Publix Opinion (May 2, 1930)

] ret ee tine tr seer ee i eee PUBLIX OPINION, WEEK OF MAY 2np, 1930 AY. FEBRUARY 16, Galt Polly a: CE dar 8000 GREAT INSTITUTIONAL STUFF! This full page ad appearing in the St. Paul Daily News and donated by that publication, is self explanatory. Eddie Kueppers of the St. Paul Paramount Theatre, is the showman responsible for this exceptionally fine institutional ad, which incidentally, is dominated by the names of Publix theatres in that city. Creating a psychological _ effect of theatre consciousness among the people of any town. as this ad does, will ultimately lead to steady patronage and increased receipts. THE ST. PALL DAILY NEWS: For Want 44 Revilts at Lowest Cost © tera WHEN DAY IS O°ER. The office is locked..,home. ...dinner .. household duties completed... and. then... where to? To the show of course! And to which shall it be?, There is the talking picture theatre, vaudeville house or a trip te_the legitimate theatre. St. Paul thedtregoers are afforded all of these! And shows presented just as in New York, Chicago, Los Angeles! Rare treats await you as you.enter these palaces of amusement where for over a span of hours you reign as king! Everybody ready to serve you, guide you to your favorite seat and then you leave your. imagination take flight into the land of magic! Worries are forgotten! Complete enjoyment is yours! Take advantage of these un-usualentertainment features which are afforded you! They are yours for happiness! . Talking pictures which have ereated a new show world now bring to St. Paul artists heretofore held to the world’s select centers of -amusement! And they come talk ing, singing, dancing, in color, just as in the flesh! Perfect sound programs provide entertainment extraor dinary! Vaudeville artists of world renown come with their own skits just as offered in the Palace Theatre, New York! Comedians, jugglers, acrobats, singers perform for you just the same as blase Broadway sees them! And then there is the legitimate performance at the Metropolitan! For the lovers of the drama or gay musical comedy you find them here, presented in that same distinctive style as audiences elsewhere have enjoyed them to the utmost! Complete your social calendar, plan a visit to the theatre each week! Select Your Entertainment at One of These Theatres ST. PAUL PARAMOUNT A PUBLIX THEATRE) {R-K-O ORPHEUM. --METROPOLITAN --. R-K-O PRESIDENT RIVIERA = TOWER = STRAND «== UPTOWN ST. CLAIR = PARK = CAPITOL {Thie Page Donated to the Theatrical Interests of Saint Paul by The St. Paul Daily News HONEY BEE EXHIBIT Reproduced below is a Honey Chew exhibit as it appeared in the Music Room of the New York Paramount during the run of “Honey.” The cases of live bees, each containing 3,000, and the imported English bee-hive are plainly visible. It is estimated that over 100,000 people looked at this display during the two CIVIC TIE-UP! This editorial followed collaboration of City Manager Frank J. Miller and the August, Ga., HERALD in entertaining editors and mayors of 20 surround ing counties at premiere of “The Vagabond King.” Chamber. of Commerce asked for duplication of campaign twice yearly hereafter! HERALD previously. printed an editorial praising Miller’s civic spirit. INTERESTING ECHOES FROM THE HERALD’S THEATRE PARTY S THE weekly newspapers from the surrounding A territory come to our’desks we are more and more @ impressed with the fact that the entertainment given by The Herald and Imperial Theatre in connection with the premiere showing of “'The Vagabend King” was an affair that will do much to make mote binding the friendly ties that exist between Augusta and her neighbors of pads Georgia and Western South Carolina. The Herald hopes to promote other such affairs with the idea of establishing the most cordial zelations possible, and to make our neighbors more thoroughly realize that Augusta views the interest of this whole area as her own interests and that all of the counties hereabouts can be mutually helpful through business and social contact, and at the same time can develop and build up this entire section. “Every guest was highly delighted with the cordial hospitality extended them by The Herald and theatre,” says The McDuffie Progress, at Thomson, in discussing the