Publix Opinion (Jan 17, 1930)

LOU GOLDBERG IS PUBLICITY SUPERVISOR Offering an outstanding example of Publix’ “Promotion from Within” policy, and the possibility of rising from the ranks to an important executive position, Lou Goldberg, Director of Advertising and Publicity of the BrooklynParamount, has been promoted to Divisional Supervisor of Publicity of Division A, which includes the majority of the de luxe houses in Publix. Goldberg’s rise in Publix, although rapid,. has been based on a solid educational and business Lou Goldberg background. A graduate of Harvard University, he spent several years on the road, after leaving college, selling nationally advertised products. Sensing the trend of public interest toward the amusement industry, Goldberg decided to learn that business from the ground up. He entered the Third Managers Training School and, upon completing the course there, he was assigned to the Advertising and Publicity Department of Publix-Balaban and Katz in Chicago. Sent to Denver Under the tutelage of such ace theatre merchandisers as William K. Hollander, Director of the Department, William Pine, Lloyd Lewis, Oscar Doob, Ben Serkowich and others, Goldberg made rapid progress. In addition to handling the advertising and publicity of several theatres in Chicago, he got out a unit-show manual for the western half of the circuit; which was the origin of the present Pub| lix stage manual. With Jack McInerney, he left for Denver to open the deluxe theatre there and the sensational success of their efforts first brought him into prominence in Publix. Goldberg remained as Advertising Manager of the Denver Theatre omuntil he was transferred to aj similar post at the Olympia, New Haven. This being the first stop of the unit shows, he assisted in the preparation of the stage manuals from this point, incorporating many of his sure-fire selling ideas. F Brooklyn Opening When the Brooklyn-Paramount was opened, he was assigned to assist in that campaign. His work in that epic opening slated him for the Publicity and Advertising Directorship of the theatre after its opening. Undismayed by his first metropolitan assignment, Goldberg went to work with a will and, in a few months, he had the whole town of 2,000,000 so “Brooklyn-Paramount”’ conscious that it was impossible to open a newspaper, step out of the door, ride in a subway, make a purchase, attend the beach, a ballgame or a dance without being + PUBLIX OPINION, WEEK OF JANUARY 17TH, 1930 confronted by some alluring reference to the theatre, its attractions or personalities. In addition to this, he built up an expert staff of exploiteers who worked efficiently under him. One of his assistants, Ray Puckett, was recently made Supervisor of Advertising and Publicity of the Springfield, Mass., District. In his new capacity, Goldberg has been directly assigned with Milton H. Feld, Director of Theatre Management of Division A. FLORIDA IS HIT BY STUNT WAVE Letters a foot high, printed on cardboard six feet by seven feet, produced a one column story in the Jacksonville Journal, and also helped to sell coming product. Jesse Clark, Florida district manager sent this giant letter to James McKoy, manager of the Publix Olympia, in Miami, reminding him of the pictures which would appear in the Olympia during the month of January. The mayor of Jacksonville and other officials appeared at the “send-off.” Another effective means of publicity was employed by the theatre managers of Florida when the Publix Entertainment Special arrived in that town. Six, three and four column ads, paid for by local merchants, heralded the arrival of the sound train to Florida, plus a two column-head story and photo which broke in the Florida Times-Union. “SAMMI ATTANNEENTAAAAATAATUALUANEAEENNTERAEAEENTETEATMN TEE? : OVERTURE, EXIT, _ TRAILER DISCS Frua uy eUedQuceg4cedeUeede eee ceed OUAUUUUAU AMEE UeNAUESUA TUCO AMED CCU TER TATE EES No. MND—101 FOX TROT MEDLEY—‘Revolutionary Rhythm’’ “When the Real Comes Your Way’’ WALTZ MEDLEY—‘My Victory,” “Tove Me” No. MND—102 FOX TROT MEDLEY “Love Made a Gypsy Out of Me” “Love Your Spell is Everywhere’”’ WALTZ MEDLEY—“I’ll Close My Eyes” “Poor Punchinello”’ These two discs were just made by the Music Novelties Department and are being shipped to the theatres, in reply to numerous requests for same. Four more discs are being recorded now by this department and will be ready for distribution