Publix Opinion (Jan 24, 1930)

OAMARU _ TICKET-SELLING COPY FOR ‘THE STREET OF CHANCE’ _VWHBS88§HBEEETI ‘HF TTT For use in spots where melodramatic, underworld copy is of value. = Revealing New York’s most sensational secre-—THE STREET OF | CHANCE. Lives staked on the turn of a card! After Broadway’s lights STREET OF CHANCE. What chance has love when fate loads the dice? OF CHANCE. : Where Heartbreak Lane meets the Road to Fortune that’s where = THE STREET OF CHANCE begins. : Women weep and wait while men risk their lives on THE STREET Ve TET ES LL} TUCUIOUUINDAUSUAQUONCUTEUTSONEREAT TENOR ET TT EE HTM THE STREET OF CHANCE. go out grim shadows stalk—THE THE STREET i . a ‘OF CHANCE. : 1g The story the newspapers dared not print: THE STREET OF ae CHANCE. L 4 A mighty star comes into his own—-WILLIAM POWELL in THE ‘STREET OF CHANCE. | a “Philo Vance’, WILLIAM POWELL; star of “Alibi”, REGIS = fTOOMEY; star of “Halfway to Heaven’, JEAN ARTHUR; star of “Cocoanuts’, KAY FRANCIS, in THE STREET OF CHANCE. Who killed New York’s most famous gambler? Find out in THE STREET OF CHANCE.. The picture you thought nobody would dare make! THE STREET . _ OF CHANCE. WARNING! You are standing on THE STREET OF CHANCE as you read this! A picture of the Gay White Way that is different, with a hero THAT WILL ROCK NEW YORK! Sensationally unmasking the grifters, erafters and gamblers who lurk behind the lights of Broadway! The lowdown on the stiff-shirted racketeers of Broadway! $10,000 on the high card—a welcher’s rendezvous with death— a sensational closeup of racketeering on Broadway! A dramatic cross-section of life in the shadows of Broadway’s bright lights. Spinning the roulette wheel of life and love in the shadows of the Great White Way. Daring flash of life and love when Broadway’s millions of lights are dimmed. “The evil that men do lives after them’’—on Broadway. The baffling climax to a strange Broadway game. The king of Broadway plungers cashes in on his last bet. Rebellion in the reign of the Ruler of Broadway. Men have died rather than tell its secrets. BUT WE TELL THEM NOW! See and hear THE STREET OF CHANCE. Paramount’s thrilling expose of Broadway’s most colorful mystery. How Broadway’s big shots live when white lights turn to shadows. Thrilling expose of the colorful drama that shook a metropolis. Tearing away the racketeering masks of Broadway. THIS SELLS TICKETS TOO! Pictured below is the material. used by M. L. Elewitz, publicity director of the Publix Paramount, Des Moines, la., in connection with the “Herbie Koch Organ Club.” (1)Follow-up card to be mailed by Koch, which will tend to create personal touch. (2) 1000 request blanks were printed, to be distributed at organ meetings. (3) Membership card given to prospective members by Koch, as they entered the theatre. (4) 5,000 heralds distributed two weeks in advance. (Centre) Membership buttons were passed out by Koch at meetings. 3 sheets and car cards were posted during Herbie’s first week at the Paramount. by the affec ‘The personal touch effected by calling the organist by 1 tionate “Herbie” instead of using his full name, or using U in a digntfied way, has proved a big ticket selling way to announce him. pear FRIEND: 1 have received ¥° ghia number a morning: eee 3 theres } reat qwill play gaturday Hoping 0 52° a Your friends Snr (ht PUBLIX OPINION, WEEK OF JANUARY 247x, 1930 depend upon theirs. our tasks enjoyable. an important part of George C. Walsh, newly appointed Division Director of the Saenger Circuit, is a showman, descended of showmen. For his father, Michael J. Walsh, former Mayor of Yonkers, was president of the Moving Picture Theatre Owners Association of New York State in 1924. Mr. Walsh was born in Yonkers, N. Y., on Feb. 16, 1896. He at tended school there and entered HOME OFFICE DEPARTMENTS Here is the. ninth of a series of stories about Publix Home Office Department personalities who depend upon your effort, just as you To know and understand each other’s personalities and problems will lighten the burdens of everyone, and