Publix Opinion (Jul 18, 1930)

YOU HAVE THE o MERCHANDISE | 17 164 SELL IT! The Official Voice of Publix oO presi SELL IT! YOU HAVE THE MERCHANDISE Vol. III Publix Theatres Corporation, Paramount Building, New York, Week of July 18th, 1930 No. 45 | Healthy and orderly business procedure necessitates an accurate knowledge and proper allocation of the correct cost of doing business. In order to obtain that knowledge, we must get down to rock-bottom in the matter —SAM KATZ, President, Publix Theatre ‘Corp. of expenditures. “Leave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.” Publix Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Borsrorp, Dr. Advertising Benj. H. SerKowicu, Editor t Contents Strictly Confidential BEWARE OF DANGEROUS GOSSIP To be the cause, either consciously or unconsciously, of illadvised or unauthorized publication of company matters is a danger which everyone must constantly appreciate and carefully guard against. This is a menace which confronts every organization, but most particularly, the amusement industry. : Show business—the most interesting and colorful in the world, and for that reason the best source of news—has always been its own worst enemy, through proneness of those in the business to gossip. Because its) very nature demands alertness to the colorful, the new, and up-to-the-minute knowledge on the part of those who are in the business, perhaps gossiping is more prevalent in the show world than anywhere else. It is a publicity seeking business, and is made up of many types of personalities and mentalities, striving for attention. This condition can, and frequently does, cause inestimable harm and embarrassment in many unexpected directions. Your protective influence is needed to supply the remedy. . Any experienced newspaper man will tell you that the definition of “news” is an elastic one, and he will also tell you that the majority of people don’t recognize “news” as such until they see it so labelled in print. This is true even though the material might have originated with the persons concerned. Thus, by an offhand remark, or a casual action, you may innocently be the person responsible for launching a “story” into print. Every reporter knows that his best stories come from adroit questions delivered in a most nonchalant manner. Thus, the persons being questioned are creating, confirming or denying a possible story, without knowing they are doing so. Reporters of ability carefully locate and analyze all possible news sources. Most frequently the news-source never suspects himself as such. News gatherers generally work in this way, not because they are enemies who seek destructive material, or are spys or snoops, but, on the contrary, because most news-sources don’t know what “news” is, or realize that it is news when they have it. Many people only recognize news as such when seen. in print, and are surprised when told that they are responsible for it. Of course any reputable publication does not knowingly publish harmful material, any more than most news-sources knowingly give out harmful news. Thus, an activity which should remain private becomes public. It becomes public’ because, if it is unusual, or colorful, or generally interesting, it becomes a matter of gossip that flies from tongue to tongue with amazing rapidity. It is not uncommon, therefore, for an important executive or an office-boy or a clerk to innocently become the source which launches a story into print that might destroy certain definite company plans. These very plans, if permitted to remain private and develop undisturbed, might have been for the specific benefit of those who innocently destroyed them. Then, too, there are those possessed of egos and conceits which