Yearbook of radio and television (1963)

Record Details:

Title:
Yearbook of radio and television
Date:
1963
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television year book (1963)
Leaf #:
0001258
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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COMMERCIAL NETWORK RADIO PROGRAMS Weekday News (ABC) Advertiser and Product: American Legion Magazine Ad Agency— Direct American Telephone & Telegraph Ad Agency— N. W. Ayer Bristol-Myers Ad Agency— Doherty, Clifford, Steers & Shenfield Campbell Soup Ad Agency— Batten, Barton, Durstine & Osborn Campbell Soup (V-8) Ad Agency— Needham, Louis & Brorby Canada Dry Ad Agency— J. M. Mathes Church & Dwight Ad Agency— Dunnen & Jeffrey Curtis Circulation Ad Agency— Batten, Barton, Durstine & Osborn Ex-Lax Ad Agency — Warwick & Legler General Motors (Buick) Ad Agency — McCann-Erickson General Motors (GM Div.) Ad Agency— D. P. Brother & Co. Gulf American Land Ad Agency— Paul Venze Associates George A. Hormel Ad Agency — Batten, Barton, Durstine & Osborn Int. Mins. & Chem. Corp. (Accent International) Ad Agency— Needham, Louis & Brorby S. C. Johnson & Son Ad Agency— Foote, Cone & Belding Thos. Leeming & Co. Ad Agency— William Esty Liggett & Myers Ad Agency— J. Walter Thompson Maremont Corp. Ad Agency— Bozel I & Jacobs McCall Corp. Ad Agency— L. C. Gumbinner Advt. Agency Mennen Co. Ad Agency— Warwick & Legler Philip Morris Ad Agency— Benton & Bowles Pepsi-Cola Ad Agency— Batten, Barton, Durstine & Osborn Pharmaco Co. Ad Agency— N. W. Ayer & Son Popular Science Ad Agency— Schwab, Beatty & Porter Rexall Ad Agency— Batten, Barton, Durstine & Osborn R. J. Reynolds Tobacco Ad Agency— William Esty Standard Brands Ad Agency— J. Walter Thompson Wynn Oil Ad Agency— Erwin Wasey, Ruthrauff & Ryan American Motors Ad Agency— Geyer, Morey & Ballard American Telephone & Telegraph Ad Agency— N. W. Ayer Bristol-Myers Ad Agency— Doherty, Clifford, Steers & Shenfield Champion Sparkplug Ad Agency— J. Walter Thompson E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn Ex-Lax Ad Agency— Warwick & Legler Fawcett Publications Ad Agency— Direct. Liggett & Myers Ad Agency— J. Walter Thompson P. Lorillard Ad Agency— Lennen & Newell Pepsi-Cola Ad Agency— Batten, Barton, Durstine & Osborn Popular Science Ad Agency— Schwab, Beatty & Porter Rexall Ad Agency— Batten, Barton, Durstine & Osborn R. J. Reynolds Tobacco Ad Agency— William Esty Standard Brands Ad Agency— J. Walter Thompson Wynn Oil Ad Agency— Erwin Wasey, Ruthrauff & Ryan What's the Issue? (MBS) Advertiser and Product: Participating White House Correspondent (CBS) Advertiser and Product: Columbia Records Ad Agency— Wunderman, Ricotta & Kline E. I. Dupont Ad Agency— Batten, Barton, Durstine & Osborn General Motors (Guard. Maint.) Ad Agency— D. P. Brother Grove Laboratory (Sub. of Bristol-Myers) Ad Agency— Gardner Advt. P. Lorillard Ad Agency— Lennen & Newell Mentholatum Co. Ad Agency— J. Walter Thompson Pepsi-Cola Ad Agency— Batten, Barton, Durstine & Osborn Rexall Ad Agency— Batten, Barton, Durstine & Osborn Standard Brands Ad Agency— J. Walter Thompson Week-end News (ABC) Advertiser and Product: American Legion Magazine Ad Agency— Direct Woman's World I (CBS) Advertiser and Product: Columbia Records Ad Agency— Wunderman, Ricotta & Kline 1218