Publix Opinion (Dec 26, 1930)

YOU HAVE THE MERCHANDISE SELL IT! ADuhli bie & i SN Q\ os Td Zz, 4 The Official Voice of Publix pritian YOU HAVE Ty) SELL IT! Vol. III mary purpose—selling tickets for theatres.” ‘Leave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.” Dublix S Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A.M. Borsrorp, Director of Advertising J. Avbert Hirscu, Editor Contents Strictly Confidential JOURNEY’S START! January 1, 1931! Is it just another day in the calendar to you? Is it just a routine holiday requiring that special added measures be taken in your theatres? Is it just a time of handshaking, and wishing people a Happy New Year? Or is it a time of taking stock of yourself as a showman, with a view of bettering yourself during the coming year in the business you have chosen as a vehicle to make you a successful man? The fact that hundreds of your friends wish you a Happy New Year will not bring it to pass. Mere wishing has never obtained anything. It is action that gets things done. Not haphazard, misdirected action, weakened and scattered over an unplanned route, but intelligently controlled action directed along a carefully thought out and explored field. That is why, if you really want to have a Happy New Year instead of just wishing for it, the smart thing to do is to take complete stock of yourself and of the road you will have to travel in 1931. Do it to-day! Make a complete inventory of yourself and of your actions during the past year from the viewpoint of _competent showmanship. What errors did you make? What caused these errors? Have you eliminated from your make-up those factors which might have possibly led to them? What did you leave undone and why? What preventive steps have you taken to guarantee yourself against a repetition of these omissions? Have you grown in stature as a showman? If not, what has retarded that growth and how can you eliminate these obstacles? -Then, when you have completely organized the past and arrived at a correct, pave estimate of yourself, you are prepared to plan for the uture. Be sure to plan! A goal is more easily obtained when the road to it is carefully charted. What are you going to do in 1931 that will show a marked progress on the road to your success by the time next New Year comes along? Are you going to organize yourself so that you will bring the best that is in you to bear upon the job of running your theatre? Are you going to keep your mind open and receptive to any new idea for increasing theatre grosses that can be profitably utilized in your theatre? What plans have you for livening up your show during the coming year? For increasing the effectiveness of your ads? For keeping expenses down without affecting the efficient operation of your theatre? For making the Publix theatre entrusted to your care a true community center of which your town can be justly proud? Opportunities for advancement in Publix have always been great. The 100 Per Cent Club announced in this issue provides a vehicle for self-advancement which cannot help but bring the best showmen in Publix to the top, during the coming year. The merchandise you will have to sell is of top-notch quality. Every facility for selling it will be eagerly placed at your disposal. Even the off-business condition which ushers in the new year is to your advantage in that individual efforts will be more clearly outlined against such a. background. The road lies clear ahead of you. It’s up to you, now, boys! On the eve of this 365 day journey toward the goal of greater growth and