug. 31, °29 in toto “Know Your Organization” Feb. 28, 30 1 y Mar. 14, °30 1, 3, 4, 5,8, 9, 11 ee ce ce “6 66 66 6eé 66 66 66 it4 6e 66 66 66 April 18, 330 1 April 23, °30 1 May 2, ’30 1 May 9, ’306,7,8,9 May 16,’30 4,5, 6, 7,8, 9, 10,11 May 23, 730 10 June 13,°30 4, 5, 6,7, 8,9, 10 May 16, °30 6,7,11 June 13, °30 4, 5, oe 66 ee 66 oe 66 _ Speeches by Mr. Katz 6¢ 66 66 66 6, 7, 8,9, 10 Legal May 23, ’30 7 Lent Feb. 21, °30 1 Lobby Merchandising Feb, 28, ’30 1 Manpower Sept.20, °29 1 s6 Jan. 24, °30 1. xe Mar. 21, °30 1 “ Aprilll,°30. 1 Me : April 25, °30 4 “ 22 May 9,°30 1 = May 16,’30 8,10 No price cutting Mar. 28, °30 1 Passes Dec. 6, ’29 1 ae Dec. 20, °29 1 es Jan. 3,30 1 “ April 25, ’30 1 Play shorts with long ‘features April 4, ’30 1 Relaying radio programs from stage April 25, °30 7 Sereen Advertising April 25, ’30 1 May 2,’30 1 Sound Surveillance Oct.: 25, °29 1 aie Jan. 24, °30 1 S a Mar. 21, °30 1 sa = June 6, ’°30 1 Use of PUBLIX OPINION Jan. 3, °30 1 THEATRE OPERATION FRONT HOUSE Articles by Stoddard Jan. 17, 30 4 se Jan. 31, ’30 4 ie s . Feb. 14, °30 4 sf = oe Feb. 28, °30 4 a a st June 6, °30 10 Operating faults May 2, 730 4 3 May 16, 30 Date of Issue Quiz May 16, °30 se ‘ May 23, ’30 he May 30, 30 gs June 6,°30 Service Staff Schedules May 25, ’29 Treatment of aged and infirm Oct. 25, °29 Training Ushers May 2,30 GEN ERAL | Air conditioning plant check Jan. 17, °30 Emergency P. A. system Oct. 25, 729 Heating equipment check May 9,730 Maintenance of motors Nov. 22, °29 Music—special stage band arrangements—available Dec. 13, °29 Scoring newsreels Nov. 15, ’29 Standardized stage layout and lighting equipment April 25, °30 Theatre check Oct. 4, °29 War Picture Presentation Plot June 6,730 . LIGHTING : Check voltages Mar. 28, °30 Comparison of color. media Nov. 22, ’29 General Nov. 22, ’29 Graybar lamp list Aug. 31, ’29 Hints June 8, ’29 ae June 22, ’29 ae : July 6, °29 Intensities Aprill11, ’30 Ordering lamps Nov. 22, °29 Precepts May 30, 30 Relation of color and music April18, ’30 SOUND & PROJECTION Amplifiers Oct. 11, °29 | ‘“‘Bad prints’? not always bad Feb. 21, °30 Batteries April 1l, °30 **B”’ Batteries Sept. 27, °29 Brenkert effects available May 16, ’30 Brenkert overture © presentation .. April 25, °30 Carbons “i Nov. 1, ’°29 Checking apparatus June 22, °29 Cleaning fader 66 66 Cleaning fader contacts May 25, °29 Cleaning film Nov: 3, °29 Cleaning film-dise transfer panel May 25, °29 Cleanliness and lubrication April 4, °30 Clean screens Jan. 31, °30 Cutting of subjects forbidden Oct. 4, ’29 Daily horn inspections Noy. 8, °29 Daily sound check Jan. 17, °30 s¢ ee jan. 24, 30 Defective Sees Nov. 8, ’29 Defective tubes June 22, ’29 Defects Nov. 1, °29 Dirty film Noy. 1, °29 Dirty socket contacts Dec. 20, ’29 District Managers’ check May 30, °30 Don’t demount films Aug. 17, °29 Emergency trouble June 6,30 Equalizing volume Exciting lamps Sept.14, °29 Flutter Feb. 14, °30 Gain control as emergency = fader Nov. 15, °29 General Nov. 1, °29 Af Nov. 15, °29 Grid leak trouble Nov. 22, 729 Hearing tests July 6, °29 Horn pointing April 25, °30 Horn settings Aug. 31, °29 Lenses—tests & maintenance Noy. 1, ’29 Maintain constant film speed. Jan. 24, °30 Meter readings Feb. 28, °30 Microphonic tubes | Sept.20, °29 Newsreel presentation May 2, ’30 Oily mechanism Nov. 8, 29 ee eS Feb. 7, °30 Ordering supplies Photo electric cells Dee. 27, °29 ae es Jan. 3, °30 Projection room maintenance Nov. 8, °29 Projection Quiz April11, °30 9 =e April 18, ’30 AT oss ss _ April25, °30 se af May 2,30. Rectifiers Oct. 4,°29 Rehearsals April18, ’30 Reproducer drift Aug. 17, ’2 Reverberation May 30, ’30 Sound Distribution May 2, 730 ue May 9,30 de Se May 23, ’30 Sound Quiz Feb. 7,730 ee ae Feb. 14, °30 as es Feb. 21, °30 “ * Feb. 28, °30 st iby Mar. 7, ’30 6s 66 Mar. 14, °30 le = Mar. 21, °30 Spare Parts Cabinet May 16, ’30 Testing tubes Dec. — 6, °29 Trouble in sound projection May 11, ’29 Types of film damage Nov. 8, ’29 Volume Control Mar. 28, °30 Watch disc system in cold : weather Nov. 29, °29 Watch 43-A millimeter July 6, °29 Watch springs in 211E tubes Aug. 3, ’29 Weekly Projection Room Reports Oct. 18, °29 se se 6 Oct. 25, °29 66 6c 73 Dec. 13, 299 i‘. _ Jan. 24, °30 2 ADAOCAGAHAQRwW = bet GO — bed NH ENON N AW -_ jan Ce oOnNAaT Pw oO ld = one LPaRPRONASPHENOAL