impel them to vaingloriously assume an importance they do not possess. These are the people who will talk to anyone about anything. They feel they are importantly impressing someone who is respectfully listening and encouraging them to talk. Such a person does not realize his destructive force, nor could he believe himself to be the foolish traitor to his own interests that he really is. Because of this, it is now, and always has been, the policy of the company to insist on complete privacy of all matters concerning the company, and to demand constant and strict caution against gossip, in the field, as well as in the Home Office. This is a strict rule. No one is to discuss or permit to be publicly discussed, any matters concerning the company, except those that concern actual authorized advertising of | ASSIGNMENTS ohn ‘Tucker succeeds Irving Goldstein, resigned, as manager of the Crescent, Perth Amboy. Clark Wright, formerly student manager at the Palace, Ft. Worth, Texas, has been appointed manager of the Rex, Abilene, Texas. John Reinhard, assistant manager of the Carlton, Red Bank, N. J-, has assumed management of that theatre, succeeding Morris Jacks, resigned. = Raymond Willis has assumed Management of the Toledo Paramount, succeeding R. K. Stonebrook, acting manager. Stonebrook goes to Asbury Park, N. J., as manager of the new Paramount there. Joseph Lourie, formerly manager at the Shawmut, Roxbury, Mass., has been promoted to the managership of the Warren St. Theatre, Roxbury. ; Walter Morris, formerly assistant manager of the Mayfair, Asbury Park, N. J., has assumed the management of the Majestic, Perth Amboy. He relieves J. J. Buchbinder, who is no longer connected’ with the organization. I. H. Solomon, formerly manager of the Piccadilly, Rochester, has been transferred to the St. James, Asbury Park, replacing John Reinhard. Reinhard has been transferred to the Carlton, Red Bank, N. J., as assistant manager. F. D. Lawler has assumed management of the Gorham, Framingham, Mass., succeeding W. B. Howe. Howe becomes manager of the St. George, Framingham. Policy of the latter for the summer is three changes weekly, double features. UOMO = S and to that of your company. aS a oe i FILE THIS! IT WILL HELP PLAN PROGRAMS Watch Publix Opinion for this service in every issue! Watch the trade papers for it, too! LENGTH OF FEATURES Record FootRunn’g T No. Subject Character Make M-G-M Wild Company—8 reels (AT). Fox Hell's Island—8 reels (AT).. Columbia Lawful Larceny—7 reels (AT) R-K-O Inside the Lines—8 reels (AT) R-K-O (AT) All Talking LENGTH OF TALKING SHORTS PARAMOUNT For the Defense (Trailer) News No. 98 News No. 99 Helping Hands WARNER BROS, Star Spangled Banner Sixteen Sweeties Darktown Follies Splashing Thru (Sportlight) Crosby’s Corner Audio Review No. 2 Red Head Pick Them Young Audio Review No. 2 EDUCATIONAL The Chumps (Sennett Comedy) Length of Synchronous Shorts PARAMOUNT Glow Worm (Song Cartoon) PATHE Dreams of Fear (Vagabond Series).......... Noah Knew His Ark (Fable) EDUCATIONAL Bully Beef (Cartoon) MISCELLANEOUS Old Time Movie Show (Bell Pictures) Peas and Cues (Hollywood Pictures) ime 98 min. 74 min. 79 min. 67 min. 73 min. OA 0501001 0-2 O81 Or OOO OHO OHO Or OOF 1 OF O10 O01 D+ 0+ O2 0+ 0-1 Or 0+ 0+ 0+ O+ 010+ 010+ © 0+O 10+ 00+ OO: INDEX 908 -O+ 901-0 O 1 0+ 10+ © 20+ 10-00-10 O10 Or e : 7 ¢ J { Page Col. 4 Page Col. PROGRAM } MERCHANDISING gs cea aes General eA AES P LOTS @ New methods Nest aso ‘j 268 Ps : ere pats % a eee Sell Shows, Says Feld.. 2Ratiesy a ee ke Week Beginning, July 18th j Harold Lloyd Offers Cash am A by Bruce Gallup....... 11 =s:1-2 Wow Vor Park nount z Prizes for Ideas HonmcUsn 1 2 a a nt noe A 7 ‘ Overture—French Echoes" $ Hamlin Starts Silver Boom 1 1 DS UB...