Publix Opinion (Jun 27, 1930)

10 Trailer Copy Spotted In ‘-Newsreel An outstanding example of clever showmanship in the spot. ting of a coming attraction trailer was noted by Boris Morros, general music director, on his trip through the west and reported by him to Publix Opinion. ‘Manager H. Kaplan of the Century Theatre, Minneapolis, opened his show the week of June 6th with a newsreel shot of former Ambassador Dwight Morrow speaking in favor of prison reform. Immediately afterwards the following copy was flashed on the screen. “No doubt everyone has his own pet theories regarding prison government just as Mr. Morrow has his. “Due to numerous uprisings in penitentiaries all over the country it is a most vital and interesting problem. “Byeryone wants to know the reason for these outbreaks and the kind of men responsible for them. ‘Nothing can answer your questions more completely or in such an interesting, entertaining manner as the feature attraction which will be shown at this theatre. “Tt is packed with thrills, romance and gripping drama. It is co called ‘The Big House.’ “J “These few scenes taken from the next attraction will give you just a very faint idea of the tremendous entertainment thrill which is in store for you when you see ‘The Big House.’ ”’ Fine Community Spirit Is Molded by Trailer Trailer run at the Regal, Chicago colored theatre, by managing Director I. J. Faggen, extolling beauty of South Parkway and requesting patrons to respect these beauties so as to make the community one of the most attractive in the city, excited much favorable comment. Stories on it spread to colored papers in Philaas Pittsburgh and Indianapolis. AIRPLANE SIGNS tional magazines. dates, and compare your stand dealers, newsboys, etc. Ta DRIVE INTO THIS! Reproductiow below is full page ad to be used by Philco in nahe schedule for the various lows—Time—Aug. llth, Collier’s—Aug. 14th, Photoplay—August (out July 15th), Saturday Evening Post—Aug. 23rd, Cosmopolitan—September (out Aug. 15th). booking schedule. War” sometime during the period between Think now how you can take advantage of your friendship with newske advantage of this gift! shades of tone value. brilliant-bright-mellow deep PUBLIX OPINION, WEEK OF JUNE 277TH, 1930 Mack ads is as fol Liberty—Aug. 30th, and Note these publication You will play “Anybody’s August and September. ' . (PHILCO TONE-CONTROL PRILLIANT + BAICHT + MELLOW DEP Jast ture this hacd ta bring in pre grams your way—with any eat ef thize four tige valent. At lait you central station teat, Yeu can lites to mast at you like it, Speech can be sores distinct. later{erence moins alecess rantih, And ferstations harsh im peat acighberbood, peu cam redace itrideaty and cujey many wierd Programs ; PHILCO TONE-CONTROL Ree eee eres ike vaso adds perfection of tone from the radio station—subject to your contre] simply by the turnofaknobon thefrontoftheset. ~~ Now, with Phil¢o Tone-Control,you aan bring in music, great artists, great speakers, peur way — with the. one quality yew like best Yer further, you can turn the Philco Tone-Control to"“mellow” and bring in a prelude played by the great Philco Symphony Orchestra in dreamy, luscious’ tones. Turn to “brilliant,” and jazz bands are crisp ff} and snappy, or turn to “deep, and Ay they croon and whisper ata touch pf of your hand. Philco Tone-Coatrol is an addition to all the great features which gave Philco the leadership it still holds, Balanced Units and the wonderful life-like tone they produce are retained. And Philco also offers its new, exclusive circuits producing that marvelous selectivity which gives fine tuning anywhere on the dial. Power and distance g Lip aes nae BALANCED Manager H. C. Sullivan of the Palace, Gary, Ind., installed a Four six-foot compoboard air-| western Union bureau in his lobby planes on principal highways lead _ ing into Beatrice, Nebraska, advertised ‘“‘Young Eagles” Rivoli. GLK, x—-r dco PUBLIX GREAT STATES CEWKTRAL YM LVAVE Mu ACCOUNTS A finger on every department ay “a _ at the| Day, DOSLES LAVA Cad ¥ WF “i ‘4 Ly ~ (es oo pL y q L Le ae, A ip A) ALL FOR ONE ONE FOR ALL HARMONY Vo/ / et ON Wo. /4 BETTER RESULTS three days in advance of Mothers’ for patrons’ convenience in sending greetings. V Ay AZCOSy> D> UGR T GUY W, MARTIN DIST. HES ENTAT 104 of your business 7 ____ An institutional stimulus which appeared in the mimeographed | City, to Cedar Rapids, as Cit _ bulletin