Publix Opinion (Aug 22, 1930)

piri | Publix Theatres Corporation, Paramount Building, New York, Week of August 22nd, 1930 eee SSS aS ..!!U!ttt:t~<i=iti‘S Vol. III (a Now that conditions are again favorable, we must lose no time, nor spare any effort, in regaining our usual winning pace. We have the attractions and the theatres, and the organizational policies that are the best in the, —SAM DEMBOW, Jr., Executive Vice-President, Publix Theatres Corp. | | ASSIGNMENTS | i. s§. C. Coppock has been named temporary manager of the Eastman, Rochester, N. Y., suc Duhlix Opinian ceeding Robert Slote, whose un timely death occurred August 2nd. The Official Voice of Publix YOU HAVE THE ox MERCHANDISE 17 C® SELL IT! industry. FILE THIS! IT WILL HELP PLAN PROGRAMS Watch Publix Opinion for this service in every issue! Watch the trade papers for it, tool LENGTH OF FEATURES Record FootRunn’g No. Subject Character Make age Time “Leave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.” Published by and for the Press Representatives and Managers of ' PUBLIX THEATRES CORPORATION B. B. Hands, Jr, has replaced aT So Vaile A. S. Watlington, Jr., resigned, as Sweet Kitty Bellairs—9 reels i ; SAM KATZ, President manager of the Saenger Theatre, on en ee pase, Warner 5644 63 min. , _ |Pexarkana, Texas. (GD) Gece aor sneer eee 6344 71 min A. M. Borsrorp, Dr. Advertising Benj. H. Serxowicu, Editor ; ; Outside the Law —9 reels : Contents Strictly Confidential Ralph Ayers, formerly assistant (AT) cececercescercans ¢+ee+ Universal 7500 $3 min. manager at the Denver Theatre, Top Speer es pee er Rtas ist National 6970 78 min. Denver, has been, promoted to the adies Must: '8y 7.27 at ag eee. PARAMOUNT AND PROSPERITY [frzgrzcseccme'ecies|| Sito ASS gee | sas City, Mo., succeeding George PG ) RKO 6425 71 min. fle totifie| = ee eae Reno 8 reels (40) **3*2ega i i icati ntion was called to the : CADE. ue earelaw SPREE Or Su cx Syndicate Pic. 5 In the last issue of this publication, atte Bhil wourmeevbasaneauenrane: Ge yndicate Pic. 5228 61 min. Paramount Publix National Prosperity Week to be celebrated in : 5 ferred from the Colorado Theatre, all theatres during the week of October 5. Now no campaign, Pueblo, to the Paramount, LENGTH OF TALKING SHORTS PARAMOUNT irrespective of the amount of money, energy and noise put behind moune stows, ObIer as manager, News No. 4 «sa leta-eieceige vigor SE Dero OTe etet meee 865 10 min. 5 ° rc . c succeedin Tran ipley, resignOWS NO, Srvc ceccerccerecenrcerereceeerecsces 85 10 min. it, can EOS be gies ae Ru reseas idea ee A SSC EHTONE ae aE enue Drifting Along (Bruce Scenic)......--.-++++715 8 min, it is not only sound and logical but is also easily recognizable as} <q : : : © WARNER BROS. y 8 successor at the Colorado is forth 4149 Gate.of Happiness..... Slice Gable ate ee 600 7 min, such by the public. From its vantage point at the cross roads of all}coming from Mr. Chatkin. the past and present activities of this company and of the entire Matt M. Press has assumed industry, Publix Opinion believes that seldom has a coriyaee beer mandeement (of thelsaenceukand ee vide ee offered to the public which eae a more wor” y logical) strand, Hattiesburg, Miss., replacSwell People; avis eR ven eR Woe 1900 21 min. ix itv eek, in .H. M Q i spisode No. 1—Rockne Football......--++-++-+ 953 11 min. appeal than the Paramount Publix Prosperity eels Hebets ced gee Basie eet Episode No. 2—Rockne Football.......+-+.++ 875 10 min, || Paramount’s leadership in the industry has been well sold to] Ark. his previ sa! , EDUCATIONAL : é 3 A ; ‘ rk., his previous assignment, by Vacation Loves (Sennett Comedy).....-----1875 21 min the public and is now generally recognized. At a time when several] Frank Harting. UNIVERSAL . opposition companies were encountering stormy financial’ weather, |” «7 5-205 cravamorenentnennon The Indians Are Coming (Chapter 1.).....--1809 20 min, ; , : MISCELLANEOUS official announcement was made that Paramount's profits this year| manager of the Sterling, Greeley, Keeping ‘Em Giese Case ee eee 100 42 Oe were eminently satisfactory. In a list of ten recommended stocks] ¢olorado, succeeding Harry B Keeping ’Em Guessing (Issue B)...---. Shenae 1150 13 min. sent out by prominent brokers of the New York Stock Exchange, | Ashton, resigned. Length of Synchronous Shorts PATHE Paramount Publix appeared alongside of such sterling companies as United States Steel, American Can Co., American Telephone and Telegraph Co.—the-only motion picture company carried in the list. Trade journals editorially paid tribute to Paramount, stating that the motion picture industry was safe as long as Paramount showed such consistent profits year in and year out. Certainly, as far as the industry itself is concerned, Paramount stands for Prosperity. As far as the general public is concerned, no industry is more conducive to the generation of a feeling of optimism, confidence and progress than the amusement industry. Aside from the fact that it is the fourth leading industry of the nation, the peculiar nature of its mission to entertain, to spread good cheer, ‘confidence and happiness, to set a sturdy and ever accelerating pace toward progress particularly identifies it with every aspect of prosperity. What, therefore, is more convincingly logical than the leading and most Henry Taylor, student manager at the Metropolitan, Boston, has been promoted to the managership of that theatre, succeeding Lawrence I. Bearg, who has been transferred to another division. Snowtime (Aesop Fable)..... Rea oe rae 700 8 min. FRONT PAGE BREAK NEW SEASON PLUG Two column front page story Publicizing his new season inappeared in the Daily Tar Heel, augural show, Publicity Director Chapel, N. C., day following midWilliam Exton of the Toledo Parnight newspaper preview of amount hung 100 11x17 cardboard “ panels under his marquee, and Young Man of Manhattan.” E.|had all ushers wearing ribbons C. Smith, manager of the Carolina | with copy “July 4th to 10th, Gala Theatre, arranged for showing and|Inaugural Show.” Trailers ani subsequent story. ads furthered the idea. O. G. Finley is manager of the Victory, Tampa, which he-opened August 3rd. He was formerly at the Franklin, which is now managed by J. T. Newman, from the Strand, Tampa, closed on August 2nd. Paul Shay has relieved A. M. Roy as manager of the Paramount, 40 D8 OO G+ D+ 0-00 0+ 0+ O10 OO OOOO OOO O*-O8+ O>-O-8+OO -. 9-6 -O+O-8+O-8-O~ be = | prosperous company of an industry whose chief mission is to spread nae epee i OY iS pees i the impulse toward prosperity celebrating Prosperity Week at a epee ; | time when the balance is just about to tip toward those favorable} Russell Lamb, from the last} j I N D E 4 times? managers’ school, has been ap-| s i 6 : . : oin i i ' The selling points, based on actual facts, are simple and, easily ‘ai ners oe an : i understood by all. Paramount has 1500 theatres spotted through-| resigned ‘ apes i out the key centers of the entire country. It has a wealth of prod$ Page Col Pace ' uct, just prepared for the new season, which is unrivalled in motion |., ¢ MERCHANDISING i _ a ( E 7 \ Jn] 2m) 1 mc $ a Broadcasts From S d } picture history for sheer entertainment value. With the simultaINUNLUNCTUTT ; Cont Train ...... ae 10 34 H ‘ : ~ 5 c 3 2 Bound Vol i peor release of this sure business-getting product in more thana)/=> NEW YORK j Upward Trend in Business. 