Radio and television mirror (July-Dec 1949)

A.M. NBC MBS ABC CBS 9:00 9:15 9:30 9:45 Mind Your Manners Coffee in Washington Paul Neilson. News Misc. Programs Shoppers Special CBS News of America Barnyard Follies Garden Gate 10:00 10:15 10:30 10:45 Mary Lee Taylor Magic Rhythm Jerry and Skye Albert Warner Johnny Olsen's Get Together Music For You Tell It Again 11:00 11:15 11:30 11:45 Franl< Merriwell Smilin' Ed McConnell Coast Guard on Parade Music Modern Romances The Jay Stewart Fun Fair Let's Pretend Junior Miss AFTERNOON PROGRAMS 12:U0 Artnur Barriault Smoky Mt. Hayride Girls' Corps Theatre of Today 12:15 Public Affair 12:30 Luncheon With Lopez News What's My Name Grand Central 12:45 Station 1:00 Nat'l Farm Home Campus Salute Concert of American Stars Over Holly 1:15 Jazz wood 1:30 R.F.D. America Dance Orch. American Farmer Give and Take 1:45 2:00 Musicana Dance Orch. 101 Ranch Boys Handyman 2:15 Get More Out of Life 2:30 Edward Tomlinson Music Junior Junction Columbia's Country 2:45 Report From Europe Journal 3:00 Poole's Paradise Treasury Band Show Report From Overseas 3:15 Local Programs Adventures in Science 3:30 3:45 Sports Parade Fascinating Rhythm Cross Section U.S.A. 4:00 Your Health Today Bill Harrington Tom GlazeKs Ballad Box 4:15 Horse Racing Horse Racing Horse Racing 4:30 Jerry and Skye Saturday at the Chase 4:45 Contrasts.Musical First Church of Christ Science 5:00 Russ Hodges Quiz 5:15 Wormwood Forest Dance Music Local Programs 5:30 Organ Music 5:45 News EVENING PROGRAMS 6:00 6:15 6:30 '6:45 Bob Warren Religion in the News Music Bands For Bonds Honey Dreamers Saturday Session News From Washington Memo From Lake Success Saturday Sports Review Larry Lesueur 7:00 7:15 7:30 7:45 Vic Damone, Kay Armen Hawaii Calls Robert Hurliegh Mel Allen Bert Andrews The Eye-Drama Spike Jones Camel Caravan with Vaughn Monroe 8:00 8:15 8:30 8:45 Hollywood Star Theatre Truth or Consequences Twenty Questions Take a Number Pat Novak For Hire Famous Jury Trials Gene Autry Show Adventures of Philip Marlowe 9:00 9:15 9:30 9:45 Your Hit Parade Judy Canova Show Life Begins at 80 Guy Lombardo Musical Etchings Gang Busters Tales of Fatima 10:00 10:15 10:30 Day in the Life of Dennis Day Grand Ole Opry Theatre of the Air Record Show Irving Fields Hayloft Hoedown Sing It Again JOAN DAVIS— has played comedy roles ever since her debut at the age of seven on the Pantages Circuit. She entered radio after establishing herself as a first-rate comedienne in motion pictures. Her program Leave It To Joan is heard Mondays at 9:00 P.M. EST, CBS. Sixteen-year-old daughter Beverly seems to be following in her mother's footsteps; she's Fluffy Adams in CBS's Junior Miss. Notes to keep your Radio Mirror Quiz Catalogue up to date From the time you present your ticket at the door for Give and Take to the time you leave the CBS Playhouse, you are in for a riotous afternoon. Genial emcee of the show, John Reed King, is at the door to greet you, accept your ticket and send you to your seat primed for a half-hour of fun. On stage are the valuable gifts which await a lucky contestant, but before the audience has a chance to look over all the prizes. Give and Take's featured personality and announcer Bill Cullen steps on stage with a fish bowl full of the admittance tickets which have been collected by John Reed King. Bill chooses four individuals from the audience. Then John Reed King takes over and selects four more contestants from the audience by number. These contestants are invited to bring their families or companions with them on stage. As each contestant goes up on stage he is briefly interviewed by King, aided and abetted by Bill Cullen. By this time the hands on the clock have moved around and Give and Take is on the air. The first four contestants are brought to the microphone to participate in the "Free-for-All," an elimination contest in which all four contestants are asked a series of questions. One mistake will eliminate a contestant. However he is awarded a prize for his efforts. The last person eliminated gets the biggest prize by being titled "Second Guesser." This entitles him to a chance at every question asked on the show which is answered incorrectly by other contestants and an opportunity at their prizes. The program also has a "Secret Sound." It is a sound played by a recording and when identified entitles the winner to what amounts to Give and Take's jackpot. The largest jackpot came to $11,200. Several "Secret Sound" recordings are kept on hand in case the first sound is guessed and a new contest must be begun. Every week the jackpot is enlarged with the addition of another prize. The program continues when the next contestant comes to the microphone with his son, daughter, or friend. If the "Secret Sound" remains unidentified after the second guesser has taken a crack at it, the show continues with the next contestant selecting his prize from those on display. This is another unique feature, because Give and Take is the only program where the contestant is allowed to choose his gift beforehand. The question is asked and the contestant or those accompanying him try to answer correctly. If they succeed, the selected gift is the contestant's. If not, the bell rings and the second guesser has a chance to answer and win a prize. Each contestant is asked two questions — whether he answers correctly or not — and has a chance at the "Secret Sound." After all the contestants have been interviewed and the "Secret Sound" has still not been identified, Bill Cullen goes down into the audience with a roving mike and gives people picked at random a chance to identify the sound. If it remains secret, another prize is added and the sound is carried over to the next program. One of the charming aspects of this show is the relaxed atmosphere inspired by John Reed King and Bill Cullen with their ad lib banter and clever handling of guest interviews. Prize boner pulled by a contestant was when King asked a girl to name different cloths, beginning with the letters, C-L-O-T-H. The entire house was broken up when she started with C, for silk. Give and Take, on the air for the past four years, is currently heard on Saturday, at 1:30 EDT. Give and Take has toured anywhere from Texas to New England, so there is a good chance that you, too, may be welcomed at the door of Give and Take by master ad libber, John Reed King. 71