of the Publix Great States Central Indiana theatres. ° _ This illustration applies to every finger tip of every manager in _ Publix. If it does not apply to you, hustle and make it do so! of Rock Island, Ill., to G. D. Bick ability are extraordinary, In the new Philco Screen Grid Plus you have Automatic Volume Centrel, which counteracts fading so you can not only get but Aeld and wees (1j07 OUL-Of-town programs, Near ={"3 and far. And Philco has added a <—-, : Ne Udi} | PHILCO SCREEN GRID PLUS HIGHBOY American batt aed peecilutriped waleat A cnbsece the duige of thit exqaisite [nrelSA) tare piece. The Sircee Grid Plas receiver ; bas 9 tades, boilt-in serial, axtecratic velMN owececontrel, texecentre] aed station recerdjag dial. Great power, distant aed gleris Wo ocas Balawced-Unit Phileo teee. Price exly $143, You caunst buy more in radiz, x0 patter bow menib mere pew pay. x — r ~— xt eT, S24 PIS BY, EV Ty. Lae ) : ee aay . . ~ iene i Nine: ; Vil Fae -UNIT Nan CHARLEY MACK 6r moran « Mack THE “TWO BLACK CROWS" in "ANYBODY’S WAR” (A PARAMOUNT PICTURE) U’ben CHARLEY MACK, OF “THE TWO BLACK CROWS," comes f0 you on the air, a radio set with partially Aslanced units tan enly bring you the duterted approximation pictured at the left. With Philo's exact balancing ef all units, you get the true, clear, undistorted tene pictured at the right Station Recording Dial on which you can permanently log your favorite stations. The two new Philco sets—Philco Screen Grid and Philco Screen Grid Plus—are enclosed in Consoles, Lowboys, Highboys and RadioPhonographs — cabinets which will delight your eye and satisfy your most exacting desire for beautiful furniture. See them today at your nearest Philco dealer's. He wants to put one in your home for a free demonstration, without obligation. All models have Philco Tone-Control. Operate it for yourself and learn what radio's newest miracle means to your greater home entertainment. Prices from $93 to $198 (Radio-Phonograph), less tubes Easy terms, of course, when you decide to buy, Prices slightly bigher ia Canadas, Denver and Wat. Available foe AC ¢ DC current azdale ina batter ut. All prices as taba. PHILCO, PHILADELPHIA, PA Aakers of the fareens Diamsed Grid Battery fer Matar Cars, Telephaens, Fare Lightieg, Motive Power, Axxiliarg Pewer, ttt, In CANADA: PuiLco Prooucts, Lrp., TORONTO 10. | Assignments | Al Lashway, manager of the Olympia Theatre, Lynn, Mass., will assume the management of the Paramount, Lynn, on July 1st. J. D. Redmond, manager in training at the Olympia, succeeds Lashway as manager, Irving Anderson has been succeeded as manager of the Rivoli, Roxbury, Mass., by A. B. Greenwald. Anderson’s next assignment is forthcoming. Moe Rappaport is the new manager of the Shawmut, Roxbury, replacing H. Goldstein, whose next assignment is also forthcoming. George Sumpter, formerly manager of the St. George Theatre, Framingham, Mass., is no longer connected with the organization. Walter Morris, formerly manager of the Florida, St. Petersburg, which has closed for the summer, has been transferred to the Mayfair, Asbury Park, N. J., as assistant manager. George McKenna, formerly HoUSEKEEPING manager of the Capitol and Majes tic, Grand Island, Nebraska, has 'been transferred to the World, Omaha, replacing R. F. Emig, who goes to the Palace, Brainerd, Minn. Next assignment of George P. Irwin, whom Emig replaces in Brainerd, is forthcoming, Irving Cohen has been transferred from the Paramount, Waterloo, Iowa, to Grand Island as manager of the Capitol and Majestic. Harry Herman, formerly manager of the Paramount in Cedar Rapids, succeeds Cohen as City Manager in Waterloo. L. E. Davidson has been transferred from the Capitol, Sioux Manager and manager of the Paramount. G. T. Gallagher relinquishes the City Managership vee o-10+00+ 0-100-101-0010 OOH OO 20S Or OOS e FOOLISH WIRES! Recently the principal executives of Paramount and Publix sent out telegrams containing information about the Byrd film. The expense of those telegrams was Jjustified because of speedy delivery of that information. But the Home Office Cost Control committee swooned the next day when Le Roy Furman, secretary to Mr. Katz, pointed out that several hundred exchange managers, executives and theatre managers WIRED BACK to acknowledge receipt of the Home Office telegram, which meant just that much extra useless expense. A _ letter would have done as well. 4 ° | : ¢ ° ) 3 : O-D-+0 +--+ 09-0 +--+ 0+ 0+ 0+ 0+ 0-0-0 0" + 8* O08" Oo Cohn Gets District Position In Midwest M. D. Cohn, formerly manager of the Rialto Theatre, Denver, has been appointed District Manager in charge of all theatres in Denver, Joplin, Springfield and Kansas City, Missouri, and Kansas City, Kansas. He will work under L. J. Finske, recently appointed Division Manager, and will make his headquarters in the Denver Theatre Building, Denver. W. B. Shuttee replaces Cohn as manager of the Rialto in Denver, coming from the Granada Theatre, Boise, Idaho. Other transfers in the wake of Cohn’s promotion include that of T. W. Thompson to the Avalon, Grand Junction, Colorado, where he succeeds Jerome Zigmond. Zigmond assumes management of the Royal, Kansas City, succeeding E. S.C. Coppock, who reports to the home office for further assignment. J. S. Hadden, formerly assistant manager of the Electric, Joplin, has been promoted to the managership of that house, succeeding Frank BE. Shipley, whose next assignment is forthcoming. ford, and succeeds Davidson as City Manager in Sioux City. Robert Gary, formerly manager of the Des Moines Paramount, has assumed managership of the Des Monee Theatre, succeeding Bickord. Willard Moore, formerly District Musical Supervisor, has been appointed manager of the Des Moines Paramount, succeeding Gary. EK. L. Kidwell, formerly manager of the Strand, Waterloo, has assumed the assistant managership of the Cedar Rapids Paramount. He is replaced in Waterloo by W. D. Meck, formerly Des Moines advertising manager. “ROBINS NIGHT” SCORES HUGE SUCCESS Brooklyn Robins Ball Club was brought to the Brooklyn Paramount Tuesday night, June 10th, and proved a definite draw. Robert Weitman, manager of the theatre, expressed the belief that party was worth $2,000 at the box office. Stunt was planned and completed by Milton Schosberg of the theatre’s publicity staff. Schosberg, who has only been at the theatre a little over a month, picked his lead from one of the Brooklyn papers which carried a story that the Brooklyn Robins’ Rooters Club had been organized with a membership of 1,000. Following: this lead, Schosberg contacted the Rooters’ Club and through them arranged a Brooklyn Robins’ Boosters Night for the theatre. Every member of the team appeared at the theatre for the occasion and was introduced from the stage by Rudy Vallee. Advance publicity on the stunt was obtained through sport pages of Brooklyn and New York dailies. Vallee was taken to the ball park by Schosberg and Henry Spiegel of the publicity staff. Pictures of Vallee engaging in batting practice and also’ teaching Babe Herman a thing or two about the saxophone crashed four papers. Before the night of the stunt, Schosberg had sold $700 worth of tickets for the theatre through the Rooters’ Club, which cooperated by peddling them at a Sunday game at Ebbetts’ Field. Entire cost to theatre was approximately $50. Among exploitation stunts in connection were specially printed badges which fans wore, boosting the theatre and the stunt. Rooters’ Club also, at its expense, sent out 10,000 letters to fans. On the Sunday before, an aeroplane circled the ball park and dropped toy balloons carrying copy about Rooters’ Night at the theatre. A large sign was posted on a specially constructed booth which announced that tickets for ‘‘Robins’ Night’ could be purchased there. As part of the special features in the theatre, Earl Abel, personality organist, had a timely baseball solo. Team appeared on the stage before the second show, being preceded by a short speech delivered by the chairman of the Board of Directors of the ball club. Wilbert Robinson, manager of the club, also spoke, and made the prize wise-crack of the year. One of the fans, seated in the balcony, shouted for ‘‘Robbie’’ to talk louder. Whereupon “Robbie’ replied: ‘‘What’s the matter, you can’t hear me—I can hear you when you yell “‘take him out, Robbie.’’ Incidentally, this was the sec ond biggest Tuesday .night the oer Paramount has evér ad. The TWO BLACK CROWS "ANYBODY'S WAR’ ooh’ a yMremoant ¥ avons , Above is tie-up for the coming Moran and Mack attraction. Window dis: a reproduction of plays used in conjunction wi wi this same 24 sheet, PHILCO 24 SHEET © PHTzCO -~ RADIO Bey TONE CONTROL the 24 sheet used in the Philco this tie-up will be miniatures © : Stories of th Phi a r | peared in the last two issues of patie Geen i