Publix Opinion (Jun 13, 1930)

YOU HAVE THE MERCHANDISE SELL IT! The Official Voice of Publix | pinian YOU HAVE THE MERCHANDISE SELL (2! | Vol. III Publix Theatres Corporation, Paramount Building, New York, Week of June 13th, 1930 INO 40 If I were asked to sum up in three words the gist of everything I said during my recent tour, I should answer without hesitation: KNOW YOUR ORGANIZATION! SAM KATZ, President, Publix Theatres Corp. “Leave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.”’ Publix Opinian Published by and for the Press Representatives and Managers ef PUBLIX THEATRES CORPORATION > SAM KATZ, President A. M. Borsrorp, Dr. Advertising Benj. H. SerKowIcu, Editor Contents or Confidential MR. KATZ TALKS TO YOU! Nothing that has ever happened in Publix during its five years of activity has had as much value to everyone as the meetings held by Mr. Katz during his circuit tour. Division Director Feld tells Publix ‘Opinion that he is in receipt of countless letters from showmen who state that Mr. Katz cleared up scores of disputed points. Mr. Katz “sold” the home office organization to the field, just as he always stoutly champions the field showmen to the New York boys. Division Directors Arthur Mayer, Martin Mullin, L. J. Ludwig, and R. J. O’Donnell likewise reported to Your Editor on the intensely keen and friendly feeling of mutual understanding that followed Mr. Katz’ visit. Mr. Chatkin says the tour will make future Publix operation 100 per cent easier and more intelligent. With this, information before you—Publix Opinion urges that ' you read and re-read the speeches by Mr. Katz contained in this issue. Direct junior executives to do the same. Let newcomers to Publix read and study and understand. It’s the quickest way for everyone to reach that mutual understanding and tolerance of the other fellow’s needs and ideals. This makes for the kind of successful organization necessary if all of our jobs are to be happier and more remunerative. On that tour, Mr. Katz in effect conducted a post-graduate school in the philosophy of showmanship, organization, and career building. Nothing like it has ever happened before in show business. Young showmen who now have opportunity to read what he said, will find that by application of the knowledge thus gained, they will save themselves many years of hardship in striving for their objective in show business. Mr. Katz, like the other pioneers in present-day, ethical show business, acquired his knowledge in the school of trial-and-error. The hard knocks pioneers took to reach their present status should be warningsigns to those who are newer to the business. A TIMELY WARNING! All solid builders, both in theory and practice, from the earliest times, have always been those who build with an eye to the future. In ancient times, Plato, one of the greatest and most lasting of the Greek philosophers, advocated in his “Republic,” the training of youth as the most important and permanent basis of a future ideal state. In our own times, the reconstruction process of modern European states is along those identical lines. The underlying policy beneath that construction program is an eye to the future. Therefore, it concentrates its entire effort on the youth of the land. In fifteen or twenty years, the middle aged and the aged will be gone and the various new states will have to stand or fall by their youth. Even a cursory survey of Mr. Sam Katz’ activity as a builder and organizer is enough to impress one with that same underlying policy—an eye to the future. It manifested itself when he looked beyond the squalid and stuffy empty store nickelodeon and saw the luxuriant cinema palaces of to-day. It was again manifested when he looked beyond a handful of theatres in a single city to a mighty circuit stretching over every section of the entire nation. And so on, throughout his entire career in this business. .In each case, the accuracy of his vision was almost miraculous for the future invariably proved that he was right. Now Mr. Katz’ infallible eye of the future has perceived a weakness in the process of construction. Children are staying away from theatres. that they are the rock-bottom and steel foundation of the industry. He knows that when the present generation is gone, the industry will have to stand or fall by its present: youth, grown to maturity. That is why he sounds the alarm NOW, in ample time to correct: that flaw, so fatal to any building process, and which, neglected, will inevitably cause the entire structure to crumble down ina heap. That is why he spreads the warning cry: Get the Children Back Into the Theatres! ee ees ek Veteran and practiced builder that he is, he knows: iii ATV (THEATRE HELPS IN LEGION DRIVE Metropolitan, Boston, managed by Larry Bearg, was actively tiedin on the recent campaign of Massachusetts American Legion posts for 100,000 new members. Bearg offered cups for the best Legion band in the state, and best drilling squad; competing bands and drills squads were allotted stage time nightly for one week. Drive was inaugurated with a monster parade through downtown Boston, winding up at the Metropolitan. Included in the parade were a police platoon, Navy band, Governor and staff, Mayor and staff, State Legion Commander and staff; army, navy, marine corps and national guard detachments, county officials and legion officers. Three Generals, three Brigadier Generals, a Lieutenant General and an Admiral were numbered in the military detachments. Each band arriving for the competition during the week’s drive marched from the station to the Metropolitan, on arrival. Among these was the 56 piece band of the P. R. R. post of Philadelphia, which climaxed its parade with a half-hour concert in front of the theatre. Papers, naturally, were prolific with publicity, and all stories played up the Metropolitan’s part in the campaign. Although written by the state Legion vice-commander, chairman of the publicity committee, all stories invariably mentioned ‘True to the Navy,’ current attraction, as well. Bearg even succeeded in locating campaign headquarters at the theatre. The Wysor Grand Theatre, Muncie, Indiana, has been subleased by Publix for a seven year term. = _ NEW YORK PROGRAM PLOTS _ Week Beginning June 13th New York Paramount 1. Overture—‘‘Plantation Melo dies’’—Paul 2. Paramount News and Sound Trailer on ‘The Border Legion” 8. Paramount Talkartoon ... 4. Organ Concert—Crawford.. 5. Publix Unit 6 7 e@oecVeeececcoe (7) Se shatelass mere ators 37) Lion’’—Para “The Social ’ mount (65) ai bib PRIeieie wees ale wae 2) 135 minutes Brooklyn Paramount 1. Prelude 2. Paramount News and Sound Trailer on ‘‘The Big Pond’ (10) 3. Rudy Vallee 2.32.05 302.86 (8) 4. Organ Concert—Earl Abel. (5) bie Publix Unit: <stoscox oes (387) 6. “Ladies Love Brutes’—ParAMOUNE rier site cs oe hones (80) Wes LE AU OTS co: OG ss 0 now esos: wate (2) 142 minutes Rialto Theatre “The Big Pond’’—5th Week Rivoli Theatre 1, Paramount News ......... (10) 2. “Jazz Preferred” — ParaMOUNt Goes (9) 3. “His Honor the Mayor’— ~Paramount =% -osce ss eas (18) 4. “Night’? — Columbia ...... (8) 5. “The Bad One’ — United NTTISUS ely eas aisle aia (78) Ge Tratlerg 0 fois css cow ase: (2) 120 minutes Criterion Theatre “The Silent Enemy’—5th Week Srl NNN RTA A SUNN al ic iis ue taruis ied as couisialiars ten erie eiiiiphscotecumemea FILE THIS! IT WILL HELP PLAN PROGRAMS Watch Publix Opinion for this service in every issue! trade papers for it, too! Watch the LENGTH OF FEATURES Record | FootRunn’g No. Subject Character Make age Time Shadow of the Law—9 reels (AT) Paramount 6333 70 min. Golden Dawn (Technicolor) — LOS ROCIS tices nee ete ene (AT) Warner 7300 81min. The Big House—10 reels (AT) .MGM 7790 87 min. Women Everywhere—9 reels (AT) Fox 7000 78 min.’ Runaway Bride—7 reels (AT) RKO 5900 66 min. Primrose Path—8 reels (AT) Hollywood 5640 63 min. The Big Fight—7 reels (AT) Sono-Art 5760 64 min. (AT)—AI]l Talking LENGTH OF TALKING SHORTS PARAMOUNT PUBLIX Kandy KMabaret sn eee ine ns suede ie eee 900 10 min. TAQ OY OU Ola yes oe Sia ene a ee een eee 715 8 min Old Wiams WOOD CE? a eakid te line gle vm isinpiataree eee 950 11min. INC WES CINOG COS ie guiness eee TP PD AN re tre eid 835 9 min ING WES INO 7810. soa Aeee ate how chase neem inte cee een a ae ee 845 9 min 3 WARNER 3sc0: Only the Girl (Technicolor). a2... f.e cs os ws lek 575 6 min Sea oe W CO Cine o fade Clonee mil le cts race a ten, So areanes 690 8 min S905 ne ELC ad OMAN a5 ha ara ec cleo g swore sate ues Ween 800 9 min 998 Websterian Students POG Aah Wetec ies Ca ea ayy Oi en Sr 700 8 min DSc NLA AGE CNS Cae eas co ave eeahe dl Gee ss ee es Wie he Oe LENS 8 min 8931 The Lonely Gigolo (Technicolor) ............. 841 9 min : MGM \ Manhattan Serenade (Technicolor) .......... 1780 20min : PATHE E S HREV IC WAIN) 2a. ein sate oie cite eins terete ee 865 10min PROV LC Wi NORE Dae 56 ccr, stale inte anscrial ag es ge tecnaa ia 1000 11min LENGTH OF SYNCHRONOUS SHORTS COLUMBIA Alaskan Knights (Krazy Kat Cartoon) ...... 665 7 min CWbickey: MOuUse ieee tis ets es hte te eo bee ee 665 7 min , Length of Non-Synchronous Shorts PARAMOUNT PUBLIX SINTERS INO, SO fans nieiee ices. ace cise eben Pex 745 min. Changes Effected Among |Sound Special Plugs Southwestern Theatres Texas and Oklahoma theatres closing for the summer are the Queen, Abilene; Cozy, Chickasha, and Liberty, Ranger. Somerton Theatre, Somerton, Ariz., will operate on Fridays and Saturdays only. American Airdome in El Paso opened on June 5th, giving two evening shows daily, four changes weekly. Bell Theatre, penne Texas, opened with sound on May 31st. ® MOVE OFFICES : Headquarters of District Manager W. E. Spragg have been shifted from 60 Scollay Square, Boston, to the Olympia Theatre, Lynn, Mass. District Manager H. I. Wasserman has moved from, 19 Milk St., Boston, to the Embassy Theatre, Waltham. “ > ¢ cy i ¢ . e Page Col. } MR. KATZ’ SPEECHES #5 New Orleans Speech...... 2 2 Dallas Highlights .....6 3 é Denver Highlights ...5... 7 5 3 Omaha Highlights ....... 8 4 $ Minneapolis Highlights .. 9 3 e BYRD FILM MATTERS 4 Meet Byrd-Epic Challenge 1 5 ¢ Byrd Plug in Musical e Shontes se scg ooops tee ste as 1 1 ¢ Byrd Film Aids Ready... 1 4 ry Program Plots for Byrd ¢ Wil se aes ae che oe 1 2 e Byrd Photos ..........5.2 2. ¢Byrd Greetings—Do This ® ENOW.LEEs Sistcis sh etpine soto ieee 3 3 ¢ The Byrd Epic—in Mr. ® Katz’ Speech .......... 6 2 ? MERCHANDISING ; General ‘ 3 Powerful B. O. Lure Seen ; in Style Films.......... 1 1 3 Slogans Pour In From All ; Ranks) sets ccc shee sie 6 1 , é New Phileo Tie-Up Ready 3 1 ¢ Last Spurt in Prize Race 3 4 é Selling Stage Shows...... 3 4 ¢ News Space tosMovies Not : Adequate .....csceeces 11 “Under A Texas Moon’’ Manager H. L. Davidson of the Colfax Theatre, South Bend, Ind., made good use of the Publix Sound ~ Train when it recently visited South Bend by having it publicize, in a rather unique way, the theatre’s engagement of ‘“‘Under a Texas Moon.’’ Two girls dressed in Spanish dancer costumes rode on the front fenders of the truck and were driven through the busiest parts of the town. Stops were made at intervals, at which time a man, dressed similarly to Frank Fay in the picture, alighted and played song hits from the picture. After — the crowd had gathered and the man had finished his playing and _ singing, the girls distributed heralds to the crowd. OB Be-S9 O-DP0 Bo-DO-B+ Oe-D-1 Oe-SO95 Oe-G-2 G9 -S-0H2-D0 Oe-GH H9 Oo-G-0 He -S-2 GH -D2 G0-D-0 O0-D-0 WeGS-0 OoM1 OeSG e-B9G GOs INDEX Bo Page Col. Specific Stunts Cunard and “Big Pond’.. 2 1 Perfect Host: 2 vs. ceuies ss 2 5 Eastman Pushes Fu ManCHU cae eiion bie cuinete 3 3 Tampans Feature Blue Ribbon Month ......... 3 4 Legion Tie-Up .......... 10 5 Two Radio Tie-Ups Play Detroit Theatres ...... 11 3 Crashes Civic Parade.... 11 4 Promotes Tabloid ........ 11 5 GENERAL NEWS : Don’t Contract! ........... 1 2. Botsford Tours Western States. sasrceeese es se kre & if 3 Don’t Use Seal............. 1 4 2 Promotions Follow Reade Acquisition 5 21. sv cscewise 6 og, 4 17. Theatres Under Con-° SUPUCEION Me ee woes wae 3 3 Stowell Promoted .......... 3 5 FEATURES Anniversary Ahead?:....... 10 4 Short Reviews ..........6. il 1 Selling ‘‘Social Lion’’....... 11 4 Selling “Mammy” ......... 11 4 GILOLIG IS y5anc cee elk bs ose 12 i Length of Features......... 12 4 New York Program Plots... 12 3 BBB Bo hg ge DBO Be-S-9 OS$ O°-D-1B 2-2 Oe-B-2Ge-D-1Oo-O-18°-O-+8°-S8-9-0 O18°-S P0000 0:-O-8-P20+-O18+-© 10-@:0:-O 10:0 18+-O-0--O0:-O-8> DDO +--+ 2-9 OB+ Oo-D-O°-SO+-S-Bs-O-+Os-O-O-SO:-SeGe se