Publix Opinion (Dec 1930)

| Merchandising Policy and Operating Index ADVERTISING DIRECT MAIL Christmas ae Institutional Postal Cards Promoting theatre parties Rubber-stamp merchant mai. To Doctors To Dog-Owners To Farmers To Lawyers To Men To Merchants To Teachers Date of Issue Dec. 13, °29 May 11, °29 30 Dec. 27, 29 April 4,30 May 30, °30 Oct. 3, °30 Feb. 14, °30 Oct. 17, ’30 Aug. 22, °30 Sept. 26, °30 July 25, °30 Nov. 29, ’29 Sept. 19, °30 Jan. 10, °30 Oct. 10, °30 FRONT AND LOBBY General Banners oe Baseball scoreboard on marquee Blown-up wires Christmas treo Cut-out ideas “a 66 “ss Cut-out reproductions Cut-out title lettera across street oa “ as Decorations Descriptions “ os “ os oe Displays Automatic Typewriter “ Boy Scout Exhibie Coins Coming Product Cosmetics Cuckoo Clock General Glider Tugs Log Cabin Luggage Miniature plane Miniature stage Miniature Zeppelin Miscellaneous Nautical “ “ a Sporting Goods Tintypes Electrical Advertising ithe effect rovised banner spot Seceatstal Exhibit ’T Jungle effect Msrance Celend ee Calender peers Se Miniature Stage “ “ “ “ Pillar Frames Reprod Oct. 27, °28 Oct. 11, °29 Nov. 22, ’29 Feb. 25, °28 Dec. 27, 29 Dee. 31, °29 Aug. 3, '29 May 30, °30 Feb. 4,°28 June 6,30 Jan. 17, °30 April 11, °30 July 18, ’30 April18, ae April 27, '29 Oct. 17, °30 May 11, °30 Oct. for “PUBLIX OPINION” Reproductions (Continued) Page “ No. “6 a . “ee 11 é i i" it il “ ae Ms Selling Coming Attractions it) “ 66 8 66 77 6 . “e ae 6s ‘ “ 11 rs A < an Shedow Boxes en ut Reproductions Talking Spanish Balcony Stud-light Reproductions 66 ‘Ty se Trick Mirror Use of Color “ Victrola Ballyhoo 2 Picture Treatments 8 3 Animal Picture 8 “ a“ 6 “a 66 Auto Racing Picture 2 Miniature traci 3 Aviation pictaro 4 Model plane dioplay 3,5 Plane in lobby 10 “ “ “ 5, 10 Plane on Marquee , 14 +“ “ “ 6, 11 Wind Tunnel 3,9 Football Picture ipl Gambling Themo “e “6 “ 4 Mystery Picture 10 Display 7 Silhouetted hand on front 4 S Hiss reste) Vol. 1, No. 6 A autic Picture 14 “sé “ 8 ob ty 14 Rowboat display 5 Railroad Picture qT Toy Railway 10 Wreck Simulated 12 Underworld Picture q War Picture 6 Trenches Simulated 4 6 “ce “ 6 46 “ 10 y | MERALDS 10 5 Attraction Calenders 1l “ 66 li 4 “ § Beaded 8 Blotters + Co-operative 9 Distributed by carrier boys 7 Distribution in Crowds cu Digs ibatcs on Raco Track rains Z Door Hangers 6 “ “ 8 Etiquette pamphlet “ Football 2,4 “ il Free Tabloids il Geld nuggets 3 Guest Tickets iW In envelopes 3,4 “Invitations” ee Bound Volumes—One, Two and Three Vol. I-I-IM, April 24th, 1927, thru Vol. I, Nov. 8, 1929, thru: Dec. 26th, Aug. 3,°29 Sept. 14, °29 Sept.27, '29 Dec. 20, “29 July 4, °30 Aug. 15, °30 Oct. 11, °29 April 27, °29 May 30, °30 Oct. 25, °29 Mar. 26, °28 Sent. 15, °28 Nov. 29, ’29 Oct. 11, °29 Oct. 25, °29 Sept. 14, ’29 Aug. 17, °29 Dee. 22, ’28 July 25, °30 Aug. 1,°30 Oct. 25, °29 June 20, °30 3, °29 Dee. 26, 730 Nov. 8, 29 Sept.27, °29 Sept. 19, 30 Oct. 31°30 Dec. 26, ’30 Jan. 5,°29 Sept. 29, °29 Jan. 19, °29 Oct. 10, °30 Mar. 15, °29 Aug. 31, °29 June 6,°30 June 20, °30 Jan. 31,30 Jan. 3, °29 April 11, 30 Nov. 1, 1929 1930 A J teal ie) Pe tot pat? t= SNM ANCG Ie pret bent SFERDAARMAAYVD O®QrP ro) tetany G2 a} re OMNIIOUMNSMS HW ] mane wwn Aoaeuby gq 6 Mailed by Radio Dealer Megaphones Money Wrappers Newspaper Overprinted Numbered Parking Regulations Personal endorsements Pluggers Plugging Catchword Title Refrigeration Shop Early Simulating Drivers’ license Simulating Legit Theatre Tickets “a e wo Simulating Night Clab Checks Simulating Passes Simulating Subpoenas Simulating Wedding Invitations “Statement” Tokens Valentines NEWSPAPER Ca-operative Date of Issue July 4,°30 Dec. 20, 29 Aug. 1,730 Aug. 31, °29 Jan. 17, °30 April 27, ’29 April 13, °29 Sept. 5, °30 Sept. 26, ’30 April 18, °30 April 18, °30 ar. 7,°30 Mar. 19, '28 See TIE-UPS, Newspaper, Circulation, Want-Ad Contesia, Exploitation Ads reproduced “6 oe 6a “6 t 66 “ 66 “6 66 46 “6 46 6 6 ia) ce 66 Aviation Picture oe 6 “Bad Weather” Department Steres Jewelry Men’s Furnishings M.C., Organist Merchants oe 66 OG es 65 os “ os 66 66 as as es “ os as 66 os 66 Shop Early “ it) 46 as os “ss Merchants Assn. Music Dealers Newspapera Free for distributing Papers Paramount Still Service Plugging Matinees Plugging Motion Pictures as oe 6c 66 ae 46 & “6 4 6s Hugging Theatre Ra dio im fees eatres 46 “ rye aishapeenestseieisesesr arse Want-Ad May 25, °29 Nov. 15, °29 Nov. 22, °29 Jan. 17, °30 July 25, °*30 Aug. 15, °30 Aug. 22, °30 Sept. 5, °30 Sept.19, 730 Oct. 31, °30 Jan. 17, °30 Oct. 17, °30 Jan. 10, °30 Sept. 14, ’29 Oct. 25, °29 Mar. 30, °29 Dee. 20, 29 4, °30 MONAN OQ or = ~~ tnd ° 0=9) ~ s —_ MQ QNOKHKANINIO UGA Se bed ped fend bed ooo orn 6, 1 _ aor 8 7 4 7 7 2 6 1 ho Comoe Draw QOdoMr WWAMS