Publix Opinion (Jun 6, 1930)

PUTIN © o-BO5-S-+ SoD2 Oo SB e-B0O1-O-0 Oe @Oe SG Oe S-Os-B-GoBSe S-2Oe-B-0 Os S 10+ G+ SSS = SENUAELUULEESADOELOESDEVDAUDASUNVDURDEDUEDEEREDDORVEENQOSERDOGUEUOSEDOSEUGEUEDOENOUDUDUDELGELEDUEEGNPOUCHEE DOERR EDNCC PLAN PERFECT | PROGRAMS @ SUCREEELODEGEEITOGUVENRPOCELOPEGEAECSUEDOEOUSQEGEEDD SU OPESPEREEOEOOOEEUEGENDSDEEEECSEOAENDEDDUUUODEDDOEE ERO DOSANERE AECELEUEAEELTUTUSOT ETE =| Vol. III MR. KATZ’ ° _ WEA Zl) ss pl ® NN ay P aid ieee AURTLOK ey <3 co The Official Voice of Publix. a Publix Theatres Corporation, Paramount Building, New York, Week of June 6th, 1930 DRIVE CFFUH HTS FINAL cLIN An unprecedented flood of merchandising activity 1s sweeping the Publix circuit as showmen everywhere are pre _ paring for the final sprint in the Second Quarter Prize Contest, reports Mr. Chatkin, who is receiving direct reports of almost super-human efforts from all division directors and district managers. Reports are typical of the following. “Believe me, I am going to do it in my district or bust alung!”’ writes Roy Rogan, District Manager of the Northern Winois District, in reply to the nightletter sent by Mr. Chatkin, laying stress on the necessity of putting over the four weeks in June that wind up the Second Quarter contest. _ Pressure from within and from without; the application of local measures of every known variety; contests, campaigns, stunts—this is the spirit in which Publix showmen have met the call for additional effort and a final spurt in the fight to meet the 28th of June with a record of profits over quota. Pep-sauce for June Incidentally, the entire Great States Division, over which Jules J. Rubens presides, is engaged in a momentous drive known as “The Lucky June Campaign.” (Continued on Page Two) 20 0-@-9@0-O-1 Oe -O-9Ot-O-O1-O-1 0+ G+ O+O02 O° S O° OG2 SOS BYRD TRAILER Floyd Gibbons’ trailer on the Byrd Antarctic picture should be presented as a special feature by theatres scheduled to play the Byrd film, according to A. M. Botsford. Extra exploitation and publicity should be given to Gibbons, who is famous as a war correspondent, adven-, turer, writer and radio star. Pictures of Gibbons are included in the sets of stills on the Byrd film, which have been sent out. Cutting has been completed on the trailer and it will be ready for delivery at once. Its running time is eight and onehalf minutes. ~B-9B0-B-0B1-B-$GB2-B 2S e-S-GSe-O-+Oe-DOe-SOs-B-OsD2 Os-S -G1Oe-S+Oe-O-Gs-S-99"-O-G*-OO:-S : i : : t i : : : : i i in! TURE LLL PUNTER to fire-stricken . land theatres made this possible. 5 a S:UUUD TDL PALDLD ADEA LALESLDILEDLEVLEOUALDSOLEVEODEOESUEEGDOOUEGAGDEGUEUINLESEEDEEGUOGDAQUEDCEGEOURELESHEDIEPU EEN G4 EOLEOEOEIOLEELEOPESLELLELDOUUET EEL LELEEDD CREE EOEEOECUSE CEE EERE ELLE NOCHE SE SEEE ARSE SEAL ERC EOE U ELE ES ESLLIEEO Increase Child Patron : itt ' ' HWTOTNDL HH , = HMMM MMM iii TTT Teer een ||FASHION FILM | TO INITIATE | SCREEN ADS Arrangements were completed this week between the Theatre Service Corporation and the Paramount Studios at Astoria, Long Island, for the production of fortnightly fashion films sponsored by Vogue, the magazine recognized here and abroad as the world’s final fashion authority. This marks the beginning, on a national scale, of the screen ad service previously discussed in Publix Opinion. Every step in the production of these pictures, from Paris sketches of garments to be shown, to the direction of the mannequins wearing the finished models on the sets, is to be under the direction and personal supervision of the editors of Vogue. Every facility of the Condé Nast organization will be employed.in the production (Continued on Page Two) PERRY RAISED TO DIVISION DIRECTOR; FINSKE, SMITH, NEW DIVISION MANAGERS Publix Policy of Promotion From Within raises three men to a higher post in the rank of the company as David J. Chatkin announces the names of one new division director and two new division managers. Publix Aids Fire The recent promotions, which Stricken in Nashua What Mr. Katz Said And Saw On His Trip of Inspection! Our next issue will contain |} -a complete report of Mr. || Katz’ conclusions after his |} tour of inspection as well || as a verbatim report of his |} speeches in each key city. || | They contain complete in| |} formation on policies and |} manpower. They will help || -you KNOW YOUR OR|| GANIZATION! | Editorial requirements |} make it impossible for us |} to give it to you this week. || As information of import|} ance, you will find it inval|} -uable in your work, partic|} ularly if you are NEW to |} | Publix. 