Publix Opinion (Sep 12, 1930)

EDITORS ‘BIBLE? LAUDS POLICY OF PUBLIX: Recognition of the fair and ethical policies and efforts in merchandising Publix entertainment, appears in a recent issue of Editor & Publisher—Fourth Estate, the weekly tradespaper that acts as a spokesman for journalism in America, The publication, which is unique in the powerful sway it holds over its readers, devotes most of its space in each issue to the task of exposing ‘“‘space grabbers” and unethical practices of those who endeavor to gain the public ear. Rarely does it ever find occasion to-testify in behalf of any individual or organization which seeks publicity, and according to many newspapers, it has never until now found anything good to say about show business ethics. In a recent issue, however, it reprints a Publix Opinion story, and applauds Publix policies—on the very same page upon which it takes the opportunity to point out and question some other amusement industry practices. With the thought in mind that the incident affords a great opportunity for you to “soften” hardboiled editors and publishers, the story is reproduced in the adjoining columns. It is not reproduce for the purpose of waving our bouquet at you. We suggest that you clip and frame the reproduction. Then when newspapermen visit you in your Office, they’ll see that clipping on the wall, and it will give you a chance to start a conversation discussing company practices and policies. In this way, you'll reach an understanding with your local newspapermen that will be highly beneficial. It will remove suspicion and inculcate confidence in you and your company. » CO-OP GOWN AD Department store gown tie-up on Norma Shearer in ‘‘Let Us Be Gay” netted Manager Carlos Frias of the Bllanay, El Paso, a 22 in. co-op ad. Store featured a dup licate of a gown worn by Miss Shearer in the picture. FRONT PAGE! Front page publicity is valuable. Bunny Bryan, district advertising director, and Bob Jonnasson, manager of the Mayfair theatre in Asbury Park, larided this one by calling the attention of the editor of the Evening Press to the fact that they had been unable to find any children born on August 5 in 1928, 1929 or 1930. They located several after the story appeared. Stork’s Mistake! Theater Manager Unable to Find Aug. 5 Birthdays In 1928-29-30. The stork has failed Robert Jonna| son, manager of the Mayfair theater. The predicament of the stork flying over our fair city and failing to stop has been going on for the past three years, Mr. Jonnason declares and never once in those years has a delivery been made by in Asbury Park. At least not on the date selected by Mr. Jonnason, Mr, Jonnason is righteously indignant at the winged creature. He had planned to give to all the celebrants of a birth day on Aug. 5 a savings account of $5 in the Seacoast Trust company. This avas to celebrate the anniversary of the theater. But believe it or not there has not been a child claiming the $5 as its birth right has shown up, Mr. Jonnason has searched Asbury Park but has found no child that was born on Aug. ~ 4928, 1929 or 1930. THIS ISSUE: | ‘Let tt be impressed tipon your Minds, Political and Religious Rights of ee Press; or the right of the people PEACEABLY TO ASSEMBLE N.Y., AUGUST 30, 1930 Bik chi Palisa Vol. 63. No. 15 pens. F : int! shers nt ubli wwithholdin empha WARRANT FOR Clip this reproductiom from your extra copy Frame and hang it in your office, where your visitin read it and weep with joy! It’s a plug for YOU, your theatre and your policies. It is doubly important and effective of Publix Opinion! g newspapermen can because it appears in the let it be instilled into your C Freemen.—JuNius. Congress rire 7810 SAN FRANCISCO Blig. C. Geo, Krogness 303 Crocker Ist Nat'l Bank Tel, Douglas 7892 NEWSPAPER GOOD |Free Admission Scheme WILL IMPORTANT Value of possessing newspapers’ good-will was forcibly brought home to A. J. Molstad, manager of the Regent, Eveleth,,Minn., recently. On Wednesday noon Molstad was notified of a change in bookings involving Friday, Saturday, Sunday and Monday. KEveleth’s two newspapers are both weeklies, going to press on Wednesday at 1 P.M. Calling the editors and telling of his predicament, both agreed to take changes in his ads, which, however, had to be entirely re-written. Copy. reached the composing rooms at 12.30, but both papers had to put on an extra man at time and a half to set up the ads, and both held their presses for two hours to get the Regent’s ad in correctly. Neither paper charged the theatre for the extra composition. . Molstad is going to play | with the papers even more religiously in the future. TUMN BUSINESS REVI 2 SEVENTH ANNUAL DIRECTORY sales story addressed: fo the Chicago family. ope ” i S, ermen. PL bible” of Americar ee sPap oni e a ies the story about this recognition of Publix poy same influential positio in show business. Read in the adjoining column. VAL PREDICTED BY A sy and estly AE 5 spowst Re ie mW stead, AS cM art oO = endent, indepe pub-" it Katz, vice! nt ix of a a cleat inion 1 R yNo age from o. \vants pe PASS Publix enanaget instructed St cep vetore 4 theatre + C. OF C. PAYS FOR |Sketch Artist In Lobby = Aid To Child Patronage BOOSTER TRAILER An innovation in the usual ‘Kiddie Booster Club’ proceedings has been effectively tried by Manager Charles Amos at the Imperial, Asheville, N. C. Membership cards containing ten squares are distributed to the youngsters. These squares are punched every time a child attends the theatre. At the eleventh visit, the youngster is admitted free. Child patronage has increased since inception of this idea. : ‘All Quiet’ Exploited Effectively In Tampa A giant book placed upon a/to enter the town’s truck, promoted from local Mack|and_ that agency, was an effective ballyhoo | need for ‘All Quiet” at the Tampa The-| optimism. atre. A bugler sounded his instrument, at intervals. Manager Paul Short invited battalion of|/ager of the Ol local national guard on second |/again beorinien ma night of run, when they exhibited|that house, with its various drills upon the stage. Following up on the success of booster trailers in Chicago and Chelsea, Mass., as described in Publix Opinion, Manager CG. T. Perrin of the Paramount, Chey-| U™: Duluth, Minn. enne, Wyoming, induced his Chamber of Commerce to pay for| during peak hours, one week a similar series. Each of the series starts with|sketches of scenes from the | “Something to Smile About,” then relates various facts about | bore appropriate copy2 Cheyenne’s prosperity. Chamber of Commerce pays the cost of making the trailers, but does not Huge Drum Exploits appear otherwise, letting the theatre get the credit. ‘Angle is that visitors to the city are almost sure finest theatre, residents a iittle injection __ J. D. Redmond, former] : y man-|School and r&® mpia, Lynn, Mass., ballyhoo. sen pede August 31st. ea” ae DVERTISERS FEATURES OF NEWSPAPER the Palladium of all the Civil, = tell Ant Sill gladly pletely 4 $ “Publix k alitan Pare te to eS) er days * cause Jin forced ang al \ cana ee qdvertising } een an . ak Serkowich with ublix. fl (rem an Just 1° to see to themselves M of! Princess, Joliet, Ill., borrow hagement of/mounted on a specially const re-opening on | edbicycle and was wh Editor & Publisher to journalism that V SPEECH OR OF THE December 15, 1791. ae y facts, ho em met within a Copy ne will evs emp oye van gal plicity S° pul C U jas oe have acl 1c drawal 0 gre WwW he 15 their é et figure SFiperty and © ‘ coming town : jawed} Fout-of<i outlaw oneans of che! ture News est is jon PIC Exploits Coming Sh Manager M. Rosenthal sec the services of an artist to P’ sketches in the lobby to advél “All Quiet” playing at the LY The artist appeared in the lo bby advance of playdate, paint ture. A card alongside of Paul Whiteman Pi In playing ‘The King of anager Wilfred Burns very large bass drum (10 feé diameter) from the Joliet The ballyhoo eeled a the city. ; Bh ted he alle Rie ls fee eee |