Publix Opinion (Mar 14, 1930)

p \t 3 : 1 i : SUUHEUUAERREEBEGEOREEOEOEROORGOEGORDOREOUREODED E32 = CONVENTION EXTRA! Vol. III SLU ss cal a IN N & & N.. Theatres rs | : The Official Voice of Publix. Publix Thieatves Corporation, Paramount Building, New York, Week of March 14th, 1930 ERUTUBUERDOOUORUOONDUEERRDOOORODODORRBORRBBOBELS CONVENTION EXTRA! = ~sDEDNDUDDTALEARDBRASODNURSERERBSOBORNDNNBOBOBUN= No. 27 SSUEETUUOUUNEUEEENENS ERDORORSOELEUERORE E PUBLIX CONVENTION ~ PROVES TRIPLE SHOCKER With the dynamic messages of their leaders ringing in their ears, more than 350 Publix key men, in convention last week at Chicago, pledged their loyal and enthusiastic support to the three major issues which loomed unmistakably above the other important details of the conclave. When the delegates left for their respective operations Wednesday evening, the influence of this triple-barrelled impetus to Publix KNOW YOUR ORGANIZATION! KEY NOTE . CHATKIN OUTLINES NATIONAL MESSAGE BY QUOTA AND PRIZE SET-UP IN weosace From 2ND QUARTER PROFIT DRIVER. DEMBOW MR. KATZ “Know Your Organization!” was the key note of a stirring message prepared for the convention by President Sam Katz, and read by David J. Chatkin, General Director of Theatre Management. The complete text of Mr. Katz’ message is as follows: It is with deepest regret that I find myself unable to be pres ent at this meeting—a meet ing that I consider the most 1mportant of any held in the past two years—and I want you to bear with me when I tell you that only a matter of greatest importance keeps me from this meeting. I am sure, however, that Messrs. Chatkin, Saal and Botsford and your Division Directors, and those other executives from the home-office, will give to you the fullest discourse on the purposes of this meeting, and leave you as illuminated as though I were present. You are assembled here—District Managers, District Bookers and District Advertising Men— for the purpose of having brought to you by the home-office men a clearer understanding of the relationship that exists between the home-office and the field, and to attempt, as nearly as it is possible in a short session, to tie more closely together your activities and ours. Many of you are somewhat new as time goes to PUBLIX. Many of you have not yet had an opportunity of knowing intimately your superiors in New York. Many of (Continued on Page Nine) Declaring that with the present understanding existing between new Publix affiliations, plus the organized and effective help which the Home Office is now able to dispense, the Second Quarter Profit Campaign should be the greatest in the history of Publix, David J. Chatkin, General Director of Theatre Management, outlined the national quota and prize set-up for the coming concentrated offensive at the Chicago Convention. The prizes involved, Mr. Chatkin explained, total $30,000 in cash. “In all our previous profit campaigns,’’ said Mr. Chatkin, ‘‘we (Continued on Page Five) SUNITA CONGRATULATIONS FROM MR. ZUKOR! Please inform the boys at the convention that the studio is turning out the best pictures of its career. In all the years I have visited the coast I have never found more earnest and more serious effort put behind proI am sorry not to be with you during your deliberations and personally congratulate all on the splendid progress made in the past. fident you will live up to your reputation and more than measure up in the second quarter. the boys that now, more than ever, do we have to support our own product features and shorts as well as weeklies to the best advantage of the corporation as a whole and not just from a departmental standpoint. I know Messrs. Katz and Dembow spoke of the necessity of supporting our production first but since we are making only worth while pictures regardless of cost we must have the theatre department’s whole hearted co-operation with the distributing and producing branches which I am sure I can count on from the boys assembled here. Knowing the loyalty and enthusiasm of the boys in the field, I am