in three or four weeks. INSTITUTIONAL STORIES According to word from Charles G. Branham, district manager of the Chattanooga district, the theatres under his supervision have been making a concerted effort to plant institutional stories in local papers with excellent results. Seemingly the co-operation of several theatres proves more fruitful than individual effort. Try getting together with your neighbor OUELEPEUANUSTTEECTAUCE ETTORE Thing on this. PUBLIX ASSUMES CONTROL OF 3 IN PORTLAND With the acquisition by Publix of the Strand, State and Maine theatres in Portland, Maine, that city has been the operating center and the key city for 26 theatres in the states of Maine, New Hampshire and Vermont. Armand J. Moreau, district manager, has moved his headquarters to Portland, which is his birthplace and former home. The announcement that control of the theatres had been assumed by Publix and that Mr. Moreau would return to Portland was hailed in a special congratulatory story in the Portland Telegram. It says: ‘“‘Publix theatre operators bring to Portland all their ereat wealth of experience and their great entertainment resources for the moulding of another Publix playhouse. “Mr. Moreau will be remembered as the brother of Miss Bernadette Moreau, well known cathedral organist and talented musician of this city. He was born and attended public schools here and began _ his theatrical career as an usher in the Jefferson theatre.’’ ‘MEET THE BOYS! © To promote acquaintance, respect and mutu al understanding of the splendid individuals who comprise Publix. these one-minute biographies are offered. They're not printed as vanity ticklers for the showmen here portrayed. We want the photo and biography Publix. ROBERT L. NIPPERT Robert L. Nippert, manager of the Rialto, Minneapolis, Minn., entered the employ of the Bank of Italy in Los Angeles in 1924, as clerk. When he left one year later, he had risen to the position of manager of the savings department. Nippert went to Minneapo}lis in 1926, getting a job with another panking firm. His interest for the theaese game prompted him to work nights as an usher at the Loring. The efficient way in which he handled his job, brought him the assistant managership of that theatre three months later. Shortly afterward he was transferred to the Rialto, in the same capacity. His excellent work soon earned a merited promotion and he .was given his present managerial position. R. L. Nippert JOHN C. KING assistant manager of the Gaiety, Kansas City, Mo. Two years later he joined Publix Theatres. King’s first Publix assignment was in Miami Beach, Fla., as assistant manager of the Community Theatre. He readily adapted himself to. the type of showmanship demanded in Publix theatres and was : promoted to manager, one year later. Managing other theatres in Florida until August, 1928, he was transferred at that time to Muncie, Ind., to the Rivoli and Strand theatres, and later the Tivoli, Richmond, Ind. From here, he was promoted to the Paramount, Marion, Ind., his last managership before he got his present post in Texas. John C. King f GEORGE LABY of everyone in Publix for the George Laby, manager of the Washington 8S George Laby time his thoughts wards the theatre game. +. Olympia, Boston, is a graduate of New York University ‘land the first Managers’ School. All of Laby’s theaSU OuSS G Rape eS rience has been obtained while in the employ of Publix. When Laby left college ine echo she worked for a business firm in New York as office assistant, but resigneda year later to J OM tone Western Electric Company in the same city. At about. this turned toHis business experience, coupled with his college training and natural selling capabilities qualified him for entrance into the Managers’ School. after “Met” manager. short while, His first graduating was in Boston, assignment at the as assistant Remaining here a he was chosen to open the Carolina and also to install deluxe operations in three other York and Charlotte, He managed the the Olympia, N. Cc. houses. New New Rialto, Haven before he was given his present assignment. MAX S. PHILLIPS M. S. Phillips, manager of the Strand M. Theatre, S. Phillips — Spartanburg, Ss. C., started his career with Publix as an usher in the Rex Theatr &@, Spartanburg, andpassed through every branch of the theatre in an extensive four years experience. In September, 1928, he was promoted to his present