The radio annual (1963)

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COMMERCIAL NETWORK RADIO PROGRAMS MacFadden Publications Ad Agency— Bartell Broadcasting Phillip Morris Ad Agency— Benton & Bowles Pepsi-Cola Ad Agency— Batten, Barton, Durstine & Osborn Wynn Oil Ad Agency— Erwin Wasey, Ruthrauff & Ryan Sound Story (CBS) Advertiser and Product: Accent Int. (Div. of Int. Minerals & Chem.) Ad Agency— Needham, Louis & Brorby Columbia Records Ad Agency— Wunderman, Ricotta & Kline E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn Ford Ad Agency— J. Walter Thompson Kraft Foods Ad Agency— Needham, Louis & Brorby Philip Morris Ad Agency— Benton & Bowles Ralston Purina Ad Agency— Gardner Advt. Standard Brands Ad Agency— J. Walter Thompson Wm. Wrigley Ad Agency— Arthur Meyerhoff & Assocs. Speaking of Sports (ABC) Advertiser and Product: American Legion Magazine Ad Agency— Direct Bristol-Myers Ad Agency— Doherty, Clifford, Steers & Shenfield Celotex Ad Agency— MacFarland, Aveyard & Co. Champion Sparkplug Ad Agency— J. Walter Thompson E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn Ex-Lax Ad Agency— Warwick & Legler Fawcett Publications Ad Agency— Direct General Motors (Buick Div.) Ad Agency— McCann— Erickson General Motors (GM Div.) Ad Agency— J. P. Brother Jaymer-Ruby Ad Agency— Fladell, Harris & Breitner Thos. Leeming Ad Agency— William Esty P. Lorillard Ad Agency— Lennen & Newell Mennen Co. Ad Agency— Warwick & Legler Phillip Morris Ad Agency — Benton & Bowles Popular Science, Inc. Ad Agency— Schwab, Beatty & Porter Special from London (CBS) Advertiser and Product: Columbia Records Ad Agency— Wunderman, Ricotta & Kline E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn Mentholatum Company Ad Agency— J. Walter Thompson Philip Morris Ad Agency— Benton & Bowles Standard Brands Ad Agency— J. Walter Thompson Sports Reel, Van Patrick (MBS) Advertiser and Product: Participating Sports-o-Rama (CBS) Advertiser and Product: Gabriel Company Ad Agency— Gray & Rogers Sports Time (Weekday) (CBS) Advertiser and ProductHastings Mfg. Ad Agency — Bozell & Jacobs Mennen Company Ad Agency— Warwick & Legler Reynolds Tobacco Ad Agency— William Esty Sports Time (Week-end) (CBS) Advertiser and Product: Hastings Mfg. Ad Agency— Bozell & Jacobs Mennen Company Ad Agency— Warwick & Legler Reynolds Tobacco Ad Agency— William Esty Stern, Bill, Sports (MBS) Advertiser and Product: Participating Suspense (CBS) Advertiser and Product: American Telephone & Telegraph Ad Agency— N. W. Ayer Ford Ad Agency— J. Walter Thompson 1216