Publix Opinion (Jan 24, 1930)

GET AND FILE THESE LISTED PAMPHLETS There are two forms of knowledge—knowing facts is one form. Knowing where to get facts is another. ' The theatre manager may easily have at his disposal a ‘‘theatre’’ library almost as voluminous as that of a doctor or a lawyer. The scope of his activity is so wide, however, and changes in equipment and policy occur so often, that up to the present no adequate set of books designed especially for the manager has been published. Much of the information he needs, can be found in volumes meant for other kinds of business readers and in pamphlets and booklets issued by manufacturers. These booklets are costly but are issued: because the information in them is valuable and cannot be obtained from other sources. Most of them are distributed free of charge to those sufficiently interested to write for them. From time to time PUBLIX OPINION has printed the names of worth while books. In this issue it presents a list of pamphlets covering a variety of subjects. You will find in them interesting information about your business as well as a thousand and one useful hints in moments of trouble. Get them by writing for them, run through them to acquaint yourself with their contents, then file them for reference use. “Air Conditioning as Applied in Theatres and Film Laboratories” by D. C. Lindsay A discussion of the physics of temperature changes written in popular style. Explanation of the Carrier System of air-conditioning. “Bulletin No. 58” Excellent treatise on the theory of ventilation, and equipment. necessary. — “Theatre Cooling and Conditioning” “Exploitation Manual for Cooling System” FROM The Carrier Engineering Corporation, Newark, New Jersey. “Humidity—Its Effect on Our Health and Comfort” A general discussion showing the benefits of manufactured weather. May be source for hot weather copy. . FROM Taylor Instrument Company, Rochester, New York. “Announcing the Sphinx” Another system of manufactured weather. . FROM The Arctic New Air Corporation, Paramount Building, New York City. “Your Seats” Practical information on the maintenance, cleaning, and repairing of theatre chairs. FROM The Heywood-Wakefield Company, Theatre Seating Divigion, 516 W. 34th St., New York _ City. “The Simplex Instruction Book” Instructions for the unpacking, assembling, and installation of the Simplex projector. Also precautions in operating, maintenance, replacing parts, etc. FROM The International Projector Company, 90 Gold St., New York City. “Instructions and Parts Price List for Type HC-3 High Intensity Projection Lamp” “The HC High Intensity Projection Lamp—Type F.R.” Concerned with the general eare of the lamps and the re_ placement of parts. FROM Hall and Connolly, Inc., 24 Van Dam Street, New York City. “Catalog of Scenic and Color PUBLIX OPINION, WEEK OF JANUARY 24x, 1930 OOOO © + OOo 10+ O10 OO BOs OOS 6 OO O-Oe { Watch for This! —— ¢ id Dennis King, star of ‘“‘The Vagabond King’’, will be the featured artist of the Paramount-Publix radio hour on Saturday, February 25. Keep an eye peeled for the complete program for this broadcast. When you receive it, localize it immediately and plant advance stories in your newspapers! 4 100-020 -O-10-O-1O+-O-2O+-O + O+-O0+-O-0+-O8'-O* i : 1 i i ¢ |*~--9 B e-B-2 Oo -SOeD2 BsOS O*-S+O+-S-Oo-S +O: OS" OS: O* Effects for Use With Brenkert “F-T’ Brenograph” “Projectionist's Operating Manual for Brenkert “F-7’ Master Brenograph” Description of working parts, method of operation, types of effects including spot and floodlighting, animated scenic effects, still scenic effects (positive and negative slides), blending colors, song slides, etc. Catalog of parts, slides and other equipment FROM Brenkert Light Projection Company, St. Aubin at East Grand, Detroit, Michigan. | “Kliegl’s Condensed Catalog” Theatrical lighting equipment and prices. : FROM Kileigl Bros., 50th St., New York City. “Library of Victor ‘Pict-UrMusic” List of non-syne records for the theatre music library. Titles classified and indexed. ' FROM Victor Division, R. C. A. Photophone, Inc., 411 Fifth Ave., New York City. 821 W. “Projector Carbon Handbook” Everything the theatre manager and projectionist should know about the use of carbons. Should be in every theatre. FROM International Carbon Company, Carbon Sales Division, Cleveland, Ohio. “Cinephor Projection Lenses for Motion Pictures” Describes and lists new lenses. Contains information on the selection of proper lenses for projector. : FROM Bausch and Lomb Op tical Company, Rochester, New York. “Operating Instructions for Sound Reproducing Equipment” 2 | Should be present in every projection booth. Get your copy and familiarize yourself with its contents before you have any trouble. “Synchronized Reproduction of Sound and Scene” Very interesting discussion of the basic principles of sound picture reproduction. Valuable for the manager who is interested in the progress of the industry, and who gives talks to . clubs and schools. “A New Loud Speaking Receiver” by A. L. Thuras Detailed description of the 555-W receiver which is used with practically all sound outfits. “Suggestions” For your guidance in the cooperation of Western Electric Sound equipment. “Operating Instructions for the Non-Synchronous Turntable” Very thorough and detailed. FROM Electrical Research Products, Inc., 250 West 57th St., New York City. “Film Multilation and How to Prevent It” Helpful discussion on the steps to take to prevent film damage... FROM The Eastman Kodak Company, Rochester, New York. q \ “Fundamentals of Illumination” Physics of illumination in simple language, principles of light control with special emphasis on reflecting surfaces, quality and quantity of all illumination, shadows, ete. Very helpful. “Electric Sign, Poster Panel, and Bulletin Lighting” Kinds of signs, maintenance, cost, etc. Illustrations make the article clear and easy to understand. “Effect of Maintenance and Color of Surroundings on Resultant Illuminations” An excellent discussion on depreciation of efficiency in lighting systems due to dirt. Also deals with cleaning—costs, frequency and methods — proper painting, reflecting values of paint, etc. Should be in every _ theatre library. “Calculation of the Lighting In stallation” Tables and charts on the amount of light needed in different rooms and institutions, efficiency of lighting units, etc. Useful for reference purposes. “Standard and _ Intermediate Price Schedule of Large Mazda Lamps” “Price Schedule of Miniature Mazda Lamps” “Reflectors for Lamps” “Lighting of Theatres and Au ditoriums” “Stage Lighting” “Flood Lighting” “Illumination Terms” FROM Edison Lamp Works,. Harrison, New Jersey. Incandescent “The International Cutawl’ A descriptive booklet on the mechanical compo-board cutter. Contains illustrations of artistic effects achieved through the use of the cutawl. Will be helpful in preparation of posters and lobby displays. FROM The International Register Company, 15 South Throop Street, Chicago, Hlinois. “Bauer and Black First Aid Handbook” Indispensable in case of emergency. Should be in every theatre. FROM Dr. Emantel Stern at the Home Office. Merchants Stake Movie House For Town’s Benefit Is the theatre a valuable asset to the community? Thirty business men of Hawkeye, Iowa, think so. The local exhibitor found the going a little too tough, and decided to throw up the sponge. But the business men, reflecting on the fact that his theatre was a powerful factor in drawing transients to the city, and helped in establishing the town as the logical shopping centre of the surrounding territory, pooled sufficient funds to put him back on his feet—then made up another fund to equip the house with sound! Think of this when you want help on a seven-day week, or mutual benefit merchandising tie-ups without passes—or equitable ad-|. vertising rates. : Lobby and Marquee Sell ‘Pointed Heels’ An eye-catching lobby and marquee display, arranged by Earl Payne, manager of the Publix Kentucky, Lexington, Ky., helped to sell tickets for ‘‘Pointed Heels.” Huge beaver board _§ slippers were erected on both sides of the | marquee. These slippers were covered with colored flitter, producing flashes both day and night. A centerpiece, located beside the box-office, combined a peppy illus trated cut-out of a dancer, with |} an electric sign spelling out the picture title. : Newman Feted By Grateful Citizens An outstanding example of the material benefit which a theatre, properly managed, may have to a community — a fact constantly stressed by PUBLIX OPINION— is furnished by the party recently given by prominent business men and members of the City Council of Cambridge, Mass., to Lewis Newman, manager of the Publix Central Square Theatre. The purpose of the party was to show the appreciation of the merchants and civic leaders to Newman for the benefits they enjoyed from the theatre under his management and for his personal efforts in behalf of the community. The affair was arranged by the members of the theatre staff, working in conjunction with the merchants, and came as a complete surprise to Newman. Approximately 150 people were in attendance, and the stage was spread with tables for the buffet supper and entertainment. Newman was clock, subscribed to by the merchants. “The party was a remarkable tribute to Lewis Newman,” said District Manager J. L. McCurdy, who was there with several other — representatives of the Home Office. | “T could not help but be impressed with the wonderful way in which a -he has worked himself into the hearts of the Cambridge people. — Seated at the tables were middle — aged business men, two ex-mayors — of Cambridge and the Mayor-elect —all there in a sincere desire to — express their admiration for the — manager, and some, their gratitude for the unusual work that Lewis Newman has done with the theatre in so far as it affects local business houses in Cambridge.” The Mayor-elect said in his speech that he had watched the Central Square Theatre and its manager in the various campaigns — put on, and that he had received © inspiration from it to the extent — that he was going to use Central — Square’s progress aS an example — when he points out that he wants — a business administration for Cambridge. MAINE REPLACEMENTS F, A. Vennett has replaced J. P. Rundle as manager of the City Opera House, Biddeford, Me. Rundle is on leave of absence. Frank F. Colburn replaces Ven presented with a beautiful mantel'nett at the Central in Buffalo. BERMAN USED THIS HUNCH! Taking advantage of a recent ‘ ‘hunch” in Publix Opinion, M. E. Berman, manager of the Publix Majestic Theatre, Kankakee, Ill., obtained this free space for his current attraction, “Forward Pass”. The newspaper, like many others, uses liberal space to promote its classified advertising department and was glad to get the tie-up. If You Were This Popular Couple Above is shown Loretta Young and Douglas Fairbanks, Jr. in their all-talking picture “Foreward Pass” now playing at the Luna. AND WERE PLANNING TO REFURNISH YOUR HOME You could easily sell your old household goods for ready cash by using a Republican Want Ad — and remember that Republican Want Ads‘ pro duce best results. Just Phone Your Want Ads to MISS MAIN “Just Say Charge It” quickly and Here are a few of the _ hundreds of articles that are sold daily thru Ree publican WANT ADS Wilton Rugs Dining Room Suites Odd Rockers Vacuum Cleaners Bed Outfits Stoves Ice Boxes Living Room Suites Leather Duofolds Day Beds Library Tables Chiffoniers Davenports Dressing Tables Electric Washers Gas Ranges Dishes ‘Simplex Ironers Pianos |