Yearbook of radio and television (1963)

Record Details:

Title:
Yearbook of radio and television
Date:
1963
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television year book (1963)
Leaf #:
0001252
Language:
English
Collection:
Broadcasting & Recorded Sound, Year Book, and Books
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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COMMERCIAL NETWORK RADIO PROGRAMS News Analysis — 7:30 P.M. Monday-Friday (CBS) Advertiser and Product: American Telephone & Telegraph Ad Agency— N. W. Ayer Campbell Soup Ad Agency— Needham, Louis & Brorby Cowles Magazines Ad Agency— McCann-Erickson Columbia Records Ad Agency— Wunderman, Ricotta & Kline Ex-Lax Ad Agency— Warwick & Legler E. I Dupont Ad Agency— Batten, Barton, Durstine & Osborn MacFadden Publications Ad Agency — Bartell Broadcasting Mentholatum Company Ad Agency — J. Walter Thompson Mogen David Wine Ad Agency — Edward H. Weiss Philip Morris Ad Agency— Benton & Bowles Ralston Purina Ad Agency— Gardner Advt. Standard Brands Ad Agency— J. Walter Thompson Time, Inc. Ad Agency— Young & Rubicam News — 10 A.M., 11 A.M., 12 N.. 2 P.M., 7 P.M. Saturday (CBS) Advertiser and Product: Columbia Records Ad Agency— Wunderman, Ricotta & Kline News — 1:00 P.M. Saturday (CBS) Advertiser and ProductAmerican Telephone & Telegraph Ad Agency— N. W. Ayer Campbell Soup Ad Agency— Needham, Louis & Brorby Canada Dry Ad Agency— J. M. Mathes Celotex Ad Agency— MacFarland, Aveyard & Co. Columbia Records Ad Agency— Wunderman, Ricotta & Kline E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn Ex-Lax Ad Agency— Warwick & Legler Grove Laboratory (Sub. of Bristol-Myers) Ad Agency— Gardner Advt. Gulf American Land Ad Agency— Paul Venze Assocs. Kiwi Polish Ad Agency— Donahue & Coe Mentholatum Company Ad Agency— J. Walter Thompson Mogen David Wine Ad Agency— Edward H. Weiss Ralston Purina Ad Agency— Gardner Advt. Rexall Ad Agency— Batten, Barton, Durstine & Osborn Standard Brands Ad Agency— J. Walter Thompson News — 6:00 P.M. Saturday (CBS) Advertiser and Product: Campbell Soup Ad Agency— Needham, Louis & Brorby Columbia Records Ad Agency— Wunderman, Ricotta & Kline E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn Ford Ad Agency— J. Walter Thompson Foster-Milburn Ad Agency— Street & Finney General Motors (Guard. Maint.) Ad Agency— D. P. Brother Grove Laboratory (Sub. of Bristol-Myers) Ad Agency— Gardner Advt. Gulf American Land Ad Agency— Paul Venze Assocs. Liggett & Myers Ad Agency— J. Walter Thompson P. Lorillard Ad Agency— Lennen & Newell MacFadden-Bartell Ad Agency— Bartell Broadcasting Mentholatum Company Ad Agency— J. Walter Thompson Mogen David Wine Ad Agency— Edward H. Weiss Philip Morris Ad Agency— Leo Burnett Sinclair Refining Ad Agency— Geyer, Morey, Madden & Ballard Standard Brands Ad Agency— J. Walter Thompson News — 9:00 A.M. Sunday (CBS) Advertiser and Product: American Telephone & Telegraph Ad Agency— N. W. Ayer Columbia Records Ad Agency— Wunderman, Ricotta & Kline Ex-Lax Ad Agency— Warwick & Legler 1212