Publix Opinion (May 2, 1930)

e QUOTA CLUB. IS; CLUB!” ‘made the Northwest one of the RESPONSE OF NORTHWEST “Join the Secon d Quarter EVERY WEEK A PROFIT urged Publix Opinion at the start of the Second Quarter Contest, and Marty Mullin’s Northwest Division promptly responded py making its Quota Club a prominent affair, to function as an active organization throughout the second quarter and every succeeding quarter. Original Northwest Quota Club, whose slogan is “Ace Merchants of Entertainment,” srew out of the Gold-Getters Contest which of leading divisions in Publix during the first quarter. Members were managers who exceeded their quotas for that quarter, and its roster is astonishingly representative of the entire division. Quota Club is now organized on a permanent basis. Memberships are valid during the quarter following that in which a manager exceeds his quota, and expire after this three-months duration, unless the manager again exceeds his quota during his period of membership. “A gemi-annual celebration is to be held in the Twin Cities for the managers who have qualified during the entire preceding six months, and plaques ‘will be presented to 1 members who have qualified f an entire year. For these awatds.a year will be considered as starting with each quarter, and plaques will be awarded at the conclusion of each quarter on the pasis of the preceeding four quarters’ figures. In addition, a prize will be. presented by Eddie Ruben, Harold Finkelstein and Martin Mullin to the plaque winner whose accumulative standing is highest for each year. For these awards the year will start with the first week in January. Idea is splendidly suited for adaptation by other divisions or districts. Details of the organlgation may be obtained by communicating with Don Chambers, who is directing the activities of the Club, at 17 N. 6th St., Minne apolis. i banquet and 3 Gary Reviews Own Show In Newspaper Cartoons Robert C. Gary, veteran showman, recently appointed manager of the Paramount Theatre, Des Moines, la., demonstrated his vergatility by reviewing his own show in cartoon form. Gary at one time did newspaper cartoons and when the ‘Paramount Frivolities”’ (local talent show) went into rehearsal he did these cartoons netting him ten inches of free space in the Des Moines Register Tribune. The cartoons made such a hit with the art director of the paper that he has promised to run more of Gary’s stuff in the future. Daniels Wrecks Records “With ‘Vagabond’ Campaign Ray Puckett, District Advertising Director in Massachusetts, credits the campaign of Manager Elmer Daniels for breaking all records at the Capitol, Worcester, with ““The Vagabond King,” terming it one of the best in New England. Daniels’ drive for business included almost every possible phase of activity, saturating the city with publicity. Indicative of its comprehensiveness ig the fact that he had forty-five mercantile tie-ups, each netting at least one window display. s LEGION PARADES U. K. Rice, manager of the Carolina, Winston-Salem, tied-up with the American Legion on “Young Eagles,” and staged a torchlight parade led by the Legion band, winding up with an open-air concert under flood lights donated by the railroad. i ment. tion of volume is Strangely enough a greater degree 0 audience when mechanical reproduction is actual actors on the stage. side seats at a legitima difficulty in seeing or patrons in the same seats i hear just as well as they wo ey very little like the does not object to this. small differences between membered as a real and familiar sound. audience will not objec n faults as much as they will complain System noises must be eliminated by unceasing atls of maintenance as has been Most distribution problems can be solved or other projectio recorded noises. tention to the detai ous articles in this column. by the proper pointing of methods of horn pointing, personnel do this work. distribution requires outline some of the that ‘the theatre staff of the engineers, t beam and gradually decreases The’ sound volume also decreases beam. ‘further away from t usually best be obt center at the rear the front seats. “eut-and-try’‘ method of. result in a nice balance which gives approxi s is found in the rear. one side of the house f the house into sections to the front seats a sound volume from tained by a division o ly the same width. horns. tion which it is intended to. cover. ment previously descri the exceptions ap may be applied. \ PUBLIX OPINION, WEEK OF MAY 2np, 1930 ‘SOUND’ INFORMATION SOUND DISTRIBUTION by The paramount importance 0 This article will therefore be the major problems which must b to be obtained. | Ear Severe The patron’s ear is a much more severe black and white picture on the scree original scene with its 3. The ear, however, the reproduced sound and that e. The ordinary The average the horns. This article is altogether ‘Beam’ Property Other types of loud speakers release the torium without directing it. the exponential type horns them so that all seats recel sound. The loudness of The sound volume also relatively far away