Publix Opinion (Aug 22, 1930)

Boost “Prosperity Week’ Oct. 5—I11! Plan How NOW! TESTU LUD TOOL Ou Mn MEoU e eT D Paramount Stands For Prosperity! eae eoriaueuyvesnartnvnpeennttantney PULL LCL ist ie tc nT reer TT TTT The Official Voice of Publix pinion nn Midweek Radio Hour Starts Tuesday! TTT) fl eT connate nine raraqnunocentsynaea pager Saveecnnnnsnnnnantiny utente Vol. III Publix Theatres Corporation, Paramount Building, New York, Week of August 22nd, 1930 COAST PLEDGES AID! STUDIO, STARS INPRUGPERITY WORK Full co-operation in the Paramount Publix Prosperity Week campaign for October 5-11 has ; been pledged by Arch Reeve and his staff in charge of West Coast eeu ublicity) an Bearings All studio facilities and stars have volunteered for service, and will be mobilized next week to fit into plans being made. é Characterizing the campaign as (Continued on Fage Three) Name Writers To Plug Big Coin Week Seeking to lend added stimulus to public interest in talking pictures during the month of September, to reach a grand climax during Paramount Publix ‘Prosperity Week,’ Oct. 5 to 11, William K. Hollander, Director of Advertising and Publicity for Publix Balaban and Katz, has hit upon a scheme which cannot help but produce the desired results. Hollander has addressed a letter to all producing companies, asking them to designate one of the most nationally known and qualified members of their writing staff to prepare articles on talking pictures generally and the coming releases of that specific company in particular. These articles are to be accompanied by stills from the yarious pictures treated. The weight of these ‘‘name” writers, a number of whom are engaged by every producing company, will insure the publication of these stories in every newspaper and also a sustained reader interest. Theatre Managers will ‘plant’ the stories locally, Read what Mr. Dembow says in col. 5, Page 1, of this issue. OFS 0+ O-+ 0+ 9+ 0+ 0-1 0+ 0+ 0+ SO +O 0-1 0+ 0+ 0+ O-0+O-8° O02 s ° FEET FIRST! So comprehensive and detailed are the contributions received for the ‘‘Feet First’ prize contest, that the judges have not yet selected the winning campaigns. Announcement and publication of the winners and their efforts will be printed in an early issue of Publix Opinion. Look for it! 109+ 0+ D+ O +01 0-010 -0+0+-010+010+-O:0+-018+0-: P+ 0-0 0+ 0+ 0-0 0--O+0+-0+0+-O+0+-0-0+O-0-O-0+-O-0+-0-0 COHEN SURVEYS SOUND NEWS IN EUROPE Accompanying Mr. Sam Katz when the Bremen sailed for Europe on August ist was Emanuel Cohen, editor of Paramount Sound News, who went abroad to make a thorough inspection of the entire foreign news service. After extensive study of the sound news reel situation in Great Britain, Mr. Cohen will proceed to Paris, where the general Huropean headquarters of Paramount Sound News are located. It is expected that his high-speed itinerary will include inspection of sound news units in Berlin and Rome. Mr. Cohen’s return to New York (Continued on Page Two) FORCING PUBL OFS OO 1 0+ 10+ 0+ 0+-0+ 0+ 010+ 0-0+0-0-0-0+-0-+0 BOOKS DELAY 2nd QUARTER AWARDS Exercising the utmost patience and diligence, according to announcement from Mr. Chatkin’s office, a score of accountants are gradually working through the maze of figures on which are based the prize awards for the Second Quarter Contest, and will soon be ready to announce the winners. “In our effort to be fair,’’ Mr. Chatkin stated, ‘‘we have been painstakingly careful to make no mistakes. The problem confronting the accountants is tremendous. They are working at the greatest speed commensurate with accuracy, but the men in the field must be patient. Results will be pubblished the moment they are known.” ; Chief cause for the delay is that books for the month of June have not been closed by the Accounting Department. Added to that is the necessity for collating figures from the five district accounting offices in the field. Since the contest was based on net profit, part of the huge task (Continued on Page Two) ICTY INTO PRESS DECLARED ILLEGAL A recent announcement by the Postmaster General citing the possibility of a 2 year prison sentence and a $10,000 fine which might easily be imposed upon inept, or reckless persons who are concerned with introducing advertising matter into public prints, “Anybody’s Woman” Held for 2nd Week So great was the popular demand for ‘Anybody’s Woman,” that it is being held for a second week at the New York Paramount, The first week,the picture played to an enormous increase over the previous weeks receipts. Similiar results are reported wherever picture is being shown, making this one of the big boxoffice bets of the month, should be of keen interest to every reader of Publix Opinion. Particularly is this so in the case of theatre managers and advertising managers. With this in mind, Your Hditor presents in this issue the statement from the post office department, together with opinions in the matter from Austin Keough, Director of Publix legal department, A. M. Botsford, general Director of Advertising and Publicity for Publix, and Charles E. McCarthy, General Director (Continued on Page Two) UPWARD TREND IN BUSINESS! No. 50, —————— TIME NOW RIPE FOR PUBLIX TO PROFIT IN FALL ACTIVITY With business: generally commencing its upward turn, aided by cooler weather and strong attractions, preparation for Paramount Publix Prosperity Week for October 5-11, has added! impetus to a national movement that is winning praise for the company every OOD 100-1 0+ 0+ 0+ 0+ 0+ 0+ 0-0 0+ Or O10 0+0+0+00" OFFICIAL NAME t $ ; Change of the company ¢ name to Paramount Publix ~ Corporation has affected the $ official designation of Publix ® theatres, according to A. M. $ Botsford. Showmen who ¢ have listened to the weekly ; broadcast recently no doubt $ have noticed that the an¢ nouncer, John Carlile, refers ; to them as ‘‘Paramount Pubs lix Theatres.” ¢ In conversation, speeches i written stories the “Paramount Publix j and e phrase ¢ Theatres” is the official des§ ignation. ‘Publix Theatres” ¢ will continue to be used for $ signs, insignia, ad _ cuts, $ labels and art purposes. 90D 90-1 0+ 01-0 +--+ OO O++ Or + O> S101 8+ OO > UNITY IS SOUGHT IN PRODUCTION REALIGNMENT Recognizing the latest methods of corporate structure and applying them to the motion picture industry and its growing requirements for executive co-ordination, Jésse L. Lasky, vice-president in charge of production for the Paramount Publix Corporaation, today announced that the world .wide production activities of this company have been closely knit by a realignment of executive duties. : Walter F. Wanger, who will continue as general manager of the production department, has been directly charged with the responsibility of co-ordinating activities of the company’s various. studios. While his headquarters will be at the corporation’s home offices in New York City, he will spend more of his time in various plants of the company, executing interstudio co-ordination. B. P. Schulberg, at present general manager of West Cdast production, has been appointed managing director of production for (Continued on Page Two) BOUND VOLUMES NOW AT WAREHOUSES 10 OO O10 +--+ 00-01 0+ OO 0-01 0+ 0-1 0+ 010-101-010 1-010 10-01 0'-O10+-O-0 where. Already we are getting reports of new box office records from all over the country. Chicago, Detroit, Brooklyn, New York City, and all of the big towns reacted instantly and vigorously to the break in hot weather. “The Babson Statistical Organization, which predicted the stock market crash of last year, and also predicted the subsequent depression, is authority for the statement that the real depression period ended about May 30. About that time Mr. Katz told you that it had disappeared, if you will recall his statement in Publix Opinion of that period,” declared Sam Dembow, Jr., today to a group of Publix executives. “According to the Babson organization, the condition of ‘“‘sayings deposit Read the] hoarding” has items for Oct.| commenced to 5-11 in col. 1,] loosen up, avd Page one,| unemployment is disappearing in proportion to the resumption of manufacturing and construction work. The State of Iowa, which is ag (Continued on Page Three) Make plans your and send them to Mr. Botsford now, SHOCKERS A number of pictures which have played some of our houses in recent weeks, have proved themselves boxoffice shockers of the first degree. If you have not yet played the pictures in question, but have them booked, prepare to boost grosses to the top. With adequate planning, these prize nuggets will make up for weak spots in the past. This list is certified by box-office returns! It follows: COMMON CLAY MANSLAUGHTER ANIMAL CRACKERS DIVORCEE BLUSHING BRIDES BIG HOUSE LET US BE GAY DAWN PATROL ANYBODY'S WOMAN GARBO'S ‘ROMANCE’ e PO S10 SO OO + OO 0+ Os 8+ Os 8+ O81 O18 OOO P+ $0 OOO BOBO + OOO 0 OOO 0+ 0+ 0+ O10 OOO 0-0-0 0-00-0000 $B 0-10-0000 +--+ 0-0-1 0-0 0+8-0-8 +O 0-O+01 00+ 10-0 8+-O-0+-O19'-0+8 09+-010+-010+0+01 Word comes from L. L. Edwards of the Home Office Advertis ing Department that all bound at the warehouses. They are individual theatres. Although every effort is being made to get copies volumes of Publix Opinion are now out, if you haven’t as yet received yours, WRITE TO YOUR NEARbeing distributed from there to ‘the EST WAREHOUSE FOR IT! ry