Yearbook of radio and television (1964)

Record Details:

Title:
Yearbook of radio and television
Date:
1964
Publisher:
New York : Radio Daily Corp.
Volume:
Yearbook of radio and television (1964)
Leaf #:
000830
Language:
English
Collection:
Year Book, Broadcasting & Recorded Sound, and Books
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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RESEARCH ORGANIZATIONS Branch Offices Zurich, Switzerland; London, Eng.; Caracas, Venz.; Rio de Janeiro, Brazil; Victoria, Aust.; Toronto, Can.; Barcelona, Spain; Paris, France MARKET RESEARCH CORP. OF AMERICA 122 East 42nd St, New York 17, N. Y. Phone; Oxford 7-3540 President Russell S. Tate Marketing Vice-Pres.. . . . e .Daniel F, Connell Branch Offices 425 N. Michigan Ave., Chicago, 111. Phone: MO 44600 Vice-President. Don W. Connell 710 S. Atherton, State College, Pa. Phone: AD 7-7649 Pres., Dist. Res. Div.. .Wayne Lee Services Offered — Operation of National Consumer Panel, offering weekly measurements of consumer purchases, to be related to receivership of print media and listening or watching broadcast media, as determined in semi-annual media quizzes. MOTIVATIONAL PROGRAMMERS, INC. 44 W. 56th St., New York, N. Y. Phone: PL 7-0813 President ................. .Emanuel Denby Vice President. ................. .Alan Roth Secretary Betty Jeffries Treasurer .,.,..,... Thomas W. Evans President Frederick Pittera Vice President Donald R. Jaffe ALFRED POLITZ MEDIA STUDIES 527 Madison Ave., New York 23, N. Y. Phone: PLaza 9-5200 Director Jerome Greene Asst. Dir Paul H. Chook THE PULSE, INC. 730 Fifth Ave., New York 19, N. Y. Phone: JUdson 6-3316 Director Sydney Roslow Assoc, Dir Laurence Roslow Service Director Richard Roslow Director of Sales George Sternberg Branch Offices 435 N. Michigan Ave., Chicago, 111. Phone: SU 7-5109 6399 Wilshire Blvd., Los Angeles, Cailif. Phone: OL 3-7733 RADIO-TV REPORTS, INC. 15 West 47th St., New York, N. Y. Phone: CO 5-7650 President David Fins Branch Offices 1550 E. 53rd St., Chicago, IlL 12175 Ilene St., Detroit, Mich. 1680 N. Vine St., Los Angeles, Calif. 2201 Filbert St., San Francisco 23, Calif. 3333 Connecticut Ave., Washington, D. C. A. a NIELSEN COMPANY (Media Research Division) 2101 Howard St., Chicago 45, lU. Phone: HOllycourt 5-4400 Ch. of Bd.. ............. . .Arthur C. Nielsen President. .Arthur C Nielsen, Jr. Exec. V.P., Media Resch. Div. Henry A. Rahmel Exec. V.P., Natl Sales /Service. . . .C. G. Shaw VJ., Local Sales /Service. .John K. Churchill Branch Offices 1290 Ave. of the Americas, New York, N. Y. Phone: 956-2500 San Francisco— 68 Post St.. ....... .YU 6-6437 Chicago— 360 N. Michigan Ave,.,. PR 2-3810 HoUywood— 1680 North Vine. ... .HO 64391 Menlo Park, Calif.— 70 Willow Rd.DA 1-7700 FREDERICK PITTERA ASSOCIATES §d0 Fifth Ave., New York 36, N, Y, Phone: GO 54400 E. L. REILLY COMPANY, INC. 35 West 53rd St., New York 19, N. Y. Phone: COlumbus 5-5676 President Eugene L. Reilly Branch Office Box 1122 Darien, Conn. Phone: 655-1322 RESEARCH CONSULTANTS, INC. 64 Wall St., Norwalk, Conn. Phone: VOlunteer 6-8224 President. ............... .John G. Peatman Vice President......... ..,.M. M. Peatman ELMO ROPER & ASSOOATES 111 West 50th St., New York 20, N. Y. Phone: PLaza 7-4900 Partners. . . . . .Elmo Roper, Burns W. Roper, Carolyn W. Crusius, Joel I. Brooke Services 0#er€<i— Marketing and public opinion research. 792