f good sound di theatre auditorium is so obvious that it requires no supporting arguconfined to a discussion of some e solved if satisfactory distribu For example, te stage production d hearing the production is expe n a talking picture presentation expect to uld in the best seats in the house. The correct pointing of highly specialized training; fundamental principles and may have a better understanding cooperation between them. tem uses for its sound proIt is by means hereby fostering closer The Western Electric reproducing sys duction a type of horn of this type of horn “beam” in much the same wa would be pointed. which is called ‘“‘exponential.” that the sound can be directed y as a beam of light from a that, we may with p ve approximately t he horn toward the re problem of obtaining equal amounts of sound ained in the following way; seats and let the edges of ‘Cut-and-Try’ Method If this is done the volume at the rear sea even though the center of cause they are the front seats the sound beam strikes will not be excessively gre close to the horns because the volume near as in the center of the sound beam. DR. N. M. LA PORTE Director, Department of Scientific Research, : Sound and Projection Critic 4 critic than color and depth Correct Pointing too brief to ¢ nor is it our intention t horns It is because of this beam ainstaking work point he same quantity of the sound is greatest in the center towards thee towards the edges or sides deereases as the listener moves ar of the house. in all the seats can point the sound beam the beam take care of from the horns. In obtaining satisfactory volume’ distribution in There Each horn is now is found in the fact rificing the sound in a few seats, other points of the house. Each house presents a different problem which must be solved in the light of its particular conditions. expert of Electrical Research Products, I tilting of the horns up directed to the cen ement is unab to the other disturbing the Service Engineer assigned to your house. Consult Experts It is hoped that this article better understand an important part of the Inspectors of the Electrical Research Products, In they make their inspection of the theatres. tions of the horns after they have thing to do and may result in the necessi over again, If you feel that neer assigned to your exists, he will be glad to arrange check the distribution and supervise any necessary there is a poss your theatre, the matter should be discussed wi theatre and if it is found that such a possibility for a Technical Inspector to call to readjustments of will help the theatre work that the Technical c., are doing when The altering of the posioncé been set is a very dangerous ty for the work being done stribution in the | opening, f perfection is expected by the used than when there are patrons sitting in rear or o not object when great rienced, while’ n is actually , but the eye readily notices and resents t to poor light, scratched film, explained in previ ompletely outline hat the theatre we plan to merely methods in order sound into the audi dges or sides of the beam. ts will not be too great them. This is beThe volume at at even though they are the edges is not as great and down will finally mately the same volume The distribution of the or strips of approximate: ee will be as many sections as there are ter of the respective secIn doing this the vertical adjustbed should not be disturbed. Some Exceptions To this general rule, like all rules, there are exceptions. pear to exceed the num The serious difficulty in f that in some houses the may hit a reflecting wall and result in a condition exists and the manag tically treat the wall, it is some per of cases where the rule ollowing this general rule beam of sound so directed le to economically acoustimes necessary to compromise by sacin order to retain good sound in Advice from an acoustic ne., can be arranged through RICHARD ARLEN ibility of improving the sound in th the Service Engi-. { == |Salem and Middletown | Paramount Theatres Open Doors of Publix’ new Paramount Theatre in Salem, Mass., were thrown open at 10 A. M., Saturday, April 19th. Regular admission prices prevailed all day, but box-office sales were cut off to permit of a single evening performance beginning at 8:30. Latter was a $1 reserved-seat ‘gala widely publicized in advance as a civie and social event. In Middletown, New York, the new Paramount Theatre will open with a single evening performance on Thursday, May 15th. San Francisco Patrons Carroll’s new picture, the patron’s | exploitation stunt Theatre in San Francisco. which is re draw curtains. of slight un built arch. She used a microphone. ATTRACTIVE PAPER the proper to give good of the work is passed on by G. Cc. Clark of th hibitor opinion. at will in a searchlight | tive, combinations. Levee Background Used property of of this sound of the Palace Theatre had of the tween the most congested bus Our suburban residential districts. LOCAL MOVIES Hear “Sing You Sinners” “Sing You Sinners,”’ from Nancy “‘Honey,”’ was the theme song of a special used by John Smith, manager of the Granada A chorus of seven colored singers presented the song from the apron of the stage in front of the A girl who had been engaged as a lobby entertainer gave her version of the popular ‘number from a special platform beside the orchestra pit. just in front of the proscenium Comment of Pat McGee, managing the Criterion, Oklahoma City, on Paramount’s Ad-Sales matter, local exchange as typical of exMcGee finds the window cards particularly attracwith their effective color To Set-off Unique Sign Taking advantage of the construction of a levee at Dallas, Texas, Publicity Director Harris unique sign placed at a point beness district and one of the finer The sign, with letters six feet HIT POPULAR FANCY “Munny Side Up,’ a silent J comedy, recently occupied almost — as important a spot on the program at the Paramount, Youngs" town, Ohio, as “Young Eagles,” 7 the feature. Tie-up with the Youngstown Telegram was responsible. First of a series of ‘‘Know Your — Youngstown” films being produced — by Manager S. S. Solomon wisely included newspaper personalia ties, among them Bill Dowdell, — front-page columnist of the Tele— gram and Scripps-Howard syndicate writer. \ } The way Dowdell played it up in the paper led Solomon to suggest a film comedy, ‘produced. lo-| cally by himself with Dowdell as a lead. Latter snapped it up, and the tie-up was on. For two weeks Dowdell’s column was entirely given over to the film subject and the theatre, netting 250 inches of front page space, with additional — plugs every day of the big week. Dowdell’s stories were devoted to selection of a director and title, casting, and highlights of the a filming. Clara Bow wired congratulations, via Solomon and ~ Arch Reeve. As casting progressed, pictures appeared, and with ~ actual filming more pictures hit the front page. Treated humorously, the daily stories were gems. ‘ig When the one-reel comedy was — completed,. local interest was ata ~ white heat, Increased patronage — was a foregone conclusion, but @ the stunt caught popular fancy to such an extent that the paper’s circulation benefited too. i Expense to the theatre was $125, production eost of the film. e high, was made of wood lath and white muslin cloth. The letters were so placed that the black earth thrown up for the levee made a perfect background. Cost © $30. The sign announced the coming of the “Vagabond King” to the Melba Theatre in Dallas. a i this merchants’ co-operative ad the house a the caution advanced by that the theatre obtain at least ~ THURSDAY, FEBRUARY 6.1620 is usually ob In fact, echo. If this “Burning Up”’ personnel to ee MARY BRIAN —after Victor Radio gives tone no other can assured by the oldest Radio when you eliminate: Eager salesmen’s arguments. Berea mechanical gadgets, i Obaolete ang obsolescent mupramcetsy GETTING MOST OF IT! | Note the predominance of theatre name, attraction and playdate in licity director of the Palace, Dallas, Texas. Publix Opinion in such commercial tie-ups; _ THE DALLAS $ AOURNAL, DALLAS, TEXAS the Show, You'll Wish to Hear More of This Marvelous VICTOR RADIO |. ‘TONE is the final and only basis for judging '@ musical instrument. It?s NOT hard to choose the best in jucements on overpriced merchandise. secured by Harry McWilliams, pubMcWilliams remembered the top third of the page. Hear _ JOHNNY WINTERS The Dallas Joy Boy PLAYING rN “Radio-Vue” ae on the Organat the =, PALACE Friday, Saturday and Sunday, Feb. 7, 8,9 On ‘the Same Big Program With Publix Stage Show VELVET REVUE Featuring Jimmy Ellard ard the Merry Mad Masical Gang” approach. Quality of performance and construction and greatest name in sound-science. —and then consider VICTOR! PERFORMANCE, proven by test anid comparison;. TONE, beyond comparison; QUALITY, guaranteed by Victor name and trademark; APPEARANCE—world-famous Victor cabinet work; VALUE only’ Victor—world’s oldest and largest maker of reproducing musical instruments—could gives OUR TERMS: easy for anyone to own Victor Radio. the horns. Kids Club Spelling Bee the Boston Sunday Post. Story was on the ten-year old star of a Nets Good Feature Story | kid baseball team, who was almost Out of Manager Dave McSweeney’s Saturday morning ‘‘kiddie club’”’ at the Needham Theatre, su purban Boston house, came a col-. umn feature story and picture in ostracized because he ducked the usual Saturday morning vacant lot game fora spelling bee at the theatre—and won it! Squared himself by displaying his prize, a first |baseman’s mitt. — : r08., Main and Lamar, Bim and. Austin _Three Convenient Stores 921 W. Jeiferton—5421 E. Grand—Knox Streot Radio Shop The Following Victor Dealers Will Su ly You With Further Information Reeatding Tone and. Demonstration os. i W. A. Green Co. 1516-Elm Street Sanger B: Edwin Sanger Music Corp. 3109 Oak Lawn Ave. « Sellers Radio Shop The Edison Shop Wall lusic Co. ay ete allace Music Co. ons Ave. ReCii Mi ; E eerie eth ne tar tea nee Southwestern Victor Distributing Co., Wholesale Distributors Wholesale Merchants Bidg., Dallas REMEMBER : “There Can Be No Compromise With Purity of Tone”