Publix Opinion (Feb 21, 1930)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to with your comments.

We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

4 SELF-QUIZ UN a | PUBLIX OPINION, WEEK OF FEBRUARY 21st, 1930 TESTS WILL BE EXTENDED — TO COVER OTHER SUBJECTS The manager’s self quiz in the last two issues of Publix Opinion has met of the men in the with such hearty approval both on the part field and Home Office executives, that it will be extended to cover every phase of theatre management. The importance of sound in every conscientious operation is 10) great, however, that none of the other subjects will be touched until that has been completely covered. Advertising, projection, stagecraft, lighting, music, and maintenance are some of the subjects that In the series of questions today, we consider the manager’s problems when difficulties arise during testing. Once again you are urged to make an effort to answer the questions without reference to the answers except as a check on yourself. If you do not know sound projection, no one will suffer but you. Get wise to yourself! QUESTIONS What Would You Do: : 1. If the charger failed to func| tion? (A. C.) 2. If the motor did not start? 3. If the motor did not. maintain a regulated speed? 4. If the reading on the Motor Control Box was not within the specified limits? 5. If there was unsteady pitch in reproducing? (‘‘flutter’’) 6. If the reproducer did not _ track properly? 7, If there was excessive or in/ sufficient plate current? The answers to these questions demand practical knowledge and experience. When any of these things happen to you, do you do the proper thing? Put your answers down before reading any further. Check them off as you go from one to another. And now, how well did you do? Nearly all correct? Why not all? How about next week’s questions? How well will you do with those? If you are not busy teaching yourself the things you do not know, you are missing out on the greatest opportunity for self advancement that ever presented itself in any industry or business. Don’t be a stick-in-the-mud! will form the basis for future quizzes. ANSWERS Here Are the Answers: 1. If a rectifier bulb does not light, its filament may be burned out, or a fuse on the battery panel may have blown out. Clean the tube socket. If the tube still does not light, replace it with one of the spares supplied. If the tubes light but the charger does not give any output, a fuse inside the latter may have been blown out. (a) Is the line switch on? (b) The fuse in the motor control box may have blown out. Notify the service engineer at once. If the reading is too high on A.C., or too low on D.C., it indicates excessive friction at some point in the mechanism. If this is not’ attended to immediately a bearing may freeze and render a projector temporarily useless. As soon as an abnormal reading is noted on the meter stop the machine and oil all bearings, particularly any bearing that seems unduly hot. If the trouble persists notify the service man at once. _ With film reproduction there may be dirt on the sprocket in the film compartment of the attachment. If this cause does not exist notify the service engineer at once. This occurs when the needle jumps from the groove. See that the reproducer is not dragging on the record and that it is not hitting anything or otherwise being hindered from free movement. Put in a new needle. Try a new record. The swivel base on which the re ————————————— a SOUTHERN SPECIAL! Harold E. Tillotson, supervisor of the Publix Entertainment Specials, aroused interest among the bed free space in the Miami ihe train. Photographs of people of Miami, Florida, Herald a few days prior to the arrival of the welcoming party and of children being when he grab entertained by the special also broke into the papers. HERALD TELEPHONE 27401 Sele ees te spend process: joe ‘apparatu: THE HERALD MIAMI, FLORIDA of a railway train, the front represent-| Ing a locomotive and tbe rear designed ENTERTAINMENT TRAIN sss raise tee TO ARRIVE SATURDAY Sere Special of Publix Theaters Is Equipped With Sound Apparatus, Radio Set. 8 most unusual ‘One talka, companies the tr lix theaters and their superb enter ANIMOUSLY APPROVED ARTISTIC POSTERS FREE! A fine example of co-operation with a high school so often urged by Publix Opinion is found in the display of art posters below. These were prepared by students in an art contest in which the winner received $5.00. D. J. Dugan, manager of the Paramount, Newport, R. I., reports that he was able to put these one producer swings is mounted on a bracket, which in turn is clamped to the base by a bolt. See that the bracket is level and that the bolt has not loosened and allowed it to turn. If this is noticed on testing the amplifiers replace with a spare the tube showing the condition. When two or more tubes on an amplifier all show low plate current at the same time try replacing the rectifier tubes on that amplifier. (The 41-A amplifier uses the rectifier tubes on the 42-A amplifier.) This may also be a sign of defective condensers. ‘VAGABOND KING’ MANUAL READY If you haven’t seen the special publicity portfolio issued by Paramount’s Publicity Manager, Earl W.. Wingart, on ‘‘The Vagabond King,’ write and get one at once! This is the portfolio sent to all theatres that are to play this picture at $1 top. It contains seventeen splendidly written newspaper stories, running from one page to five pages of double spaced mimeograph copy, and twelve very carefully selected stills of stars and scenes. This is one of the most effective publicity portfolios we have ever seen, and the stories are written in the manner that any newspaper man will like. VICTOR RECORD The Victor Recording Company is soon issuing a record, No. 22294, which is a rendition of “Paris Stay the Same’’ sung by Maurice Chevalier. Night Airplane Flight Sells ‘Sally’ in Macon Manager Montague Salmon of the Rialto, Macon, Ga., used a multitude of stunts in exploiting “Sally’, and among them was a limerick contest which enlisted the cooperation of fourteen merchants. It was instituted with a cooperative full page in a Sunday paper, accompanied by fourteen individual ads scattered through the paper. Each of these individual ads carried a limerick about “Sally”? with the last line blank.. Merchants bought the tickets which were the prizes. Discovering that no night advertising with an airplane had ever been used in Macon, Salmon promoted two flights by a commercial pilot, with the plane carrying “Sally” spelled out in lights on the lower wing. He promised the pilot that the local novelty of this would preak into the papers, and it did. replies. PAPER IMPRINT | SELLS PICTURE A blood red rubber stamped imprint covering half a newspaper page and reading, ‘‘Extra! Sherlock Holmes arrives today to solve the murder mystery — Saenger!” sheet. size posters in windows that ordinarily permit no advertising material, in addition to the publicity he received on the contest. operative page on the spelled word contest to which there were about 500 Dugan also ran @ co“Love Parade” with a mis was used by W. H. Hall, Manager of the Saenger Theatre to sell the Sherlock Holmes picture to the — paper readers of his town. 4 The entire stunt cost about $12. Ten boys were engaged to do the actual work of stamping and dis— tributing, and over 700 copies of both local papers found their way © into the hands of curious citizens. ‘ CHANGE OF POLICY! The 14 by 26 inch poster illustrated below was printed in red on a yellow background and was prominently displayed in terminals and crowded portions of the town. It was a small part of the extensive campaign used by the Paramount Theatre of Omaha to inaugurate a change of policy. page 6. For story and additional photographs turn to IMPORTANT | MESSAGE TO UNION PACIFIC PARAMOUN PASSENGERS NNOUNCEMENT is made of a change in policy at the T THEATRE, OMAHA. Effective MONDAY, FEB., 3rd, the New York Musical Comedy Stage Star, Marilyn Miller, appears in the Alltalking, Singing, Dancing production “SALLY” (entirely in natural color) for 3 DAYS ONLY ..... Then moves to the World for an extended run. Due to the magnitude of this production the Publix Stage Show will be eliminated for this engagement. Then following, on THURSDAY, FEB. 6th, and the last 4 days of every week, Publix Stage Shows will be presented with an entirely NEW, ALLTALKING picture. The High Standard of excellent entertainment will be maintained and presented at regular PARAMOUNT ADMISSION PRICES. This change now makes it convenient for out-of-town Paramount theatregoers to visit Nebraska’s greatest Entertainment Palace twice a week. Ask the local Union Pacific Agent for further information. UNION PACIFIC SYSTEM