1 WATCH FORIT! were effective May 26, are: C. C. Perry, former district manager of Division A, to Division Director of the West Coast, Utah and Idaho, replacing R. E. Crabill, whose new assignment will be forthcoming. E. A. Smith, formerly District Manager of the Twin Cities, to Division Manager of the West Coast. Louis J. Finske, from District Manager of Division A to Division Manager of Kansas, Missouri and Colorado. C. Clare Woods, District Manager of Colorado, will be tied in with Division A and will act under Finske. (Continued on Page Three) Fulfilling Mr. Sam Katz’ pledge Nashua, N. H., where millions of dollars of prop-| erty was lost and all business paralysed. for many days, the New England circuit of theatres responded with special benefit performances that received -wholehearted co-operation from the Red Cross, civic organizations and local newspapers. Excerpts from a telegram sent to Mr. Chatkin by A. J. Moreau, district manager in Portland, Me. follow: ‘‘Portland Publix Nashua benefit midnight show big success despite heavy rains—all Portland talking and complimenting Publix organization — results have made this event greatest goodwill build-| er for Publix in Portland to date —fine organization in three Port AUMAURNRADGDUDDNGDUDOADURARDUSROSEDUDUOSOERRERDEEADEDODOEDUNOUEEEYEFDECSODDERGOEONENORODDORDUDTODDEDDELSODEEDATNLEDE? COPE UEUUUEEE TEEPE Ua Ee : 8 More Days To Submit Paramount Publix Slogan! pinion -MORE DRIVE Zz DAYS! AANVSGSUEGEODGDOFENGEODOGROEDUDELODEDEDEDSpSOODEOSEVDRDERONNEVEDE NODDED ERAYGEONOERRORIDDEDENDEDODNERTECHDEDITER AS t ‘ MMMM No, 39 R REVEALS GENERAL SS IN PROGRAM-BUILDING SPECIAL NEW DEPARTMENT, TO BE HEADED BY BURT KELLY, WILL REMEDY SERIOUS EVIL Returning from his two weeks survey of the circuit, during which time he was afforded an opportunity to get first-hand information on localized activities, Mr. Katz today issued a statement in which he expressed keen dissatisfaction with pro DON’T DISPUTE RIVAL CLAIMS PUBLICLY! Asked to define company policy in matters where competitors make untruthful or vicious statements, Mr. Katz today re-iterated the attitude of Paramount Publix for the guidance of the entire circuit. “TWJnder no circumstance is any Publix showman to take cognizance of such tactics,’ he told Publix Opinion. ‘Particularly we do not want to make any sort of public answer to such competitors. Regardless of what unfair thing our competitors do or say, Publix must always continue in the dignified, businesslike manner that has marked our progress from the very beginning.” Exaggerated claims, such as “The biggest and best show in town for the smallest admission price,” which is usually the most common incident of the sort Mr. Katz refers to, fall of their own weight. The public knows, and cannot for long be misled. Controversy merely gives additional publicity to the false claims and gives them a value in the public mind which they would never have if left unchallenged. Report Program Plots on F orm 1431, Asks Saal All theatre managers are to use Form 1431 in reporting their program plots to the Home Office Booking Department, according to word from William Saal, department head. A supply of this form can be obtained from the warehouse in the regular manner. At present more than a halfdozen other forms are being used. The proper form should be substituted at once. : sassasvsnsUosuQdSeSS0S0010004000H840U050000044EUHEASEAtEES}pEOHONOOAOOEEEEELSOObAsaODiaNEpEERAEUCPOOA4OREEERESSreundovauoeeseerrevevro‘tone0se0uo)F970009HH99s99m0N0Ny) PO FHaHvOR PAPA YROOBHRSESONNL03900090002890 PONE DNNONDHaaNREADOPDEDODD ADDON DSN HE age! Learn How! See Pages 34! gram-construction as he found it in general practice. At the same time he outlined remedies, the most outstanding of which is the creation of a special new Home Office department which will have this problem for its | sole activity. To head this work, Mr. Katz has appointed Burt Kelly, present Associate General Director of Film Buying and Booking. Mr. Kelly’s appointment was made when Mr. Katz asked department heads to suggest names of showmen within Publix ranks who are most suited for the task. The choice of Mr. Kelly. was unanimous, and oddly enough, he was Mr. Katz’ own first choice for the job. : To Pick Other Executives. Other executive personnel for the new department will be selected from among those field executives who have displayed unusual ability along that line, and in conjunction with their other qualifications. These premotions will be announced at an early date. Intimate discussions with local managers, as well as what he actually saw, convinced Mr. Katz while on the tour that the circuit is not giving program construction the adequately resourceful and intelligent attention and effort required. ‘This, he points out, is in spite of the repeated warnings and instruction frequently given in PUBLIX OPINION by himself, as well as by Mr. Chatkin and Mr. Saal. You will find these pub . (Continued on Page Two) ©Oe-S-Oe-@Oe OOo O° Or-O-9OG9 O+ @-2Oo-@->Oo-O G+ @ GeO Ge-@ GRADUATION! Commencement are here. Are you prepared? Theatre parties, school nights, fraternity and sorority tie-ups, invitations to salutatorians and valedictorians, etc., etc, will fill a healthy niche in the box-office. Don’t be caught napping! days $0 0-@-O0-O9 6 O-9 0-1 Or-@-2 0-9-1 O1-@-2O1-O10+-O-10e-O+O:-OO10 e-S-080-O-2Oe-B-2O+-O-O-O-1O+-O-+Os-O2O-O-0:-O+O-@10:-@ BG BD 6B e-D-0 Ho -B-0 Ge-GH-2 © e-~H0G 0-D9 G01 Ge-H-+ Be -DH Ge eGopPe AUETEDIN EE E