Publix Opinion (Apr 11, 1930)

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SGEUDEALUDEOEEDUOLEVOOUOONDOPEBUOBEDDOGEUROEEDNS Vol. III Publix Theatres Corporation, Paramount Building, New York, Week of April 11th, 1930 No. 3] AS SALE CIRCUIT RECORDS CRASH, EARLY CAMPAIGN REPORTS INDICATE Reams of campaign reports pouring daily into the Home Office testify to the frenetic activity in the field as the first 11 days of the Second Quarter Profit Drive come to a close. The boys are doing it! Earliest reports indicate bursting records all along the line. Campaigns, stunts, gags, oceans of MR. KATZ OUTLINES BRIGHT newspaper publicity, dynamic selling ads. Every money getting contrivance developed in the history of show business is being harnessed to this greatest profit stampede in Publix history. Tieups galore! Real massed brain effort, the kind that sells tickets, sparkles from every one of the profusion of campaign reports which are now being carefully analyzed so that the entire circuit may benefit from them. Publix great war divisions are swinging into action with a vengeance. The men are eager, impatient, hungry for victory. “Some of my boys evidently intend to win this war in the very first battle,” declared J. J. Friedl, Director of the Seaboard Division, who has just returned from the field. “The fight is on and the enthusiasm in my various districts exceeds anything that I have encountered in the past. I hon _ estly believe that every manager in my division confidently expects in his heart to win a prize.” E. R. Ruben, Division Director of the Northwest Division, reports a similar enthusiasm (Continued on Page Two) > OS OG he Be Se he + Re He SE Oe S Oe SH Oe Gea Important We find in many cases throughout the circuit that managers are returning to the division storehouses unused portions of emergency tickets. Instructions have been issued that any and all tickets must be held in the theatre until a travelling auditor checks ticket stock, at which time the travelling auditor will issue instructions necessary to have the surplus tickets destroyed or returned to the warehouse. Ag In no case should theatre managers return tickets to the warehouse without instructions from a travelling . auditor. J. H. ELDER. Director of Maintenance. GO-GO eS Os SG -HiGe Per ey te at te et ee a ey ee PDD he Be Oe Oe MH 29GB Oe Se Be Be BO Ge-D Be Bo Os-B Oe Oe Doe Oe Os woe PROSPECTS FOR GRADUATES | Oe S-2OeOOo B+ Oo SO 2Os-O-+Oe-O-Oo S02 SOc O-OSOO Os @ —SAM KATZ . : , $ { “I Want Everyone to give the utmost active ; ; co-operation in raising $ ; funds for the NVA Char$ : ity Appeal!” : é DO eSO e-B-+O +-S-$O0-D-+O°-SOe-S-+ O:-S-O*-S + O+-G+O:-S-2O*-SGe OF SCHOOL FOR MANAGERS “No one holds an important position in Publix who did not come up through the ranks of theatre operation,’ President Sam Katz told graduates of, the Seventh Session of the Publix Mana gers’ Training School last week. “Having chosen this business and this company as a setting for your business careers,” said Mr. Katz as he began his address to ‘PARAMOUNT ON PARADE’ IS NEWEST B.0. ACE Another sensational Paramount money-getter unfolded before Publix and Paramount Home Office executives yester day when “Paramount On Parade” was pre-viewed. Competently produced as to its technicolor and stage effects, the attraction presents all of Paramounts “names” in a neatly woven sequence of individually outstanding entertainments, each of which is complete within itself, and all combining to make one overwhelming performance. Not a single dissenting voice was raised in any kind of critic | ism, even among the most harden ed ‘‘rebels’’ at previews. Every | body agreed that Big Money will | be the box office return. Immediately after the preview, A. M. Botsford, General Director of Advertising .and Publicity called all his Publix selling forces into a meeting, and demanded from each, a selling campaign for the attraction. From all the contributions, and those made by the Paramount production and. sales forces, will be developed Publix plans to prepare the . public in advance for the great — forthcoming treat. = the 29 graduating managers, “I want to tell you why I think you have chosen wisely. “Only one man in a field executive job with Publix came ‘from outside the company, and even this man had been intimately associated with us for a period of years. There is nobody holding an important position in Publix who has not come up through the ranks of Publix. The tape is up for you men, and the man who runs the best race is the man who will come out ahead. Publix religiously adheres to its policy of promotion from within. “This company has grown rapidly in the past four years, and in my opinion this growth is just a foretaste of the position to which we will rise within the next four years. This means more and better jobs in the field and in the home office. “We will grow just as fast as you will help us grow; we will ‘enlist more capital as fast as we justify enlisting it. You (Continued on Page Three) BANCROFT’S LAST A SELLING CINCH! “The box office record breaker for the second quarter,’”’ is. the way Home Office executives expressed their, re-action at a preview of the latest Bancroft smacker, ‘‘Ladies Love Brutes.’’ “The picture is perfect from every possible angle,’’ declared William Saal. ‘‘The story of the two-fisted steel worker who fell in love with a beautiful society girl, and his amusing difficulties in crashing into the four hundred, will appeal to audiences of every type. Casting and direction is superb. Fights, dramatic thrills, emotional flashes sure to bring thrills. Belly-laugh comedy, romance, human touches and George Bancroft —mightier, funnier, stronger than ever—are sure to start an immediate box-office stampede.” “ THRILL ENTERTAINMENT’ ORDERED ANT ON BYRD FIL DON'T LET NEWSPAPERS GIVE WRONG IDEA OF PICTURE, IS BOTSFORD’S WARNING Because of the tremendous national publicity which the Byrd Antarctic expedition has received and will continue to receive, A. M. Botsford, General Director of Advertising and Publicity for Publix, has issued a circuit-wide warning against the danger of CHECK COOLING PLANTS NOW FOR SUMMER With the coming of Spring and the hot summer months following closely after, David J. Chatkin, General Director of Theatre Management, called for a general inspection of all cooling and air conditioning plants in theatres to insure the perfect functioning of this apparatus during the warm weather period. “Negligence at this time to properly inspect and correct defects,’’ declared Mr. Chatkin, “may result in unnecessary in terruptions during the cooling season. This must be avoided. A hot, stuffy theatre is the greatest hazard to business dur ing warm weather, and one which was first successfully combatted by Publix with the installation of cooling systems. Since then cool and comfort able theatres in summer have remained one of the lasting selling points of Publix, a feature, (Continued on Page Two) O° OeOO S02 D+ O:-S-°Oe-D°B*-S +O: SO" SC: SO: 'O° SO: ? N.V.A. DRIVE ‘FLASH’ CARDS Theatres desiring some of the 40,000 lithographed ‘flash’? cards to hang under the canopy during the NVA Drive, April 26, can get them free by ordering the re ’ quired quantity from Division Warehouse. The cards will be available ateach of thefollowing warehouses: Chicago, 408 North Ashland Avenue; Minneapolis, 1313 Hawthorne Street; Boston, 104 Brookline Avenue; Atlanta, 57 Ellis Street, N. E.; New Orleans, 1401 Tulane Avenue; Dallas, 2024 Jackson Street; Des Moines, — 510—12th Street; New York Warehouse, 141 E. 25th Street. ae 0 --O-10+-O+0+-010-00-01 0:-O6:-O-10:-0-20'-010+-O18--O $+ OeOO -@-° OO Os-@ 9 O-@->Os-@-0@r-@ Sr ——— — ¢ DOO Oe-O-1 0 OOo OO O° OeOOO O° S -O°O permitting the newspapers to “‘steal the herald it as a scientific or historical film. SOD 2OOO+D9 O+ B+ O-D +O D2 O-S O'S D+ O+-O 10+ S++ @+O+-O-+O>-O1O'-O-1O'-O-8'-O18:-O parade” on this picture and Entertainment is the copy and sales keynote to be struck by all theatres in selling the pene according to Mr. Botsord. : The two Paramount Byrd cameramen, Joe Rucker and Willard Vander Veer, landed in New York last week with more than 150,000 feet of exclusive film on the great adventure, which Paramount will release throughout the country during the week of June 21st, under the title of “With Byrd at the South Pole.” Emanuel Cohen, Editor of Paramount News, which is sponsoring the Byrd feature film, has arranged for co-operation with the managing editors of all newspapers which carried the N. Y. Times syndicate dispatches. These editors have been invited to New York to see the first showing (Continued on Page Three) 29 GRADUATES ASSIGNED 10 NEW POSTS Assignments of the 29 men who attended the seventh Session of the Publix Managers’ Training School were announced last week by Jack Barry, Director of Per-' sonnel, as follows: Clarence Batter, Rapides Theatre, Alexandria, La. | (B. Cobb, Publix-Balaban & Katz, Chicago. Ben M. Cohen, Paramount, New Haven, Conn. R. Cox, Publix-Balaban & Katz, Chicago ' Robt. Cullinane, Georgia, Atlanta. ‘ Adolph Eichenberg, Denver, Denver. : Met Dan J. Gilbula, Allyn, Hartford, Conn. Elmer Hecht, Isis, Pensacola, Fla. Perry Hoefiler, Quincy, Ill. Theo. M. Horowitz, Bardavon, Poughkeepsie, N. Y. ° . John Joneck, Rivoli, York City. : x R. Koch, Publix-Balaban & Katz, Chicago. . (Continued on Page Three) Z : Orpheum, New