Radio and television mirror (July-Dec 1948)

76 * * * * * Don't be Half-safe! VALDA by SHERMAN At the first blush of womanhood many mysterious changes take place in your body. For instance, the apocrine glands under your arms begin to secrete daily a type of perspiration you have never known before. This is closely related to physical development and causes an unpleasant odor on both your person and your clothes. There is nothing "wrong" with you. It's just another sign you are now a woman, not a girl ... so now you must keep yourself safe with a truly effective underarm deodorant. Two dangers— Underarm odor is a real handicap at this romantic age, and the new cream deodorant Arrid is made especially to overcome this very difficulty. It kills this odor on contact in 2 seconds, then by antiseptic action prevents the formation of all odor for 48 hours and keeps you shower-bath fresh. It also stops perspiration and so protects against a second danger— perspiration stains. Since physical exertion, embarrassment and emotion can now cause your apocrine glands to fairly gush perspiration, a dance, a date, an embarrassing remark may easily make you perspire and offend, or ruin a dress. All deodorants are not alike — so remember — no other deodorant tested stops perspiration and odor so completely yet so safely as new Arrid. Its safety has been proved by doctors. That's why girls your age buy more Arrid than any other age group. In fact, more men and women everywhere use Arrid than ' any other deodorant. It's antiseptic, used by 117,000 nurses. Intimate protection is needed — so protect yourself with this snowy, stainless cream that smooths on and disappears. This new Arrid, with the amazing new ingredient Creamogen, will not crystallize or dry out in the jar. The American Laundering Institute has awarded Arrid its Approval Seal— harmless to fabrics. Arrid is safe for the skin— non-irritating— can be used right after shaving. Don't be half-safe. During this "age of romance'' don't let perspiration problems spoil your fun. Don't be half-safe — be Arrid-safe! Use Arrid to be sure. Get Arrid now at your favorite drug counter — only 39( plus tax. (Advertisement) * * • * * {Continued from page 74) he roared, "but I'm not quitting. I started this thing and I'm going to see it through if it costs me my last cent." Nobody quit. A dream of four years — a radio program fighting juvenile delinquency by glorifying democracy and good citizenship— was realized in December, '47 when ABC donated a coast-to-coast half hour every Saturday morning for The Abbott and Costello Kid Show. Format of this program was worked out by Lou and his bulky, good natured kid-show producer and writer, Ed Forman, four years earlier when a cigarette company was sponsoring The Abbott and Costello Show. While the comedians were playing an Army camp in Tucson, Arizona, Lou and Forman developed the details. Costello couldn't wait to get going. But the sponsor vetoed the package. The company did not want to court public wrath by permitting a children's program to be associated with cigarettes. When Abbott and Costello moved over to ABC in 1947 on a cooperatively sponsored transcontinental half hour show Wednesday evenings, Costello revived the kid show idea. Costello, Forman and ABC West Coast officials, J. Donald Wilson and Bud Edwards, met at Costello's Hollywood home. The ABC emissaries snapped up the project as a public service. Lou came to the studios early and remained late so that he could spend more time with the children. He walked up and down the aisles, scooping infants into his arms, playing with the kids, joking with them and conversing with them, beaming all the time with unashamed pleasure. He did these things, mind you, when there was not a reporter or cameraman within miles of the studio. Several months after the kid show made its debut, a candy company considered sponsoring the program. Abbott and Costello recorded a sample commercial for the prospective client. Costello stepped to the footlights. "Folks," he said, "I want you to know that if this show gets a sponsor, Abbott and I will turn over our entire share to the Lou Costello Junior Youth Foundation." That was not a grandstand play. It is a standing offer. Up to now the candy deal has not materialized. There have been other bids by sponsors, but Lou has turned them down because they have de manded changes in the format. Lou will not sell the show unless he gets contractual assurance that the two spots of particular interest to children remain intact. These are the "Bubble or Nothing" quiz and the Lou Costello Junior Youth Foundation weekly award for good citizenship and heroism. To raise sorely needed funds for the foundation, and to extend its work to other cities throughout the country, the kid show launched a super-giveaway contest in February. A live baby elephant, a four-seater airplane, an automobile, a house trailer and a mink coat were among the avalanche of prizes exceeding $30,000 in value which were dangled to encourage letters, with or without donations, beginning with the sentence, "I want to help fight juvenile delinquency because. . . ." Ed Forman was excited over the contest's fund-raising potentialities. Costello was loath to rely too much upon it. "You'll be surprised," Forman told Costello, "at how many letters there will be with contributions of $25 and over." Costello bit at the end of his cigar. "I'll tell you what, Ed," he said. "You show me any contribution for $25 or more, and I'll match it." I checked with Forman to learn if Costello had taken his promise seriously. "As a matter of fact," Forman enlightened me, "I had forgotten about it, and Lou reminded me. He has equalled every donation of $25 or more." Costello could live comfortably on income from testimonials and recordings alone if he did not channel these funds to the foundation. To quote a contemporary from the public prints: "Lou Costello ... is running a Youth Foundation in this town that is doing wonders for underprivileged kids. Lou is not running this joint for publicity. It has cost him a young fortune. As a matter of fact, the expenses are so tremendous at the moment that he cannot pack the load alone and the place is in the process of folding. If that happened it would be a disgrace to the citizens of this community." It hasn't happened, and will not happen, and the community is not in disgrace. But what is possibly more significant is that these are words from the typewriter of the same columnist who turned on Lou a month later. Is Lou Costello on the level? 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