Radio mirror (Nov 1938-Apr 1939)

RADIO MIRROR Adventurer in Top Hat (Continued from page 38) toured the British Empire with his own Lawrence unit — the only one to make money. He paraded India with the Prince of Wales, visiting viceroys and maharajahs in mobs. Exercising his genial genius for interesting important people in his plans, he got backing for expeditions into Malaysia and Upper Burma; and wangled himself an invitation from King Amanullah to visit him at Kabul, an invitation so personal that the Afghans wouldn't let his companion — though he was Major Yeats Brown, the Bengal Lancer — cross the border with him. Whatever places he went, Afghanistan or Australia, Sudan or the South Seas — and he covered them all — batteries of movie-cameras and troops of operators went along. So did Mrs. Thomas, as his chief aide. These were large scale safaris, requiring, as means of transportation, chartered ships, special trains, caravans of camels, flocks of elephants, herds of horses and cavalcades of oxcarts. THUS, between 1919 and 1924 Lowell ' traveled somewhere between half a million and a million miles, shot several thousand miles of film, delivered a couple of thousand lectures, on Lawrence, India, Australia and Malaysia, accompanied the U. S. Army planes on what was the first worldflight, wrote, syndicated, and acted as chief salesman for the history of that flight, and turned out three or four books, "With Lawrence in Arabia" being the first — and incidentally, the most successful of the thirty he's published to date. Lowell came home in 1925 and except for a twenty-five-thousand-mile piane trip in 1927, which, Lowell says, was "some kind of a record or other," the next five years were a continuous platform performance. Lowell got his radio job because, in the opinion of the Cuddihys, who owned the Literary Digest, Floyd Gibbons, their then broadcaster, talked too fast; was too wet (in the handling of the Digest's prohibition poll) ; and cost too much — $3,500 a week — while they could get Lowell for only $2,000 a week. According to Lester Cuddihy, there came a crucial moment in the third week when Lowell's air-chances were suspended in mid air, and then "a wave of fan mail put him on the crest of the radio wave." He has swum with the tide comfortably since, switching, without missing a stroke, to his present sponsors after a year or so with the Digest. His five times a week radio audience is estimated at ten million. His twice a week "flashing of the news by Movietone" must hit another ten million ears. He has been broadcasting for eight years, and screen-casting for five. He originated the Tall Stories feature of his earlier broadcasts as a lure for fan mail and it worked. Enough whoppers came in so that Lowell was able to gather them in a book, which, strangely enough, he called "Tall Stories." Since the beginnings of the Lawrence show Lowell has employed (Continued on page 51) Gloria Stuart (Hollywood Star) TELLS GIRLS: Smooth MAAtDSme "EXQUISITE HANDS are essential for feminine charm", says GLORIA STUART* co-starring in Columbia's "The Lady Objects." "A little regular care helps keep a woman's hands smooth and lovely." Try caring for your hands with Jergens! Used regularly, it prevents chapping! I 'Gloria Stuart has lovely hands. With Lanny Ross in new Columbia Picture success "The Lady Objects" How to help keep Your HANDS Smooth and Soft HAND SKIN SUFFERS from loss of natural moisture, when exposed to cold and wind, or frequent use of water. Looks coarse and older, feels harsh. Girls, furnish beautifying moisture for the skin by using Jergens Lotion. No stickiness! Jergens contains 2 ingredients, so effective to help whiten and soften the skin that many doctors use them. Quickly soothes chapping! Use Jergens regularly for soft, smooth hands that kindle love's flame. At business — have a bottle in your desk drawer; at home — keep Jergens in kitchen and bathroom. Use after every hand-washing. Only 50^. 25!*, 10^ — or $1.00 for the special economy size — at any beauty counter. Its 2 effective ingredients help even rough, neglected hands to be delightfully soft and velvet smooth. FREE: GENEROUS SAMPLE See — at our expense — how wonderfully this fragrant Jergens Lotion helps to make red. rough, chapped hands smooth and white. The Andrew Jergens Co., 618 Alfred Street, Cincinnati, Ohio. (In Canada, Perth, Ontario) NameStreetCity— I'LEASK PltlNT -Slale 49