Publix Opinion (Jan 3, 1930)

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6-0 61655 -10+-0 10+ 10+ 6-160-6-16+-6-102-0-16+-60-0-0. 061-010-6000: 2 MR. KATZ (Continued from Page One) been steadily refining itself as an organization, and showing constantly increasing improvement in every direction. I have lost no sleep over the. activity or lack of activity on the part of any man in Publix. On the contrary, it has been a source of vast satisfac tion to me. “We have now succeeded in decentralizing our organization, so that every district is now a complete entity, within itself, and yet is responsive to centralized control. The machinery of Publix is functioning smoothly, and effectively, with every promise of greater productivity as we all become thoroughly familiar with the functions of every part of the machine, and its contribution to the success of the whole.” “Por 1930, 1 expect continuance of our program in -the year we are closing now. “The capital investment in Publix requires a definite percentage of profit-return. This percentage is based not only upon the amount of capital invested, but also upon the nature of the business itself. During the last two quarters of 1929, we made a most satisfactory showing. We must at least equal or excell this showing during all of 1930. “Hach Publix theatre in 1930 will be given a quarterly profitexpectancy as its national quota. This ‘‘expectancy” will not only be based in relation to the overhead operating charge against each theatre, but will take into consideration the business-potentialities of each community. “We proved to ourselves that no reasonable objective is impos sible to Publix when as a circuit, we turned in a tremendous showing during the December Drive. With the recollection of what we did in December to inspire us, I have no fear of what the future holds in store for Publix.’’ RESTRICTIONS ON| NAMES OF STARS Apart from the advertising of a particular picture, a theatre manager has no right to use the name of a star for commercial tie-ups without the express permission of the producing company which has the star under contract. This does not apply to a tie-up at a time when a star’s picture is playing at your theatre. PUBLIX ADDS THEATRE Publix has acquired control of the Terrace Theatre, Danville, Ill. City Manager L. C. Worley is in charge of the operation. AD SENSE One of the age-old prac tices of the theatre, which until recently has not been exposed as worse than useless, is that of using billboard campaigns on attractions that only play a week or less. : _ Out of the laboratory of showmanship that the 1200 theatres of Publix provide, all home office executives are convinced that this form of advertising is too expensive except on rare occasions. Better and more certain results may be had for less money by making the same effort in newspaper display advertising, it has been proved. DO 0-0-8 e-B-1 8 -O-2 Oe O-2 2-0-9 0 -O-O>-B-9O+-B-9 2-H O-G 9s -GO*OO Os-S1G--@.9.-@ £@ eB O01 OO B Be OO BGS 1O-S-1G9-O-18-O 18+ B19 PUBLIX OPINION, WEEK OF JANUARY 3rp, 1930 Cheyney.” F NORMA SHEARER : TE LAST OF Mrs CHEYNEY’ New Policy on|2 NEW DIVISION Passes Now in Effect | (Continued from Page One) other,’’ says Mr. Chatkin. “The first of these is to permit Publix to get added revenue to which it is entitled. But by this I do not mean that we want to launch any drive, to pile up a record for money turned in on pass-taxes. “The other phase of the plan is to cut down on the large number of passes that are being is: sued, in every theatre. “We are not going into this plan blindly. We have had it in successful operation ini every kind of theatre in over seventy towns for nearly a year, and we have had no complaints whatever. Those to whom taxable passes were issued gladly paid the tax without a single comment. Analysis of each of these cities, following the experiment, indicates a tremendous decrease in the total number of passes issued, plus a very comfortable sum of!money from a source which heretofore has been a point of nuisance and expense. “The most experienced and competent advertising, publicity and exploitation men and managers, have found that the most effective and lasting tie-ups are not only made without using passes, but actually result in the merchant getting so much benefit from the theatre tie-up that he is willing to give some article of merchandise to the showman as a reward, instead of expecting an added return from the showman in the form of passes.’’ “VAGABOND KING’ GETS MUSIC PLUG (Continued from Page One) Publix theatre, starting January ‘10, will have some sort of musical reminder that “The Vagabond King” is coming to town. Each novelty will be billed under its own title, and ‘‘dedicated to Dennis King, Jeanette MacDonald, and Rudolf Friml, stars and composer of the sensational musical screen-play, ‘‘The Vagabond King”’ which Publix will soon bring to the screen of this city.” Beside making this effort available to the theatres, Mr. Morros has given theatres permission to allow local radio stations and local cafes, ballrooms, dance orchestras, etc., to make use of ‘“‘second run’”’ of the Home Office musical bits evolved for ‘“‘The Vagabond King’’ by the Home Office. : Fu Manchu, coming coming to this theatre next Sunday in her picture, The stunt drew attention to coming attractions in a novel and pleasing manner. DIRECTORS — NAMED © (Continued from Page One) ent Publix-Great States territory to which is added all activities in Indiana. GEORGE WALSH, Division Territory to consist of the Saenger Circuit. RALPH E. CRABILL, Divi sion Territory to consist of HERE’S A NOVEL LOBBY STUNT! Little Sybil Clawson, the fourteen-year-old daughter of Mana Theatre in Ogden, Utah, is quite an artist, as the one end of the theatre lobby into a studio for her. sketches of Warner Oland and Norma Shearer while tors, “This is Warner Oland in the character of Dr. “This is the beautiful Norma Shearer, ger F. L. Clawson of the Publix Orpheum se specimens of her handiwork show. Her father converted Dressed in a pretty smock and artist’s tam, Sybil drew patrons watched. Occasionally she would tell the specta to the Paramount next week,” or ‘The Last of Mrs. I The Mysterious Dr FuManche With Werner | Olauel | Pacific coast and Colorado and Utah. In reorganizing these _ territories, all other Division territories not mentioned here, will remain as they were. Later on, however, it is the intention of Messrs. Katz, Dembow and. Chatkin to break down the geographical size and number of: local operations, into an additional number of Divisions. This will mean promotion of additional manpower to new rank of Division Directors and Division Managers. As this is being written, a study is being made of the manpower and territories that will be affected. When it is finally decided upon, it will resuit'in a new and exceptionally long list of promotions within the ranks of Publix. MERCHANTS PAID FOR THIS! Houston merchants paid for this full page ad, congratulating the Metropolitan Theatre upon its third anniversary. The firms, with whom the theatre has done business, were given credit lines at the bottom of the page. The idea was sold in about six hours. The layout was designed by Bob Kelley, an unusual feature being the fact that very little type copy was necessary, the illustrations telling the story. _ Thursday, December 12, 1929 METRO a HE HOUSTON CHRONICLE _ on tt THIRD ANNIVERSARY -¢) STARTS FRIDAY AT 11 AM. ‘WILLIAM POWELL HELEN KANE ta Paramount's Sarprise Sensation “Pointed Heels” ALL-TAKING, SINGING ROMANCE WITH FAY WRAY SKEETS GALLAGER TWO SOLID HOURS OF STAGE, SCREEN AND ORCHESTRAL NITS, CELEBRATING OF HOUSTON'S MOST BEAUTIFUL THEATRE! LOU FORBES ** BAND! Lou's Back-in a Scintillating Publix Stage Show of Mirth, Melody, Fan and Frivolity “SURPRISE PARTY” FEATURING » _ “Philosopher of Music, Z L A Y A “International Concert Pianist!” : ee : ANDY & LOUISE CARR—LLOYD & BRICE ANNE KANTER—JAMES CLARK : GLUCK-SOREL DANCING GIRLS eos (Continued from Page One) ; directed ‘‘Wings.” A powerful drama of South Sea love and villainy from a popular story by Joseph Conrad. In the cast are Richard Arlen and Warner. Oland. 