Publix Opinion (Sep 19, 1930)

| Pro fit Ho! Prosperity Week Ahead! Auhlix The Official Voice of Publix UPHOLD PUBLIX STANDARDS e RENESAS epangsnssers el twin organization. Every department of Paramount and Publix is contributing toward the great gala event which starts October 5. With the extraordinary product furnished by the studios, the well-laid out campaigns planned by the various theatres, and the auxiliary aids furnished by the Home Office Advertising departments, COMPANY MACHINERY GEARED FOR PROSPERITY WEEK PUSH With “Prosperity Week” just a little over two weeks from today, the whole machinery of Paramount Publix is in full swing jn preparation for the greatest profit week in the history of the Screen Ads Big Sellout With Publix Aid Cooperation of Publix theatre men with the Theatre Service Cor everything is set for the Big| poration is bringing splendid re Push. A special Press Book on ‘“Prosperity Week” has been issued by the Paramount Advertising Department. It contains a schedule of “Paramount’s Prosperity LineUp For Autumn,”’ publicity stories, letters to business men and housekeepers, ad suggestions, layouts, copy, ad borders, and other business getting aids for Prosperity Week. In addition to this, Publix Home Office Advertising Department has issued a special manual which contains a mine of useful information, suggestions and ideas from a purely theatre viewpoint. Byery conceivable aid that can be made available to theatre manager or publicity director, suitable for every possible type of Publix operation, will be found included in this manual. Novel Trailer As a further aid to theatres in campaigning for Prosperity Week, the West Coast Studio has prePared a novel trailer for the ocfasion. It is unique in as much (Continued on Page Two) }t0-0-0-0-0-0-0--0-0-0-0-0--0-0-0-o-0+-0--0ro-0" WATCH FOR THIS! Publix Opinion is receiving letters from the field on Stationery still plugging the Paramount Publix hour on Saturday night. Not only is it poor advertising to announce the wrong date on the hour but it is also harmful to the prestige of a comPany to disseminate erroneous information on so imPortant a phase of its activity. The Purchasing Department has discontinued printing this announcement on all hew stationery. If you have “ny of the old stoclx on hand, Sure to either clip the radio announcement from the bottom of the sheet, or a correct the date.. The aramount Publix Hour ore over the Columbia Toadcasting system every 1 UESDAY evening, 9:15 to 0, E. Ss. T.—10:15 to 11 Seite 9-036--6 5-5-5055 -6-6-<0:00-050-2 2+ 01-20-20: OOO 01 O10 0 10 0-01 0-02 00 O07 00-00 SO S10! 0-0-0 OO S08 08-00 = 1+ O00 01-102 OO OOOH O10 O01 Oe OOO OHO 0+ OHO 0r0-1 020-1 0+ 0-8 sults all along the field of that company’s operation, according to W. Johnson, president. In several spots, Mr. Johnson said, Publix managers have so enthusiastically fallen in step with the service company’s representatives that the whole town was sold in every classification of screen broadcasts in half a day. The salesmen, who go through a very eareful period of training. before they are sent out on the road, are instructed to work closely with the local Publix theatre. Publix Theatres Corporation, Paramount Building, New York, 4 “P+ 0+00+ 10+ 0-0-0 +0+-0+0+-0+0+-0-0-o-0+-0+0+8 +0 BIG SIX! : : Here are Paramount's Big i Six pictures for October: t 1. MONTE CARLO. A } Lubitsch production vith ? Jack Buchanan and J eanette ! MacDonald. 4 2. HEADS UP. Nautical ; fun with Charles Rogers, ° Helen Kane and Victor + Moore. : 8. LAUGHTER. With ?} Nancy Carroll and Fredric 4 i { t t i i : $ i OD $+ O+ 01-01 0+ + 0+ +0 10+ 0+ 0+ 0-0-0 10-08: March. 4, KEET FIRST. Harold Lloyd’s greatest rib tickler. 5. HER WEDDING NIGHT. A hilarious Clara Bow comedy with Ralph Forbes, Charles Ruggles and Skeets Gallagher in the mix up. G. THE VIRTUOUS SIN. Powerful drama of colorful Russia with Walter Huston, Kay Francis and Kenneth MaclItenna. $0 O-+ 01-0 0+ + 6+ 0+ 0++ 0+ O+0+-O-0-O 100-004: 2O$-D+0+0-10-01 01-1 0+ 10+ O+0+-0-0+-O+0+-O+0+o10--o © ‘ MR. KENT TO EUROPE Previous to sailing for Hurope on the Berengaria, Sept. 17, Mr. Sidney Kent expressed his appreciation to the Distribution Department for its fine work in September. He will be away on business for six weeks. FAIR DEALING IN TIE-UPS URGED BY A. M. BOTSFORD With the great number of merchant tie-ups now being planned for Prosperity Week, A. M. Botsford sends out a warning to.all theatres and advertising managers against permitting merchants to take advantage of the theatre in negotiating tie-ups. LOITERERS ARE LOBBY MENACE Publix managers are warned by D. J. Chatkin against permitting former ushers or other ex-employes to loaf or loiter in lobbies, foyers or even in the vicinity of theatres. “Instruct your service staffs that their friends will not be permitted to wait for them in or near the theatres,’ says Mr. Chatkin in his warning to managers. ‘‘Dismissal should be the penalty for repeated violation of this rule. “If any ex-employes do enter the theatre, it should