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COMMERCIAL NETWORK RADIO PROGRAMS
MacFadden Publications
Ad Agency— Bartell Broadcasting
Phillip Morris
Ad Agency— Benton & Bowles
Pepsi-Cola
Ad Agency— Batten, Barton, Durstine & Osborn
Wynn Oil
Ad Agency— Erwin Wasey, Ruthrauff & Ryan
Sound Story (CBS)
Advertiser and Product:
Accent Int. (Div. of Int. Minerals & Chem.)
Ad Agency— Needham, Louis & Brorby
Columbia Records
Ad Agency— Wunderman, Ricotta & Kline
E. I. Dupont
Ad Agency— Batten, Barton, Durstine & Osborn
Ford
Ad Agency— J. Walter Thompson
Kraft Foods
Ad Agency— Needham, Louis & Brorby
Philip Morris
Ad Agency— Benton & Bowles
Ralston Purina
Ad Agency— Gardner Advt.
Standard Brands
Ad Agency— J. Walter Thompson
Wm. Wrigley
Ad Agency— Arthur Meyerhoff & Assocs.
Speaking of Sports (ABC)
Advertiser and Product:
American Legion Magazine
Ad Agency— Direct
Bristol-Myers
Ad Agency— Doherty, Clifford, Steers & Shenfield
Celotex
Ad Agency— MacFarland, Aveyard & Co.
Champion Sparkplug
Ad Agency— J. Walter Thompson
E. I. Dupont
Ad Agency— Batten, Barton, Durstine & Osborn
Ex-Lax
Ad Agency— Warwick & Legler
Fawcett Publications
Ad Agency— Direct
General Motors (Buick Div.)
Ad Agency— McCann— Erickson
General Motors (GM Div.)
Ad Agency— J. P. Brother
Jaymer-Ruby
Ad Agency— Fladell, Harris & Breitner
Thos. Leeming
Ad Agency— William Esty
P. Lorillard
Ad Agency— Lennen & Newell
Mennen Co.
Ad Agency— Warwick & Legler
Phillip Morris
Ad Agency — Benton & Bowles
Popular Science, Inc.
Ad Agency— Schwab, Beatty & Porter
Special from London (CBS)
Advertiser and Product:
Columbia Records
Ad Agency— Wunderman, Ricotta & Kline
E. I. Dupont
Ad Agency— Batten, Barton, Durstine & Osborn
Mentholatum Company
Ad Agency— J. Walter Thompson
Philip Morris
Ad Agency— Benton & Bowles
Standard Brands
Ad Agency— J. Walter Thompson
Sports Reel, Van Patrick (MBS)
Advertiser and Product:
Participating
Sports-o-Rama (CBS)
Advertiser and Product:
Gabriel Company
Ad Agency— Gray & Rogers
Sports Time (Weekday)
(CBS)
Advertiser and ProductHastings Mfg.
Ad Agency — Bozell & Jacobs Mennen Company Ad Agency— Warwick & Legler Reynolds Tobacco Ad Agency— William Esty
Sports Time (Week-end) (CBS)
Advertiser and Product:
Hastings Mfg.
Ad Agency— Bozell & Jacobs
Mennen Company
Ad Agency— Warwick & Legler
Reynolds Tobacco
Ad Agency— William Esty
Stern, Bill, Sports (MBS)
Advertiser and Product:
Participating
Suspense (CBS)
Advertiser and Product:
American Telephone & Telegraph
Ad Agency— N. W. Ayer
Ford
Ad Agency— J. Walter Thompson
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