individual success in the company, Publix Opinion wishes everyone—for, if a wish can do no tangible good, it at least warms the heart a littlk—God speed, good luck and a happy, prosperous arrival. — —— SNA IIL Publix Theatres Corporation, Paramount Building, New York, Week of December 26th, 1930 “Despite any obstacles which have arisen in its path, Publix has forged ahead. The organization aig become firmer, more muscular, more coordinated and effective an instrument for the accomplishment of its pri —SAM KATZ. New Theatre Tied In With Employment As a step toward ameliorating unemployment in Chicago, construction of a new Publix-B. & K. theatre at 63rd and Wallace was begun in November rather than in the spring. Coming at a time when new construction was at a minimum, the ceremony of breaking ground for the theatre was hailed by newspapers and civic leaders in glowing terms. Four papers featured stories and pictures of the ceremony, attended by 10,000 people. Sound newsreel shots were taken and shown on all Publix screens. Speeches by U. S. Senator Glenn, the city attorney, aldermen and business organization officials provided further news interest. Publicity details were handled by Dave Lipton. STORIES PURCHASED Originals recently acquired by Paramount include “The New York Idea,” by Langdon Mitchell; “A Party of Baccarat,’ by Brian Donn-Byrne, and ‘‘Reputation,’”’ by John Van Druten. SM NEW YORK : PROGRAM PLOTS © Week Beginning Dec. 26th New York Paramount 1. Greetings of the Season— Film & Orchestra 2. Paramount News .. b. Organ Concert—Crawford... (6) 6. Publix Unit—Frank Jenks... (31) 7. “Tom Sawyer” (Second SWiGGK)Wisivinicleernesciiomie mismisie sce (85) Sop Drailersiecicicciajetelelselseietensiereiare 1) 140 minutes Brooklyn Paramount 1. Overture—Rubinoff ......... (7) 2. Paramount News .........+(6) 3. Rudy Vallee ......seeeseeees (8) 4. Trailer on “The Right to LOVE soley ainiecie remo paler ) 5. Organ Concert — Barrie & THOMPSON eisicclesicrsiaecieaensiae) 5) 6G Publix Unitiecsnspcrensiceienr 84) 7. ‘‘Tom Sawyer” (Second SWiEOK) J urammcieaie apne ieiem sme 85) ES Ue WG) Bo sosdsoccopdaudaoo 1) 150 minutes Rialto Theatre “The Blue Angel”—Fourth Week Rivoli Theatre (22nd) “The Royal Family of Broadway’’—First Week Week Beginning Jan. 1st New York Paramount 1. Leo Reisman .......--seee0e (7) 2. Paramount News, Fashion Reel, Trailer on “The Gang Bieter. pemcatesiteeimaswece 10) 8. Organ Concert—Crawfords.. (7 ao PublixiUnitics wc cteisccw emacs (35 5. ‘'The Right to Love’— Paramount .....cseseseeess (79) GovDraileratssmnccccccuscsmteeee (1) 187 minutes Brooklyn Paramount 1, Overture—Rubinoff ......... (7 2, Paramount News .......+.-> 8 8. Rudy Vallee ........eceeees (10) 4. Trailer on “The Blue Angel” (4) 5. Organ Concert — Barrie & Thompson .......eeee +. (5) 6. Publix Unit sites. ++ (35) 7. “The Right to Love’— Paramountiseieceisecnse ced (79 Sotrallerg avancawelsaass casas (2 Rialto Theatre “The Blue Angel’’—Tifth Week Rivoli Theatre (29) “Royal Family of Broadway”’— Second Week = HATA AOU, # -2-t~2-0-o-t-0-0-ee-e-e-o0-00-o-0-o--0-@s0-o-0-@-0-O-0-0-0-@-2:0ro0rOstr-OstrOs8rOs0-O | } | | | | | FILE THIS! IT WILL HELP PLAN PROGRAMS Watch Publix Opinion for this service in every issue! Watch the trade papers for it, too! LENGTH OF FEATURES Record No. Subject Character Make sei ppl Paid—10 reels (AT)...... MGM 1660 85 eo {oe Cae any yee b447 gk me e Lash—9 reels mere t N: ‘3 Ee Cc a i AT al Code— st NB HOES 6900-77 min, reels. (AT) i. cosas Columbi. Oe Tins, and Sinker— 4 B00) Sra reels (AT) .sdceececs RKO Fighting Thru—7 reels ae oe ae Aone OnOocicon ct an EN “ale Hee aes) HusBite A 7 4260 68 min. and—4 reels (AT)..... rit. Int. 3200 Viennese Nights (Technieatin. color)—11 reels—(AT).. Warners 8720 97min. Steel Highway—8 reels TD) ivi alavaloveswin sive eterna Warners 6300 70min. Free Love—8 reels (AT).. Universal 6340 71min, Kiss Me Again (Technicolor)—8 reels (AT).... 