Radio and television mirror (Jan-June 1949)

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*5^' V VS ^tf ■/ ^ Sonja Henie and skating partner talk to Danton Walker; Doris Brown, narrator on Lucky Pup. ^«r ^i J Tops in their fields, eager to learn about the new medium: Lee Bowman, Leon Ames, George Chandler, William Holden, Walter Pidgeon, Walter Abel, get instructions from James Pollack, director of WPIX's film department. \ \ DUMONT'S New York outlet, WABD, started the ball rolling on full-scale daytime television by scheduling fifteen hours of telecasting each day. Commander Mortimer Loewi, executive assistant to Dr. Dumont, said when making the announcement: "It is ridiculous for television broadcasters to ignore the women in the home who want news, information and entertainment, and to deprive them of the opportunity to use their television sets during the day." .The daytime operation is primarily instruction — programs dedicated to sewing, cooking, shopping and baby tending. Of course, big sports events are still carried. Although they realize at Dtimont that no woman can sit and watch her video set all day, when she does have some leisure, there is always something worthwhile for her to see. The programs are worked out in a way that makes them interesting to listen to without seeing the screen; the housewife can be off doing some chore and still be able to follow the programs {Continued on -page 85) Funny man Joe E. Brown guests on Dumont's Zero Mostel-Joey Faye Tuesday show. tiS& E V I S I 0 N S E C T I 47