Publix Opinion (Jul 25, 1930)

ee en ee 7 aie i ae te eS Be ee NX | , PUBLIX OPINION, WEEK OF JULY 257, 1930 | BIRTHDAY REGISTER | PATRONS PLAY WITH “MATCH PLAY” eps . > . es . i Fe IS Bore .@ semi-permanent display in the One of the miniature 3-hole mezzanine golf courses in the Paradise, Hes: Gaidins Gad C, ade t Rapids. Patrons are invited to record Uptown and Tivoli Theatres, Chicago, in conjunction with the HagenPai 4 es a a gewes and Manager’ Harry Herman is acDiegel short, “Match Play.” Patrons participated in a chipping and Gaiialas sition g = t Gre cues good-will as well, as one guest putting tournament, for promoted prizes. Tie-up with a group of iiecex, 5 Gf yen Pears y mae Display consists of 8 separate golf stores procured, for each theatre, a course and scenic background, He far Hate are ligi sed indirectly with blue lamps. Background $500 golf display, golf pro in constant attendance, attractive girl to ie ale deme we Stipe ¢ tae Tempera Blue Violet; trimmings write entries and scores, set. of matched clubs for first prize, golf bag Win ce me odernistic columns are done in transitions of red for second, and three dozen balls for third. Co-operative advertising tolet. included ads in three papers, window displays in 15 stores, and several news stories. LIFE-LIKE Getting “snap” into posters! C. A. Leonard of the Publix B & K publicity staff devised such life-like cut-outs for the Chicago United Artists Theatre that many patrons complimented M. F. Concannon, upon the attractiveness. Photos are enlarged and colored with natural tints on compo-board. Cutouts are then pasted on main poster board and accentuated by rich background, contrasting colors. os ee Ee : (Gua added attraction.” in iheir lalest ’ hilarious sensation DOUBLES USEFULNESS OF SOUND TRAIN ! One of the reasons for the remarkable showing made by PublixGreat States Theatres on “With Byrd at the South Pole” is found in Ai the effective use of the sound train by Division Publicity Director Madeline Woods and District Manager Louis St. Pierre, states Division Director Jules J. Rubens. Photo reproduced here was taken in Michigan City, Indiana. Extra batteries rented locally in each town furnished current for lighting the pretentious display, and doubled usefulness of the sound train by making a tremendous flash by night as well as by day. BOSTON GETS FREE SPACE \ aA Publix merchandisers in Boston consistently get Window displays went with them, too. You will } plenty of free tie-up space and window displays. ote that the depiction of Miss Bow in a scarf with j 7 era . They just offer star photographs and. ideas to adver: the line “wearing a scarf from Scott Furriers” amounts tisers, with no passes, guest tickets or other conces: sions. The ads reproduced herewith were full page 10 an endorsement. Authority for such endorsements in length, three and two columns wide, respectively. must be obtained first from the home office. 5 the way to an f SCOTT FURRIERS aen9.502" SMARTNESS 0 ee enn AMADIS YY ‘ eA re Prvorterrrrmmenanerser rn < 7 Thien lh |e at Ira erreur BIG GAME D here’, 2 MD coe Ot sreeen y unusual opportunt maecee A peta PELTAN ingd TN THe mew “Here’ ip for th layii f the wild animal picere’s a tip for the manager playing any of the 1 tl trom, Sort Fy ltytieers 7" RS, tures that come into vogue from time to time,” writes Ted Emerson, manager of the Strand Theatre, Des Moines. “Nearly every town has its big game hunter, who not only has an excellent collection of skins, souvenirs, firearms, etc., but is usually willing to display them. 2 The photograph below is of a collection Emersom obtained from a hunter wha had been to Africa twice. Display was used in connection with “Hunting Tigers in India.” It must be remembered that every display of this sort must be insured and. protected against theft, and manager must obtain a liability release from the owner. re, —— rose ew ve is rune ee a ee Oe