be for the sole purpose of seeing the show and by purchase of a ticket as a regular patron. The service staff should not permit any of them to converse with them while on duty. “Staffs must be instructed to avoid visiting other theatre staffs during periods in which the houses are open for business. And at no time are they to discuss theatre business with any outsider, with ex-employes or even among themselves!” Neither should the theatre men take advantage of the merchants in the same fashion, according to Mr. Botsford. “Do you honestly exploit the attractions that come to your theatre, or do you permit yourself, your attraction and your theatre to be unfairly exploited by merchants, industries or civic organizations with whom you make tie-ups?’ asks Mr. Botsford. “Tie-ups should be mutually beneficial,’ he says. ‘No showman should begin work on a tieup unless he himself is sold on the benefits that will accrue to the merchant to whom it is proffered. Unless the showman has convinced himself of the existence of these benefits, the merchant will be in a position to exploit him for more than the theatre possibly can receive in return. “The theatre is entitled to an even break or better in every tieup. Usually it deserves the heavy end of the benefits, because it is the showman who conceives and (Continued on Page Two) All Week of September 19th, 1930 EFFORTS OF PUBLIX MANPOWER _ WIN HIGH PRAISE FROM MR. KATZ Hands THANKS CIRCUIT FOR HEARTY CO-OPERATION IN COST CUTS _ Gratified' with the splendid efforts of Publix manpower during his absence, and with the enthusiastic response to the operating cost reconstruction program in particular, Mr. Sam Katz made it one of his first official duties upon returning from Europe to extend his sincere appreciation to the entire circuit through the medium of STANDARD OF PUBLIX MUST BE UPHELD “Public appreciation of Publix management has reached the point where even local deviation from our established standards has more than local import,” declared Mr. Sam Dembow, Jr., to a group of Home Office executives on whom he urged strict surveillance of every branch of operation. , “Our company,’ he stated, “‘must uphold at all times the reputation we have acquired for an ability to offer extraordinary entertainment value, for fair business dealings, for progressive policies in the industry, for consistence and permanence, for respon (Continued on Page Two) MANAGERS DRAW CHECKS LOCALLY Under revised accounting procedure to go into effect the first week in October, theatres whose accounts are kept in the New York accounting department will draw checks locally in payment of all expenses except film rental and fixed charges, announces TT. X. Jones, accounting head. Theatres which report to the Chicago, Minneapolis, San Francisco, Dallas and New Orleans accounting departments will not be affected by this change. Although the change is radical insofar as the Home Office Accounting Department is concerned, it will affect the theatres’ present procedure only slightly, Jones states. With the exception of the “Theatre Invoice Register,” there| will be no change in any of the forms or reports now in use. Complete instructions to all theatres affected are in the mail, so that managers will receive them in sufficient time to study them fully before the change becomes effective. new procedure lies in speeding up payments of bills to local vendors, with resultant increases in good will and prestige of managers. Major benefit of the}: ‘Publix Opinion. ' The intelligent, carefully weighed manner in which the readjustment of costs was made, and the smooth, almost maximum effectiveness with which the circuit is now operating, despite the appreciable economies, solicited the highest praise from Mr. Katz. “I want to extend my personal thanks to the men in the Home Office and the field,” said Mr. Katz, “for the thoroughly capable way In which they have fulfilled the arduous task which was set before them. Without the complete, whole-hearted and enthusiastic cooperation of all concerned, that important undertaking would never have been consummated with such eminently satisfactory results. In lending his individual cooperation, in solving his individual problems, each in his own way, in contributing his share to the general greater efficiency of the company, every man has shown himself worthy of the trust that has-been confided in, him as a Publix showman. “A great deal has been asked of Publix Manpower. As usual, it has come through in splendid fashion!” D> 1B D418 +--+ 09 S++ 9° OO *O2OSe S+ Gro CLOCK GOES BACK! ; $ Daylight Time comes to an end Sunday, September 28th. Are you running on a summer sched Saving : : } } : ule? Time to look over your & program and set it back toa ¢ fall and winter basis. How } about a few exploitation stunts on this idea? A girl 4 from a unit show or other } theatre personality pushing ¢ back the hands of the clock $ is always sure to crash the papers. See back issues of Publix Opinion for other suggestions. \ \ ROE EO DPOB OS RO OE EO 8: