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COMMERCIAL NETWORK RADIO PROGRAMS
Campbell Soup
Ad Agency— Needham, Louis & Brorby
Canada Dry
Ad Agency— J. M. Matties
Columbia Records
Ad Agency— Wunderman, Ricotta & Kline
Cowles Magazines
Ad Agency— McCann-Erickson
Ex-Lax
Ad Agency— Warwick & Legler
Goodyear Tire
Ad Agency— Kudner Agency
Grove Lab. (Sub. of Bristol-Myers)
Ad Agency— Gardner Advt.
Hearst Corp.
Ad Agency— J. M. Hickerson
Incabloc Corp.
Ad Agency— Sidam Advt.
Kiwi Polish
Ad Agency — Donahue & Coe
Kraft Foods
Ad Agency— Needham, Louis & Brorby
Lever Bros.
Ad Agency— Foote, Cone & Belding
MacFadden Publications
Ad Agency— Bartell Broadcasting
Mentholatum Company
Ad Agency— J. Walter Thompson
Mogen David Wine
Ad Agency— Edward H. Weiss
Pepsi-Cola
Ad Agency— Batten, Barton, Durstine & Osborn
Ralston Purina
Ad Agency— Gardner Advt.
Rexall
Ad Agency— Batten, Barton, Durstine & Osborn
Standard Brands
Ad Agency— J. Walter Thompson
News — 5:00 P.M.
Monday-Friday
(CBS)
Advertiser and Product:
Accent Int. (Div. of Int. Minerals & Chem.)
Ad Agency— Needham, Louis & Brorby
Campbell Soup
Ad Agency— Needham, Louis & Brorby
Canada Dry
Ad Agency— J. M. Mathes
Columbia Records
Ad Agency— Wunderman, Ricotta & Kline
Cowles Magazines
Ad Agency— McCann-Erickson
Grove Lab. (Sub. of Bristol-Myers)
Ad Agency— Doherty, Clifford, Steers & Shenfield
Gardner Advt. Hearst Corp.
Ad Agency— J. M. Hickerson Incabloc
Ad Agency— Sidam Advt. Lever Brothers Ad Agency— Foote, Cone & Belding
MacFadden Publications
Ad Agency— Bartell Broadcasting
Mentholatum Company
Ad Agency — J. Walter Thompson
Mogen David Wine
Ad Agency — Edward H. Weiss
Philip Morris
Ad Agency— Benton & Bowles
Nationwide Insurance
Ad Agency— Ben Sackheim
Pepsi-Cola
Ad Agency— Batten, Barton, Durstine & Osborn
Ralston Purina
Ad Agency— Gardner Advt.
Rexall
Ad Agency— Batten, Barton, Durstine & Osborn
Standard Brands
Ad Agency— J. Walter Thompson
Time, Inc.
Ad Agency— Young & Rubicam
News — 7:00 P.M.
Monday-Friday
(CBS)
Advertiser and Product:
American Telephone & Telegraph
Ad Agency— N. W. Ayer
Campbell Soup
Ad Agency— Needham, Louis & Brorby
Chap Stick (Div. of Morton Mfg.)
Ad Agency— Lawrence C. Gumbinner
Chrysler
Ad Agency— N. W. Ayer
Columbia Records
Ad Agency— Wunderman, Ricotta & Kline
E. I. Dupont
Ad Agency— Batten, Barton, Durstine & Osborn
Grove Lab. (Sub. of Bristol-Myers)
Ad Agency— Doherty, Clifford, Steers & Shenfield
Gardner Advt. Gulf American Land Corp. Ad Agency— Paul Venze Assocs. Lever Brothers
Ad Agency— Foote, Cone & Belding Lewis Howe Company Ad Agency— McCann-Erickson Mentholatum Company Ad Agency— J. Walter Thompson Miller Brewing
Ad Agency— Mathisson & Assoc. Mogen David Wine Ad Agency— Edward H. Weiss Pepsi-Cola
Ad Agency— Batten, Barton, Durstine & Osborn Ralston Purina Ad Agency— Gardner Advt. Standard Brands Ad Agency— J. Walter Thompson Time, Inc. Ad Agency— Young & Rubicam
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