Publix Opinion (Jun 20, 1930)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

IVISION STANDING UPSET IN FINAL CONTEST FRENZY _Aftera period of frenzied activity and superlative showmanship, John Balaban’s Chicago and Detroit Divisions forged ahead of Milton Feld’s Division “A” and now leads in the Second Quar D ter profit contest by a margin of five points. This is a reversal of raped hue ae aoe ead at Tobi ;-|ance Monday evening, M the positions held by the leaders, at the end of April. Third place | Stious when thas pice 30 ine a list of available super-at | 7. » Mayor 4 ) Bate Ou Oe a. genes eacions for the new season of SES and J. 4. Willing. North Carolina Division under N.Y. SHOWMEN THRILLED BY STYLE FILM (Continued from page One) out, choice of models, and exquisite costumes bears all the distinguishing elegance of a copy of the finest fashion magazines in the country, which sponsor the production. What will particularly appeal to the feminine trade, is that the entire ensemble of a woman’s attire is taken up in detail, including dress, coat, hat, shoes and stockings, gloves and purse. Consequently, women will learn, . not only what is worn by the style leaders of the world, but also, how to wear it. Furthermore, added interest is gained in the knowledge that the identical merchandise may be obtained at a local is held by the Southeastern and J. A. Koerpel and R. B. Wilby. Although division standing will have no bearing on the individual prize winners, the final spurt felt throughout the circuit has been strong enough to change not only the individual managerial positions but division standings as well. As a result Mr. Chatkin, examining contest figures, declared that no estimate of the final contest figures could be formulated until after the quarter itself had ended. Changes Upset Dope The tabulation of standings as of May 31st has been rendered far more difficult than was the task of setting standings for the month previous due to the very many changes which have taken place in Publix theatre groups in one after another of the divisions of the circuit. ‘ In presenting the relative standings of theatres within their divisions, which are printed on an other page of this issue of Publix : u : aaAT au Opinion, this fact has been borne | store. wo types 0 m will be featiné. of thi 4 sar ; in mind and an effort has been|made representing models sold in Be ata shiow. PAS ae es ee ee (Continued from page One) made to note each and every inmetropolitan department stores GOLF SHOW will offer the premiere of Lon tendency:a week sooner, and stance in which there has occurred and those of smaller towns. AnChaney’s first all-talking drama, thus turn what might other other interesting sidelight is that valuable tips are given women in planning their own costumes, even if they do not wear the identical clothes portrayed on the screen. Letter By Mr. Katz Mr. Katz has sent a letter to all theatre managers, directing them to re-read carefully the article on style films in Publix Opinion, Week of June 13, and ex some change which might affect the standings of the theatre or the district, or that of the theatre manager or the district manager. Due to the delay in receiving exact information from the field in some instances, it may be that this table of results has not covered each and every change which occurred prior to May 31st. It is for that reason, that the entire organization is cautioned to accept this PUBLIX OPINION, WEEK OF JUNE 20ru, 1930 “Rogue Song” SEASON OPENS Exploitation Fills House The town of Denver, Colo., cer planned in his extensive advance campaign, M. D. Cohn, manager, successfully completed fifteen, which resulted in capacity business and an extended run. j The Robbins Music company and the local Victor people donated a considerable sum of money to exploit the picture. In addition to the availability of this increased revenue, Cohn promoted 25,000 heralds and 1000 window cards from the local Metro exchange. Badges on music store clerks and banners on radio service and music store trucks also aided in plugging the picture. Snipes were provided for taxicabs. Telegrams were sent to large institutions addréssed to employees. Appropriate cut-outs of Tibbett, with copy, were placed in leading stores, together with unusual window displays. An ad paid for by the Victor dealer, told of display of radios in foyer of theatre, and also advertised the picture. ; Local radio station featured recorded songs from picture, mentioning theatre and playdate. A tie-up with the town newspaper, in connection with brake testing device was good for several stories. Recent live lobby activity at the Paramount, Springfield, Mass., included a golf show, with equipment and services of a