entertainment here of the young women sponsors and the editors and their wives. x “Courteous and gracious attention was shown the visitors to the Garden City from the moment of arrival until they departed. Friday night,” is the way The Warrenton Clipper describes the affair “The Augusta Herald and the Imperial] Theatre. comments The Louiseville News and) Farmer,” did a most magnanimous thing on last Friday when they invited to Augusta and entertained sponsors from twenty counties in the Augusta territory, also escorts for the sponsors and newspaper editors and their wives.” This paper has also received letters of appreciation from many of the sponsors, who were delighted with the aospitality and entertainment accorded them. It has always been The Herald's ambition to help de«glop the territery in Augusta's area. We have sponsored many movements looking to that end, and it shall be our purpose at all times to serve this entire section and not restrict our activities to Augusta alone. If any of the towns in our area have any movement ‘ooking to the development of their county or their sec tion, this paper may be depended upon to back such efforts to the limit and we will consider it a pleasure and an honor to take part in any such activities. As we have stated before, Augusta is indeed fortunate # in being the center of a populous and prosperous area— a section made up of a citizenry that represents the best of the Old S¢ th, anda people who are fully awake to the opportunities this part of the country is now presented with and who are preparing-to take full advantage of them. é weeks run of the picture. Honey Chew candies, on sale over the counter during the exhibit, will be carried in the automatic candy venders as part of the regular stock of merchandise. M. Schosberg, lobby merchandise head, and Albert N. Duker, manufacturer’s representative were responsible for the tie-up. A ‘NATURAL’ ANY TIME Here’s am easy to manage tie-up with your local music store. Art Schmidt of Kunsky-Publix Theatres of Detroit is responsible for this one. And it was done without even the expenditure of any passes. Hear Bebe Daniels Sing in Your Own Home Bebe Daniels, famous singing star of “Rio Rita,’ at the State Theater, is now a Victor Artist. Hear her recording of “You're Always in My Arms” and “If You're In Love You'll Waltz” The Superb VICTOR-RADIOELECTROLA The Model Illustrated IS PRICED $9 7 5 LESS AT ONLY TUBES BEBE DANIELS As heard through the marvelous Victor-Radio« Electrole. Her voice has exactly the same quality and beauty. as though she sang for you im person. : New Orthophonic Victor Records Now on Sale Rene Mi <e In ¥ n ” Waltz "Roc! t In Your Arms, a eas ne ate noplise Steel and His Orchestra “I’m in Love With ape ar. Trot « ove.” eo Tro be Wee 8h Tove = i The High Hatters “Love Me,” Waltz, Shilkret .and Victor Orchestra “°S Been a long Time Between Times,” Fox Trot Leo Reisman and His Orchestra “t's Unanimous Now” Chie Endor “That’s Where You Come in” Chie Endor “Sergeant Flagg and Sergeant Quirt” fe “{ Can't Sleep in the Movies Any, More” The Happiness Boys Phone Orders—Cherry 3600—promptly delivered New Victor Records 10 Tubes—and the same marvelous amplifying system used in the reproduction of Records as in Radio reception. Newly developed Victor electrodynamic speaker—no distortion! Vic tor full-vision, supet-automatic station | selector! Victor harmonic modulator —the depth of the bass tones adjustJ able to any point you wish! DON’T FAIL TO HEAR THIS WONDER FUL COMBINATION INSTRU MENT! For Your Old F R E E, Victor Records p ‘ : all bring in are worth Demonstration Fadi haga the spurelinee of a Vic~ tor records. Get the beautiful “Rio Rita” music as sung by Bebe Daniels or any other Victor selections you wish. Records turned in must be Victor Records, and unbroken. In. Your Home Come in, write, or telephone us Cherry 3600--TODAY Easy Monthly Terms “The Musical Center of Detroit” GRINNELL BROS. Steinway Representatives 1515-21 WOODWARD AVENUE, DETROIT Michigan, Ohio; Ontario and Detroit Branch Stores BUSINESS -GETTING FRONT Divisional Director John J. Friedl credits this front with being a business-getter for “Free and Easy” at the Hippodrome, Miami. It’s a plaster job, with bits of broken mirrors stuck on wet plaster.