make -For this reason, PUBLIX OPINION is devoting its space to these brief biographical sketches. Ere ta vse cevcevcateeeev eeu ee ea PUAUOUCAUUU LOU EEU TUTE EEE George C. Walsh Fordham University where he studied law. He was graduated from that university in 1920 with the degree of L. L. B. Admitted to the Bar, Walsh specialized in the study of taxation law. In 1921, one year after leaving college, the Floro Realty Corp. of Yonkers elected him as a director. One of the activities of the company was the purchase of the site where the Publix-Strand Theatre ! now stands. When that theatre opened in 1922, Mr. Walsh accepted the position of assistant Pedestrians Baffled By Mysterious Car A new Chrysler sedan, masked with black cheese cloth, and apparently unoccupied caused considerable excitement among pedestrians in Denver, Colo. The car was bannered on both sides with: ‘How Does The Driver See To Guide This Beautiful Chrysler Mystery Car? Is He One Of The THREE LIVE GHOSTS, All-talking Mystery Thriller Coming To The Publix Rialto Friday—See The New Chrysler at———_—.”” _ M. D. Cohn, manager of the Rialto was responsible for this stunt. tell the inspector that the years to build up. MUST NOT BE CHANGED. HANA Pull il xT A case of willful wrong doing on the part of a manager has been brought to the attention of PUBLIX OPINION by a district manager and, is printed for those men who may have any doubt as to the proper course to pursue in similar cases. The quality of sound reproduction at this manager’s theatre was poor. Upon inspection it was found entirely too shrill and did not reproduce the lower registers. film was being greater than 90 feet per minute. projection was going on at the rate of 104 feet per minute! Questioning revealed the following. The projectionist knew that this was all wrong, but was obeying the manager’s orders. The manager knew that increased speed would interfere with the quality of his sound but insisted oni the stepup' in order to reduce the running time of his show. And thousands of patrons were being prejudiced against the theatre, sound pictures, and Publix because a misguided manager was deliberately wrecking what had cost hundreds of thousands of dollars and taken It cannot be too strongly stressed—THE RUNNING TIME FOR SOUND PICTURES IS 90 FEET PER MINUTE AND et ns — ON SLIDES IN “SCHOOL The recreation department of the public schools in Detroit use song slides in connection with the community singing in their school auditoriums. Arrangements have been made by the Detroit Publix Theatres publicity department to supply the slides for them. A series of picture hit songs are loaned to the department regularly, with additional credit slides worked into the set. The slides are loaned. instead of being given outright in order to insure the return of the sets after the picture engagement has closed so that only current picture hits are used. The burden of the expense is carried by the song publishers. Credit for the picture is worked into the sets by copy similar to the following: Here’s the song Marilyn Miller Sings In ‘Sally’ at the manager. and treasurer of the theatre. In 1923, he was made manager of the theatre. When Publix purchased this theatre in 1925, he continued in that capacity until 1928, when he was made District Manager of New York State. His outstanding work in this last position caused his promotion to Division Director. PUTT TITTLE LLL RO PROMOTIONS A UTCCUEEU LE OUNEADEUTTI CEST, C. Warren Irvin, formerly City Manager in Charlotte, N. C., becomes District Manager for North and South Carolina, according to an announcement by Mr. Chatkin. BE. E. Whitaker, formerly manager of the Montgomery Theatre, SparParamount! tanburg, succeeds Mr. Irvin as “LOOK FOR THE SILVER City Manager and Manager of the LINING.” Carolina Theatre in Charlotte. John C. Galhoun, assistant manager of the Carolina, has been promoted to the post of City Manager of Spartanburg and manager of the Montgomery Theatre. Harry Hardy, former District Manager of the Carolina, replaces Charles Branham as District Manager of Tennessee. Mr. Branham’s assignment will be forthcoming, according to Mr. Chatkin. In the New England Division, Frank Hookailo, North Shore District Manager, succeeds J. L. Me. Curdy, resigned, as District Manager of Suburban Boston. W. E. Spragg, formerly manager of the Stadium, Woonsocket, replaces Mr. Hookailo as District Manager. EVERYBODY SING! The sets are made up of a series of five or six songs, of which an average of about two are song plugs for current pictures. The others are well known songs which are favorites with youngsters, or numbers requested by the school department. “suyyurneynnnayanauavavvantancayea4gsy4gagagganagng0¢000C000¢000E0G000UCECUEEEEEEEEEEEEET EEE OPENINGS uunuuuneneveceva4ec4nestguueuecceecauge40U1uUu Ube UUeUcTeMeU UAC EEE Prominent among January openings of Publix theatres is that of the new Paramount Theatre in Montgomery, Alabama, which will open to the public on Saturday, TT CRUEL Lo SUVS “al é January 25th. Policy will be ‘From the assistant manager-|straight sound, with feature ship of the Riviera, St. Paul, Dan changes on Saturday and WednesFuller has been promoted to the | qay. managership of the Strand, St. Paul. J. C. Ewing, formerly assistant manager at the Grand, Minneapolis, has been assigned to the Lyric Theatre, Watertown, S. D., as manager. _ Harvey C. Cocks, formerly manager of the Capitol Theatre, Allston, Mass., has replaced C. Millett as manager of the Allyn, Hartford, Conn. M. Corkery of Thomas James, present manager of the Empire, Montgomery, will assume the management of the Paramount in addition to his duties as City Manager. William Wolfson, now manager of the Strand, Montgomery, will relieve Mr. James of his duties as manager of the Empire, and simultaneously with the opening of the Paramount the Strand will operate Saturdays and Sundays only, the Allston, Allston, succeeds continuing under the direction of Cocks at the Capitol, and Frank | Mr. Wolfson. McShane has assumed the man-|_ agement of the Allston. Ernest Morrison has been trans-| , ferred from the Texas territory to ; Miami, Florida, where he succeeds | ¢ John B. Carroll as City Manager. ¢ 4 : O90 O+OSS O+SO"-S-+O:SO S62 SO O° SO OO? WRECKS RECORDS } _ ACROSS THE SEA The following cable letter was received by E. E. Shauer, t General Manager of the Para; ens Foreign Dept in the ¢ Home Office. It was sent by ! John W. Hicks, Jr., managin, aging 7 mie of the Paramount Aus* tralasian Organization, Sydney, Re The New York imes carried a front page ? story on this. : Love Parade Premiere Prince t Edward last night sensational } success, audience reaction mar¢ velous. Picture broadcasted ; from theatre to Admiral Byrd ; and associates at South Pole. . } Theatre packed and entire au; dience stood, sang and cheered $ through microphone. At ten ! o’clock following message came ; ; e ¢ e ¢ : ; H i : : : : ¢ 26 James Eshelman has been pro-' moted from the assistant managership of the Shubert Theatre, St. Paul, to the managership of the Lyndale Theatre, Minneapolis. A. Janssen, formerly manager ‘of the Homewood Theatre, Minneapolis, has been transferred to the Unique, Minneapolis, and A. Gostol of the Unique, assigned to the Homewood. O°-@-+G2-B-O: s9-0-20+-0-10+-0-10+-0-201-00+-O10r 01000 O 101-080 O10 O88 through from Byrd. “As Paramount’s most southern §representatives at Antarctica we are pleased to report your fine broadcast of Paramount’s sound picture, The Love Parade, enjoyed and greatly appreciated. This is first sound reproduction received here. Admiral Byrd and inhabitants of Antarctica join us in thanking you for your program and best wishes.” Signed, Joseph Rucker — and Willard Van Der Veer Paramount’s cameramen in Byrd’s Antarctic Expedition. From reception received picture set for record breaking fun. te This was sufficient to run at a speed. Examination disclosed that o--0O?-@-2OS18" OO 0-0-1 O-O-O+-O-+0*-O-+0"-O-8*-O-O-S PICTURE SONGS 10 -@-<01-@-10-0-401-O-10'-O-1O'--0 1G @-+01-8-0+-O10'-D10+ O18" O20 O10 O* UAT NOES