Publix Opinion (Jul 4, 1930)

‘ > ad 7s and get it more graciously if know how much you are doing for them. MERCHANDISE SELL IT ! Vol. III Every time average m ‘eave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.” eo y o eo — Dublixi> Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Botsrorp, Dr. Advertising Benj. H. Serxowicy, Edtior Contents Eirictly Confidential THE COMPANY BIBLE The man who “wrote the book” on show business doesn’t live—and never did. Nor will he ever live. Yet there is a book on show business—Publix,show business _that was written by some fifteen hundred experienced showmen—the best ones that the leaders of Publix could select and train. That book is the bound volume of Publix Opinion. Your Editor gladly tells you that his part in its preparation Its major usefulness is contained in the facsimile examples of ideas, the interviews, the policy explanations, and the thoughts that came from thousands of the “face” showmen of the world. Mainly the ideas came from Paramount and Publix showmen, but if anything of value appeared on the outside that could be adapted to the uses of Publix showmanship, it was incorporated. In this issue you’re offered a chance to get free binders and a special index for your current loose issues that followed the first bound volume. Later on, a Second Annual Bound Volume will be sent out. : It is not in the spirit of conceit or ego that we tell you to guard these books jealously—and see that they’re available for daily study by your staff. Mr. Katz and every division director will tell you the same. Those books contain not merely the opinions of Your Editor. They contain the opinions and the experiences that have been proved successful by You and You and You and You, and a few thousand other Yous—and just one Me. That’s why everybody calls these bound volumes “the com any bible.” It’s the successful record of the best showmanship that’s in ALL of us. | TALKIES AND MORALS With the advent of sound Mr. Dembow predicted that local censorship would once again rear its ugly head. That prediction has come true. At the meetings of the theatre owners a few months ago, the question of the talkies and morals was accorded considerable time and thought. Technical considerations today, make censorship a greater danger than ever before. And less than ever before do the motion pictures need the guiding hand of bigoted reformers, incapable censors, and irresponsible meddlers. The greatest minds in the world are employed in the production of pictures. The benefits of their knowledge, intellectual background, and ability can;make the movies the greatest force for good in the history of civilization. There must be no tampering with their work. Managers and press representatives must work with the organs of public opinion to spread this message the moment talk of censorship arises. Kill the seed and the bud will never develop. WINNING GOOD-WILL The popular-priced theatre is a powerful ally to the merchants combating mail order competition. Do the merchants in your towns know this? It is important that they do because the retail stores can be an aid to the theatre. Only in a thorough understanding of this mutual aid can there be mutual cooperation in business undertakings. The theatre brings patrons to the stores. The stores can help the theatres in advertising tie-ups, window and lobby displays, sup was a minor one. x port from local governments and the press, community good will. No matter how much of this you are getting now, you will get more you let your chamber of commerce The Official Voice of Publix “eS Le < N\ SB LIX Publix Theatres Corporation, Paramount Building, New York, Week of July 4th, anpower efficiency is raised one or two percent, a definite contribution to the net results of the company has been made. It is better average results for which Assignments . Cc. J. Goudy has been appointed manager of the Paramount, Idaho Falls, and A. C. Baughman as manager of the