Yearbook of radio and television (1963)

Record Details:

Title:
Yearbook of radio and television
Date:
1963
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television year book (1963)
Leaf #:
0001257
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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COMMERCIAL NETWORK RADIO PROGRAMS Philip Morris Ad Agency— Benton & Bowles Rexall Ad Agency— Batten, Barton, Durstine & Osborn Standard Brands Ad Agency — J. Walter Thompson Thomas, Lowell (CBS) Advertiser and Product: General Motors (Oldsmobile) Ad Agency— D. P. Brother — T — This Week in Business (CBS) Advertiser and Product: Accent (Div. of Int. Minerals & Chem.) Ad Agency — Needham, Louis & Brorby American Telephone & Telegraph Ad Agency — N. W. Ayer Campbell Soup Ad Agency— Needham, Louis & Brorby Celotex Corp. Ad Agency— MacFarland, Aveyard Columbia Records Ad Agency— Wunderman, Ricotta & Klins E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn Ex-Lax Ad Agency— Warwick & Legler Grove Laboratory (Sub. of Bristol-Myers) Ad Agency — Gardner Advt. Kraft Foods Ad Agency — Needham, Louis & Brorby Mentholatum Ad Agency— J. Walter Thompson Pepsi-Cola Ad Agency— Batten, Barton, Durstine & Osborn Ralston Purina Ad Agency— Gardner Advt. Rexall Ad Agency— Batten, Barton, Durstine & Osborn Standard Brands Ad Agency— J. Walter Thompson This Week in Space (CBS) Advertiser and Product: Accent (Div. of Int. Minerals & Chem.) Ad Agency— Needham, Louis & Brorby Canada Dry Ad Agency— J. M. Mathes Celotex Ad Agency— MacFarland, Aveyard & Co. Columbia Records Ad Agency— Wunderman, Ricotta & Kline Ex-Lax Ad Agency— Warwick & Legler Kraft Foods Ad Agency — Needham, Louis & Brorby Philip Morris Ad Agency— Benton & Bowles Rexall Drug Ad Agency— Batten, Barton, Durstine & Osborn Three-Star Extra (NBC) Advertiser and Product: Sun Oil Ad Agency— William Esty Time to Travel (CBS) Advertiser and Product: Philip Morris Ad Agency— Benton & Bowles Wm. Wrigley Ad Agency— Arthur Meyerhoff & Assocs. Trout, Robert, & the News (CBS) Advertiser and Product: General Motors (Chevrolet) Ad Agency— Campbell-Ewald — U — United Nations Today (MBS) Advertiser and Product: Participating — V — Voice of Prophecy (ABC) Advertiser and Product: Voice of Prophecy, Inc. Ad Agency — Milton Carlson Voice of Prophecy (NBC) Advertiser and Product: Voice of Prophecy, Inc. Ad Agency— Milton Carlson — W — Wall Street Prices (MBS) Advertiser and Product: Participating 1217