+. 1-2 * — Rubinoff ° Utah Summer Campaigns Civic Honors for Ed Pacsmosnt i (7) $ Aimed at Tourist Influx 2 1-2 MGOWLY Micccla wisisieveinielcereliats 3 2-4 * rail “ ° Children Trailers ........ 2 1 The Big House.......... 4 1 iler on “Sap From Sy. 3 racuse,”” and Style Film.... (12) 3 Garden Club Tie-Up...... 2 5 Reet Rirst) ciemscececsieseic 4 1-5 K Digan Poncen tao sarsotd: a (7) $ August Ist is ‘Silver Day” 3 5 SAIEOs acisiatacarincastcaees 5 1-5 , “Ror the Defense’——Para(88) : Children’s Club Roster cssee 9 3 aay strays patharenhndss (68) } cores 5,000 in New 6 1-2 ASO tron eetesicineielateceasie 11 5 . “Wise Flies’—Paramount.. (7) Be WAC AT Sasaremctoggont “4 The Social Lion 9 3 @ Trailers vc. vcesevvescseces (2) Cool Front ........+ee0-6 eaten arg eye eta Se 136 minutes t Fashion Show in Utah... 6 5 erat GPS Ee Papas 2 : Brooklyn Paramount $ Get Busy Today on Plans AG @ Novy........ 10 4 . Orchestral Production— ; for Thanksgiving Parade 7 4-5 ESE COLR IGOR it 4 “Golden Melodies’ — Oscar § . Chicago Showmen_Devise GENERAL INFORMATION Baum) .5csccessesssccctcces (6) ¢ Radio Preview InnovaFacts by Mr. Dembow Aid Paramount News and Sound . TION cevseeeeeeereeeeee 8 1-4 Publix Anti-Bogey Fight. 1 1-2 paelley on “Sap From Syra$ “Repertoire Week’’ SugManagers’ Self Quiz........ 2 8-4 : ate (oat Sue ace (12) e wested ....ccccceeeueee 8 5 Anniversaries of Theatres.. 2 4-5 Dhompsonwaeees ees eine ee (5) : Omala angie CINE 9 1 Don't Send Ad Records.... 3 4-5 . Publix Unit—Paul Ash..... (45) ; EON RE RS OES IDG Meet the Boys...........05 3-5 * “Bor The Defense’’—Parai Minstrel Show Clicks.... 9 2-3 Samuel D, Palmer's Biogmonne eae shat eas rays (68) $ Seas es to Boy 4 % WAVY Mewsioceacuns sane es 7 1-4 ° ise Flies"—Paramount.. (7 . cout Exhibit ......... 2 “BR ” “ “les” 2 seliraileraies te nswiigscsenicare ls (2) $Institutional Stories ..... Hh ne Aptos Ne aes ms ‘Sater 140 minutes ? Iowa Theatres Benefit portant Rialto Theatre ¢ With Weekly Broadcasts 9 4-5 by John F. Barry 10 1-4 “Anybody’s War'’—Second Week 3 cepa ae cpabia Es pebhy 9 4-5 Congratulations from “Me. ’ alance of News Essentia : Rivoli Theatre ; in Advertising ........ 10 4 Ch asco eqeevceces vceaelLO 8-4 ‘Holiday"—Third Week. New Names for Indiana’s Feld Outlines Benefits of : ‘| 3 Third Anniversary .... 11 5 Meetings .....cceceeees «. 10 5 sil | ©2001 s0-O+O+e0-0~¢ror0-o:0--0-0-0-0-e-0-e-0-e-0, Hdlitorials .........+00. eee 1200 12 oS 7; T Length of Features........ 12 4-5 scheduled performances and performers. For discussion of | $™: ¥: Prosram Plots...... 12 8 all other matters, all inquiry should b i e sent to Mr. Katz, or GEVERAL NEWS those designated ‘ : ¥ @ Scrutinize All Your Daily Se eieets g Aes ae for that specific purpose. Only by |} Operating Costs at Once. 3-5 rence to this policy can there be any progress by Jesse Crawfords Celebrate.. 2 4 uous organization, or the individuals within it. Paramount News Sooops 5 ; = 2 : e Or] wecccverescnvsnce ay nce you are unauthorized to be a news source of internal com-| $Dinner to Walsh in New er es your duty is to be courteously non-committal, and to pcan PSS EN Ssias sie Ran refer a uestions concerning v F He foure illiam von Beckman Dies. 3 1 ew a Serer fy our company to those in authority,| {rheatre Opens at Climax of you are in New ork or in some community remote from Campaign ......... resee 8G the Home Office. See to it also that gossip near you is suppressedi{’} “a0, Claes Garwest Inia eae nd you will have contributed a great deal to your own progress | JAssignments ..............12 8 O-B-0-S--0--S-8 + 0-9-0 9-~ 0-0 --B0-0-0 +-01-00-90 6-0 O81 101-60 OO OO +--+ 0+ OO O81-8 1OO 0-8-0! Or O18 +O 81-02 8+ 181-01 0+-9+01-O10*-O10* S10 O18 O81 8+-O +8: