Publix Opinion (Jan 3, 1930)

“MORROS IN CHARGE OF SHEET MUSIC AND RECORDS Publix Sheet Music and Record Department, hitherto run as a separate unit, has become part of the Music Department and under the jurisdiction of Boris Morros, Publix Music Director. With the limitless facilities of the Music Department, which is in constant touch with the musical activities of every Publix theatre, greater scope will be given to the plugging of sheet music and records than has hitherto been possible. All matters pertaining to sheet music and records should immediately by taken up with’ Mr. Morros. : CHICAGO PROMOTIONS Three Publix Balaban and Katz theatre managers and one assistant manager were recently promoted in Chicago. Harry Lustgarten, formerly manager of the Paradise, was transferred to Detroit to supervise the management of six PUBLIX OPINION, WEEK OF JA POD Oe OOo OO D-2Oo-9-9O+O-O S G+ SOe S Or SO S'Go NEW TITLES * -<B-2@ 0-2 O2-B-O°-G-O2-O-O>G9 OOB *-O-+O*-O8s-D9-SOS “‘Medals’’ has been changed to “Seven Days Leave.’’ Picture News says of this picture, “Paramount gambled—and won! ...finely done. .carries intense interest throughout....one of the best’ of .the year.” “Flesh of Hve,’’ Nancy Carroll’s first starring picture is now called “Dangerous Paradise.’ This is an exciting South Sea melodrama, directed by William Wellman. Others participating: Richard Arlen, Warner Oland, Gustav von Seyffertitz, Francis McDonald. Evelyn Brent’s latest picture, now in production, has been definitely named “Slightly Scarlet.’’ Clive Brook will be co-starred with Miss Brent. Story is by Perey Heath, adaptor of ‘‘Close Harmony.”’ “Sarah and Son’ has been definitely set as the title of the picture in which Ruth Chatterton heads an all-star cast, with Fredric Mareh as leading man. Dorothy Arzner is directing this mother love story, from Timothy Shea’s novel of the same name. “Come Out of the Kitchen” has The Motion | Publix theatres there. Nate Platt, manager of the Uptown, will supervise the management of the Paradise as well as that of his own theatre. 8S. Goldfinger, of the Harding, was promoted to the management: of the Paradise. Goldfinger’s assistant manager, L. Wolrach, was moved up to fill his post. — ry Green, been retained as the final title of the Nancy Carroll musical comedydrama being adapted from the stage success of the same name. An all comedy cast including HarGallagher, Stanley Smith, Lillian Roth and ZaSu Pitts has been assembled for this new ‘‘Sweetie.”’ ‘‘ Skeets ”’ } ‘Sweetie’ Song Hit Deserves Big Plug The popularity of Precious Little Thing Called Love was synonymous with that of Shopworn Angel. One helped the other, and both were successful. Precious Little Thing Called Love made history in the music selling world, and deservedly so, because it is a good, tuneful number, well presented in the picture, and exploited by theatre managers in a commendable manner. : There is no reason now why Sweeter Than Sweet, the song hit from Sweetie, should not attain the same success. It gets a real plug in the picture, has a haunting melody, which is, after all, the greatest sales argument, and lends itself to exploitation of every manner. It is now entirely up to the theatre managers to put it over so that it not only equals the best sales record, but actually beats it. Sweeter Than Sweet from its initial introduction has taken the public’s fancy. It has been adopted by radio singers, chestras, and vaudeville actors, and the phonograph companies have made good vocal and dance recordings of it. It is now a matter of local advertising to give it the final send-off to success. | MEET THE BOYS: To promote acquaintance, respect and mutual understanding of the splendid individuals who comprise Publix, these one-minute biographies are offered. They're not printed as vanity ticklers for the showmen here portrayed. We want the photo and biography of everyone in Publix for the benefit of everyone in Publix. EDWIN S. C. COPPOCK Edwin S. C. Coppock, manager of the Royal, Kansas City is a eraduate of the University, of .Texas and the Managers’ School. While at the university, Coppock, who attended the college of electrical engineering and business administration, became technical director of the Texas Curtain Club, which established a definite leaning toward the theatre game. He was also a member of the Federation of Musicians. In 1926, Coppock joined ,the San Antonio Amusement Company as floor manager of the Princess. One month later he was transferred to the Hmpire Theatre, in the same capacity but was soon promoted to house manager. Shortly after this promotion, Coppock received an appointment to the Managers’ school. Upon his graduation from the school in May 1927, he was assigned to the Texas Theatre, San Antonio as house manager, later being transferred to house manager of the ‘Met’, Houston. E. S.C. Coppock RICHARD BRADLEY Richard Bradley got his experience in showmanship through newspaper ,¥ work, road show publicity and advertising, and theatre man! agement. Bradley spent five years managing thea f tres in Minnesota and Wisconsin. At the time the Finkelstein & Ruben Theatres were bought by Publix, Bradley was employed by them as. exploitation representative forithree theatres in Sioux Falls, S. D., but was later transferred to manage the State, Wisconsin, R. Bradley and Grand theatres in Eau Claire, Wis., his present assignment. RALPH L. RIPLEY Ralph L. Ripley, manager of the Codran Sq. Theatre, Dorchester, Mass, has had a varied career during his thirty-five years in show business. In 18938, after having spent two years in the employ of a construction company, he got a job as treasurer of the Lyceum Theatre, Bos ton. Gradual ly mastering every detail of theatre management, “Whe was made gathe manager of this thea z soar in 1898. . ipley con Roti cyl Gaui tinued in this capacity until 1908, when he or ganized and promoted the con struction of the present Gaiety, where he remained aS manager for nine years. From that time on, Ripley managed various stock houses and road show attrac tions. He has also been very ac tive in business movements, labor problems and on political com mittees. At one time he was president of the Boston Theatre Managers Association. > MARION E. WALKER Marion EH. Walker worked with his father, H. L. Walker, veteran : showman and served l than 150 northwest theatres with road show talent. 1} After a comprehenfsive experience in the bookin gi}. Riagency, and fin the operation of six theatres in Aberdeen, entered employ Pie : Mh Walker Ce ae manager of the Huron and Bijou theatres, Huron, South Dakota. At present he is still assigned to these houses. ELMER P. NELSON Retail store selling and_ film selling have helped to give Elmer P. Nelson, manager of the State, Waseca, Minn. the sound notions of merchandising which he now devotes to ticket-selling for his theatre. Before enLis tirn'e, in Naval aviation, in the World War, Nelson owned returned from the war in 1919, Nel nioded Wy the ploye y the pee tip cee Valleau The atre Company as manager for va rious theatres in Minnesota, Iowa and North Dakota. Later he worked for F. & R. as film sales~ man, then in the advertising department and finally he was given a managerial assignment at their Colonial Theatre, Watertown, S. D. In 1924, Nelson purchased the State but leased it, two years la. ter, to the F. & R. Circuit who retained him as manager. HARRY A. HOLDSBERG The present manager of the Columbia, Davenport, fa. reeeived his theatre expe rience from ground captain at the Riviera, Omaha, ei Neb., later bee7 ing’ promoted to the art and 4] exploitation qi department of that theatre. A year later, he became assistant manager of the Des Moines Theatre, from where he was later transferred to the Capitol, in the same city. Holdsberg also served as assistant manager at the Fort, Rock Island, Ill., and the Paramount, Waterloo, Ia., before being assigned to his present position as manager of the Columbia, Davenport, Ia. ; H. A. Holdsberg ) : . NUARY 3a, 1930 YOU CAN USE THIS IDEA! Fa Except for the fact that the b one size larger, this is a splendid ody type should have been at least specimen of a selling ad, one that creates the well known urge in patrons| to see) the picture in question. You can use this same idea for any picture which has roused your enthusiasm and deserves attention from a unique angle. Thursday, Friday and Saturday CLEAR THE WAY! For the smartest, most amusing and most original musical comedy the screen or stage ever saw. “SWEETIE” \ The Type “Sweetie” prep. school setting. It’s a fast-fresh youthe is a musical comedy in a ‘or|: of Story Added Attractions Coming ful picture. It. starts like the 20th Century Limited and never slows down. It settles no problems. Nobody weeps. It’s the most cheerful picture in years. It’s what the whole world wants to see. The kids will scredm with delight. The old people will get the eréatest kick they’ve had since they got their first kiss. If Ponce De Leon had seen “Sweetie? he neve? would have gone hunting for the fountain of youth. The cast of “Sweetic” threw. well known names; ‘ Nancy Carroll—one of, the best -fémale bets on the screen today. With more It,” more-pep and a better singing voice in “Sweetie® than she’s eyer shown before,. Naney will be the nation’s sweetie after this’ show. Helen “Sugar’ Kane—discovered by Pube lix, A wow in Arthur Hammerstein’s mu~ sical comedy hit, “Good Boy.” Liked by miljons of radio listeners, Cuddling and hell-raising and boop-boop-a-dooping in het own inimitable way in “Sweetie.” . Jack Oakie—the streak of sunshine from, “Closé Harmony,” “Street Girl” and “Fast Company.” The nation {fs Qakié-.con< scious today. He oakeir-than ever in Sweetie.” Wise-cracking, breezy, tay dancingand singing. AVilliam” Austin—-Doing a fussy prefessor role in “Sweetie” that will get "em gige gling. eae Stanley Smith—good leading man. ; Stuart Erwin—playing a dumb football — piney Ss and trying to win Helen Kane on > Ge, features looking ‘young “Sweeter Than Sweet”—a, hit number as big as stage musical comedy has ever. heard. Sung by Carroll and by Sniith. “Alma Mammy’<a jazzification of the usual ‘alma mater song by Oakie in the A cher Dawa ns st oh , er Dewi --9 stirring. school march fos that any college would b¢ glad to “Peekin’ Knees? — a swell Broadway musical comedy number. Three knockout numbers by Helen Kane sung 88 only she can sing them—‘“He’s so Unugual.”” “think You'll Like It and “TE Step.” qu nd “The Prep “The Prep Step” is a brand new dance ‘better. than the varsity drag. : “SCHOOL BEGINS” Our Gang Comedy PARAMOUNT NEWS “INTERVIEW’” A Vitaphone Act A Publix Theater Home of Paramount Pictures Noble at 13th. Phone 844 Monday, Tuesday sha a Wednesday “TAMING OF THE SHREW” With MARY PICKFORD and DOUGLAS FAIRBANKS Shadow Box in Theatre ‘is Effective Windbreaker A shadow box display serving both as a windbreak for the center aisle and an effective advertising medium has been made by the staff of the Paramount Theatre, Ogden Utah, according to word from Manager Ross Glasmmann. ; Placed right in the theatre, “it prevents chilling drafts from sneaking down under the feet of patrons and in addition earns in — increased box office receipts for (the space it pi t %