Publix Opinion (May 16, 1930)

a s 7 f PUBLIX OPINION, WEEK OF MAY 16rx, 1930 “GREAT PRODUCT SUBJECT FOR CONVENTION (Continued from Page One) ond convention in San Francisco for the western division, will be a held May 25 to 26 with John D. a ig Vi in Clark, divisional sales manager, presiding, Included in the program for Friday will be a discussion of picture product by Mr. Lasky. Emanuel Cohen will give the delegates the plans concerning short subjects and the Paramount Sound News during 1930-31. | The highlight of Saturday’s program will be the address of Mr. Kent, who will talk on sales, poli _ cies of the organization and fu a he AT ture plans. The third day will be devoted mainly to branch and district managers’ meetings and the delegates will entrain Sunday night for San Francisco to attend the convention there. The detailed program follows: : FIRST DAY BPOII@ AN, os oe ee G. B. J. Frawley _ Address of Welcome, Be George J. Schaefer BP PRGEINATKS. . 0.0... cc ec ees S. R. Kent ‘a nS Foreign Department....E. E. Shauer News and Short Features, Emanuel Cohen | Production Department Program, » Jesse L. Lasky Foreign Production......Mel Shauer Screening SECOND DAY Public Relations, ‘ Charles E. McCarthy 100% Club Prizes, i Sales Policies............ Ss. R. Kent Branch and District Managers, S. R. Kent, Ralph Kohn, Sam Katz, George J. Schaefer Short Features, ; Miles Gibbons, Stanley White Meeting—Salesmen, Bookers Ad Sales Managers Screening THIRD DAY Branch and District Managers, S. R. Kent, George J. Schaefer Salesmen, Bookers....John Hammell e, Ad Sales Managers..James A. Clark bs ar on % F a, | Branch Managers, Bookers, John Hammell, Frank Meyer District Meetings, George J. Schaefer Screening -A considerable portion of the time will be devoted to the secreening of completed product, and to a seven reel trailer made up of rushes from pictures still in production. “Follow Through,” “Safety in Numbers,” ‘Queen High,” and ‘‘Anybody’s War’’ will probably be shown in full. A detailed report of the con _ vention proceedings will appear in the next issue of Publix Opinion. sy oy yt ) Airplane esa Marks Showing of “Young Eagles” During the engagement of “Young Hagles,’? James MeKenny. Manager of the Lyric Theatre. Jackson, Tenn., arranged a tie-up with the Curtis Wright Flying Service of Memphis. Plane was flown to Jackson, towed through the streets of the town accompanied by police motorcycle escort, and then placed on display in front of the theatre. _. .An unusual note occurred when pilot was given ticket for parking in restricted area. papers. Oe B00 e S$ Oe OOo OOo OOO + Os O-1O+ GOs SO°O O° SOS ° POWELL SCORES IN NEW PICTURE ‘You can spread the word that ‘Shadow of the Law’ went over with a bang at its preview last week,’’ wires Arch Reeve from the Coast. “It’s airtight suspense had the audience on edge to the very last scene. Powell is great, as usual, with Paul Hurst as his convict cellmate taking second honors. Dramatic tension is nicely accentuated by good comedy. The picture is a directorial triumph for Louis Gasnier; the story moves_ swiftly, fluently and concisely through absorbing situations. Current news on prison conditions and jailbreaks gives the picture a timely angle; it is another ‘Street of Chance’ or even better, since it has a happy ending. “Powell is a big star and this will make him bigger; everyone agrees that it is a money picture.’’ “O98 2-O-9 B+ -B-+ Oo OOS Oe -S OB Oo D+ 00-0 Os-S 102 DOs SOs G1 O0-S-O+-O1Os-O 0+ O+02-O10s SOB 090-80 ‘ : : ¢ : : : ; : ; ¢ : : O10 +-©102-0 18+ © +8+-6-10+-©18:-@-10:-©-0:-0--8:-0+-0+-@ 10: ‘CHEER UP’ PART OF SPRING SLOGANS: In a manual issued to theatres. in her division, Madeline Woods, publicity director for Illinois and Indiana, urges managers to swing into spring cleanup activities during the Spring Jubilee and get the phrase ‘‘Cheer Up’ added to all publicity material. Most towns, Miss Woods points out, will have a “Clean Up—Paint Up” campaign put on by the press. With the addition suggested above the slogan will read “Clean Up— Paint Up—Cheer Up!” With so much talk of depression at present, it should be easy to promote happiness campaigns. Theatres of course will take the lead in bringing cheer to the towns by getting summer garb— new decorations, lights, ete. In connection with spring, it is further suggested that managers who did not do so for EHaster promote flower shows in their lobbies. It will add just the proper touch of color at no Cost. SPRING JUBILEE SALES All stores will have May sales suggests Madeline Woods, publicity director for theatres in Illinois and Indiana, and managers who will get merchants to call those sales “Spring Jubilee Sales” will be helping to familiarize the public with the