2. “MEN ARE LIKE THAT” — Hal Skelly, who did so well in “Dance of Life,” plays the part of the show-off in a story based on the stage play “‘The ShowOff’? by George Kelly. He is the smart-aleck who never gets any-— thing right but who is liked despite all his shortcomings. a 3. “STREET OF CHANCE” This is the story of a strong’ underworld gambler, excellently portrayed by William Powell. With him are Kay Francis, Jean Arthur, and Regis Toomey. Thescenario is considered the best in months. FE 4. “BURNING UP” q A stirring race track story with Richard Arlen and Mary Brian, who received ‘“rave’’ notices from critics on her excellent work in ‘The Marriage Playground.’’ Directed by Eddie Sutherland. 5. “SLIGHTLY SCARLET” Co-starring Evelyn Brent and Clive Brook. A story of society crooks working among the elite. Included in the cast are Paul Lukas, villain in “Half Way toHeaven,’’ Morgan Farley and Helen Ware. Arch Reeve calls” it a remarkable production from the entertainment angle. : 6. “THE RIVER INN” a Considered one of the finest to come from the eastern studio. Story by Ben Hecht about newspaper men and rum runners, Helen Morgan, Charles Ruggles and Fred Kohler have the leading roles but the comedy trio, Clayton, Jackson and Durante’ score a tremendous hit. The trio has played in Ziegfeld musicals and is popular in New York night clubs. i 7. “SARAH AND SON” 4 With Ruth Chatterton. Strong story of mother love set in the English music halls and in th United States. Directed by Dorothy Arzner. Fredric March © one of the most promising of the younger leading men plays op posite Miss Chatterton. 8. “ONLY THE BRAVE” q The first of the talking pictures to go back to the highly popular Civil War stories. Gary Cooper and Mary Brian, playing the leads, should be extremely pop-— ular after their work in “The Virginian.” 9. “YOUNG EAGLES” The same combination that gave © the motion picture world “Wings.” The star: Charles “Buddy”? Rogers. The director: THIS PAGE MADE POSSIBLE THROUGH THE COURTESY OF THE FOLLOWING FIRMS : Battelstein’s, Inc 12 Main St Darcy Confectionery “Alter the Met! It's Darcy's Balcke Electric Co, 611 Capttol Ave. Bankers Mortgage Co. Bankers Mortgage Bldg, Chris Miller, Contractor 8904 Austin St. The Fashion, Inc. YI? Main St, Houston Oil Terminal Co. Post-Dispatch Bidg. Jesse H. Jones Interests Bankers Mortgage Siig. Munger Multigraphing Co, Southern Blue Print ud Supply Co. 610% Travis St. Southern Importers and rters Prince Bidg. R. Richker, Meneger, Taylor Lumber Co. Second Nations! Bank Bldg. Yellow CabCo. » Three Milea for $00 Lamar Drug Co. Lemar Hotel Benkere Mortgage Bldg. Magnolia Paper Co. Crockett Viedsot Parke Engraving Co. ‘815% Capitol Arve. iS) javenue William Wellman. A story of fliers at the front. Jean Arthur, ” Paul Lukas, Stuart Erwin. F 10. “COME OUT OF . THE KITCHEN” — Based on the stage success of the same name. Nancy Carroll, © Lillian Roth, Richard ‘‘Skeets” Gallagher, Stanley Smith, Harry Green, ZaSu Pitts. Nancy Ca roll singing and dancing in a™ musical comedy! 11. “LADIES LOVE BRUTES” ” George Bancroft in a story di-— rected by Rowland V. Lee who had him in the ‘Wolf of Wall Street.” Supported by RuthChatterton, Fredric March and Fred Kohler, Better than “Underworld.” 4 12. “BENSON MURDER CASE” — Mystery with William Powell” and Fay Wray. Another in the series of murder stories pr ceded by “Canary Murder Case” and “Green Murder Case.”’ 3 AKIN WINS PRIZE A prize for having the best looking Christmas decorations on his was awarded Manager Wally Akin of the Arcadia Theatre, Dallas, Texas by the Greenville Avenue Business ‘Men’s Asociation.