Publix Opinion (Mar 14, 1930)

YOU HAVE THE MERCHANDISE SELL AITS BY... Theatres YJ we t Jd, The Official Voice of Publix YOU HAVE THE MERCHANDISE SEEL.TL! USL. Publix Theatres Corporation, Paramount Building, New York, Week of March 14th, 1930 My idea of an ideal district manager is that fellow who can engender great fighting spirit in his men—a man who can make his managers understand that his company’s ob ligation to the public is great and that every employee of the company must have decency and character! “Leave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.” Publix: Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Borsrorp, Dr. Advertising Benj. H. Serkxowicu, Editor Contents Strictly Confidential KNOW YOUR ORGANIZATION Everywhere in the Drake Hotel in Chicago last week, huge signs, reading “KNOW YOUR ORGANIZATION,” and signed with fac-simile signatures of Sam Katz, arrested the attention of the convention delegates. The idea is a splendid one. Only by the most complete knowledge of the personnel, ideals, and activities of our associates in Publix, can we hope to do a complete job for Publix, and hence for ourselves. In that slogan is the essence of our chances for progress in Publix. Publix is made up of a splendid set of men—the best in the world. Each man is the best possible selection for the post he fills. In the heart of each man is fullest sympathy and willingness to understand the problems of his co-workers. There is no “politics” in Publix, and there is no other measuring-stick for advancement other than merit. Merit, of course comprises numerous qualifications among which are included capability, willingness, aptitude, ability and desirability. If you are sufficiently zealous to really get to know the people whom you find as your business associates, unquestionably you will simultaneously discover that all of the necessary qualifications of merit, are also present within yourself in great abundance—just as they are present in those about you. The slogan, “Know Your Organization” was coined by Mr. Katz. It is perhaps the most valuable advice you have ever been offered in Publix. ‘ In aiding you to know your organization, Publix Opinion plays a part that is as important as you wish to make it. Your contributions about yourself, and those about you, are important. Your careful reading of the complete contents of the paper is equally important. Mr. Katz has made Publix Opinion the official voice and quick, human contact of the company because it is intended as YOUR voice. He expects you to use it. Contributions and contacts are to be made directly from you to the editor. Mr. Katz extends to you the privilege to send anything you wish, without asking permission from anyone. A PRICELESS INGREDIENT The opinions of a master showman on the ingredients which constitute true showmanship are invaluable to everyone in the motion picture industry. For this reason, the comments on this subject, made by Emil E. Shauer, General Director of Paramount Foreign Department, in a recent issue of “Paramount Around The World” are here re-printed: Showmanship is made up of various ingredients. Effort—energy—enthusiasm—knowledge of product — perseverance—advertising ability—all these elements the intelligent showman needs to achieve success—to deliver the goods! The crying need right now is for that rarer element—that priceless ingredient..... ° Resourcefulness! The dictionary defines this precious word as, “Abounding in resources, fertile in expedients.” Ah! That’s it! Fertile in expedients! The resourceful man is one who, when he cannot do a thing one way, does it another! The point is: He does it! finds a way! He doesn’t quit! He forgets precedent—the old rules don't fit the new conditions anyway! Somehow he hurdles the obstacle! Somehow he finds a way to do the thing never done before! Somehow he accomplishes the impossible! The prizes in life—the promotions in business—all go to the resourceful man! No one tells him how! He SOUND TIPS From Publix Department of Sound and Projection. HARRY RUBIN, Director To provide an opportunity for projectionists to check on their application knowledge of projection, a series of questions and answers will be run in Sound Tips. Managers will do well to study these, too. Typewritten copies of these questions and answers should go to the projection booth just as in the past. QUESTIONS 7. If while playing, disc sound stopped suddenly on one machine, while the other machine remained okay, what could you do to keep the show running? 8. If there was a bad hum in the movietone on one machine only and you could not hear it in your monitor—what might the trouble be and how could you eliminate it while the other machine was running? 