Granada, Boise, Idaho. M. N. Hillyer, formerly manager of the Cameo, Youngstown, Ohio, was transferred to the State, Youngstown, as assistant Manager, with the close of the Cameo for the summer. Kenneth Cooley, manager of Shea’s Kensington, Buffalo, has been transferred to Shea’s Riviera, North Tonawanda, N. Y., which opened on June 12th. Edward Miller, formerly assistant manager of Shea’s Century, Buffalo, has been promoted to the managership of the Kensington, succeeding Cooley. In the Great States Division, the following theatres have closed for the summer: Orpheum and Crystal, Joliet; Bijou, Decatur; Castle, Bloomington; Lyric, Streator; Washington, Chicago Heights; and Apollo, Peoria. T. M. Hervey, formerly manager of the Wigwam, El Paso, has been transferred to the re-opened American Airdome. W. H. Hemphill, last at the Vivian, Daytona Beach, now closed for the summer, replaces Hervey at the Wigwam. Percy Long, formerly manager of the Grand, St. Cloud, Minn., has been transferred to the Lyric, Watertown, S. D. J. C. Ewing remains at the Colonial, Watertown. Joe Elias, formerly assistant manager of the Sherman, St. Cloud, has been promoted to the managership of the Grand, succeeding Long. J. T. Stroud, formerly assigned to St. Paul theatres, has assumed the management of the Capitol and Orpheum Theatres, Aberdeen, S. D. He replaces Howard Walker’ and Marion Walker, who are no longer connected with the organization. Richard Foy has replaced J. J. Spielberger, resigned, as manager of the Louisiana, Baton Rouge. Albyn England has succeeded Earl Haney as manager of the Ritz, Richmond, Ind. te SRUINNNNCUULUADU UNA NEW YORK _PROGRAM _PLOTS INULIN = —_— —= Week Beginning July 4th New York Paramount iI} NUT 0CCA ! | I 1. “Fourth of July’’—Overture— Onsen Baul 6 oxcw eh ocescescis 2. Paramount News, Sound Trailer on “Man From Wyoming,’’ and Style Film...... 8. Organ Concert—Mrs. Crawford 4, Publix Unit 5. “Love Among the Million 6 ~-~ ol ~ t | IRICEN nires’’—Paramount LEA GPE) Daweh xn sey .4 cabwea es ( 135 minutes b] i Brooklyn Paramount 1. “Fourth of July’’—Overture— = ATUNOLD Jan dicks Wa <4 VN 8 Ou A038 a 2. Paramount News and Sound Trailer on “Man From Wyoming” ...-. (1 8. Orgran Concert—Earl Abel... 4, Publix Unit—Vallee ...... ave (4 5. ‘Love Among the Million( Inna UIA A ] ' ] UIT TSH li nires’—Paramount ........ 6. Trailers “~-] to or 140 minutes Rialto “With Byrd at the South Pole’’— Third Week LA CTT: ‘|! MUTT | 1 4h aiak mn loth Rivoli “Holiday’’—First Week SITY NET LO SME UTM TA mt ik rl EM ANNAN NAA Ny, presi YOU HAVE THE MERCHANDISE SELL IT! 1930 No. 43 we are striving. —SAM KATZ, President, Publix Theatres Corp. FILE THIS! IT WILL HELP PLAN PROGRAMS Watch Publix Opinion for this service in every issue! Watch the trade papers for it, tool LENGTH OF FEATURES —_ FootRunn’g Record No. Subject Character Make age Time Man From Wyoming — 8 reels (AT) ccc cen s seescvccascecvses Paramount 6000 67 min. The Sea Bat—8 reels (AT)......-. M-G-h 6100 68 min. The Unholy Three—S reels (AT). M-G-M 6425 71min. Common Clay—9 reels (AT)..... ‘Ox 7900 88 min. All Quiet on the Western Front (Shorter Version) —14 reels : IT) ica wis cisie was 'a.€:0 00 Som 5 sche 06 6 Universal 11940 133 min. Temptation—7 reels (AT)....... Columbia 5975 66 min. The Lone Rider—6 reels (AT).. Columbia 515 57 min. Hot Curves—9 reels (AT).....--. Tiffany 6455 72 min. (AT)—AIl Talking LENGTH OF TALKING SHORTS PARAMOUNT News No. 94. cccccvccccccevcscccsccesccsccrees 835 9 min. Ne@ws NO. 98. ccc ce cscccccccwceresecesesencces 910 10min. Love Among the Millionnaires (Trailer) << sc<.<s 270 3 min. WARNER BROS. ; 8781 The People VerSuS...-.ceeeeereeseresererecess 530 6 min. 4034 Her RelationS .....ccccvcecccrcceeserercscccss 597 7 min. 1002 Office StepS ....ccwccccccvcccscccvssssccvccess 870 10 min. 993 Cheer Leader 2... cccccccecscecsicccncnreserece 810 9 min, M-G-M The Sea Bat (Trailer).....--esesercceeveceecs 250 -3 min. PATHE TAVG ANG LEAT « oc ccc ccc tec es es cece ce cisces ee 1840 21min. MiG WCATILICS fa cso wer we sles <4 6 oe Vie eee .e sis are oie ee 1800 20 min. Musical Beauty SHOP... .--eeeceeceeeeerccccees 1680 19 min. Review NO. 7.2.2 .ccccccccccrceccccovevcceseves 935 10min. The Boss’S OrdeTs...cccecescesscccesessceseres 1880 20min. Barber’s College ...--cecvccccccsccrseteecceces 1785 20min, Two Fresh BEgs..cwceceseeceece Scevaiere alereieve siaie 1830 20 min. Doing Phil A Favor. ...eseseeeeecercereeccccns 1370 15 min. COLUMBIA ; 2): Sharkey-Schmeling Fight (Part Talking and Silent) .cccccscces Gem aldiecin’sie Seles cl dele 4 weiss 1722 19 min. RKO Golf Specialist ......e-e-SA Banoo efeleleloreiaterars 2074 23 min. Men Without SKirts......cceeeeeescerccevecs 1834 20min. Anywhere By Air...ceeeeeeeeees Visugraph ..770 9 min. Length of Synchronous Shorts PATHE Lair of Chang How (Vagabond Series)....... . 945 11min. Iron Mask (Aesop's Table)....... SAAC ‘ . 655 #$=Tmin. Ship Ahoy (Aesop’S Table) .....eereeeeeeeeeees 566 6 min. Sky Skipper (Aesop’s Table)......--+-+pec eee OTD pmGiibuas MISCELLANEOU Spring’ (Unusual Photoplays)......--+seseseeees 685 8 min. In The Bag (Standard Film Cartoon)'......... 585 7 min. Length of Non-Synchronous Shorts PARAMOUNT NEU TINO GOs calc 161s Slela 0/0 viele ale a0 6.6 066 0180) 6:6 sie leis 800 9 min. conjunction with a tongue twisting contest sponsored by that paper and the State Theatre to exploit Al Jolson in “Mammy.” Contest started three days prior to openin& of picture and was good for stories and cuts until attraction wa shown. TONGUE TWISTER CONTEST “Jolson’s joyful jubilee justifies Johnnie’s jubilant jumping” was one of the many sentences submitted by Detroit Times readers in Mi UNG aS Th be oe en ee ) INDEX : > e $ i t GENERAL NEWS rae oe Page Col | ¢ Sales Effort Near 100%.... 1 5 Byrd Film Mania Spreads... 3 §& $ Economy Hunt Ordered.... 1 2 P a Woman Lure in Byrd F ; aud Younes of Publix OpinBien ane seacabssstags : 2 GACY: niaviewieccecesas 2 4 : ,~ TAGE 4ATed...s.es i Ocha Calls Byrd Film Marvel 1 4 See Subject for : 9 New Form ....seeeeseseees 1 5 soos eeeeecescces ose ; W511" Starts Profit Push 1 1 Baots"Gemeconteats for July 1) gf 1 am or z Tee ae S AM. ccuceee ; Summer Music For Air..... 3 : Box-Office Aid in Conven? Southeast Scores With ProdHONS oe ccverccceeceecces 10 4 : uct Announcement....... 4 5 3 Stunts Get News Space.. 10 6. { Operation of Goldstein CirSpecifi t preview Get Byrd Baiioriat § § — MPstety Gar veces 2g j Radio Salute For Byrd... ee Bate On ae cia + DISTRICT MANAGERS’ NEWS Weekly Breaks .........005 5 § ¢ Pointers to Community Uses C Ide : 4) en e Knowledge Sete SRS 4 4 1 Novel Lobby dea eeeeneseaee 6 1 Audience Study Essential Will Rogers At Met........ 7 3 Kelly Gaeuret Construction 4 4 Innovations Welcomed .... 7 4 I actiong New Dept. B Manager Gets Mailing..... 7 b ; Tea Machines Total 600.. 5 : Tete Deatera | 20 8 1 Get Local Radio Plug. .... 5 Mother’s Day Party........ 8 2 ; in Econom eye Results Line Girls Help in Chicago. 8 5 Service Basi FY sresseeesees 5 2 Human Fly Sells Crowd.... 8 b ; Goren ae of Overhead... 65 3 Films Parade ......... pee b Knocks ent Abused Word 5 8 Children Like Beg Hunt... 10 4 Insurance Ex a ates sbi Oe 4 ys ery Organ Stunt. eons 10 } to Avoid Re eee yah od re Bear Good Bet....... 10? te eran in Law Managers’ Self Quiz 6 t MERCHANDISING Ser ) 5 Seah ie Ahead mae } e : 4 en LEC e Oys.. eeveeeeee e s Better Average Results 1 0 Selling “Good Intentions?”. 7 " Good Taste In Live Lobbies 1 4 Short Reviews By Notarius. 7 * Supena Division in “7-5-11” § Belling “Man From WyomQ 4 c Vv y se eees Fe eeeeense 9 ng" eeeee eee eeseesneanseer? Seen ans Must Conform., 2 i yceraphy of Hollander. +++ 5 ; oer ogy Ploit Town's CA alla eh nsecien't i { Se ereees te esas DVIS wceceneesvccevenss = : reat States Gets Byrd , 4 Seer mmeni errr. ennnus 1 NS 4 SU MA Viele 24-e uw weee ee 3 5 Te r Program Plots ee 1s 4 a ength of Features.....<3 PO O10 010-2 01-O+ 0-6 +0+-O 10.19