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RADIO MIRROR
(Continued from page 49) a succession of clever, and usually picturesque, experts in ballyhoo, many of them adventurers themselves.
He boosts his own game on every legitimate occasion, as a matter of business, but is generous with airpublicity for fellow writers, adventurers and showmen. His sponsors like it as giving the news-broadcast more personal color.
Besides his five broadcasts a week, Thomas has the following "steady" jobs: Voicing two Fox Movietone reels a week. Voicing two commercial films a week. Writing two magazine articles monthly. Producing one to three books a year.
He is also President of the New York Advertising Club, and master of ceremonies of a weekly Ad Club luncheon with ten to fifteen speakers.
(When offered this purely honorary job, Thomas, for once, didn't see how even his Scope could include it. He made what he thought was an impossible condition — the appointment of a $12,000 a year special club-secretary as his presidential aide and luncheon-executive. The secretary was appointed and Lowell has the job.
Those Thursday luncheons are, by the way, something for all emcees to study for smartly-timed, swift-moving, neatly joined program -building and conducting.)
| OWELL is, further: Editor in Chief •-of the Commentator.
Contributing Editor to Your Life. General Manager of a two thousand acre real estate project near his Pawling, N. Y. home.
A manorial estate like his own 400 acre farm is usually about as profitable as a steam yacht. Lowell felt he could swing it as long as he himself was alive, but was worried about leaving this huge headache to his wife, if anything happened to him.
Here was more exercise for the Thomas Technique.
He recalled a man who made significant sums out of fur farming. He bought from him a stock of mink, fitch and silver fox cubs, and an expert fur-farmer to raise them. When this fur department began marketing pelts, Lowell arranged to cut out the four or five profits of brokers, jobbers and commission men, by selling direct to a New York department store.
Now Mrs. Thomas manages the fur department, and it carries the greater part of the Pawling expenses.
Saturdays and Sundays are Thomas' home and play days. His summertime play is tennis, swimming, softball games, and riding. In winter the emphasis is on skiing, usually at Pawling, often at Lake Placid.
We now turn to the Organization phase of Thomas' work week. The list of Lowell's jobs heretofore noted will serve as a skeleton schedule of his five day week. Dressing that skeleton with flesh and blood gives it an extremely muscular appearance.
The week goes into gear with the pulling out of the seven-thirty morning train from Pawling to New York. Thomas dictates to a stenographer all the way.
This dictation is to go on and on. as an irregularly constant recurrence. It is polka-dotted through the days, Lowell filling in what would otherwise be waits and pauses with phrases and clauses.
One of his two secretaries, Mary (Continued on page 53)
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