9. If your 42-A amplifier read 60 and one 43-A read 120 and the other 43-A read 100, would you suspect any trouble, and if so, what would you do to prevent interruption to the show? 10. If your motor went badly off the proper speed, How would you remedy the trouble? 11. If your 702 Type Fader went bad on both sides, at all settings and every key position, and you could not repair it or get a new one immediately, what could you do quickly to keep the show running? ANSWERS 7. Look for a loose connection in 29-A connecting block or at Fader and change reproducer. After show it will be well to replace reproducer and test to see whether same is O. K. 8. The only noise that cannot be heard in the monitor as well as in the stage horns is pick up of the noise made by the projector. This is a mechanical pick up which can usually be eliminated by clearing the movietone amplifier where it is touching some portion of the casing. Check to see there is no bind in floating shaft. 9. Replace 211-E Vacuum Tube in 43-A Amplifier that had reading of 100. Test is made by removing one tube at a time and noting meter reading. 10. Replace V-3 or V-4 with 205 D Vacuum tube in control cabinet. 11. Use a double pole double throw switch for the fader connecting the fader output to the blades of the switch and connecting a pair of head phones in series with switch blade as a compensating resistance. The output from each projector is connected to opposite ends of switch. Station K OL Supplants KXA as CBS Unit in Seattle Future Paramount-Publix radio hours will be put on the air in Seattle by Station KOL of the Columbia Broadcasting System, instead of KXA. _ Columbia has two stations in Seattle, heretofore dividing its programs between Stations KVI and KXA. The latter is being dropped from the roster of Columbia affiliations and the transmitter KOL has been substituted. —SAM KATZ, President, Publix Theatres Corp. FILE THIS! IT WILL HELP PLAN PROGRAMS Watch Publix Opinion for this service in every issue! Watch the trade papers for it, too! LENGTH OF FEATURES Make Warner Record No. Subject Isle of Escape—6 reels (AT) Are Dangerous—9 reels ox DeForest DeForest RKO Tiffany ist Nat'l. OF TALKING SHORTS PARAMOUNT (AT)—AIl Talking: LENGTH Stronger Sex Dresden Dolls Chinatown Fantasy Ballet Class Introduction of Mrs. Gibbs Desperate Sam His Honor The Mayor Sarah & Son (Trailer).....--+.+++> pike beiacstor exe Honey (Trailer) News No. 62 News No. 63 WARNER 3800-1 The Potters ‘Getting A Raise” 3816 Jack Buchanan (Glee Quartette) 3825 Letters 3850 Sultan’s Jester (Colored) 3641 Ann Pennington ‘‘Hello, Baby” (Colored)... 18 min. Review No. 35 10 min. EDUCATIONAL Caviar—Terrytown Match Play 7 min. 22 min. 3 min. Fox ; Such Men Are Dangerous (Trailer) 4 min. Big Party (Trailer) COLUMBIA Vengeance (Trailer) 3 min. 18 min. 21 min. 4 min. Hot Bridge Cash & Marry Sergeant Grischa (Trailer) UNIVERSAL Dames Ahoy! (Trailer) UNITED ARTISTS Hill Harbor (Trailer) Lummox (Trailer) INDEPENDENT 3 min. 4 min. 4 min. Nobody’s Kid 18 min. Troopers Three (Trailer) 3 min. Length of Synchronous Shorts PARAMOUNT I’m Forever Blowing Bubbles (Cartoon)... Length of Non-Synchronous Shorts PARAMOUNT 8 min. News No. 63 9 min. en 10eb10B18 OOO 0-2 10? O 1 OOPS IEE ROLE AO OT Oe Oe OOO Oe INDEX Page Col. CONVENTION General Information Huge Publix Convention Proves Triple Shocker Chatkin Outlines Second Profit Drive With Byrd at the South Also Hallelujah The Virginian : i i : : : : : { : t : ; : : : ; : “Sound Level” is Burning Question Chatkin Wins Acclaim.. Photos of Convention Delegates Live Lobby Principles Discus: Delegates Barry Messages from Executives Adolph Zukor Jesse L. Lasky Sidney R. Kent.... Sam Katz Sam Dembow, Jr.....-++. Speeches by Executives John Balaban Also Jack Barry A. M. Botsford D. J. Chatkin Thank Jack Morris Greenberg M. F. Gowthorpe L. J. Ludwig F. L. Metzler Boris Morros ., Vivian M. Moses E. V. Richards William M. Saal M. Schosberg Charles Skouras Dr. Emanuel Stern...... Eugene Zukor 4 MERCHANDISING Special Pictures The Benson Murder Case by Russell Holman... Happy Days ‘ by Glendon Allvine... Reviews of “Shorts” by Louis Notarius..... Special Stunts Tags for Trailers Auto Tie-Up Aids Gross Forecast Calendar Tip.. Loud Speaker Bally in Store Theatre-Dinner Party... Plane Pinched for Park troit fee iN) Boris Morros Talks to Class Training School Del Monte Radio Hour to Plug Paramount... Music Notes — i iw) ra Sound Tips Managers’ Self Quiz.... coon PS & i W. K. Hollander’s Talk on Ads in Next Issue Meet the Boys Talkies Bring Another Road to Emotions.... New York Program Plots 2 New Records at N. Y. Paramount > September Forecast Calendar Harry Sherman’s Bio iy 1 i) COUR ot oom bo 4-5 1-2 7 7 \ Copy Editorials 7 1-2 10 Southwest Booster Drive 11 MUSIC 5 7 8 12 6 8 GENERAL INFORMATION 4 6 7 Length of Features..... “2 201-018-010 O10 018+ O10" O10" O10" O10" O* O+-O+O+-O+O+-O+8+O-6 B+ 0 +--+ @:-O 1 Os-O + Or-O+O*-SO+~4 >. eG1 O-OO'S