1st National 6600 73min. Under Suspicion —7 reels 7 Ns be) Yee Ot cic i Dae te Fox 5675 63min. Columbia 89 min. A One Heavenly Night— OF reelsh (AIL) raters eelwierstere United Artists 7170 80 min. (AT)—AIl Talking LENGTH OF TALKING SHORTS PUBLIX Ce Movie Memories Nes 2 ee a ec i ee ed ee ee i cy Stateroom No. 19 News No. 40 News No. 41 WARNER BROS. The Pest of Honor Tom Thumb Down eo ery Ce ad Cr Pp Under the Cockeyed Moon Kid the Kidder * Daneerous Youths cs sa eos een aren canner Dixie Chase (Sportlight).........seseceees EDUCATIONAL as Trader Ginsberg i ee ay i ey Too Hot to) Handlec. . cic. cu weenie sees 1880 21 min Hey Diddle Diddlev: -ccawe oe eicten cree elects 1700 19 min. Knights Before Christmas..............-1660 19min MISCELLANEOUS The Round-Up jcc sun sie van nee nee 1780 20min LENGTH OF SYNCHRONOUS SHORTS PUBLIX Step ‘OncIt (Cartoon). O25 Po. t x. «0 5 eee 575 6 min. COLUMBIA. The Little Trail (Krazy Kat Cartoon).... 625 7 min : TALKING PICTURE EPICS Monkey Whoopee ....isseacnenucbices meeee 947 11 min Dike A. Beavers sic ccc cise siniainiy chaelalare rarer 1000 11 min. HOLLYWOOD PICTURES Talkagraphs No, 1......ceee cere eee eceeees 795 9 min Talkagraphs) NO. 2. 2a vine «siesta ole mainte aletaners Slam to Kiorea.ccipiesieistclels ol tetene tanita ta eran UNUSUAL PICTURES Monkey Business UNIVERSAL In Africa (Cartoon) i ee ed INDEX ¢ { { i { Page Col. Page Col. ; Mr. Katz’ Message.........+ 1-2 ae se ESE iigascdaee 1 : MER eisman ning in Fayor.. 1 ; aa License Auction For Charity 12 5 + 100 Per Cent Club Launched 3 1 © T¥ade Area Intensively Can5 } “Sawyer” Pulls 1/8 Kid AtVEBEEO! <Jicc cane egwenb came 18 Pe fen danea eee eee cae GENERAL INFORMATION $ Foreign Version Films Swell y a Goin Exedues Assures Big 3 5 eo ea @=—— ia Bt«~*~«i«i«C) ee. oo oS eee ween ensee } Bee aie RIE Amusement Ad Rates Revised Proportions ...........+. 8 1 WNWATK ese eseseeeeee 8 4 $ Specific Economies Effected By ReLes Kaufman Newspaper Search Dept. ..... tepeeeee 4 4 Gampaigniwessrassss ssc q 5 ‘Debunk the Ballyhoo”..... 5 1 Friday Nights Devoted To Feld’s Tour Reveals ImStudents .....cseceseeeaes 8 «6 ‘provement ....... ee 5 4 { Front Page Break in Seattle. 8 2 Final Ban On Salacious Ad_: { Pictures Get Publicity .... 9 u vertising ..... sonic cae ae 40 i Tip on Poster Display...... 9 5 C. B. S. Concert Merger.?.. 6 i Page 1 for Baby Gag....... 9 3 — Unit Travels 10,522 Tl 3 Smashi CG ' CS veceeeneescseeeses se Smug Camenien Esk ye uatia ad ia" Wil } Electrolux Tie-Up <2... 2.00. 10 5 Employment .+.....++.... 16) 38 e Juvenile Club Backed by ‘ FEATURES § Press... sense see eee eens 11 1 Meet The Boys .........++02 e City Manager Gets Civic Post 11 4 Fitzgibbons’ Biography ..... 7 1 $ Radio Names Booked in -Selling “Free Love” ....... 15 1 $e Bouth \.Ssnien un seaereneeee 11 5 Selling ‘‘The Blue Angel’... 15 4 { Crashes in on Removal of Anniversary Ahead ........ 6 4 Censor Ban ....sseeeeees 11 1 Short Reviews of Shorts.... 14 4 Trademark for Safety....... 11 4 Editorial, cwactnsnieca anes 16 1 @ School Essays Aid Sawyer Program Plots ..... SGM 3 16 38 } Grosses. ici se meenac ciate 3 Length of Features......... 16 ae 4 Country of Origin, U. MERCHANDISE | i i zs) x