1 5 aa (co coe set thousand spots throughout the country, backed by a concentrated P ¢ Const Pledges Aid......... Ue 3 Seattle Tour Contest 1 ee and enthusiastic selling effort in each individual theatre, box office ROGRAM t Name Writers) to 2 lug) Cota Refrigerator Contest Ads... 11! : : See ; : o DWeek tone ncstece tke eee 1 1 receipts will appreciably increase in every town. When theatre PLOTS @ $ Newspapers Hail Advertising GENERAL NEWS business increases, the inevitable happens. In each town, more a § COE se see ree rsven seers 7 4 Books Delay Awards 1 4] people are drawn downtown, more window shoppers are created, 3 i Forci ici pee 2} : : S Week Beginni 2 $ Specific rcing Publicity Illegal... 1 ' more buying takes place and better business results generally in the = MEAG) Zend $ Eight Page Section........ 2g Cohen Surveys Sound News 11 | town. Fed by the individual streams of increased business activity |= . Beane Soe een e ¢ Badio'Salnte oie doms=ce =e 205 Unity Sought in Preduetion 1 7 am each of these 1000 towns, a gigantic wave of prosperity cannot ak ee eee ; ee acted Bales iz etfsant eB coe ea i eG Inve GEN . n Paramount ~ Free Trip to Bermuda...... 3 SeKS Ss panes a 5 ey start and roll over the entire length and breadth of the 1. Overture—Osear Bae (5 4 Hobbies Dress Lobbies..... 3 ; Elder Offers Tip.......--+2 a I , Pete ates eee any | t eet News Sells Attraction. 3 4 a ) 8. Organ Concert—Earl & Elsie e) 2 Quick Ballyhoo for Star.... 4 1 PI ES SILENCE IS GOLDEN REE GR OELE RGGS) || Gap Pare tea Doves 3 PRaoks_ Ae Wg Parente. i inxing July Jinx....... 5 1 Short SASS ee ' : i ? i = Reviews by Burt Warcn sa doubt—keep your mouth shut. If you can’t say 6. Trailers ......... P ecernnas i ee Opening... 5 4 Kelly ......--=-pe <eeusae 4 | something good about a fellow worker, it is best to say nothing Riyoli i “All Quiet” Sod eee : : ped ery = al. Coackest ag } at all. An occasional word of praise is a splendid thing, but|= 1Paramount News .......... (10) i ae BE RCE See EG ae Over a eee : malicious gossip is doubly poisonous. It hurts the person who is|= ~ Sane peas Umaas Saaee ren : Biseee aes eraser PL YS ee heared ng eeeEy ° eae A g yi 2 MOUNE .. see bese e eee senee ? i = x 2 criticized and it inevitably reacts against the gossiper himself. Bo Taneenek aie, Mexchant— : ti Showman Micka RES ; . eee iq 5 Z 2 z 3 Paramoun Riel Abin ieteieiaete erue i. ry on Workers—not talkers, are appreciated in an organization like|= § pe actus Kid"”—Columbia () alt Six Husarcl : Waindaeaeie be ee hess i . . é e eS ae . un i Publix. Certainly there is no place for self appointed censors of United Artists—Second Week (78) % Scout Troops gates Se O'Donnell’s Biography ---2° the other fellow’s affairs. Keep clean yourself—shoot straight— Ber DRAHErS ve ohiesms EER eS 2 } Kid Revue is Wises a Mack The Eevts conn ae saa stand on your own feet—let your actions speak louder than your Risito-. pen ; Pluggers Effective ......... : peer: Somer se E § 5 :. anf Assi (ec = words, and when you have words, let them be praise rather than “Raffles”—Fifth Week ; Parade in Shreveport...... 10 1 Raitedials: once sae nea secret adverse criticism. bo TE eee OURAN LC : |