Radio and television mirror (July-Dec 1948)

COAST to COAST (Continued from page 15) all the show's comic potentials without sacrificing the dignity and natural wit and intelligence of the central character as she was first conceived. Marlin Hurt never intended Beulah to be a stereotype comedy Negro and she hasn't become one, although the job of avoiding cliches in situations and gags must be a heavy one, now that the show is on five times a week. Elvia Allman, who plays Mrs. BuffOrpington on the Blondie show, is very pleased with the results of an idea she had back in the Spring. There's a large and, formerly, unsightly vacant lot next to Elvia's home. Last Spring, when Elvia and her husband were working to re-landscape their garden, they wound up with some plants and shoots and seeds left over. They planted their left-overs in the vacant lot and now it's a pleasure to see the eyesore changed into a beauty spot. * * * One thousand guests, including all the stars who have contributed their performances to the Screen Guild Players radio show, recently attended the dedication of the hospital built with funds from the proceeds of the Screen Guild Players series. The 40-bed hospital, which cost $1,300,000, adjoins the famous Motion Picture Country House, a Motion Picture Relief Fund project which takes care of anyone who has worked in the film industry for 20 years and who is no longer able to support himself. Jean Hersholt, president of the Fund, presided over the ceremonies and the program featured Dinah Shore, Robert Montgomery, Ronald Reagan, Shirley Temple and The King's Men. * * ■ * When Groucho Marx arrived in New York awhile ago, everybody was even happier than usual to see him . . . because he was sporting a real mustache, which makes him look really like Groucho Marx, if you get what we mean. * * * John Loveton, producer-director of Mr. and Mrs. North, had his hands full a couple of weeks ago. Linda Watkins, a nice young lady who specializes in gun molls on the program, is a cat fancier and owns six felines. One of them had to be taken to a vet, so Linda brought it to the studio with her to save having to pick it up after the show. She put the cat in the control room to keep it out of the way during air time. But cats aren't crazy about strange places and this one got excited in the middle of the show and started acting up with the controls and director Loveton. John was a very tired and irritated man when he came out of that control booth after the show went off the air. And Linda has promised to keep her business and her hobby strictly apart from here on. * * * Bet you'll never guess what profession is represented most often by contestants who appear on Sammv Kaye's So You Want To Lead a Band? program. Believe it or not — undertakers. * * * There are many reasons why there's no business (Continued on page 95) II 4 WJrtn\ Vum nij< BR6SS BY WILLIAM BASS /. "Here's how I manage morning to moonlight dress problems," says this smart career girl. "I wear a little scarf caught with a chic gold pin at the neck of my silk shantung dress. And, of course, I rely on new, even gentler, even more effective Odorono Cream. Because I know it protects me from perspiration and offensive odors a full 24 hoursT' You'll find new Odorono so safe vou can use it right after shaving! So harmless to fine fabrics . . . protects clothes from stains and rotting! So creamy-smooth too . . . even if you leave the cap off for weeks! 2. "When date time comes, I change the scarf for a dashing striped silk stole, fasten with a glittering pin and belt. I'm confident of my charm all evening too — thanks to new Odorono Cream. Because the Halgene in Odorono gives more effective protection than any deodorant known." Now, Odorono Cream brings you an improved new formula . . . even gentler, even more effective than ever before ... all done up in its pretty, bright new package. Buy some today and see if you don't find this the most completely satisfying deodorant you have ever used. S]erh5 p^5pin4TCcYi o<m& oJicx. (Now in new 25£ and 50i sizes, phis tax.) 17