professional supplied by a local sport shop at no cost to the theatre. District Publicity Director Ray Puckett responsible. “JULY 5 WITH HUGE SHOW vices from his Telegraphic ad g agents, §Iv New York bookin theatre going starts every week of July WwW Albert D. Gro land Paramount into an ecstasy today. Localize by changing names and facts to fit and plant this in each daily paper. Follow it up with other and pictures, daily. stories ing July 5. which officially here during 5-11, sent Manager bber of the Cleve the “This coming “new season con tains so many first magnitude attractions that its hard to pick the most valua) Dile6 eh Om among them,” he said. Publix theatres thruout the world will launch the new season of film attractions, start In this city, the opening of the season will be made a gala social and civic affair, in celebration of the exceptionally fine selection of entertainment Manager Grobber was able to get for his theatre. This celebration will take the form of a special new-season .in augural-show. “The Unholy Three,’ As the principal simultane ously with its engagement in New York, Chicago and Los Angeles. On the same program, Eddie Can tor’s short comedy “Tnsurance”’ will be offered, as well as the musical comedy miniature Kabaret,’’ a zestful musical offer ing by an amazing “Kandy group of Ye talented children. For stage ang musical diversion, Musical Dire. tor Yonquil Tzimis, assisted taal the Wesleyan Glee Club Doubj, Bass Quartette, will offer th. choral-symphonic overture, “Po, ie poo-padoop” from “‘Salome.”, vy Ethylinde Chicago-Alton will sing the aria. A specialty will also bat offered by the Wesleyan Campy, Croonaders, as an extra added g+_ traction. ; President of the Littl, Wonder Tire Vulcanizing Company, will both be guests of honor and will give brief talks on the economic value to this community afforded by the thousands of yijgj_ tors who come to the Paramount theatre every week from nearby towns. According to Manager Grobber, nearly one fourth of ay of his patronage daily comes from small communities surroundin this city. Mr. Willingwhistle, as President Of The Chamber of Commerce, will present the Chamber Of Commerce Silver Cup to Manager Grobber, on this oc casion, as a tribute to the jpfluence the Paramount theatre has in building the prosperity of this city. PUBLIX TO TAKE ADVANTAGE OF UP-CURVE wise be a quiet box office week into an additional profit-winner. Last year the month of July was five times as profitable as June. The year before, it was four times as big. Your knowledge is now com plete as to your attractions for the next few months. i plaining the significance of this new feature as an added box-office lure. In this letter, all managers were instructed by Mr. Katz to call on the leading merchant in their town at exactly 10:45 Arne One twine 21th, and show him the story in Publix Opinion. Also, with the air of letting him in on a good thing first, the manager will show the merchant another letter written to him by Mr. Katz, requesting him to select the most representative merchant in town to sponsor the style film in that particular community. The wording of the letter is such that the slightest suggestion of a sales talk is studiously avoided. The manager is merely tipping off his contact in that tabulation of comparative standings with reserve. Its publication at this time is in the nature of an exposition of the general trend of comparative positions in the Second Quarter contest. “We will have plenty to say,” says Mr. Chatkin, ‘‘after the final figures have been compiled and rectified. I feel that it is needless, therefore, to attempt anything in the nature of a definite statement at this time.” | How Divisions Stand This is not a contest between divisions. As a matter of general interest, however, it is to be noted that in addition to division changes noted above, M. J.Mullin’s New York and New England Di Now you need a shock-campaign to launch the list of coming attracj|tions into the consciousness of || your public. You can do it, and | at the same time, use it as an ex MUSIC DEPT. ISSUES FADER CUES FOR BYRD PICTURE A fader cue sheet to be used during the showing of “With Byrd at the South Pole” h * ; : dircetor. as been issued by Boris Morros, general music Variations in volume, i e, it has been foun net “ York, vastly improve the “quality of ah Pe ee he pat phasis being placed automatically. $ CDT SUNG ee ae asned ii your normal fader setting is different than the in this schedule. If this is so in your theatre, change your reading to correspond. SAVE THIS RECORD! cuse for the special exploitation that will sell your current show. Show business has been in a depression for | several | months, and anything you || can do to hasten its swing to | higher levels is most urgent| ly needed. The bigger you | can make July of this year, the more you help remove the effects of the April, May and June general economic WARNING CUES Reels 1 and 2: Brilliant Opening FADER SETTING | vision has gone into fourth place, : t Opent ah keene. moving up fror fifth position, Speer ovale pana, £ WIDE D reteset eee eseeeeeeee een 10 | depression which is now lift t held May 31st. 4. &. a IST aCe rs | ; Deeider's ‘Southwestern Division|means of gaining added business ||| Pitt Bud f Continue ats. ese vtse yee eer reese, | a Your bookings tom likewise has moved up from eighth and yaluable publicity for the wie e “11 are already set, Mr. Saal position to fifth, and Arthur Maya The store is to wire the|}| After Blizzard—Title: The Blizzard Goes as Suddenly || advises, and your attraction eatre Service Corporation, |}| — <,25 16 Came ... ccs ee eeeees ee sees || that week is either a big on€ se eeeen ‘ee eeeeees ’ a er’s Central Division, which was in fourth position at the end of Graybar Building, New York, for full particulars. or one which properly sold : ‘April, finds itself in sixth position ; at the end of May. Only a margin The important thing to bear can be built up into a big ay of six points, however, separates in mind in this connection is ||| After Plane Disaorea roe th, Scene After Above Title) one. the four divisions listed in third, that, like all associations be|}| Night Sequence—Title: The Long Night is ct Hand ‘te Becau : van fourth, fifth and sixth positions,| tween a Publix theatre and the || (SC.3,9 ane G: Continue at...., Te * ee the time for prepa ‘ and even a single week’s results is local merchant, YOU ARE DO|fJ oO Giana sett. Sequence — Title: " Mear PUBLIX > short, in this isa apt to upset any of these positions. ING THE MERCHANT A FAVMen With Baby Bice te ESS Ce ae 10 has pr OPINION | your Ed ple ‘ ey In seventh position we find the OR and not the other way Months Long, Memories, ae In A Night Four , prepared a list of ‘possi -* Ohio and Kentucky Division under around. This is a point which pie ey feel Start—Title: The Greek Pan ene 9 runes to try to do,’’ which nave — «Harry Katz, it having dropped| Publix Opinion has hammered Reels 7 and 8: Begin ‘Atli]i1iittttttttt haa phan anaine y ebproved: bya _— $rom third position at the end of] away at since its inception, as aes BE ERM aie Gs CON eke eden 8 T. Chaticin. ‘ April. Jules J. Rubens Great| a survey of the Bound Volume TES Binet Titles You'll find this on Page 3 of this” States and Indiana Division has will show. Ce a Suddenly the Antarcti issue. Change or adapt the ideas moved down from seventh t0| mye moment arrangements were Sea ae ¢ Strikes to suit your local needs and © ~~ eighth; it may be noted in passing completed between Publi aw eeeRt OF stage Voice Comes on Four § ditions, and add any others th® that only a fraction of a percent! Jonnson, of the Theat x and W. As the Maqeatts Taxi-ing on Snow. cenes After you might think of as helpful. id ke separates these two positions. Sarasration aay haa eae Nowerd Andie Out, with the Plane Heading By putting over the week of | Regarding the four remaining commended everyone in Publix na corel agi Wader Vora nisce% oe July 5 as a special profit weel divisions the following develop-| tend i At Change of Seven Into Bight’’(Both ‘on’ ‘sari 10 PUBLIX P rill A eee Genre m=) the utmost co-operation to ¥ el, of course), (Both on same b ms OPINION thinks you — a —— : s new feature of our business. CS os Galt a ania vat e paying the finest complime _-‘Walsh’s Saenger Division has mov-|By successfully interesting the {this Cones son Scene of ‘Mon in Litig A: 9 imaginable to the west of MI or News Just After Plane Has America Katz. It.is one of the few com ed up from eleventh position to ninth; E. R. Ruben’s Northwestern _ Division has moved down from minth to tenth; and J. J. Friedl’s | yoard Division has moved down merchant in the manner indicated by the letters, you will be following Mr. Katz’ instructions, substantially boosting your box-oflice while enhancing your presentation, and, at the same time, doing a good turn for your friend, the leading merehant in town, Over Queen Maud Ran Cli r Q 2 BO), mbed “kgs Spoken Words—"Listening, 1{ istening, » listening, always Closing: After Last Offsta Beginnin Ge Word “Achievement” ae mee with Silhouette Scene of Man and Dee TS CSRs ie ra Ona oe Mi Minish, 6 0" ""** tS": CChaNNe am ue pliments he wants, and appre’, ates. It is an effort that won! need a letter to apprise him th® he’s had a compliment from Y° and your staff. Your box 9° statement at the end of the weer will be as sufliciently promine and convincing as the right ¢% ored ink can make it. ; ‘ ‘5