term. LANE TIE-UP Cashing in on the tip carried in Publix Opinion, advising showmen to get in touch with their local Lane Cedar. Chest dealers, Manager Harry Marchand of the Saenger Theatre, Mobile, Ala., promoted a quarter page ad and hear Story broke|ty plug during the radio hour of ‘the furniture company. either at the request of their contract. BATTERY REPLACEMENTS— CAUTION! : We are receiving quite a number of bills for approval covering the installation of batteries ordered by theatre managers, stances at the request of an ERPI engineer. Both of these practices should be discouraged and discontinued because of the fact that we are now replacing the old batteries with new ones of the same type and in addition have received a considerably reduced price by means of a national I would suggest having the Division Managers issue a bulle tin or letter to the theatre managers so instructing them and whenever a battery replacement is necessary taking it up with their district sound maintenance division, ? Will you please see that this is taken care of immediately. — own operators, or in some in D. J. CHATKIN. '““Some of these items may be pass AIMS OF PUBLIX ARE ANALYZED IN SPEECHES (Continued from Page One) necessity and importance of knowing your organization. This group of speeches by Publix executives is a great help in attaining that goal.”’ Due to the fact that the conven tion was held so close to Publix) Opinion’s press-time, your publication was unable to present anything but a general survey of the meeting in our last issue. However, in anticipation, a complete stenographic report of everything that was said and done at the meeting was previously arranged! for by your Editor, with the result that Publix Opinion is now able to offer you verbatim, the speeches of the various executives who addressed the gathering. The report of the speeches is earried on pages 6, 7, 8, 9, 10 and 11. Read them carefully. Digest their thought. Inculeate into the members of your staff, the fire, the idealism and the aspiration which you find there. You will find more data there for the building up of a sincere and lasting knowledge and enthusiasm among the individual members of Publix manpower than anything that has ever appeared in the pages of this, or any other publication. The facts are here at your disposal. USE THEM! Street Car Tie-Up Extended to Four Cities Tie-up made with the Massachusetts Street Railway Co. by City Manager J, J. Cahill of Brockton has been extended to Spring field, Hartford, Lowell and Salem, according to J. J. Fitzgibbons, | former divisional director. Arrangement with the railroad, ‘which has both urban and subur ban lines, is along, the following lines. Patrons outside of the ten cent fare zone are handed a card when paying their fare. Card states that if they attend a Publix theatre they will receive free return transportation, a’saving of from fifteen to seventy cents. Cards are stamped at the box office, where regular admission is paid. Thus patrons using the railway to a Publix theatre get round trips for the cost of one way fare. Theatres involved pay the railway company ten cents on each card turned in for return fare, covering return transportation within eity limits. Idea makes every trolley conductor a walking advertisement. Car cards 'go with it, and the railroad is solidly behind the plan, which is to continue indefinitely. CHECK UNCOVERS OPERATING FAULT Checking up on the list of operating faults circulated by Division {| Manager Maurice M. Rubens, Dis trict Manager Roy Rogan added another to the list, and as a result Mr. Rubens has asked all district managers in his territory to note similar items encountered and corrected, and report them bi-monthly. The original list was recently published in Publix Opinion. Rogan found a price sign in one theatre, displaying both matinee and night prices, and giving them equal prominence. Only possible effect of such a sign, he felt, would be to make night customers feel that they were being over-charged. Separate signs were immediately substituted. “I believe it is very important for me to have intimate knowledge of such matters, so that I can pass them along to other district and division managers,’’ Rubens said. Non-Sync Service To furnish an additional service to those theatres that do not have a ,Victor Pict-Ur Music Library, the Musical Novelties Department announces that it will furnish individual non-synec records from the library to any theatre at $1.00 a record. Orders are to be placed with the Music Novelties Department at the home office since Victor will not sell less than a complete library. Catalogues of the record library will be furnished on request. OO 9-09 01-010 e-@-O+-O 1 0-O-100-@-+O:-O + O:-@-100-@20:-O-10+OO O-0+-OO° @ cr) ¢ OO e-O-9O2-S-9B+-S-Os-O2O°-O-G°-S °O+-S °Os-S 2 O-O-+O:-O + O:-O+O°-DO°-S29°-o P90 8-B 0 5-00 0-0 e-OO 2 BG 1G 1O Os-1Be-O oG> POPULAR MUSIC FOR MAY 24 RADIO HOUR The Paramount Publix radio of-|. fering for Saturday night (May 24) will be a program of popular orchestral selections and musical specialties. The hour will be put on the air at 10 P. M. (Eastern Daylight Savings Time) from Station WABC, New York, and over the national network of the Columbia Broadcasting System. The program: Overture—“‘Cavalleria Rusticana” Paramount Orchestra, David Mendoza conducting Organ Solo Jesse Crawford Stage Show under the direction of Paul Ash “Ship Ahoy” Orchestra “Youwre in the Navy Now” Orchestra and Foursome Quartet “True to the Navy” Orchestra “[Pqd Like to be a Bee Boudoir” Orchestra “Pm a Gigoio” Orchestra “The Man From the South” Orchestra and Foursome Quartet \ Novelty Instrumental Quartet “Anchors A-weizh’’ Orchestra “Without Love” Orchestra Detroit Host To Whiteman At Premiere The opening of Paul Whiteman’s “King of Jazz’ at State Theatre, Detroit, was attended by no less a person than Paul himself. Taking advantage of his presence, Lou Smith, publicity director for the house, cashed in on plenty of additional free space. An auto parade carried the jazz artist from the station, newspapermen photographed him presenting an autographed violin to the mayor, other _ photographers caught him selling the first ticket for the N, V. A. show to a prominent society woman, and a luncheon held in his honor was productive of additional stories. Window strips, displays, etc., were arranged with various wholesale distributors covering music, candy and drug stores. r in Your ed up as matters of very little importance, but if they are noticeable all over a territory,-it would have the appearance of a haphazard operation.”’ DRAMA OF BYRD FILM THRILLS CUTTERS (Continued from Page One) people within thirty days of its release than any picture ever distributed. The picture will first be presented at the meeting of the National Geographic Scciety at which President Hoover will preside and at which Byrd will be decorated. This will occur on June 16th. On the 19th, the picture will open at the Rialto in New York, and two days later will be released nationally. Dramatic Story It will portray the most stirring, dramatic story of struggle and conquest ever caught by a camera. It contains natural pathos, humor, thrills and above all, suspense; it is the record of pioneers in a combat with the elements at their worst; an epic of daring. It is not a travelogue, it is not a scenic, and it is not a mere chronological record of what happened. It is instead a dramatic fea| ture length portrayal of the | most exciting high-lights of an _ expedition full of excitement. It is that by design. Before the cameramen left they had prepared for them a script covering all possible situations that could be foreseen. In other words, the dramatic situations that were bound to arise, where known in advance, and the men made every effort to shoot those scenes, traveling miles for a few feet of film, risking their lives again and again for the proper position. LOCAL MOVIES SWELL GROSS OUT WEST Locally made motion pictures tieing in with large industries are proving very successful in the “Know your Seattle’ and “Know your Portland’ campaigns being waged in those two cities, according to word from division director Ralph Crabill. After establishing the proper contact, through business officials and members of the Chambers of Commerce, films of the largest commercial organizations are taken and shown at the local theatres. During week when film is shown, one night is designated as employees night, and results have proven that about 90 per cent of the staff attend the showing that week. Since care is taken to photograph only plants having from 500 to 1,000 employees, the box office returns to date have been considerable. Concerns involved in this so far ' have been the Jantzen Knitting Mills, Boeing Air Manufacturing Company, Fry Packing Plant, and a Ford Assembly Plant. Film usually runs about 250 feet and costs about $60.00. While shown at the theatre, the public address system is used for a vocal running description of what is | shown, thus furnishing opportu nity for the introduction of items of entertainment value. The activity was organized by Charles Kurtzman and is being followed up by Robert Blair and | theatre managers. with exploitation stunts. THEATRE Lyceum TOWN Duluth, Minn. OUR BIRTHDAY PARTIES! © May 16 to May 20 : This week Publix Opinion congratulates the follow ing theatre, which is celebrating its birthday anniversary See Story, Page 2, Column 1. OPENING DATE May 20