Publix Opinion (May 16, 1930)

thought is being given before mak PU SUMTEDLELENESUOTEENEAUSUOUONEOEREREOEOUETETRE STN supueseuovasveseceaveenucannenseeuaneccaonseiuasaauonagoasuducavesucoasegosseeeseoouenotoeconnennnoaaneruanenuvurecudeercaeeee ceeaceencereeeanaceeesencecnceeazgcteeeengeuosdseeusstbensoutcavccuusuesasavcccccgccccccccecercececegeuceececcaceeteccceceesetce eet tesceceuccegCceceeCecAO44404044444G0444Ut4outdtstse4¢t0604404040U01400U E4111 USTERGECEUEDEEGEAARUOEUGUDUUEVEDEOUAUAL itt TOLEDDEREOUGREOEGUREELOUDUEACELEEDDECUOREEEEOUUEECEUEEDUERELELEELEEDAETE REL FOPVUELETEUESEEDEOCEETEEGOEVADEEEVEDGUESUA GSD SDEDOLBTORESELATADSDOSSGBODEUODSDLODDDOENDDDOEUNESDSOSSDADDIECM DEEDES Coming! Convention News of Box-Office Record Wreckers! osaMtgueUgae Aue CHU Aeeeetueeeeerergcgeeennieceaseerecenerteasernsneneeseneceasaeecscesteeseeeeceeonee ae etoneeeUtee tne uve eaceccseeeuceecunteevecesetescecrcuceruueet otc caceceseecceecaeeceecceenteeecteeceeeccateceanacnneccee caterer ccececceecceeecarcenstccnccantecateccasensuasegqnusseueieeesitenttt HCLUA/UUCDUOEEEEEOUAEUESEAESEAOEEOOELOSELODECAOELUESEONSELECEOOREA ESCO EEROOERUECEOEEOEEEROOEROEDOREEARCCA NELLIE ADEDERDEDUECOUUEAESCUOLDRREEEE SEOUL wut UOCTUEAEEDSEUATCUTEUEEECATEEEEATOCUODAEES UOMO EESOTUADSEAOOEGULGOOOESEARONDLDAE DAES. XN UU SUCUEPETIELEIGORYOELERUEOEEUEUEREUEOREEREREDES : MORE : = GET SET » = : ee = FORBYRD 7 2 = DAYS! = = EPICNOW ® 2 S¢UUNAUDSENNOELOOUSOQEANBOEROGENUOBERUDEEEAEL FS FF AAAUESULAUOULUUEDUNSAEEIAUEBHEBELIEGHLALINNTE Vol. III Publix ‘Theatres Corporation, Paramount ee NEY York, Week as May 16th, 193C No. 36 "EXECUTIVES IMPART WHOLE CREED OF PUBLIX AT BOSTON MEETING | FINEST PRODUCT IN HISTORY _OF COMPANY TO BE SUBJECT OF ATLANTIC CITY MEETING The annual three-day convention of the Paramount Publix production and distribution de Ambassador Hotel in Atlantic artment starting today at the! ity, will cover in detail the pro duction program for feature length pictures for the coming year. It is expected to be the of the company. The meeting will be opened by George J. Schaefer, eastern division sales manager, who in the course of the session wil introduce Mr. Jesse L. Lasky, Mr. Sidney R. Kent, Mr. Sam Katz, and other Paramount Publix officials who will cover their departmental activities. Mr. Adolph Zukor is at present in Europe, and will not attend. The convention is the first of a series of two to be held this year, and its delégates consist of representatives of the eastern division of the sales force, the production and foreign departments, and home office executives. The sec ___ (Continued on Page Three) PHONE & WIRE BILLS MUST BE CUT A comparison of telephone and telegraph expenses in the last quarter of 1929 and the first quarter of 1930, indicates that Publix showman have given little heed to the expense-cutting admonition of the Cost Control Committee recently published in Publix Opinion, according to Comptroller Fred Metzler. The comparison shows a substantial increase ‘in. cost for the 1930 quarter over the 1929 quarter. : “Indiscriminate use of telephone and telegraph,’ declared Mr. Metzler, ‘‘is possibly the easiest way to run up costs. The record of the first quarter in 1930 is a clear indication that very little ing a long distance call or sending a telegram.’’ Each division manager is receiying a memorandum advising him of the increase or decrease in his particular division. Where an increase is shown, further reductions will be requested. it all!! most ambitious in the history DRAMA OF BYRD FILM THRILLS CUTTERS “We have seen every inch of the 160,000 feet of Byrd Expedition motion picture film turned in by Joseph Rucker and Willard VanderVeer, the Paramount cameramen who spent almost two years making the picture, and I can say with full assurance now that we have a great picture!” — This was the tenor of a statement issued by Emanuel ‘Cohen, head of the Paramount Newsreel, under whose direction the film was taken, and is! now being cut and edited. Both cameramen are sitting in on the task of cutting, while Julian Johnson of the West Coast Studio has been brought to New York to take care of the titling. | Tremendous Task Aside from its difficulty as a routine task, the men at work find; themselves facing the problem of developing the vast amount of negative brought back, cutting it, titling it, synchronizing it, and printing all copies and having them ready for distribution before | the release date, June 21st. Byrd arrives in New York on June 14th and the attendant ‘‘Welcome Home’’ publicity will break just before the film is shown in Publix theatres. According to Mr. Sidney R. Kent, the Byrd film will be shown ® © 0-9 BOG 0-O-9 80-0 B00 O00 OOo OD O+18 1 Oe OH e-@ $0+-@-+Or ©-+0+-@-+8+ @-18e-O-0OeO28 OO 0+ 0-10 O-1000+ O00 @ 2Oe-O-9Be-O-9Oe-B-OeB+ O° O° O>-O + Os-GSs-O-+O°-S + Os-S+Oo-D Ge 4 FLOYD GIBBONS PLUGS BYRD Floyd Gibbons, radio personality second in drawing power only to Amos ’n Andy, has been procured to appear in the trailer for ‘‘With Byrd at the South Pole.” The short will be a drawing card in its own right since it marks the first film characterization of the famous newspaperman and adventurer. Gibbons, who isa personal friend of Byrd’s, will speak for about five minutes in his radio manner of the thrilling exploit of a “‘young man he knows.’”’ It will be a typical _adventure story—and only at its conclusion will it be known that the ‘‘young man’’ is Byrd, and the thrilling exploit is pictured in the coming feature. Popularity of Gibbons is so great that short will be billed, and probably will act as a tremendous box-office attraction. Short was made last Tuesday and ‘will be shown at the convention today. é @o-B-9Be-D-9Oe-S-2O+-D-O+OB e-O-0B*BD Oe-S 9G» -G-08e-D-$O-G-2H-D-2Os-G-+Os-S-+Ge-O-0B»-B-1Oe-B-0O0-O-0Oe-O-0B--S-0O-O-O0-G-0G:-S-2O:-O1He-S-08e-@ PUBLIX BEGINS SECOND LAP VIGOROUSLY The aeia en of the Second Quarter Contest finds an army of Publix showmen fighting with greater determination than ever to overcome any adverse trade conditions which might exist and to build patronage in the theatres in the seven or less weeks of the ; quarter still remaining. From every section of the country come reports of special activities under way for the accomplishment of this purpose. Attention focuses, naturally, upon the New York and New England Division where a new divisional director has assumed control, and upon the Northwestern Division where a divisional manager, new to the field, has just taken hold. The men whom former Divisional Director J. J. Fitzgibbons has led so ably in the past feel that the finest way in which they can compliment their departing leader is in more theatres and seen by more|to greet his successor in his in (Continued on Page Three) (Continued on Page Two) j 9Be-B-9O2-O-° Oo O° Oo D+ Oe D+ Oe B-9Oo-S OeGOS O:GO OOo SPEECHES OF HOME OFFICE EXECUTIVES CONTAIN AIMS AND IDEALS OF COMPANY Seldom before, in ‘the history of the company, has the complete Publix creed been so concisely and effectively presented as at the meeting of the New England Division held in Boston last week. The interesting, instructive and inspiring addresses of Home office executives were closely packed with the basic policies. Publix Owes Huge Responsibility To Public Publix owes a responsibility to the people that come into its thea| tres, greater than that owed by any other enterprise in the com‘munity which it serves, according to Mr. Sam Katz. “We mix our people at close range,” declared .My.° Katz, * mix the women and the girls and boys, we seat them along side of each other, we darken our theatres in which we show our pictures. Possibly more people pass through our doors in one day than any other enterprise to which they go. “Consequently, it was with great apprehension that we first began to contemplate a widely flung operation. We were uncertain whether we would be able to seriously cope with that responsibility at long range, and whether we could transmit that spirit and those thoughts to Nevada, Colorado, Wyoming, from New York. It was for this reason that, in the beginning, so much time was devoted to stressing the necessity of character building in this company. “A perfectly fine sop has been done in that respect. That spirit of constant responsibility has been spread over the entire area of Publix operation. However, we must be constantly on the alert and be ever conscious of the deep responsibility we owe to the people that come into our theatres.” Pinanski Represents Real Estate Bureau Appointment of Sam Pinanski as district representative of the Real HEstate Department in New England has been anounced by Theodore C. Young, director of Paramount Publix reality activity. IN THIS ISSUE: A THOUSAND-AND-ONE INSTITUTIONAL FACTS AND POLICIES!! — Réad Everything!! Be sure your whole staff reads _The speeches by Messrs. Katz, Dembow, Chatkin, Botsford, and others, published in this issue, con tain more valuable information than has ever been carried in any previous single issue of this paper. _—Benj. H. Serkowich, Editor. “we | embodying the aims and ideals of Publix. Because of the presence of a number of showmen from our recently acquired circuits who were unfamiliar with Publix policies, it became necessary to tell | the whole story of Publix in a single day’s meeting. This accounts for the meaty, compact nature of the speeches which were so full of valuable institutional facts that the majority of them are re-printed, practically in their entirety, in this issue of Publix Opinion. “In order to get a general and accurate survey of what Publix means and what it is striving for,’’ | declared Mr. Katz, “all one has to do is to read the talks of the vari_ ous department heads at the Boston meeting, I urge everyone in Publix to read and re-read every line with the utmost care. They should be read with a pad of paper and a pencil, jotting down facts which are particularly beneficial to your operation, or institutional ideas, slogans, etc., to be publicized. "Only in that manner can the most benefit be derived from them. “T have dwelt at some length during the past few months on the (Continued on Page Three). \ GASTON DUREAU AT HOME OFFICE Gaston J. Dureau, former director of the old Saenger circuit in charge of booking, has _ been brought to New York and will make his future headquarters in the Publix offices in the Paramount Building. William Saal, director general of the buying and booking department, states that Dureau has — been made an assistant director in. the department and will supervise his departmental details throughout the Publix Saenger circuit and other territory yet to be asigned. |