ition. acquired with the National Furniture Co., where he obtained a good grounding in effective sell ing practices. benefit of everyone in SIGMUND SOLOMON Manager Sigmund _S. Solomon of the Paramount, Youngstown, Ohio, although a graduate of Columbia..U nie versity, colleges of Pharmacy and Medicine, has never practiced that bi Ost eS > sion but has followed the musical and thea tr tS cal game instead. Solomon entered the employ of Pub |a\lix in FebruSijary, 1929 as manager of the Hastman, Rochester, N. Y. His previous theatre experience was gained as manager of a few theatres in Brooklyn, N. Y., and also as general manager for the Grob & Knoble Circuit in Long Island. Prior to his entrance into the managerial field, Solomon directed music for a number of road shows. During the war he was stationed in Camp » Grant, lll. as bandmaster and manager of , the Liberty . Theatre there. Solomon’s present assignment is his second Publix appointment. JAMES J. O’HARA The experience James J. O'Hara obtained in studying audience reaction while serving as theatre oraizganist for a aumber of ilyears is of zreat help to him now in nanaging the Park Theatre, Rockland, Me. O’Hara en-= tered the insurance field in 1917, while studying music in the eveBiinings. A year fliater he obtained a job as organist at the Lancaster, Boston, Mass. He spent the next years Orean ~en= J. J. O'Hara zsagements . for numerous theatres, chief among which was his assignment at the Loew’s State in Boston. When Publix took over the operation of the Strand, Rockland, in 1928, O’Hara was employed as organist. He was promoted to manager of the Park, in the same town, one year later. Ss. S. Solomon SCREEN BEAUTIES! Among a selection of sixteen leading screen beauties made by Ralph Armstrong, Parisian artist, Paramount leads the list with four, Clara Bow, Evelyn Brent, Nancy Carroll and Mary Brian. The entire lineup appears in J anuary’s Screenland Magazine. =: UL AIR CADET TIEUP : Roy Rogan, city manager for Publix at Joliet, Ill., took advantage of the national interest among young people in the American Air Cadets organization to exploit “Flight.” Besides obtaining a lobby display of classy looking airplane models, he got the below advertising tie-up, all with no cost to the theatre. Remember this angle for future use. = Ei MAU ety LNNUUTUSAN UU NTULUETT Barrett’s 78th Year eal = Phone 4100 = 5 Sill ig i U = = Wednesday, Nov.27 SUULUTAEAQRUALUGERGEUGRGUEOSOEGEEECUUAE UOTE American Air Cadets Attention! Wanted ! Model Air Planes for Exhibition in the Rialto Grand Lobby during the showing of Rialto Theater Friday and Saturday Nov. 29-30 Pilots of the 335 Members in the American Air Cadets Joliet Chapter are mvited to bring their 24-inch wing spread. scale model lunes to Barrett's before 10 o'clock Friday morning, ‘Chese planes will be placed on exhibition ip the Rialto Lobby during the showing of this famous air picture. FREE ADMISSION to Air Plane Exhibitors! ‘To the first 80 A. A. C. Pilots who bring acceptable planes to Barrett's on Friday morning we will present somplimentary tickets of admission to the performance of “PLIGHT” through the courtesy of the Rialto Theater management, es Weare endeavoring to make this the largest collection of model planes ever assembled, and it will be well worth the attention of parents and friends of these youthful acro mechanics. ~ Every Member of the American Air Cadets, GREASE MONKEYS ESPECIALLY Will Want to See. “FLIGHT” To see the many plane constructions and designs aud to sce them in actual operation. It will better equip them in their future work of model building. ALAUOALLILUDEALLLEUHALALLL Every exhibit will be tagged with the builder *g name and will be returned to them after the show. Club Members Eligible for FREE ADMISSION Members eligible for Free Admission are requested to bring membership card, wear club insignia and attend first Saturday show and to appear at the air plane exhibit in the lobby to explain to patrons the details of their plane’s construction. ® The American Air Cadets ig a National Organization, sponsored in Joliet by Barrett Hardware Co., without direct gain or profit. Parents and friends of Joliet boys could give no finer Christmas Gift than a membership in this fascinating movement for the upbuilding of our boys. Membership Fee, 50c jncludes plane building kit and club privileges. Barrett Hardware Co. “Over on Ottawa” EAM CL ,