confident they will bring home the bacon. With my best duction than this year. wishes to all. HUNAN UT SHIMANE ks tudy Your 2nd Quarter Campaign Manuals NOW! Each theatre and executive should now have a set. If not, write to Vivian M. Moses. Get off to an early start! Cee a ee OO 00+ 0s-©10-010 +-O-0-O--8-O-10°-O-18+-O-8+ 8-81-80" 2 FROM MR. KATZ All my thoughts are with you boys. The road to great opportunity is just ahead of us and will be reached by hard work, loyalty and enthusiasm. Sam Katz. O° O-@-+Oe-SOe-O Oe-@ 0 Oe-O-O-O-O?O82 BO°OO ©O-B-2B0-@OB+ Oo-S-+Os-S-+O-B°Os-BO2-O-+O*-S+9--SOs-GBe I am con I wish to impress Sincerely, Adolph Zukor 1@ °-B-Oe-O-9O*-O Oe O° O*BO? OS -O°-O +O: SOO 10° ¢ > IAA HUTT ITU ls progress was felt over the entire field of Publix activity. These three main issues were: 1. The launching of the Second Quarter Prize Contest. 2. The designation of perfect sound in all theatres as the major obligation of everyone in Publix. 3. The beginning of an intensive policy to familiarize all Publix with every personality, function and ideal of the organization which they comprise. STIRS MEN Astutely summing up the entire problem that is to be faced in the second quarter, and just what the coming drive is expected to accomplish, Mr. Sam. Dembow, Jr., executive vice-president of Publix, sounded a note of encouragement and enthusiasm that touched to the heart the men at the convention sympathizing with him in his bereavement. His message, contained in a telegram addressed to Mr. Chatkin, was received with an extraordinary display of emotion on the (Continued on Page Four) ‘SOUND LEVEL’ IS BURNING ~ QUESTION Although one of the most important subjects covered during the Chicago convention was on the subject of proper sound and projection control, lack of time necessary to handle so technical and detailed a subject prevents Publix Opinion from giving it to you complete in this issue. However, in your next issue you will have verbatim reports on the speeches made by Eugene Zukor, Morris Greenberg, and Dr. N. M. LaPorte. The highlights of the ‘“‘sound”’ discussions revolved around the question of ‘‘What is the proper sound level’ and ‘methods of proper sound distribution.’”’ Nearly all of the period of discussion was devoted to asking and getting practical answers to practical questions. Dr. LaPorte will give Publix| Opinion readers all of the questions and answers, in the next issue. Seldom has there been such a spontaneous and sincere display of enthusiasm as was manifested at the convention. The speakers were cheered until the crystal chandeliers of the Drake Hotel rattled in the ceiling. The energy of the delegates, however, was not dissipated in applause and cheering. All of them carried home note-books full of closely written suggestions, ideas, useful facts and other important data gleaned from the three full days of meetings. Publix conventions are work days, not holidays, and this one was no exception to the rule. Arriving at the Drake Hotel, Sunday afternoon at 3:30, three hours later, the whole group was on a tour of the Publix Balaban and Katz theatres, inspecting them, witnessing stage productions, hearing overtures and familiarizing themselves generally with the operation of the theatres which cradled Publix. At 11:30, a pre (Continued on Page Five) SUE MR. KENT’S GREETINGS Dave Chatkin, Drake Hotel: “T trust the convention you are presiding over will be the finest in the history of your department. I know you will miss the leadership of both Mr. Katz and Mr. | Dembow, but it seems to me | their absence should be an incentive for everyone there to try harder than they otherwise might to make a success of the meeting and all the results to follow. All the boys in the distribution department wish you every success and if there is any way we Can contribute, please let us know. Kindest regards to all.”’ Sidney R. Kent. SUUUACUUETAQUCUUACANOUEAACEARETOCUECUCEACUUCTEUA EGET EAE SEATTLE TEL LLCO OE OOOO UEC EEOC LCE C LUC U EOC UUM EEUTEECUCETAES CUTE EE EEEO CCE E TTT Ee