Publix Opinion (Aug 8, 1930)

lt eed all PUBLIX OPINION, WEEK OF A UGUST 8rx, 1930 MANY “EFFECT” DESIGNS AVAILABLE With a great variety of effect slides available to them, Publix showmen. are enabled to “dress up” their shows with Brenograph or stereopticon machines, obtaining effective and economical presentations which mean extra money at the box-office. On this page and.on the two pages following are reproduced the various effect designs which may be ordered from Harry Rubin’s department. Rubin has issued the following suggestions concerning use of the slides: The effect slides can be used in two ways. The slides are made up in positive and negative. One way to use the slides is to put both slides on together. The other way is to put either the negative or positive slide on, this giving one effect. Then by adding the other} slide in the effect machine, another effect will be obtained. It is also possible, in using an effect slide, to get either a day effect or a night effect simply by employing different color gelatines. When: using effect slides never show a blank screen or close in on a blank screen. Fade effect slides on your front house curtain slowly and then Ss art “ eh reaa . No.2Woodland Scene bea eodland & Water No.4Fantastic Design No.5~ *e 7 ae No.8-Woodland & Water No.7~ Woodland Scene Pe No.10~ Cabin~ Woodland No 14~Troprcal Scene IY \ \ No. 17~ Spanish Scene he Crea \\, > ae | a No.23~ Spanish Couple when the curtains open, the effect is already there on the screen for the audience to see. When closing in, draw in the curtains and then fade the slide out slowly. \ The procedure for effect slides is to project the effect on a magnascope screen a few seconds before beginning the film, to register an atmospheric impression on the audience. Then project the picture onto the effect. The effect is generally kept on the big screen until the main titles, credit titles and cast of the film is run off. At the end of the titles, the magnascope screen is drawn down to the standard size picture screen and the effect dis ‘solved from the effect machine. Effect slides of suitable design are particularly helpful when desiring to present short-length ma terial, such as novelties, trailers, musical or singing numbers, etc. In this connection, it is necessary to block out the center of the slide to allow for the picture. It is also preferable to keep the effect slide on during the entire subject. In blocking out the slide, it is necessary that the picture fits Perfectly into the blocked out portion of the slide, DO faba | ae No 25~ Spanish Scene No.3Venetian Scene i : mcs ¥ ion . tage sal Risen { \ No. 28~-WaterScene & Marine ' cocen sroemce oer rane eRe Deremar mae CENA > Ose ~ ae No, 31~ Flowers and Trees ; No.12~Fantastic Design ae ane aye arse ri i : iB rr nnn, No 37Vase with Lilies No 15+ Curtain ‘ te Saat Pt NAME. ry A. i es SPRY @® ual H ; { ! ‘all No. 40Lilies & Candles ects y No, 21 Spanish Dancer é ' £. v z ~~ rr ial No 24~ lady & Fans when both effect and picture appear on the screen. When this is properly done, you get an illusion of depth. Effect slides are invaluable in organ recitals and presentations. Effect slides are projected on the full magnascope screen, using suitable designs and color combinations, and kept on the screen throughout the entire recital. Word or letter slides can be superimposed on the effect design with the regular stereopticon. This serves as a colorful background. By changing effects weekly you can always have an interesting variety to give your patrons. Slide effects are also used to produce atmospheric effects on front curtains while musical overtures or prologues are presented. These front cur tains, however, must be constructed of material that will take projection. Color wheels can be used on designs adapted for them. Also in conjunction with the effect slides moving effects can be used, such as clouds or water ripple, etc., on designs suitable for them. No 26 ~ Southern Scene No. 27~ Woodland Scene aeaeameees Ree | re & j ‘i ae Kea vh No 29"Gay oe -_ not No.32~ Garden Scene No 43~ Swa mp Scene No, 38 Easter Effect : | 1 ? No, -41Futuristic Effect OF SS aber ek 7 [C7 Po. SEG , ee a { \ td : at i : | . N XM : 4, a SSA No 44 Music Notes No. 45-Window & Mountain YA ae RK ~ No. 47Rose Border Oemne: oomewet