Radio and television mirror (July-Dec 1948)

Record Details:

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WHENEVER we are being interviewed about the program, the interviewer invariably gets around to saying, "Sure, it all sounds wonderful. But what about after the honeymoon? How many Bride and Groom couples really stick together?" Love that question! It gives us another chance to brag up a set of figures that we're really proud of — figures showing that the divorce rate for Bride and Groom marriages is so much lower than the national rate as to be practically non-existent! The interviewer's next question, of course, is always, "How does that happen? Why should your couples turn out to be more sincere than the average couple when they make their vows about ''. . . till death do us part?' " We've asked ourselves that question, and we think we've come up with the two most important answers. First, and most obvious, is the fact that our board of judges is mighty careful when it comes to approving a couple's appearance on the broadcast. Each application (and we receive several hundred a month) is judged not only for the dramatic and human interest of the couple's love story, but also for the couple's attitude towards marriage. Do they realize that it's an adult job they're taking on — and that marriage usually includes times that aren't all laughter and glamor and romance? Their answer must be a decided affirmative to that, as well as to the important question of "Are you truly and happily in love?" before the judges will write "Approved" on their application. We've decided that the second reason, to explain the unusual record of lasting happiness among Bride and Groom couples, is a simple one — we've been just plain lucky in the kind of people who have been married in connection with our program. A wonderful example of this was a very recent couple — Rheba LaVene Smith and Patrick B. Raymond. In fact, Rheba and Pat were such an unusually swell couple, and their love story so special and interesting, that we arranged for them to have a really superhoneymoon. To explain how that came about, I'll have to explain first a little about the three co-owners of the Bride and Groom program. To start with, all three of us have one thing in common— our first names are "John." First, is John Masterson. He originated the idea of the program, and is sort of our director-in-chief (in addition to being managing-partner of the Breakfast in Hollywood program) . Then there's John Reddy, our manager, who not only handles the administrative and executive chores, but who also arranges for the more than half million dollars .' A DOUBIE PARTNERSHIP l Why wouldn't John Nelson love his job? The brides, delighted with their Bride and Groom gifts, always end by kissing him . . . as did Rheba. Rheba was a singer, Pat was her agent. But Fat's mother saw them this way, from the beginning. 43 '